Drummond Press

We are excited to announce that Michael Yerecic has been promoted to the role of Chief Revenue Officer at Drummond Press .

Over the past two years as Vice President of Sales, Michael has played a critical role in enhancing our customer experience and fostering growth through exceptional service. As Drummond Press continues to prioritize delivering outstanding value to our clients, Michael will lead our efforts in driving growth and innovation.

Learn more about our continued commitment to delivering outstanding service by visiting https://drummond.com/

is excited to highlight that our Chairman & CEO, John Falconetti, was interviewed by Printing Impressions for their special coverage of the DRUPA 2024 tradeshow in Düsseldorf, Germany.

In this insightful interview, John discusses how the new technology that is being shown at DRUPA can help continue to support our customers with excellent time-to-market & the quality they've come to expect from .

Read the article in full here: https://zurl.co/glk4

Direct mail is far from outdated—it remains highly relevant and can be a key strategy for connecting with younger generations. According to a study by the USPS, the direct mail response rate among Generation Z (ages 18-21) is 12.4%, which is significantly higher than the 0.12% response rate for digital ads.

Personalized direct mail keeps companies relevant in a digital world. But what does personalization mean?

- Segment and Target: Understand your audience by breaking them into segments. Address their pain points, preferences, and geographic nuances to create a resonant message.

- Innovative Elements: Use new techniques and unique materials to stand out. From metallic colors and 3D pop-ups to interactive pieces, direct mail offers endless opportunities to engage customers.

- Seamless Journey: Incorporate QR codes for a smooth transition from mail to online, enhancing customer engagement across marketing channels.

How are you personalizing your direct mail to stay relevant and engaged with your customers? Connect with a team member today to learn more.

https://zurl.co/NeOv

In the age of constant advertising and info overload, marketing and merchandising professionals job descriptions are broad and their plates are full.

Producing marketing communications materials - from ideation to ex*****on - is a lot of work… especially for someone who already has negative bandwidth. And it doesn’t help that today’s print landscape makes it much harder than it’s supposed to be. When you’re communicating with multiple vendors, handling design, construction, and ex*****on, and balancing the project with everything ELSE you have going on, it's a lot to keep track of.

So how can you streamline? How can you delegate? And how can you make sure the work is getting done on time and in budget without sacrificing quality?

We’ve got the eBook for you. We’ll walk you through each step of the marketing communications lifecycle, from ideation to ex*****on, and set you up with EVERYTHING you need to know about choosing and working with the right strategic print + creative services partner.

Check it out: https://zurl.co/PsL4

Marketing Communications Lifecycle Checklist Spend less time managing multiple vendors and spend less money developing flat collateral — nail down a streamlined process that generates more resonate and innovative marketing materials.

A -Kucher Global Sustainability study shows that more than 60% of U.S. customers rated sustainability as an important purchasing factor.

At , sustainability isn’t an afterthought, and it’s not achieved by sacrificing quality or cost.

From ideation to ex*****on, our lean processes and eco-friendly materials are built into every project. Using our in-house creative and innovation team, you reduce wasted spend and wasted materials…enabling you to exceed customer expectations with more ease.

Connect with today to learn more about how we can help support your sustainability efforts.

https://zurl.co/Oq87

According to a recent study by , reports show that 71% of all consumers look forward to what they receive in the mail everyday.

Direct mail remains a powerful tool that helps companies stay relevant in today’s digital world. Personalization helps take it to the next level, but what does “personalization” really mean?

Segment and Target: When you break down your audience into segments, you get a clearer picture of your audience’s operating reality and what they care about & can create a more resonant message that builds a stronger connection with your audience.

Innovative Elements: Creating lasting mail pieces requires new techniques and unique materials in order to immediately engage consumers. From metallic colors and 3D popups, to interactive pieces, direct mail presents an opportunity to engage your customers.

Seamless Journey: By incorporating QR codes onto direct mail pieces, you can create a seamless home-to-online experience for your customer, making it easy for them to engage with you across channels.

Looking for ideas for how to incorporate personalized touches into your direct mail? Connect with Drummond Press today.

https://zurl.co/NeOv

Step up to smarter packaging with Drummond's premium food sleeves and folding cartons. Designed for quality, affordability, and ease, our packaging solutions offer:

+ Industry-leading quality control that will keep your production lines online
+ Transparent pricing
+ Unmatched service for a frictionless experience
+ Creative designs to showcase your brand

Interested in upgrading your packaging? Contact Drummond today for a packaging experience, reimagined.

Ever had a unique and innovative idea and wished it could come to life?

The video below showcases a Drummond project that evolved from a simple napkin sketch into a unique and functional Big Green Egg display.

At Drummond, our collaboration with clients is key. Our in-house Creative Services and Innovation teams create merchandising solutions that showcase your brand and capture your customers' attention at pivotal moments in their shopping journey.

Seeking a partner to transform your visionary ideas into reality? Connect with Drummond today.

In 2022, the finance sector witnessed data breaches costing an average of $5.97 million each, but more significantly, these breaches eroded the invaluable asset of customer confidence. .

At Drummond, we understand that the cornerstone of your success lies in the trust your customers place in you. Our data security credentials include ISO 27001, SOC 2-Type II, and HIPAA certifications, ensuring the highest measures for sensitive data handling for all your projects, from annual reports to personalized direct mail campaigns

Secure, risk-free solutions set the foundation for your projects. Ready to kickstart your next initiative? Connect with Drummond and explore how secure, risk-free solutions can amplify your impact.

https://zurl.co/60gz

In today’s competitive business environment, intentional packaging is your secret weapon.

Here’s a few areas you should be focusing on:

1️⃣ Brand Differentiation: According to a survey conducted by Dotcom Distribution, 68% of consumers say that they evaluate a brand’s value and quality by its packaging. What are you doing that's different from your competitors?

2️⃣ Customer Experience: 72% of consumers said they expect the businesses they buy from to recognize them as individuals and know their interests in a McKinsey & Company study. Is your packaging personalized?

3️⃣ Sustainability Matters: The Plant Based Products Council found that 89% of consumers are more likely to support brands that use sustainable packaging materials. What steps have you taken to make your packaging more sustainable?

These statistics speak for themselves. Product packaging presents an opportunity to resonate with consumers and amplify brand awareness.

What steps are you taking to enhance their experience with your brand? How can you include that personalized touch into every package you send?

Are you going above and beyond in your packaging strategy to delight your customers?

In today's market, packaging isn't just about protecting products; it's an integral component of the customer experience. When done right, packaging can leave a memorable impression and elevate your brand.

At Drummond, we understand that packaging should be more than just functional—it should make your customers' lives easier and strengthen your brand image. When it comes to packaging, here’s how you think outside the box (no pun intended):

📦 Functional Excellence: Designs that not only look good but also make it easier to use your products.

💼 Brand Enhancement: Customized solutions that align with your brand identity and reinforce brand recognition.

🚀 Efficiency and Innovation: With our in-house creative and innovation team, we help you streamline production, reduce waste, and improve your packaging game.

Ready to elevate your packaging and experience its extraordinary benefits? Reach out to see how Drummond can provide comprehensive packaging solutions for your brand!

In today's digital landscape, cybersecurity isn't just an option — it's a necessity. Whether you're in healthcare, finance, tech, or really any other industry, protecting your company's data is critical.

Every company wants to be proactive in safeguarding their digital assets, but what does that really mean?

It means consistently fortifying your defenses across all entry points, making security a top priority, and making cybersecurity easy for your team. In the past 5 years, have you:

🛡️ Shifted from a reactive to a proactive security strategy?
💡 Implemented security awareness training best practices for your industry?
🏗️ Undergone business transformations like system migrations, acquisitions, or changes in personnel?

Let's ensure your cybersecurity strategy isn’t just ready for today, but also equipped to meet the demands of the future. Catch the webinar replay with and today as they dive into the topics of digital transformation, security, worker productivity, and business growth!

https://zurl.co/04AG

Malwarebytes | Free Cyber Security & Anti-Malware Software Join Malwarebytes CEO Marcin Kleczynski and Drummond Chief Information Officer Chris Brock as they discuss tackling digital transformation, security, worker productivity and business growth. Chris shares how his 15-person IT team prioritized resources, implemented dramatic organizational changes, an...

In the ever-evolving packaging landscape, our dedication to sustainability, creativity, and enhanced customer experiences is at the heart of our mission. We're excited to spotlight how our innovative food sleeves provide flexible, innovative food packaging:

🍽️ Eco-Friendly: Crafted from recyclable materials, reducing environmental impact and cutting back on waste

💡 Cost-Effective: Helps vendors optimize materials and costs based on variable SKU amounts, making operations more efficient

🎨 Brand Enhancement: Customized design based on color-coding and different product lines to elevate brand recognition and create a lasting impression

👌 User Experience: Easy for vendors to pack and stock, easy for customers to use – ensuring a seamless experience

If you're seeking a prepared food packaging solution that aligns with your AND your customers’ needs, shoot us a message!

This Veterans Day, we express our deep gratitude to all who have served. We honor you today and always. 🇺🇸

Everyone talks about “brand consistency,” but what does that truly mean for brands and their strategy in crafting a positive customer experience? According to a report, 68% of businesses say brand consistency has contributed to revenue growth of 10% or more.

Maintaining brand consistency is crucial for your organization’s success, so how can your company achieve it? Here’s how:

✨ Align your brand guidelines and assets, ensuring everyone's on the same page (internally AND externally)
✨ Utilize an intuitive platform for effortless customization of marketing materials
✨ Monitor and analyze your brand's performance to ladder up to your business objectives

Ready to elevate your brand game and make a lasting impression? Contact us today for our full service creative + innovation marketing solutions!

Source: https://zurl.co/KUtI

Join us for an exclusive webinar replay with CEO Kleczynski and Chief Information Officer Brock as they discuss the rapidly evolving world of cybersecurity, digital transformation, and more in celebration of Cybersecurity Awareness month!

During their dynamic conversation, Chris Brock shared the secrets behind Drummond's journey toward fortified security and uninterrupted business growth. Tune in to discover:

🔐 Security awareness training best practices for businesses of all sizes
🔐 The role of MDR in enhancing security, while saving IT time, resources, and budget
🔐 How IT professionals can take well-deserved vacations without interruption (Yes, it’s possible!)

At Drummond, we're committed to safeguarding your data, and this webinar replay will shed light on the strategies we use to ensure your peace of mind in the digital age. Tune in today!

https://zurl.co/rsuy

There’s nothing scarier than a bad customer experience…

Happy Halloween from Team Drummond! 🎃 We hope you have a fang-tastic day!

Healthcare providers face a pressing urgency to strengthen their data security measures and protect themselves from unexpected threats, including the risks associated with tracking pixels and personally identifiable information (PII).

Aurora Health System, one of Chicago’s largest healthcare providers, recently disclosed a breach that potentially leaked the sensitive health data of 3 million patients due to tracking pixels shared with vendors.

In this era of increasing privacy awareness, data security is no longer a nice-to-have: it’s a must-have. Healthcare providers must go the extra mile to protect their patients’ sensitive information. However, an important question still remains: How can they be certain that their third-party partners are equally committed to data protection?

At Drummond, we leave no room for compromise. Our commitment to data security ensures that every interaction between you and your patients remains 100% secure. We proudly hold ISO 27001, SOC 2-Type II, and HIPAA certifications - credentials that set us apart from the majority of managed print service providers nationwide.

https://zurl.co/aKl4

Advocate Aurora says 3M patients' health data possibly exposed through tracking technologies Advocate Aurora Health gave notice to patients that their health data may have been exposed through tracking technology. | Advocate Aurora Health is notifying all 3 million of its patients that their health data may have been exposed through tracking technology. The health system, one of the Chicago...

📢 Marketing and HR leaders: How much of your time is spent tailoring employee rewards programs? And how frustrating is it when those one-size-fits-all programs don’t align with your organization’s unique needs?

When you’re using the same rewards programs as every other company, they can fall short in motivating your diverse workforce.

The solution? Targeted employee rewards customization. By maintaining a centralized platform equipped with in-depth insights and analytics into your employees and company, you can customize employee rewards down to the last detail.

Discover how targeted customization can boost your employee rewards strategies: https://zurl.co/iGQt.

Wavelength | Branded Storefront | Manage your Marketing Supply Chain Wavelength, Drummond's customizable online storefront, enables full control of your marketing collateral and analytics for budgeting.

Did you know that in 2022, the average cost of a data breach in the finance industry reached $5.97 million per breach?

When cyberattacks can easily devastate an organization, data security is the top concern for financial institutions, especially banks, across the country.

In the banking sector, protecting customer information comes first. But how can banks ensure that their third-party partners are equally committed to meeting strict security measures?

At Drummond, you and your customers’ security means everything to us. When your customers trust you, they also place trust in your partners, and we take that responsibility seriously.

When you work with Drummond, you get a partner that’s ISO 27001, SOC 2-Type II, and HIPAA certified. This means you gain peace of mind knowing that every project is secure.

From personalized direct mail to loan applications, our security enables us to handle your customers’ sensitive personal data which ultimately enables us to do more for you without the third-party risk.

So what project have you been itching to start? Let’s connect!

https://zurl.co/60gz

Everyone talks about “innovation,” but what does that actually mean for brands and their employee motivation strategies?

Here’s how Wavelength is reshaping the landscape for employee recognition:

🚀 Comprehensive services that help you effortlessly boost team motivation and productivity
🚀 An in-house creative and innovation team with expertise in understanding companies’ unique needs
🚀 Stellar attention to detail, from personalized programs to dedicated support from HR teams

Still curious how “innovation” can transform your employee rewards programs? Explore our latest offering that you can start today!

https://zurl.co/mz45

Wavelength | Branded Storefront | Manage your Marketing Supply Chain Wavelength, Drummond's customizable online storefront, enables full control of your marketing collateral and analytics for budgeting.

In today’s interconnected world, reaching and engaging customers seems more difficult than ever. However, opti-channel marketing gives brands the chance to meet customers across all touch points, providing a consistent journey that makes it easy to connect with your brand.

What are the key elements of an opti-channel campaign?

1️⃣ Seamless integration → Be the brand that customers can rely on, no matter where they engage with you. From physical stores, to websites, to mobile apps, customers should recognize your brand and feel connected on any platform.

2️⃣ Personalization → According to a survey conducted by , 65% of consumers will remain loyal to companies who provide a personalized experience. When you leverage data to personalize the experience across touch points, consumers are more likely to engage and repeat business with you.

3️⃣ Unified brand → Consumers are being advertised to by thousands of brands, thousands of times a day - brand recognition is everything. Customers are more likely to trust a brand they recognize no matter the channel or medium they’re experiencing it through.

So, how is your brand embracing the power of retail opti-channel marketing to connect with customers?

https://zurl.co/IA9s

At Drummond, we’ve been on a journey of innovation to expand what we can do with employee rewards programs. We’ve gone above and beyond to enhance our offerings, resulting in tailor-made employee rewards programs that are nothing short of exceptional:

🏆 Designed to boost employee motivation and engagement
🏆 Seamlessly integrated into your company’s daily operations
🏆 Customized to align with your company brand and values
🏆 Always updated and accurate, even as your company’s needs grow and change

If you’ve been in search of a partner who can elevate your employee rewards, look no further - reach out to us today!

https://zurl.co/g62B

Wavelength | Branded Storefront | Manage your Marketing Supply Chain Wavelength, Drummond's customizable online storefront, enables full control of your marketing collateral and analytics for budgeting.

Did you know that phishing attacks were the leading cause of cybercrime last year, with a staggering 300,497 incidents reported? The total losses due to these malicious attacks exceeded $10.3 billion according to the 2022 Internet Crime Report.

At Drummond, our commitment to protecting your data is unwavering. We understand that in today’s digital age, trust is critical in managing both your data AND your customer’s data. That's why we have ISO 27001, SOC 2-Type II, and HIPAA certifications - credentials that set us apart from most managed print services providers that can assure you of your data’s safety from cyber criminals. In our commitment to data security, we’ve teamed up with cybersecurity experts at Malwarebytes to safeguard your information like never before.

Check out our case study with Malwarebytes, “All-in-One Cybersecurity Platform Plus Human Expertise Give Drummond Peace-of-Mind,” and discover how we’re working to fortify your data security measures and ensure your peace of mind.

https://zurl.co/qNrE

In today’s competitive business environment, personalized packaging is your newest secret weapon.

Why? Here’s what customers LOVE about personalized packaging:

1️⃣ Brand Differentiation: According to a survey conducted by Dotcom Distribution, 68% of consumers say that they evaluate a brand’s value and quality by its packaging.

2️⃣ Customer Experience: 72% of consumers said they expect the businesses they buy from to recognize them as individuals and know their interests in a McKinsey & Company study. When you go the extra mile to tailor the packaging experience, you create an emotional and personable connection that leaves them feeling valued and satisfied. Plus, they’re more likely to keep you in mind moving forward.

3️⃣ Sustainability Matters: The Plant Based Products Council found that 89% of consumers are more likely to support brands that use sustainable packaging materials. By incorporating eco-friendly elements into your packaging, you not only show your commitment to the environment but also attract a growing segment of environmentally conscious customers.

These statistics speak for themselves. Personalized packaging creates a HUGE difference that resonates with consumers and amplifies brand awareness.

What steps are you taking to enhance their experience with your brand? How can you include that personalized touch into every package you send?

We’ve all been there - watching a video where assembling something looks like a piece of cake, only to find ourselves struggling in real life. 🤦

At Drummond, we believe in transparency and delivering on our promises. That’s why every display we create is delivered with both written and video tutorials. Our team constructs your display ahead of time using our own instructions - the same ones we send your team - so we can confirm your construction will go smoothly. Our step-by-step instructions and expert tips ensure that what you see in the video is exactly what you’ll experience in person.

Ever felt the frustration of assembly not matching the “effortless” tutorial? Experience the difference with Drummond’s foolproof assembly videos - turning your real-life challenges into smooth success!

Employee recognition is the fuel that drives motivation, productivity, and culture. According to , with only 19% of managers and leaders prioritizing it in their organization, few companies are taking advantage of its many benefits.

Fostering an uplifting and engaged workplace is critical for companies to succeed, so how can they leverage employee recognition? Your marketing storefront solution Wavelength takes the burden off your shoulders by:

🌟 Simplifying and managing the tailored rewards programs that resonate with employees
🌟 Utilizing the user-friendly platform that helps you manage and customize employee rewards
🌟 Monitoring and tracking the impact of your rewards programs to ensure they align with your company’s goals

Ready to boost your team’s success through employee recognition? Explore Wavelength today: https://zurl.co/vXrd.

Cybersecurity is no longer a niche issue: it affects everyone. It’s a top priority at every company, regardless of the industry they’re in. In today’s digital age, being proactive in safeguarding your company’s data is non-negotiable.

When it comes to protecting your company’s data, waiting for threats to find you isn’t the way to go - you need to find them before they find you. Cybersecurity best practices involve consistently safeguarding your digital assets across all entry points, prioritizing your company’s security, and ensuring a hassle-free experience for your team.

Implementing safe cybersecurity practices results in …

🛡️ Robust defense against ever-evolving threats
💻 A secure digital ecosystem that builds trust and confidence amongst customers
📈 Enhanced ROI by proactively preventing costly data breaches

So, what steps are you taking to ensure you’re protecting your data and securing your company’s future?

https://zurl.co/nAqY