Blue Willow Bridal, Johnson City, TN Videos

Some of our favorites from #ElevateBridal in Kansas City! We loved watching next season’s gowns down the runway & seeing all the gorgeous details up close! Stay tuned for more sneak peeks & new gown arrivals in the next coming months 🤍 #elevatebridal and #allwhowander #allwhowanderbride #allwhowanderbridal #essenceofaustralia #essenceofaustraliabride #stellayork #stellayorkbridal #stellayorkbride #bridetobe #bridestobe #2025bride #2025bridetobe #bluewillowbride #bluewillowbridal #bridalinspo

👀 SNEEK PEEK inside our Sample Sale!! Up to 80% off Sample Bridal Gowns & Mothers Dresses this week ONLY! Bridesmaids only $25 each!! Mother’s Gowns & Bridesmaids included in this Sample Sale! ✨ Cash & Carry only ✨Take off rack same day ✨ Sizes 8-24 ✨Limited appointments available 🗓️ Book your appointment online at bluewillowbridal.com

❗️OFF THE RACK SALE ❗️ Up to 80% OFF regular priced gowns! 🗓️ Book your appointment for next week 6/25 - 6/29 for amazing deals on your dream dress✨ Over 100 sample gowns to choose from starting at $199! To book visit our website and select Bridal Sample Sale appointment OR give us a call (423) 202-7178

🖤 B L A C K 🖤 For a Limited Time Only we have Essense of Australia style #d3734 in black IN STORE!! She will be here until 6/25 so hurry in to see her in person! Book online at Bluewillowbridal.com Or call us at (423) 202-7178

We’re so excited to introduce our latest gown — Saylor by All Who Wander! This romantic and unforgettable gown is a perfect boho dream! With ethereal floral appliqués & sheer blouson sleeves, this dress is made for the bride with a whimsical heart. (We may also have this gown in another gorgeous color 🤫) #bluewillowbridal #bluewillowbride #allwhowander #2025bride #2025brides #2025bridetobe #bridalinspo #bohobride #bohowedding #bohobridal #easttnwedding #downtownjctn #easttennesseebride

Live Replay: Unbox BRAND NEW bridal gowns with us! 😍 Featuring gowns from Lillian West, Justin Alexander, Justin Alexander Signature, & a new designer we just picked up! All these gowns are available to try on in-store, so book your appointment at the link in our bio! ✨ We’re in LOVE with these dresses! Which one is your favorite? Let us know in the comments ⬇️ #bluewillowbride #bluewillowbridal #downtownjc #downtownjctn #unboxing #weddingdressinspo #2025bride

Meet #style_66183 by @bylillianwest — a boho’s bride dream! Featuring a feminine Chantilly lace underlay with beaded floral appliqués on top. Paired with sexy low side cut outs, a plunging v-neckline, & an open back, this wedding gown is certainly a stunner! #lillianbride #lillianwest #bluewillowbridal #laceweddingdress #weddingdressshopping #bridalboutique #tennesseebridalshop #knoxvillebrides #ashevillebridalshop #knoxvillebridalboutique #easttnweddings #bridaltrends

Blue Willow Bridal is TWO!
Blue is TWO 💙 This year has been full of twos and many blessings! Let’s recap a little… Blue grew! This year we moved to a bigger space so that makes 2 locations we’ve called home. I opened a new store Hunter Bleu Boutique so that makes 2 businesses. I moved to Erwin from Johnson City so that makes 2 towns in Tennessee that I have called home. I have 2 wonderful, amazing, talented additions to Blue’s family - Grace & Sarah I share my space with 2 amazing women who are also in the wedding industry - Sarah Sykes Photography & Heartstrings Creative Co. What an amazing year this has been. Everyday I am reminded just how blessed I am to be doing something I absolutely love and have the upmost passion for. For that I thank every single bride, friend, family member and colleague who has supported and helped me along the way. I am so grateful to each and every single one of you 💙 Here’s to 3!

A nice little slit for your Sunday 😏 We’re having so much fun with #style_carlee from @justinalexander CC: “Classy.. check this out. *shows off slit in dreds* Can you see it? Can ya? Can ya see it now?” 😂 #style_88219 #bluewillowbridal #tennesseebridalboutique #johnsoncitytn #downtownjctn #knoxvilleweddingdress #ashevillebridalshop #tennesseebridestobe #smallbridalshop #smallbusinesssupport #bridalboutiques #alineweddingdresses