Blue Willow Bridal
Open by appointment - Personable wedding dress shopping experience in Downtown Johnson City, TN
Meet the epitome of modern boho bridal style — Style 7675 by Stella York!
Constructed with handcrafted details and impeccably-tailored form, this unique dress features a bodice of matte floral lace and a deep plunging neckline outlined in organic 3D lace accents.
Detachable sheer blouson sleeves attach to the bodice and cuff at the wrist for an ethereal and romantic bohemian touch.
A sleek and contoured sheath skirt in luxurious soft crepe completes the stunning column silhouette with a row of fabric-covered buttons to extend to the edge of its sweeping train.
Book your bridal appointment today at bluewillowbridal.com 🤍
Blue Willow Bridal Blue Willow Bridal is a bridal store that offers wedding gowns, bridesmaids dresses and tuxedos for your entire wedding party!
Step into a dream with Style #66342 by Lillian West!
This flowy, a-line gown is the whimsical dream-come-true for our boho brides!
✅ Plunging Illusion Neckline
✅ Bishop Sleeves
✅ Keyhole Back
✅ Floral & Leaf Appliqués
✅ Cut-out Lace on Sleeves & Train
✅ Soft Chiffon
Explore gown 66342 & more in a one-on-one, relaxed bridal appointment! Schedule yours at bluewillowbridal.com
Congratulations to the O’Dells! 🤍✨
Vendors:
photographer:
venue: .meadows.farm
makeup:
hair:
dj:
dress: Blue Willow 🤍
suit:
Sleek & Chic 🤩 We can’t get over the shimmering beaded details on Style D3763 by Essence of Australia!
Combine timeless elegance with modern runway fashion in this stunning gown!
⚪️ Deep Plunging V-Neck
⚪️ Wide Open-Back
⚪️ Subtle Beading Details
⚪️ Sweeping Train
⚪️ Contemporary Shoulder Straps
Schedule your one-on-one bridal appointment at www.bluewillowbridal.com 🤍
Style D3284 from Essense of Australia is a blend of floral bridal design and ultra-modern fashion!
A sheer bodice starts the look off with a bold statement, creating a semi-off-the-shoulder illusion with n**e tulle and floating tattoo laces--thoughtfully dispersed throughout the bust and waist for tasteful and flattering coverage. These floating laces continue the tattoo-like effect over the long sleeves, with an organic finish on the cuff for a hint of classic nostalgia.
A slight shimmer throughout the fit-and-flare design echoes modern luxury and just a touch of drama, without overwhelming the look. The wide open back is also edged with floating lace details for a fresh, fierce look.
Finally, the extra-long scalloped train perfects your bridal moment with incredible organic lace finishing!
We are closed today as our staff is off at the Atlanta Market! ✈️
We will be back tomorrow, August 2nd, for all our brides & appointments!
Schedule your bridal, accessory, mother of the bride/groom, or groomsmen appointment online at www.bluewillowbridal.com
Exciting News: We’ll be attending the event in Kansas City!
THIS Sunday through Tuesday (7/28 - 7/30) we’ll be exploring this exciting bridal event & checking out next season’s wedding gowns on the runway!
Make sure to follow us & keep up with our stories to get exclusive sneak peeks of new gowns from some of our favorite designers!
Designers Featured:
⭐️ Essence of Australia
⭐️ Stella York
⭐️ All Who Wander
Do you know we carry locally handmade veils?
Handcrafted by Veils by Sarah, this collection features elevated pieces for the bride looking for something extra out of her veil.
With subtle & bold uses of color, 3D elements, & unique fabrics, these intricate veils are the perfect accessory to complete your dream bridal look!
Schedule an accessories appointment at bluewillowbridal.com to explore this collection!
OR, shop online with Veils by Sarah on Etsy.
A huge congrats to the Flemings! 🥂
What a perfect day of celebration for this wonderful couple!
Vendors:
Photographer:
Ceremony & Reception:
Decor & Rentals:
Videographer:
Florist:
Hair:
Makeup:
Spray Tan:
Cake:
Dress: Blue Willow Bridal 🤍
Bridesmaid Dresses:
Groom's Attire:
DJ: .weddings
String Quartet:
Signature Scent:
Signage, Cocktail Napkins, and Cups:
In need of the perfect two-piece wedding gown? Look no further than Devyn by All Who Wander 🌼
This daring two-piece gown is perfect for the free-spirited bride who loves intricate details. Featuring a gorgeous graphic matte lace, fringe detailing, and a high neckline, this dress is eye-catching and glamorous.
With a high slit & open back, Devyn pulls out all the stops for a one-of-a-kind bridal look.
Want to see more boho gowns like this one? Follow us as we travel to Kansas City later this month for & catch a sneak peek at the all-new All Who Wander gown for next season!
Three kittens available for adoption! 🫶🐾
These precious kittens were rescued from abandonment a few weeks ago and are in desperate need of loving homes!
Already familiar & friendly with people, others cats, & dogs, these sweet felines are well-socialized and perfect for families or individuals. 🍃🐈
All 3 kittens are female: 2 grey tabbies (sisters) & 1 all-black.
Message us for more details & please share with friends/family!
(Help with spaying available if necessary)
We love the fun energy & joy of this amazing couple! Congrats to Chole and Robby 🎉
Vendor List:
photographer:
content creator:
venue:
coordinator:
florals:
dress: Blue Willow Bridal
bartender: .palomino
makeup:
hair:
Tan:
Happy Independence Day! 🎉🇺🇸
We will be closed today in celebration of the holiday. We hope you enjoy your 4th of July celebrations with friends & family!
Blue Willow Bridal will open again tomorrow, July 5th, from 10am to 5pm.
Walk down the aisle in elevated luxury with Style Avalon by All Who Wander ☁️✨
This simple yet effortlessly stunning gown perfectly exudes the modern boho bridal style! Made with luxurious Parisian silk chiffon, this strapless dress boasts a soft A-line silhouette that flatters the figure. The scooped neckline with subtle draping adds texture and dimension, while the high slit makes a sexy & chic statement.
The optional detachable shawl adds a touch of free-spirited & high-fashion flair to this ultra dreamy gown!
THIS WEEK — Off the Rack Sale! 🗓️🎉
Join us this week, Tuesday through Saturday, to shop our off the rack/sample sale! Get up to 80% off the original gown price & find gowns as low as $199.
With over 100 dresses from 5 different designers, find the perfect gown for your wedding day for a fraction of the price.
Book your appointment at bluewillowbridal.com/appointments or call us at (423) 202 - 7178
All the details:
- Off-the-rack dresses $199 - $1399.
- Sizes 6-20.
- Cash and carry: cash on hand; no debit cards.
- By appointment only.
- No Holds. All sales final.
Tuesday, June 25 - Friday, June 28 - 10:00 - 5:00
Saturday, June 29 - 9:00 - 6:00
Throwback to the beautiful wedding day of the Knotts! 🥂🎉
Vendors
Photos - Leslie Black Photography
Florals - Food City
Venue - The Barn at Bee Cliff
Dress - Blue Willow Bridal
⭐️ Sample Sale! ⭐️
We have 100+ designer wedding gowns ready to be taken off the rack at HUGE discounts!
Join us next week & grab your perfect wedding dress for as low as $199!
Book your appointment at www.bluewillowbridal.com/appointments or give us a call at (423) 202 - 7178
Details ⬇️:
🗓️ Tuesday, June 25 - Saturday, June 29
🕙 TWTF: 10am - 5pm, Sat: 9am - 6pm
🧾 Cash & Carry ONLY! (No debit cards)
👗 Sizes: 6-20
🏷️ $199 - $1399
❕All sales are final. No holds. ❕
Adorned in a vintage-inspired lace, Style 7971 by Stella York is made for the romantic bride!
This captivating strapless A-line wedding dress features dreamy allover lace & a subtle scoop neckline with a fitted strapless bodice. The full skirt drapes effortlessly into a romantic sweeping train with a delicate raw-edged lace hem. Completed with a gown-length row of lace-covered buttons down the back.
Simple & romantic, this wedding gown exudes a timeless elegance for the modern bride!
It’s that time again — SAMPLE SALE Week! 👏
Come get the wedding dress of your dreams at a huge discount — next week only!
Tuesday, June 25 - Friday, June 28 - 10:00am - 5:00pm
Saturday, June 29 - 9:00am - 6:00pm
- Designer gowns $199 - $1399
- Sizes 6-20
- Cash and carry ONLY (no debit cards & take your dress off the rack day of)
- No Holds. All sales final.
Schedule your appointment online at bluewillowbridal.com/appointments
Dazzle down the aisle in this stunning gown!
by Justin Alexander Signature is the elevated ballgown of your dreams. With a plunging neckline accompanied by illusion mesh straps and an intricately beaded bodice, every detail of this dress works to create a visionary masterpiece.
Complete with layers of ruffle organza & an open back, Arcadia is the gown for the bride with a flair for the dramatic.
Clean, Classic, & Dramatic — Style 7729 by Stella York
Simply stunning, the exceptional fit and contemporary design makes this dress the ideal modern ballgown. A sleek strapless bodice with clean lines and luxe satin continue past the waist in royal layers of organza petals to form a full and luxurious ballgown skirt. This gown is full of movement, texture and wonder!
There’s nothing better than unique, vintage lace!
by Lillian West is an all-over lace fit & flare gown perfect for the bride looking for a bohemian and sophisticated dress. Featuring a v-neckline, sheer bodice, & optional bishop sleeves for a versatile look perfect for an outdoor or indoor wedding!
A huge congrats to Mr. & Mrs. Counts! 🎉
We love being a part of our bride and groom’s special day!
Vendors 🤍:
Venue: Howe Farms Wedding & Event Venues
Photos: Coastal Roads
Florals: Jules Fern Creative Co.
Hair: Stylist Kenzie Franklin
Makeup: Makeup by Chloe Ball
Introducing Hayes by Justin Alexander 🥂
This sophisticated gown features gorgeous vintage lace & touches of sparkle throughout and down the chapel length train. The soft a-line skirt meets the beaded cummerbund to create a flattering, flowy fit.
An illusion neckline (we call it magic mesh 🪄) allows for a plunging neckline and sexy open back while still maintaining a seamless, chic look.
Fall in love with the windswept romantic style and dreamy boho design of Style 7521 by Stella York!
An allover matte lace accentuates the sweetheart neckline and the semi-sheer construction shows off a sexy & modern design.
The free-spirited detachable sleeves highlight the botanical details of the lace in exquisite floral fashion for a versatile look. The swirling lace appliques dance between the layers of frothy tulle in the soft A-line skirt.
An all over sparkle masterpiece: Style D4113 by Essence of Australia ✨
A modern take on an old Hollywood silhouette, this bridal gown takes center stage! Featuring a modern corset bodice with a chic notch neckline & sheer side cutouts. Finished with a dramatic low illusion back studded with shimmering beadwork.
Decadent, refined, and a touch sultry, this bridal look is perfect for the bride who wants to shine.
Catch every eye down the aisle in this stunning new Blue Willow Bridal exclusive gown!
With intricate beading throughout, this fitted column gown is perfect for the bride wanting a detailed, boho-inspired look. With a deep v-neck plunge and open back, this gown is both timeless & sexy.
A big congrats to the Dowells! 🥂
What a gorgeous bride, amazing venue, & sweet couple!
Photos: Camber Lia Hensley
Happy Mother’s Day! 🌸🤍
We’re grateful for all the moms out there!
Photographer: Anna Hedges Photography
Venue: The Camp at Buffalo Mountain
Dress: Blue Willow Bridal
Veil: Veils by Sarah
Flowers: Wild Eden
Ready for another Saturday Sneak Peek?
This time we’re featuring some glimpses at our Fall 2024 gowns from Stella York 🤍
Any details catch your eye? Let us know in the comments below! ⬇️
These gowns will be available to try on this summer.
(Some may already be available in-store 😉)
Click here to claim your Sponsored Listing.
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138 West Market Street
Johnson City, TN
37604
905 W Watauga Avenue
Johnson City, 37604
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