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If your company's pursuing a renewable energy project, congrats! But for full transparency in your sustainability report, consider these projects' impact to 1) Local communities 2) Biodiversity and wildlife 3) Water resources (at the very least). 👏👏🏽👏🏿 for this FAQ explainer from .

FAQ: How can we ensure renewable energy is developed fairly? For a sustainable future, the United States needs to build a lot more renewable energy domestically, including on public lands. Following a smart-from-the-start approach to protect impacted communities, landscapes, wildlife and cultural heritage sites will help answer some of the questions that aris...

Make it worth their click. Your target audience has little time to spare, making the Traffic phase of your engagements extra critical. Do what it takes to meet their expectations with the content on your landing pages or website. That way, they’ll be happy they came. Need help? Let’s walk through your sustainability journey together.

Electricity generated from renewables surpassed coal in the United States for the first time in 2022, according to the U.S. Energy Information Administration. Certainly there is a need to reduce emissions to meet climate goals, but what is successfully driving the transition?
• Policy support, alongside investments, rebates and incentives
• Falling costs and economies of scale which create a positive feedback loop that continues to make renewable technologies more affordable year over year
• As they become more mainstream, they become socially contagious to consumers. They see their neighbors have solar panels, for instance, and solar becomes not only a possibility for them but something of interest.
Can this equation normalize and grow more ?

https://hubs.li/Q02Bpj0g0.

Renewable generation surpassed coal and nuclear in the U.S. electric power sector in 2022 - U.S. Energy Information Administration (EIA) Energy Information Administration - EIA - Official Energy Statistics from the U.S. Government

Pride Month is a celebration of the LGBTQ+ community, and we are here for it! It’s also a time when many companies engage in Rainbow Washing, and savvy consumers can spot it a mile away. Rainbow Washing is when companies signal their support with rainbow logos and merchandise galore—but don’t actually do anything substantial for the LGBTQ+ community.

Happy ! Raise that gorgeous rainbow banner to celebrate your LGBTQ+ employees and allies, but definitely do MORE. (Hints: Create LGBTQ network groups. Provide LGBTQ health benefits. Say gay publicly and in everyday convos.) What does your company do to create a truly inclusive workspace?

We love working with brands that are employing circularity to reduce waste. For instance, one of the main critiques of artificial turf is that it will end up in a landfill at the end of life. But now, thanks to TenCate Grass US, it doesn’t have to. TenCate is using advanced recycling to return used turf to the value chain to make new products, reduce virgin material dependency and keep valuable materials out of the landfill.

Home - TenCate Turf Recycling Solutions As the first step in achieving turf circularity, we’ve launched the TenCate Turf Recycling Solutions pilot program. With this substantial investment, we’re able to take immediate action to improve sustainability across the entire synthetic turf industry.

So people are aware of your brand ... now what? It’s time for Engagement, which is where you’ll forge meaningful connections with all your audiences. This is part tactical and artful. Tactically, you’ll want to fine-tune your ads to invite interaction. Artfully, you’ll want to provide an honest, engaging intro to your brand’s sustainability story to spark interest.

We can show you how. 💬

Your end of life options are only as good as the material you start with. Our friends at Ecore have created their TRUcircularity™ program, reclaiming your used rubber floors and replacing them with new floors from made from similar reclaimed materials and used tires. Have an old rubber floor? Recycle it. Learn how here

Trucircularity Page | Ecore Flooring At Ecore, we’ve worked for over 40 years to upcycle rubber, keeping this extraordinary, renewable material out of landfills and transforming it into high-performance surfaces. Surfaces that help people live healthier, safer, and stronger lives.

TODAY at 24 in Chicago: Join Suzanne Shelton in discussing how to share your company's circularity path with your customers. (Spoiler: the doing & the saying both require a strategy)

More than a Megaphone: Communicating and Collaborating for Circular Success | GreenBiz How can sustainability communicators facilitate a faster, smoother adoption of circularity as a business strategy? If a laptop is…

It's , and ICYMI, humanity has a master plan for halting biodiversity loss and becoming nature-positive by 2050. In January, the Global Reporting Initiative launched a new reporting standard for companies' biodiversity risk. Biodiversity and nature-risk are becoming mainstream in corporate sustainability, and we are here for it.

1 year in review of the Kunming-Montreal Global Biodiversity Framework. The Kunming-Montreal Global Biodiversity Framework was adopted on December 19, 2022. It contains 23 targets for 2030 and 4 goals for 2050 to halt and reverse...

Thursday, 5/23: Join Suzanne Shelton & other sustainability experts at 24 in Chicago! They'll discuss how to promote your business path from a take-make-waste model to reusing materials and eliminating waste. Consumers want to know how your company is making this transition. Learn more:

More than a Megaphone: Communicating and Collaborating for Circular Success | GreenBiz How can sustainability communicators facilitate a faster, smoother adoption of circularity as a business strategy? If a laptop is…

May 17 is International Day Against Homophobia, Transphobia, and Biphobia, leading us to ask: How are companies supporting LGBT+ employees in the wake of last year's Pride month backlash? Studies show that feeling a sense of belonging in the workplace can reduce turnover risk by 50% (Deloitte), while diverse and inclusive organizations work 12% harder than average (HR Exchange Network). Supporting LGBT+ employees is one way for organizations to live their diversity values today and every day.

International Day Against Homophobia, Transphobia and Biphobia The world is seeing hard-won progress in protecting the rights of le***an, gay, bisexual, transgender, q***r, intersex and asexual people – but there is still a long road ahead

To achieve , you have to turn waste into your next material. Our friends at Green Circle Salons are making that a reality. Collecting hair clippings, used foils, excess color and other beauty waste created by salons on a daily basis, Green Circle Salons recycles and reclaims them through their zero waste to landfill certified process into new uses like bio-composite combs, bike frames, energy and so much more. See the great work they're doing for yourself and ask your salon if they want to gain a edge.

Green Circle Salons | Become a Sustainable Salon Create beauty, not waste. Join 16,000 members and become a Certified Sustainable Salon today!

It’s a wrap on . Thank you Sustainable Brands for the hospitality, insights and networking. We’re leaving with renewed inspiration and tons to think about. Plus, we got some face time with our local team.

Our own is about to moderate her second panel Sustainable Brands . Speakers and will discuss how businesses should or should not engage on social and climate justice issues. Lots to unpack and learn!

SB Brand-Led Culture Change Session Detail Drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging.

will be opening and closing today’s Sustainable Brands Plenary. She’s sharing the stage with marctothec and in an intense session about the role of human culture, values and connection on our swiftly changing planet.

SB Brand-Led Culture Change Session Detail Drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging.

Things we know (and love) to be true from Sustainable Brands . Consumers are demanding change through their wallets ... can your brand deliver?

Data, AI, segmentation and the carbon cost of food waste. Day 1 at Sustainable Brands was 🤯. And we can’t wait to do it again. Today we’ll be gaining insights into , and .

We’re feeling a little starstruck as we wait for Von Wong to take the stage tonight! Wong takes on our biggest climate challenges in captivating art installations that are beautiful, memorable and mesmerizing. If you haven’t seen his work, remedy that here and now https://hubs.li/Q02wzbLP0 and share your thoughts!
Sustainable Brands

Von Wong Benjamin Von Wong - A viral creative focused on telling epic stories through his surreal photography and videography experiences. Enter and explore his unique universe.

Step 1: arrive. Step: 2 find your people. is off to a great start and we can’t wait to meet other sustainability folks and learn from them. Cheers to leading the way forward together.
Sustainable Brands
https://hubs.li/Q02wz90l0

What's the first step in any marcomm effort? If no one has ever heard of your brand, what do they need? Awareness! The Awareness stage of marketing is key in spreading the word about your brand's sustainability story. The best awareness content should introduce your brand and spark interest.
You can achieve this through different channels and tactics including:
• Paid promotions 💰
• Owned (Organic) content 🌱
• Earned (Publicity) efforts 📣

Circularity Month!
Survey our agency and you’ll find a strong trend: we love circularity. Product design that not only considers end-of-life but has a plan for reuse and reintroduction to the market gets us up in the morning and keeps us thinking long into the night. So, building up to we’ll be celebrating all things circularity. And we want to hear from you: what’s a product you wish were circular?

Feel like you've inherited a doomed planet, and it's keeping you up at night? You're not alone. According to a 2021 Lancet survey of 10,000 people aged 16-25, 45% found worrying about climate change affected their daily lives.

Since today starts , we wanted to recognize the growing number of people with climate anxiety, and connect you with some coping strategies.

Climate Anxiety Some individuals—especially adolescents and young adults—struggle with what has been dubbed “climate anxiety”: ongoing feelings of fear, guilt, and grief related to environmental changes caused by climate change. For many, “eco-anxiety” can feel overwhelming because the problem of climat...

Earth month may be over but sustainability can keep on going, and going, and going. You’re already doing your part by making progress on this year’s goals; just don’t miss a critical step in the process—talking about your commitments and impacts. Need help keeping that conversation going? We’re here for it. Hit us with a reply or send us a DM. We’d love to help you share your ESG initiatives with the world.

Shelton Group :: Experts in Sustainability and Energy Marketing Sustainability marketing, product marketing, energy marketing, or utility marketing? We understand the challenges of your role. Let's work together.

Reinventing our infrastructure from a single-use system is going to be hard, but beyond the environmental benefits, people are looking for circularity. Let’s give it to them.

Let’s talk about circularity Reinventing our infrastructure from a single-use system is going to be hard, but beyond the environmental benefits, people are looking for circularity. Let’s give it to them.

We love seeing sustainable messaging on packaging! And consumers do too. We just spotted this messaging out in the wild: a product nutrition label. How cool! The messaging talks about sourcing, materials and trees planted, so consumers know what the brand has been up to. The one problem we saw? It doesn't lead to more information! This is such a compelling way to introduce consumers to a company's efforts. But the savviest consumers will want to read more. ESG reports and webpages dedicated to your sustainability efforts will engage consumers and validate your claims, ultimately creating loyal repeat customers.

February was big, but in March, we grew even more! We'd like to give a heartfelt welcome to our three new faces.

Heather Haybarker brings digital marketing expertise with a specialization in paid media. She is also the proud mother of four dogs — Apollo, Blitz, Wasi and Leah — that we can't wait to meet.

Holly Liban joins us as our digital marketing intern, helping develop campaign reports and create media plans.

Erin Herbers joins us as our account team intern, helping with client and project management.

Welcome to the team!

Want to make people believe in the recycling system again? Try a steel food can. Join Kris Hesson, VP of Market Engagement at ERM Shelton, as he distills the 3-year journey of research, insights and creative to get to that seemingly simple answer with big results. Live on 4/3 from 11:15 - 12:00 CDT at the 2024 SPC Impact.

SPC Impact 2024 SPC Impact 2024

For World Water Day, we want to celebrate TenCate turf. TenCate Grass US is doing a lot of great things in sustainability, like designing their turf without PFAS and implementing a recycling program that brings new life to old turf.

TenCate’s sustainability record means there is a responsible solution to keeping play in drought-prone regions. It doesn’t need irrigation, and with no need for chemical applications like fertilizers, pesticides or herbicides, runoff pollution from playing fields can be avoided, keeping local water ecosystems healthy.

Playing For Keeps - Playing For Keeps We’re playing for keeps. To keep our communities healthy and our world beautiful. To keep materials in play through recycling infrastructure. And to keep play going, no matter the region or season.