Designsensory Intelligence

CTV offers a unique advantage over linear TV in terms of tracking a consumer’s journey from first impression to purchase. However, challenges remain due to the fragmented nature of streaming platforms.

📲 Advanced Metrics: While traditional TV relies on a single currency, CTV uses multiple, making it difficult to track across networks.

🛒 Shoppable Ads: For campaigns focused on conversions, CTV’s shoppable ads can deliver a clear return on ad spend.

Navigating CTV’s measurement landscape requires a strategic approach. How are you measuring success?

The Rise of Connected TV Among Younger Audiences 📈

Gen Z is leading the shift from linear TV to CTV. In 2024, Gen Z’s CTV viewership is expected to reach nearly 55 million, while linear TV viewership falls below 40 million (eMarketer, 2023). What does this mean for advertisers?

🎯 Youth-Centric Targeting: Capture the attention of younger audiences with tailored CTV campaigns.
📈 Growth Potential: As Gen Z’s CTV consumption grows, so does the opportunity for impactful advertising.

Are you optimizing your ad spend to reach this dynamic audience?

While linear TV still has its place, especially for major events, Connected TV is rapidly closing the gap. Here’s why:

🎯 Precision Targeting: CTV allows advertisers to segment audiences based on interests, demographics, and viewing habits, providing more tailored ad experiences.

🤳 Interactive Capabilities: Unlike linear TV, CTV ads can be interactive, leading to higher engagement and conversions.

📈 Data-Driven Insights: CTV’s real-time analytics enable quicker decision-making and campaign optimization.

CTV offers a unique advantage over linear TV in terms of tracking a consumer’s journey from first impression to purchase.

📲 Advanced Metrics: While traditional TV relies on a single currency, CTV uses multiple, making it difficult to track across networks.

🛒 Shoppable Ads: For campaigns focused on conversions, CTV’s shoppable ads can deliver a clear return on ad spend.

Ready to see the difference?

The Power of Programmatic Advertising on CTV

Programmatic advertising is a game-changer in the Connected TV space. With US programmatic CTV ad spend is projected to hit $24.44 billion in 2024, this approach is growing by 23.1% year-over-year (eMarketer, 2023).

Why the surge?

⏱️ Real-Time Optimization: Adjust your campaigns on the fly with real-time data.

🙌 Wider Reach: Programmatic platforms allow you to bid across multiple apps, increasing your reach.

🎯 Enhanced Targeting: Use first-party data to create highly targeted ad experiences.

Ready to take your CTV campaigns to the next level?

If you're seeing ads while streaming on a smart TV or device, that's Connected TV (CTV) in action—delivering targeted advertising directly through your favorite shows and apps.

As the fastest-growing major ad channel in the US, Connected TV (CTV) is projected to surge by 22.4%, reaching $30.10 billion in 2024. What’s driving this growth?

📺 Ad Performance: CTV ads offer superior targeting and measurement capabilities, making them highly effective.
Audience Segmentation: Leverage precise segmentation to reach viewers based on interests, demographics, and viewing habits.
📺 Data-Driven Insights: Tap into advanced analytics to optimize campaigns in real time.
📺 Interactivity: Engage viewers with ads that are clickable, leading to direct conversions.

As US adults are expected to spend 123.4 minutes per day on CTV in 2024, the ad opportunities are expanding. Programmatic ad spend on CTV is set to hit $24.44 billion, with more dollars flowing into upfronts as advertisers seek to maximize reach.

The future is now for CTV. Are you ready to harness its potential?

As Google evolves, so should your SEO strategy. In 2024, creating high-quality content and optimizing user experience will be crucial. Here's how to stay ahead:

💡 Create High-Quality Content:
EEAT Framework: Google values content from real experts with personal experience. Make sure your content showcases Experience, Expertise, Authoritativeness, and Trustworthiness.
Expert Content: Ensure you content is created by genuine experts to build trust and authority.

💡 Optimize User Experience (UX):
Page Speed: Fast websites are crucial. For example, Mozilla improved Firefox conversions by around 14% by making their site load a second faster.
User-Friendly Design: Make your website easy to navigate and enjoyable to use. A better user experience can turn visitors into customers.

At Designsensory Intelligence, we provide the insights and data you need to create high-quality content and optimize user experience.

Ready to navigate the future of search?

SEO is evolving rapidly, becoming more user-centric and technology-driven. In 2024, expect significant changes as AI and machine learning help search engines deliver results based on user intent.

Key trends to watch:

📈 Google's Search Generative Engine (SGE) - AI's role in enhancing search functions and content relevance offers significant opportunities for improving SEO and delivering targeted content.

📈 Impact Clickthrough Rates - Be prepared for potential decreases in clickthrough rates for websites below AI snapshots, as 47% of marketers anticipate.

At Designsensory Intelligence, we help you stay ahead with data-driven SEO strategies.

Source: Digital Marketing Institute

2024 is the year of micro-influencers.

64% of marketers worked with micro-influencers in 2023, making them the most popular choice.

Micro-influencers with 10,000 to 100,000 followers deliver the highest success rates.

37% of marketers report higher engagement with micro-influencers' content.

Micro-influencers provide cost-effective, long-term partnerships and connect with loyal, engaged communities. They are also more receptive to feedback, making collaborations smoother and more effective. They offer cost-effective partnerships and access to loyal, engaged communities.

In fact, 44% of marketers find them less expensive and easier to work with, while 41% say they engage tight-knit communities better.

Contact us to turn these insights into actionable strategies.

Source: Hubspot, Statista

Elevate your marketing efforts and unlock the full potential of social media marketing.

💡 87% of marketers report success with social selling.

💡 27% of marketers are already using social selling tools, with significant investments planned for the coming year.

Platforms like Instagram, TikTok and Facebook enable seamless product delivery, purchase and customer service.

But what exactly is social selling? It's the process of using social media to find and engage with prospects, build meaningful relationships and drive sales. By leveraging social selling, you can meet your customers where they are, foster trust and streamline the purchasing journey.

Partner with Designsensory Intelligence to leverage data-driven insights and innovative strategies that keep you ahead.

Sources: Hubspot, Statista

Social media stands as the top channel for product discovery and marketing.

According to Hubspot's latest Consumer Trend Survey:

➡️ 64% of Gen Z and 59% of Millennials discovered a product on social media in the last three months.

➡️ 39% of Gen Z, 45% of Millennials and 47% of Gen X prefer social media for product discovery.

From influencer recommendations to in-app purchases, social media is revolutionizing the marketing landscape. Is your social strategy aligned with this shift? Mazimize your ROI with a powerful social media strategy. Contact us today to transform your marketing approach.

Sources: Hubspot, Statista

Demand for Transparency in AI!

With high expectations for personalization, the clarity about AI's role in marketing strategies becomes crucial. Transparency in AI applications reassures consumers and strengthens trust.

80% of consumers demand clear disclosure when AI is used in services, interactions, or content creation.
32% remain concerned, particularly about differentiating real from AI-generated face content -- a worry that has increased by 13% since last year.

Contact Designsensory Intelligence to understand consumer perceptions and effectively integrate AI into your marketing strategies: designsensoryintelligence.com

Secondary source: dentsu Consumer Navigator

Unlock New Opportunities with AI!

Utilize AI to generate new ideas and solutions across various domains, from holiday planning to fashion. This not only fuels innovation but demonstrates the positive capabilities of AI.

🔵 34% of generative AI users report brainstorming ideas and starting tasks with generative AI.
🔵 84% reported that generative AI did a better job than they probably would have alone when brainstorming and starting tasks.
🔵 58% reported using it for answering questions.

AI's role in enhancing search functions and content relevance offers significant opportunities for improving SEO and delivering targeted content.

Let us help you navigate this new terrain effectively: designsensoryintelligence.com

Secondary source: dentsu Consumer Navigator

The Verdict is In: Protect Human Jobs!

The protection of human jobs remains a priority. 74% advocate for a cautious approach to AI adoption to avoid job displacement.

As AI technologies evolve, marketers are encouraged to view AI as a tool to enhance, not replace, human capabilities. Highlighting AI's role in supporting human effort rather than automating jobs can help maintain consumer trust and brand integrity.

Stay informed and responsive to consumer attitudes: designsensoryintelligence.com

Secondary source: dentsu Consumer Navigator

As we step further into the digital age, generative AI is increasingly shaping the landscape of consumer interactions and marketing strategies.

Research reveals compelling insights into consumer perceptions and its implications for marketers. Here's what you need to know:

➡️ 83% of U.S. consumers believe that generative AI is the future.

➡️ A growing sense of enthusiasm is evident. 46% of consumers are excited about the potential of generative AI, up 7% from last year.

Our latest secondary research dives into consumer perceptions of generative AI and its impact on marketing strategies. See more: designsensoryintelligence.com

Secondary source: dentsu Consumer Navigator

Understanding that 97% of Gen Z using social media for shopping inspiration is critical for two key reasons: It deepens your knowledge of this influential demographic and underscores the growing importance of social media in marketing strategies. Our market research provides insights into Gen Z's behaviors and preferences, while also equipping you with advanced tactics to capitalize on social media's evolving role in commerce.

Let's transform your approach to harness the full potential of social media marketing. https://bit.ly/DSIntelligence

Where you measure is where you’ll succeed! Tailoring campaign metrics and KPIs to your goals is crucial. While ROI for paid influencer sponsorships is straightforward, gauging ROI for organic influencer content demands expertise. Earned Media Value (EMV) offers an estimated monetary value for organic content. Use marketing intelligence to identify optimal KPIs and maximize EMV, ensuring your organic influencer campaigns reflect true ROI.

Let's enhance your strategy for measurable success.

Designsensory Intelligence | Market Research Agency Designsensory Intelligence is a research company offering qualitative and quantitative research, behavior tracking and User Experience insights.

TikTok influencers' engagement rates decrease with rising follower counts, but this doesn't always favor nano-influencers for your goals. While nano, micro, and mid-tier influencers excel in building loyal, engaged audiences and earn greater trust, top-tier influencers are key for broad awareness campaigns. The right choice between these influencer types hinges on your marketing objectives.

Let us guide your strategy for impactful results.

60% of consumers prefer to check goods before payment, highlighting the importance of flexible return policies and try-before-you-buy options. Additionally, 51% value safeguards against transaction issues, emphasizing the need for robust customer service and assurance programs. Brands that prioritize these consumer preferences can enhance trust and loyalty, driving stronger sales and repeat business.


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Consumers prefer to learn about a brand's sustainability efforts primarily through social media (36%) and news articles (34%). Brands should amplify their eco-friendly initiatives on these platforms to enhance visibility and credibility. By strategically leveraging these channels, companies can not only inform but also engage with a sustainability-conscious audience, fostering trust and a greener brand image.


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47% of consumers favor personalized product recommendations online, closely followed by personalized services. Retailers embracing AI and data analytics to deliver these customized experiences will see increased customer satisfaction and loyalty, both online and offline. Investing in technology to create a frictionless, omnichannel shopping journey is now essential for businesses aiming to stay ahead in the competitive retail landscape.


https://bit.ly/DSIntelligence

Consumers prefer to learn about a brand's sustainability efforts primarily through social media (36%) and news articles (34%).

Brands should amplify their eco-friendly initiatives on these platforms to enhance visibility and credibility. By strategically leveraging these channels, companies can not only inform but also engage with a sustainability-conscious audience, fostering trust and a greener brand image.

https://bit.ly/DSIntelligence

Analysis from 2019 to 2025 shows influencer marketing spend growth outpacing traditional social ad spend in the U.S., with a peak difference in 2021. This trend indicates the increasing value of influencer partnerships for brands seeking to amplify reach and authenticity. Companies investing in influencer marketing are poised to benefit from higher engagement rates and deeper consumer trust, reshaping the advertising landscape.

https://bit.ly/DSIntelligence

This trend signals a vital shift for brands to focus on TikTok and YouTube for longer engagement opportunities and innovative content strategies. Leveraging these platforms can significantly enhance brand visibility and audience interaction, driving higher impact marketing campaigns!

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This ranking underscores the importance for brands to prioritize Facebook and Instagram in their digital marketing strategies for maximum consumer engagement and sales conversion. Embrace these platforms to harness their vast user bases and innovative advertising tools for unparalleled growth and customer reach! https://bit.ly/DSIntelligence

The University of Michigan's latest consumer sentiment index shows a significant jump to 69.4, an 8.1% from November 2023, and a 9.6% increase since December 2022 .

This surge indicates a growing optimism among consumers, suggesting a robust period for retailers and service providers as consumer spending is likely to rise.

Brands, take note: now is the time to engage with your audience, innovate, and expand your market presence to capitalize on this positive economic wave!

A majority of adults can't recall any brand specifically known for environmental efforts. To bridge this gap, brands need to strategically choose their communication channels. Consumers prefer learning about sustainability initiatives primarily through social media, followed closely by news articles, company websites, TV, and online review sites. This insight is vital for brands looking to enhance visibility and impact of their environmental actions, suggesting a focused approach on these preferred platforms for effective consumer engagement.

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Consumers favor a mix of online (retailer websites/apps) and in-store browsing for holiday shopping, with social media being a key discovery channel for younger generations. Despite the tilt towards online shopping, a substantial 85% of consumers still plan to buy in-store. This highlights the critical need for retailers to blend their digital and physical shopping experiences, catering to the varied preferences of today's shoppers.

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Voice your opinions to shape the future of women's health services!

We are looking for women in the greater Knoxville area aged 38-55 for a one-hour online focus group discussion on January 11. This is not a clinical talk. It's an opportunity to brainstorm ideas to enhance and expand women's health services.

Those who qualify, are selected and participate will receive a $100 eVISA card.

If you or someone you know is interested and qualifies, please take a moment to answer a few questions ➡️ https://bit.ly/47c4lWt. Limited spots available, so act soon!

Recent data shows a clear preference for credit cards as the primary payment method for holiday shopping (71%), followed by debit cards (44%) and cash (35%). However, Gen Z's habits are distinct, with a strong inclination towards "buy now, pay later" (BNPL) options, used by 54% of this demographic - more than double the average rate. They also show higher interest in retailer-provided installment plans (41%). Offering BNPL and installment options in physical stores can cater to cash-conscious consumers and boost incremental sales during the holiday season.

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Gen Z consumers significantly prioritize faster delivery options, with about half expecting same-day or next-day delivery, and over 50% willing to pay for such expedience. This preference starkly contrasts with older generations like Gen Xers and Boomers, who are more tolerant of longer delivery times. Gen Z's inclination towards quick, efficient service extends to curbside or in-store pickups, with an expectation of promotions or loyalty rewards for their efforts. Retailers need to adapt to these evolving expectations by investing in faster delivery systems and incentivizing convenient pickup options to cater to the younger, speed-oriented consumer base.

https://designsensoryintelligence.com/services/behavior-tracking/