Up & Up Festival
We produce college music festivals by empowering student communities to rally and win them.
Monster Energy Up & Up is the largest national college festival promoter in the US powered by a community of ambassadors. We produce festivals by empowering student bodies to compete and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn t
The dates & locations for our Spring 2023 College Tour have all been announced https://www.upandupfestival.com/
Dom Dolla | Z2 Entertainment Effective Friday, February 18th, 2022, COVID restrictions and mask mandates are no longer applicable for entry to the Fox, Aggie, and Boulder Theater. There will be artist-requested COVID restrictions for certain shows. See our COVID page before you plan your visit.
Congrats to the final four.
Another record breaking competition.
Who's winning the Fall 2022 Pre-sale competition featuring Dom Dolla?
We're bringing SAN HOLO to six US colleges with Monster Energy this fall! College Students, apply on upandupfestival.com if you want to bring this to your school! upandupfestival.com
San Holo to Headline Monster Energy Up & Up Festival in Spring 2022 Over 50 U.S. colleges will rally to be one of six schools San Holo performs at during the Monster Energy Up & Up Festival Series this spring!
Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/ 🔊 Link in Bio to Sign-Up! 🎶
Say Hi to our Festival Crush and Ambassador 🌵 An Interdisciplinary Studies Major w/ a focus in Tourism and Communication, she’s thrilled to help her team win and bring Loud Luxury to Tempe this Fall 🔥
“I am beyond excited to start up this upcoming school year with Up and Up! Not only is my team and I pumped for Loud Luxury headlining but the whole of spring break university (aka ASU) is too! Can’t wait to share my contagious love for music and to be apart of this amazing program! Forks up!” 🔱
Watch out 👀
Highlighting more of our Fall ‘21 competitors— who will our Top 4 be? 👇🏻🏆
Always keep your eyes on the competition 👀 We’ve already seen tremendous growth in several school accounts, hilarious and relatable content as well as community collaborations brewing. As classes start, the grind will continue with tablings, campus promotions, & events.
College is what started it all for 💫 We’ll soon be posting clips from last night’s Club 100 Insider Q&A with (only 23 y/o) and how he became their Day-to-Day manager 🎶
Who’s pulling 🆙 tonight for Club 100 feat. our new host ⁉️
We have a surprise female Headliner and as our guest 🎶 Live Sets from and DJs + a Cash Prize Giveaway 😱
Link in Bio to RSVP 💫
Meet our Festival Crush from ❣️A Criminal Psychology Major and Senior, she’s ready to lead the U of Minnesota Team to victory this Fall 🍁
"I'm so happy and excited that I joined Up & Up, and get to share such a big part of my life with not only my team here but with all the UMN students. I’m so pumped to have Loud Luxury as the Fall headliner for our first year in the competition!" 🤩
Who else got their ears pierced @ Claire’s? 🤣
Bostonheads ‼️ We're joining IDK to host a graduation party for his No Label Academy 🎶
This 10-day course at is curated for aspiring BIPOC industry leaders who weren't born with silver spoons or come with record-executive relatives 📈
Courses include: financial literacy, contract negotiations, networking, social media strategy, and mental health. We're giving away stacks of free tickets so tell your friends who are enrolled college students in the Boston area to hit up the Link in our Bio 📲
It’s a Movement 💯
Say hello to some of our incredible community members✨
Without our ambassador community, the Up&Up wouldn’t be possible! THANK YOU!
Mentally, physically, & emotionally preparing myself for the semester.
An Up & Up connection like no other 😎 Our Producers and met up for the first time to go to this past weekend for their First Festival Back 🌎
Weekly reminder to go hard or go home. 🤘🏼
🦋
This week’s comes from veteran school 👏🏻
Meg’s a senior studying Biology and Pre Med at Miami U w/ her fav festivals being Lolla and Summerfest! 🎉
She loves music festivals because “it’s the perfect way to spend time with all your friends and meet new people all while listening to some of your favorite artists’ amazing music live!!!” 🎶
Megan believes, “the energy is contagious” when live music is involved— we couldn’t agree more✨
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Our Story
Founded in 2016, The Monster Energy Up & Up Festival is redefining the live music experience for a new generation of college students.
Our innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival featuring an exciting headliner. Previous headliners include Cash Cash, Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings and Elephante. Our Spring 2020 2019 competition features DJ/Producer, Troyboi.
OUR ROLE
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3000 Marcus Avenue Suite 1W5
Lake Success, NY
90067
1111 Marcus Avenue Suite LL27
Lake Success, 11042
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