MSU Product Center

MSU Product Center

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from MSU Product Center, Michigan State University/446 W. Circle Drive, Lansing, MI.

The Product Center can help develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors in Michigan. The MSU Product Center is a network that assists entrepreneurs in developing products and businesses in the area of food, agriculture, natural resources and the bio economy.

07/01/2024

The MSU Product Center is pausing new client intake for the month of July. Enjoy the summer, Independence Day, and see you new clients on August 1st!

06/17/2024
05/03/2024

A final thank you to our sponsors and partners. We couldn't do the Making it in Michigan Conference and Trade Show without you. We're appreciative to everyone for a great event! See you next year.

05/01/2024

Check out Protein Pints, the MSU Product Center's 2024 Young Innovator award winner. This high protein frozen dessert company was recognized for their work during the Making it in Michigan Conference and Tradeshow. Congratulations!

04/30/2024

M&R Pickling is the MSU Product Center's 2024 Value Added Agriculture award winner. Ruth Yoder was recognized for their work during the Making it in Michigan Conference and Tradeshow. Congratulations!

04/29/2024

Mushroom Angel Company is the winner of the MSU Product Center's 2024 Start-Up to Watch award! This company, based in Detroit, MI, was recognized for their work during the Making it in Michigan Conference and Tradeshow. Congratulations!

04/26/2024

Sticky Spoons Jam LLC is the MSU Product Center's 2024 Barrier Buster award winner. This Veteran-Owned and Minority-Owned business was recognized for their work during the Making it in Michigan Conference and Tradeshow. Congratulations!

04/25/2024

Chunk Nibbles is the MSU Product Center’s 2024 Entrepreneur of the Year award winner! The company was celebrated for their business success and support for fellow entrepreneurs during the Making it in Michigan Conference and Tradeshow. Congratulations!

Photos from MSU Product Center's post 04/25/2024

Making It In Michigan 2024 was another SUCCESS! Center

04/23/2024

Come see us tomorrow at the Lansing Center! Conference registration is closed but you can still walk our Tradeshow for FREE! 10 a.m. to 3:30 p.m.

Jumpstarting Business Ownership with MSU Extension 04/15/2024

Thank you WILX Studio 10 for a great interview with Director Mollie Woods! We were thrilled to share about the all in one experience of the 2024 Making it in Michigan Conference and Trade Show. The day includes a conference, trade show, pitch competition, networking event, buyer-supplier match making - and great food! Listen in here:

Jumpstarting Business Ownership with MSU Extension Starting and owning a small business can be daunting! That's why MSU Extension and MSU Product Center are teaming up for an event centered around helping bus...

03/29/2024

Thank you to our partner the Walters Family Foundation for your continued support! The 2024 Making it in Michigan Conference and Tradeshow wouldn’t be possible without your contributions. Remember to register for the event before April 1, 2024 at: https://www.canr.msu.edu/miim/

03/27/2024

Thank you to our partner the Michigan Economic Development Corporation for your continued support! The 2024 Making it in Michigan Conference and Tradeshow wouldn’t be possible without your contributions. Remember to register for the event before April 1, 2024 at: https://www.canr.msu.edu/miim/

03/25/2024

Thank you to our partner the Michigan Department of Agriculture & Rural Development - MDARD for your continued support! The 2024 Making it in Michigan Conference and Tradeshow wouldn’t be possible without your contributions. Remember to register for the event before April 1, 2024 at: https://www.canr.msu.edu/miim/

03/11/2024

Will you be there?

Save the Date 📅 Exciting news for Michigan-based food businesses! Join us at the premier Making It in Michigan Conference and Trade Show on April 24, 2024, at the Lansing Center! Hosted by the MSU Product Center, this event is a golden opportunity to showcase your products, connect with retail buyers, and gain insights through educational sessions. Secure your spot – register now before April 5, 2023! 👉 https://www.canr.msu.edu/miim/

03/04/2024

Save the Date 📅 Exciting news for Michigan-based food businesses! Join us at the premier Making It in Michigan Conference and Trade Show on April 24, 2024, at the Lansing Center! Hosted by the MSU Product Center, this event is a golden opportunity to showcase your products, connect with retail buyers, and gain insights through educational sessions. Secure your spot – register now before April 5, 2023! 👉 https://www.canr.msu.edu/miim/

03/01/2024

The MSU Product Center is thrilled to host a pitch event from the Michigan Good Food Fund at this year's Making it in Michigan Conference and Trade Show! Apply for the pitch event by March 4th for your chance to win a $5,000, $3,000, or $2,000 prize.

Calling all Michigan packaged food makers 🚨
There is less than one week left to apply to our next Business Pitch Competition, part of the Making It In Michigan Conference, hosted by MSU Center for Regional Food Systems and MSU Product Center.

Three businesses will compete in the live pitch session on April 23. First prize winner will receive $5,000, second prize winner will receive $3,000, and third prize winner will receive $2,000. There will also be a $5,000 technical assistance prize awarded to one of the three finalists. Get your pitch ready and apply by March 4: https://bit.ly/3OA2kg7

Thank you to our partners, Lake Trust Credit Union and Michigan Economic Development Corporation, who help make this event possible.

02/27/2024

Are you interested in getting your food or beverage products in stores like Fresh Thyme, Kroger and SpartanNash Stores? Michigan-based food and beverage entrepreneurs are encouraged to register for the Making In In Michigan conference on April 24 at the Lansing Center: https://www.canr.msu.edu/miim/

02/26/2024

Please join us for the Co-ops 101: How Cooperatives Work and the Basic Steps of Development webinar, March 13th at 5:30 pm!
Parker Jones and Chris Bardenhagen from MSU Extension will present details and answer questions about the co-op business model and examples of its use. Development steps will also be discussed, so don’t miss it! Link: https://www.canr.msu.edu/news/co-ops-101-how-cooperatives-work-and-the-basic-steps-of-development

02/16/2024

There’s a topic for you at the Making it in Michigan Conference! Kicking off the event will be the keynote presentation from Kris Mathis – author, business coach, and serial entrepreneur. Other panel presenters will include topics related to: specialty food and retail establishments, entrepreneur specialists, distribution and much more. Learn more and register here: https://www.canr.msu.edu/miim/

02/15/2024

MSU Product Center The Product Center can help develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural resource sectors in Michigan.

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Our Story

Founded in 2003, the MSU Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources and bioeconomy sectors. The Center’s statewide network of innovation counselors provides business counseling support to Michigan residents interested in starting or expanding a business or product line.

The Product Center’s assistance in launching 634 known new businesses and business expansions since its inception has had the following estimated economic impacts:

• Increased annual sales: $402.3 million (cumulative first year sales only)

• Value of increased investment: $425.3 million

Videos (show all)

Congratulations Protein Pints!
Congratulations M&R Pickling!
Congratulations Mushroom Angel Company!
Congratulations Sticky Spoons Jam!
Congratulations Chunk Nibbles!
Petoskey Farms Vineyard & Winery won the Start-Up to Watch award at the 2019 Making it in Michigan (MIIM) Conference and...
Rising Stars Academy, a school for special needs young adults, is rapidly increasing engagement, staff and reach. Their ...
The innovators at Safie Specialty Foods have attended 11 Making it in Michigan Conference and Tradeshow events! This yea...
Dave's Sweet Tooth Toffee is an exceptional business and habitual attendee of the Making it in Michigan Conference and T...
Caledonia Packing is working hard to meet demand for meat processing. Watch how they showcased their abilities and grew ...

Address


Michigan State University/446 W. Circle Drive
Lansing, MI
48824

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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