Ironmark

Here Lie the Ghosts of Marketing Past: Trends and Tactics Long Buried 🪦
These once-prominent marketing trends and strategies have met their demise. Do you agree? Which marketing trends have you seen laid to rest?

Here lies the original Ironmark website. ⚰️ While it served us well, we're upgrading to something even better.

✨ Our brand-new site is coming soon! Say goodbye with us and hello to a new marketing future ⬇️

Is It Time to Lay Your Website to Rest? Is it time for a website redesign? Preview our Ironmark website redesign and learn how a redesign can reflect and reinforce your company’s growth.

Ready to transform your marketing data into decisions that drive real ROI? Catch Lynne Kingsley, our VP of Marketing and Strategic Services, at the Mid-Atlantic MarCom Summit tomorrow!

🔍 Session: Beyond the Dashboard: Turning Marketing Data into Actionable Insights
📅 Date: October 30th
🕒 Time: 3:10 pm - 3:55 pm
🏢 Convene Conference Center in Arlington, VA
📍 Location: Observation North Room

This session is packed with tools to help you layer first-party and third-party data for powerful insights. Whether you're a data newbie or a pro, don’t miss this chance to level up your marketing game. See you there!

Reports of print marketing’s death? Greatly exaggerated! While digital is fast and flashy, print offers something tangible, trustworthy, and engaging. 📇 Sure, digital has its perks, but when paired with print, it can make your marketing come alive. Long live print!

https://hubs.li/Q02RzJxh0

Reports of Print Marketing’s Death Are Greatly Exaggerated Print marketing is very much alive! Print marketing materials offer tangible, trustworthy, engaging experiences. When used alongside digital marketing, they’re unbeatable.

Your employees are your most powerful brand advocates—the strength comes from within! Empower them with branded merchandise they’ll love, and watch your brand's story become their favorite. Let’s harness that enthusiasm and make it contagious across your organization.

https://hubs.li/Q02RzzGG0

Enchant Your Workplace: The Power of Branded Merchandise for Employee Engagement! Employee branding and branded merchandise can help tell your brand story and transform your company into a powerhouse of enthusiastic, engaged, and loyal brand advocates.

Employee Spotlight: Sarah Williams - E-Commerce Administrator 🎉

Sarah was born and raised right here in Maryland.
She attended college in Pennsylvania, where she played volleyball at the collegiate level.

She is still an active volleyball player, competing in tournaments across MD & PA.

She has experience in the e-commerce industry and enjoys working with promotional products.

In the summers, she loves catching Orioles games and spending time at the beach with friends.

Drop a comment below to say hi to Sarah and the rest of the team! Thanks for all of your hard work!

Happy Boss's Day to the ones who love a good metric! 🎯 Treat your boss to the gift of higher ROI.

https://hubs.li/Q02Tp-4N0

6 Marketing Metrics Your Boss Needs to Know Now Have the most important marketing metrics on hand the next time your boss asks you for marketing results.

Ready to elevate your direct mail marketing? ✉️📬 From nailing your targeting to maximizing your campaign's impact, we’re here to help you deliver!

https://hubs.li/Q02SNDhh0

Revive Your Direct Mail Campaigns With These FAQs Direct mail works. We’ve been sending it for over 60 years. Get the answers to our most frequently asked questions to learn how you can maximize it for your messaging.

Ready to make your next career move? We're seeking an Accounts Payable Specialist with experience in a high-volume, fast-paced environment who is driven by a commitment to excellence. 🏆 Please share and repost!

https://hubs.ly/Q02Rz1F20

When it comes to team building, we can't wait to collaborate. And nothing says "let's work together" quite like tossing axes and sharpening our skills (pun intended)! 🪓

Don't waste energy or marketing dollars on unqualified leads. Leverage predictive analytics to create hyper-personalized campaigns that speak directly to top prospects at each franchise location to stay ahead of the game. Ready to see the difference?

https://hubs.li/Q02RzCCv0

Drive Franchise Foot Traffic with Predictive Analytics See how predictive analytics tools can customize the right marketing for the right customer while also supercharging franchise digital marketing.

☕ It’s , and we’ve got a latte love for custom branded merch! Add your logo to mugs that bring your brand into every coffee break. Because nothing says “good morning” like a cup of coffee... and your logo staring back!

In a digital world, data-driven direct mail is the real MVP—Most Valuable Print. 📬 Make sure your next direct mail piece cuts through the noise and lands right in your customers' hands.

https://hubs.li/Q02NfgnL0

New year, new swag! 🎉 It might seem early, but now’s the perfect time to prep for spring conferences and trade shows. Get ahead with our most popular and practical promotional items. Order now for a no-hassle new year.

https://hubs.li/Q02NfgLf0

New Year, New Swag It might seem early, but January is right around the corner. Now’s the time to order promotional items for spring conference swag, trade shows, and more.

We had an amazing time at the 2024 PMExpo! 🎉
Thank you to everyone who stopped by booth 502 to chat with the Ironmark team about simplifying property management marketing. As the Education Session Sponsor, we were proud to add value to the event and share fresh ideas. We hope you enjoyed the swag, and we’re excited to help plan your next big project!

Want your franchise to shine brighter than the competition? ✨ Check out top tips on using signage, specifically wide-format, to drive traffic, boost promos, and build your brand. Get ready to stand out!

https://hubs.li/Q02Nf6PR0

Wide-Format Products to Make Your Franchise Shine Use wide-format signage for your franchise to drive traffic, amplify promotions, and build your brand. Here are the ones that work best.

Ironmark at MAICON 2024: Pioneering the AI-First Future 🚀

At Ironmark, we're not just keeping up with the AI revolution – we're diving deep. Our AI Council Leaders, Lynne Kingsley and Don Clark recently attended the Marketing AI Conference (MAICON) 2024 to stay at the forefront of AI innovation in marketing and communications.

Key Takeaways from MAICON 2024:

AI Transformation is Imminent: Every industry, every company will undergo significant changes very soon. The future is AI-first, and we're preparing to guide our clients through this transformation.

Scaling AI is the Next Frontier: While many individuals have mastered basic AI tools, the real challenge lies in scaling AI solutions for enterprise-level applications. We're focusing on developing scalable, industry-specific AI solutions.

Human-AI Collaboration is Key: The goal isn't to replace humans, but to enhance human potential. We're exploring ways to create synergies between human creativity and machine capabilities.

AI Literacy is Crucial: As AI evolves rapidly, continuous learning is essential. We're accelerating AI literacy within our team and providing valuable insight and content for our clients.

Trust and Governance Matter: Leading in AI means creating guidelines to use it thoughtfully and responsibly.

The Strawberry on Top 🍓

On the final day of , OpenAI announced 'Strawberry', their latest GPT model (o1). This timely reveal underscores the rapid pace of AI advancement. By integrating cutting-edge AI into our products and processes, Ironmark is poised to offer our clients incredible value in bridging digital and physical marketing. So we are not waiting. Are you ready to step into the AI-first future with us? How are you transforming your marketing strategy for the age of AI?

Ready to crush your campaigns? 💥 Check out the secrets to amping up your ad creative and visual content. Get ready to turn heads and win hearts!

https://hubs.li/Q02Nfgnt0

Crush Your Campaigns With Show-Stopping Ad Creative A great marketing campaign needs eye-catching advertising creative. Explore ways to amp up your ad creative and visual content for stunning results.

Fonts matter, folks. Let's explore the top fonts for your website, social media, emails, and more. Get ready to make your digital content not just legible, but unforgettable! 🖋️

https://hubs.li/Q02Nf6ZN0

Best Fonts for Digital Media Find the best fonts for digital media, including your website, social media graphics, email campaigns, and more.

Headed to PM Expo 2024 on September 18? So are we! 🎉

Swing by booth 502 and meet the Ironmark team in person. We’ll be there with fresh ideas, cool swag, and answers to all your burning questions about simplifying your property management marketing success. Don't miss out—let’s chat, laugh, and maybe even plan your next big project!

https://hubs.li/Q02NfcsZ0

2024 PMEXPO - Property Management Association 2024 PMEXPO

After 40+ years in the print industry, we are excited to celebrate Karen Griffin, our dedicated Account Coordinator (CSR) in Customer Service and Estimating, on her retirement! 🎉 Karen began her incredible journey as a Customer Service Representative and grew in the field throughout her career. In 2021, she joined Ironmark when we acquired Spectrum Printing, where she had been a vital team member since 2014.

Join us in congratulating Karen for her remarkable contributions and wishing her all the best in this next chapter!

Think your copy’s been copied? Don't fret—we've got you covered. Learn how to use plagiarism checkers, AI tools, and more to protect your content and creativity at the link below. 💡

https://hubs.li/Q02NdjZk0

Your Copy Was Copied! Now What? It’s easier than ever to use AI content generators or copy work without permission. Use these tools if you suspect content copying.

The team at Deliver Media - An Ironmark Company had an amazing time at Top Golf for our Town Hall and Team Building event! It was the perfect mix of fun and learning—great swings, great conversations, and a whole lot of team spirit. ⛳️ We're energized and ready to hit the ground running with fresh ideas and even stronger collaboration. Here's to more events that bring us together and keep us growing!