SMART Marketing & Media

In remembrance...

As we come upon the anniversary of 9/11, my thoughts go to crisis management. While we are never fully ready for disasters, they occur in all forms. Is your business ready?

Websites don't need to be super fancy or cost 10s of thousands of dollars to work effectively in many cases.

SEO is the integration of keywords into your website that search engines, like Google, pull from to place your page in front of people searching for your services. Stronger SEO gets you to the top of the search results faster.

Don't forget to ask people to do whatever it is you want them to do: buy, call, register, etc. Calls to immediate action should be placed strategically throughout your site.

When building or refreshing a website, make certain your brand is shining brightly!

Get busy.

Here's a sample strategy that works well for an awareness campaign for your average Adult 30+ audience.

Your media mix should be ajusted depending on your goal. Lead gen, attendance, foot traffic, education, awareness, recruitment...these goals require not only different messaging, but also different media.

It’s important to have a diverse strategy because not all eyeballs are looking at the same places.

Let's change the world...

I just love schools supplies (now office supplies).

Here are some ideas that were outside of conventional thinking...and they were wildly successful.

https://youtu.be/_a3PYMptU7Y
https://youtu.be/S1dqkbHjQBU

When it comes to recruitment marketing, more businesses need to get out of their comfort zones. Too many are doing the same thing that they've always done...and it's just not working anymore.

Getting new employees can be a challenge. You've got to make your recruiting dollars count.

Events are a lot of work, but they can be a lot of fun and leave a lasting impression. Here's 5 reasons you might consider hosting one.

With a million different options, what's the right way to go? Stop guessing and talk to an expert who's been doing professional event strategy since the last millenium.

As you plan for next year's events, here are some reminders.

We are now in the back half of event season. If you need help or event promotion, call today!

Who doesn't enjoy Dr. Seuss? (I am certain there are a few). But this is meant to offer some encouragement as the kiddos head back to school!

They might think they need the latest iphone, the latest music or that specifically branded water bottle, but these are the things they really need (and want).

Students have a short attention span. They want their messaging delivered fast!

Your social use should be reflective of the audience you are trying to reach...Gen Z is snapping and tiktoking, and FB has become the place to hit up their parents and grandparent.

Just because cell phones aren't permitted during the school day doesn't mean you can't target the school location...especially during football season when Friday Nights are filled with students and their parents.