Inuvo

Midway through August, we're raising a glass to our Inuvians hitting milestones at our company! 🙌 Thank you for making each day a little brighter. Here's to another year of growth, teamwork, and innovation ahead!

Arash Bahrami, 12 years 🎉
Melanie Clayton, 11 years 🎉
Russell Soderling, 11 years 🎉
Greg Jones, 9 years 🎉
Darby Tanner, 4 years 🎉
Konstantin Bay, 3 years 🎉
Arman Tavana, 2 years 🎉

Ever feel like your marketing efforts are spinning their wheels? 🚗💨

You’re not alone.

Connecting with the right audience at the right time is tough—but AI can smooth the road.

Discover 8 ways AI overcomes these challenges in our latest blog post. 👇

https://bit.ly/46MxPf9

Solving Brand Challenges with AI - Inuvo® IntentKey addresses some of the most common business struggles.

With the help of AI, contextual advertising is evolving faster than you can say "privacy-first!" 📣

Our president, Barry Lowenthal, shares his insights in AdAge on 4 ways AI is revolutionizing contextual advertising for a more private-centered web.

1️⃣ Real-time conversation
2️⃣ Predicting interest & intent

Did you know AI can engage with consumers in real-time, making ads more relevant as they browse? Or that it can predict what you’ll want next without ever peeking into your data history? These are just a few of the ways AI is leading the charge in ad innovation.

Read Barry’s full feature for a more in-depth breakdown 🔗:

https://ow.ly/bvOY50SWiLp

In a world where AI is the new frontier of intelligence, expertise is no longer measured by memorization—what truly matters is how we leverage AI tools to interpret vast data. 💡

Our president, Barry Lowenthal, has the opportunity to present his thought-provoking panel → 'Reimagining How AI is Redefining Human Intelligence,' at SXSW 2025.

Help us get this cool panel on the agenda—cast your vote today! 🙌

VOTE NOW → https://ow.ly/NWp850SU41V

Voting ends on August 18th.
1. Sign in or create an account at the link above.
2. Click the ⬆️ button on the right side of the screen to cast your vote
3. Add comments to add to the discussion

In the fast-paced world of e-commerce, keeping your audience engaged is crucial. With privacy concerns, AI, and an election year shaking up our digital landscape, it’s time to strategize ways to stay connected. 💡

Dive into insights from Inuvo President Barry Lowenthal and other industry pros on Fast Company's latest article on authentic audience engagement that drives business success.

Check it out: https://ow.ly/RePa50SRn0U

Don't mind us, just leaping over third-party cookie restrictions over here! 🤸‍♀️

Take your campaign performance to Simone Biles-level heights with IntentKey.

Go for the gold🥇: https://bit.ly/3y97r1U

Before we wrap up the month, let's give a big HAPPY BIRTHDAY shoutout to all our July-born Inuvians! We hope your special day was filled lots of cake! 🎂

Caroline Hum 🎉
Elise Rikard 🎉
Jeremy Torres 🎉
Eric Tilbury 🎉
Benito Maldari 🎉
Jorge Zavala 🎉
Mike DiMaria 🎉
Hampton Hicks 🎉

In a year full of unknowns—elections, possible recessions, rising costs, and rapid tech changes—non-profits face significant challenges. But with change comes opportunity! 🚀

🌐 Discover how IntentKey's AI-powered advertising suite empowers organizations to understand audience intent, optimize campaigns, and boost fundraising efforts in a privacy compliant actionable way.

Join Inuvo’s own Christina Smith and Melissa King next week at the 2024 Bridge Conference [Booth #533]! 🙌

Check out our pre-built nonprofit audience models: https://bit.ly/3WA8T76
Read our case studies here: https://bit.ly/3WqLy7I

Our Little Rock Inuvians just had some bomb food from .ar 💥 BRB going back for seconds!

Cookie deprecation: happening, not happening—it's enough to give anyone whiplash! 😵‍💫 Google's latest U-turn has us all talking, so here’s our take:

Google just announced they're putting the brakes on third-party cookie deprecation plans, opting instead for a new Chrome feature that lets users decide on tracking across web browsing. 💻

Remember when Apple did this in 2021? Over 90% of users said “no thanks,” effectively ending app tracking on iOS devices.

As our CEO, Richard K. Howe, aptly puts it, “Cookie consent is cookie deprecation by another name.” All roads lead to the same destination: a cookie-less future, but now with a more gradual decline rather than an abrupt end.

With privacy measures becoming the norm, reversing them is not ideal. If Apple’s experience is any indicator, we can expect similar trends with Google.

So, it's time to embrace future-proof solutions that prioritize privacy. 👏

That’s where our AI technology, IntentKey, comes in. It’s the first and only large language generative AI solution that identifies and targets audiences without tracking or using consumer data or cookies. In head-to-head tests, IntentKey consistently outperforms cookie-based targeting by a significant margin.

Read our full press release: https://bit.ly/3WDczUv

The Paris Olympics kick off this Friday and fans are gearing up to cheer for their favorite athletes and sports. 🏅

Leverage Olympic audience models powered by IntentKey AI to reach engaged audiences at the moments that count most with:

🔄 Real-time targeting: Our Olympic audience models refresh every 5 minutes, ensuring your campaigns stay fresh and impactful.

🔍 Deep insights: IntentKey's AI analyzes patterns and trends across the open web to uncover the WHY behind audience intent, not WHO.

🤝 Seamlessly activate through a PMP or with our expert team.

Take you results to the podium with IntentKey: https://bit.ly/3zUYgTl

Time for another Myth vs. Fact! 🎯

Myth: Cookieless audience solutions limit your reach.
Fact: Not with IntentKey! 🚀

Here’s how IntentKey breaks the mold and keeps your reach expansive and precise:

1️⃣ Conceptual Targeting: Our Large Language Model dives deep into the "WHY" behind consumer intent, not "who."

2️⃣ Real-Time Updates: Models refresh every five minutes for real-time accuracy, meaning dynamic audience discovery.

3️⃣ Dynamic URL Targeting: Our AI reads and understands full content context, uncovering hidden intent signals.

By leveraging these capabilities, IntentKey ensures your campaigns stay effective and far-reaching, even in a cookieless world. 🌐✨

Learn more: https://bit.ly/3y97r1U

Another cookieless myth busted with IntentKey! 👏

The IntentKey Insights Dashboard delivers unparalleled insights, giving advertisers a competitive edge in campaign performance, optimization, and attribution across all programmatic channels.

• Visual Performance Tracking
• Real-Time Campaign Monitoring.
• High-Scoring Intent Signals
• Audience Concept Groupings
• AI-Generated Personas
• TV Program Relevance
• Geographical Insights
• Spend Performance & Tactic Analysis

Find out more: https://ow.ly/pQFC50SBOC6

Stephen Curry joining Team USA, Biden's viral mix-up, and Paolini's epic Wimbledon match are just a few of the moments that shaped trending concepts in the Audience Discovery Portal this week.

Scroll to see the buzz-worthy concepts shaping the week and how IntentKey's advanced analysis uncovers early trends and niche topics.

Haven't tried it yet? Build your own model in the Audience Discovery Portal by simply typing in a concept. Discover inferred demographic data, weekly and monthly growth rates, and more. The portal offers just a glimpse of IntentKey's full cookieless targeting + insights capabilities.

Build your own model at portal.inuvo.com!

🏅 The USATF 2024 Olympics roster is set, and Paris awaits! With Olympic fever in the air, enthusiasts everywhere are tuning in.

Get in front of them at the most exciting moments with Inuvo's Olympic-ready audience models. Seamlessly integrate these models into your marketing strategy through our managed services or self-service PMP.

Powered by our proprietary AI, IntentKey, our models analyze patterns and trends across the open web to make probabilistic decisions based on concepts.

Discover more: https://ow.ly/neyo50SyRHm

Myth or Fact? Switching to cookieless or ID-free solutions means less ad relevance. 🤔

Myth! With IntentKey AI, you can target users based on WHY they visited URLs, not WHO they are. 🎯

https://ow.ly/tfmg50Sv15E

Happy Independence Day from all of us at Inuvo! 🇺🇸 Celebrating freedom, unity, and the pursuit of innovation.

Our offices will be closed today in observance.

Reach the most dedicated sports fans streaming the Paris Olympics on digital platforms with our ready-to-activate "Stream Team" audience model! 🏅

IntentKey AI analyzes the web to uncover patterns and trends that power our models, allowing you to connect with your target audience in real-time—no cookies or personal information identifiers needed. 👏

Activate this model or any of our others through a PMP, or let our team manage them for you.

Learn more: https://ow.ly/YztG50Su9g8

Kicking off the start of the month with our July work anniversary Inuvians! 🙌 As we celebrate another year of dedication, growth, and collaboration, we thank you for your hard work and commitment. Here's to many more years of success together! 💚

Hidayat Teonadi - 17 years 🎉
Eric Tilbury - 11 years 🎉
Elise Rikard - 10 years 🎉
Jeremy Torres - 2 years 🎉
Benito Maldari - 1 year 🎉

Think cookieless targeting solutions reduce precision? 🎯

It's a common misconception!

Learn more about Intentkey's AI-powered audience models: https://ow.ly/1OYS50SsWnz

The Olympic Games are less than a month out & our "Dream Team" ready-to-activate audience model, tailored for NBA & Olympic basketball enthusiasts is ready to go! 🏀

Reach fans who follow iconic players like LeBron and Curry, Team USA, and top franchises like the Lakers. From MVPs to WNBA stars, this audience values athleticism and game-time excitement.

Leverage IntentKey AI for cookieless precise targeting, ensuring your ads hit home with those who live for the thrill of the game. 🎯

Activate models through a PMP or let our team customize them to slam-dunk your campaign goals. 🥇

Learn more: https://ow.ly/VuSf50SrGI9

Help us wish all of our June-born Inuvians a HAPPY BIRTHDAY!

Shay Berry 🎉
Andrew Rowe 🎉
Dana Robbins 🎉
Russell Soderling 🎉
Chris Roys 🎉
Sabrina Pursell 🎉
Jeremy Chrysler 🎉
Jordan Pennington 🎉
Christopher Pickens 🎉
McKenzie Dodge 🎉

🌟 Today's the day! 🌟

Tune in for the GiveLIVE webinar featuring our very own Inuvians, Katie Cooper & Christina Smith, alongside Camber Clemence. Learn how AI is transforming donor engagement and impact measurement.

🕒 Time: 11am PST

🔗 Join us live: https://ow.ly/xHvT50Shv06

See you soon! 🎉

Revolutionizing Donor Engagement and Impact Measurement with AI Join us for an exciting Give LIVE! featuring Inuvo's Christina Smith and Katie Cooper, where we'll explore the potential of AI for nonprofits. We'll discuss ...

🎆 Spark up your 4th of July campaigns with our high-value pre-built audience models!

From BBQ lovers to lake enthusiasts and American makers, our AI-powered models are ready to light up your targeting strategy. Access them directly through a PMP or let our team handle the activation for you.

Need something extra special? We can craft precise custom models tailored to your KPIs, ensuring maximum relevance and response.

Learn more: https://ow.ly/rPyh50SpmiM

Level up your cold contact game with 20 expert tips from Fast Company’s Executive Board, featuring insights from our President, Barry Lowenthal.

Check out the full article here: https://ow.ly/HTWg50SojSZ

20 proven cold contact strategies for successful business partnerships and sales Revitalize your cold outreach strategy for more successful sales outcomes. Revitalize your cold outreach strategy for more successful sales outcomes.

Cookie-less 🍪 targeting & audience building were hot topics at the Cannes Festival, but here’s a tough bite to swallow: cookie-less doesn’t mean ID-free!

Cookie-less targeting can still use alternative identifiers like IP addresses.

Truly ID-free targeting makes decisions without relying on any identifiers. At Inuvo, we use probabilistic methods based on bid request information, matching concepts and geolocation to our models using IntentKey AI. This allows us to be completely agnostic of whatever ID is present.

With IntentKey, even when users are in incognito mode or signed out of their email, we can still effectively target them.

Learn more about IntentKey’s capabilities: https://ow.ly/XSup50Snz5u

🚨 Don't miss out! 🚨

Join our Inuvians, Katie Cooper & Christina Smith, as they team up with Camber Clemence in the GiveLIVE webinar. Discover how AI is revolutionizing donor engagement and impact measurement.

📅 Date: June 26th
🕒 Time: 11am PST

🔗 Learn more: https://ow.ly/LYW550ShuTA

See you there!

Revolutionizing Donor Engagement and Impact Measurement with AI Join us for an exciting Give LIVE! featuring Inuvo's Christina Smith and Katie Cooper, where we'll explore the potential of AI for nonprofits. We'll discuss ...

Today, we honor Juneteenth, a significant day in American history marking the end of slavery and the enduring fight for freedom and equality. At Inuvo, we are committed to recognizing and celebrating this important milestone.

In observance of Juneteenth, our office will be closed today. We encourage everyone to reflect on the importance of this day and the ongoing journey towards justice and equality for all.

Together, let's celebrate freedom and continue to strive for a more inclusive and equitable future.