Apptegy

Take Thrillshare to the next level with Engage: apptegy.com/engage

This year, engage the hardest-to-reach members of your community with the same platform you already know and trust to build your school brand.

With brand-centered newsletters and audience management, you can send tailored content to specific audiences and community members with ease.

Engage Powering Your School’s Identity

Debbie Critchfield, Superintendent of Public Instruction in Idaho, joins SchoolCEO and shares her experience in school communications.

This episode explores:
👉 Internal communication
👉 Tactics and strategies
👉 How to work better with school boards and external partners
➕ More

Debbie Critchfield: The Power of School Communications Internal communications is critically important to running a successful school district, and it's also an ongoing challenge for many. Debbie Critchfield, Superintendent of Public Instruction in Idaho, shares her experience in school communications and the in’s and out’s of internal communication...

Scott M. Curran is an expert consultant focused on:�
👉 Impact Storytelling
👉 Social Impact
👉 Philanthropy

In this episode of SchoolCEO Conversations, Scott shares what impact storytelling is, how it can engage and inspire staff, bring communities together, and help nonprofits and schools alike achieve their missions.

Scott M. Curran: Impact Storytelling In this episode of SchoolCEO Conversations, we speak with Scott M. Curran, an expert consultant focused on impact storytelling, social impact, and philanthropy. He shares what impact storytelling is and how it can engage and inspire staff.

Mobilizing your best supporters in the right way will help maintain and grow their advocacy for your schools.

Advocacy marketing is key to school bond campaigning. Identifying and supporting advocates during your bond campaign

The countdown for Minority Enterprise Development (MED) Week is on! Secure your spot at https://bit.ly/LRMEDWEEK

Little Rock Regional Chamber The Venture Center

Happy Labor Day weekend! Be sure to thank your classified staff—the backbone of your community—for their essential work.

Essential Work Considering today's hiring crisis, we discuss how to best support the backbone of your school community: your classified staff.

Former superintendent Tom Burton joined SchoolCEO to share how leaders can change assumptions and think differently to drive change.

He discusses the importance of data, dissent, transparency, and authentic relationships in shaping culture.

Key takeaways from this episode:
✔️ Value all voices
✔️ Show gratitude
✔️Implement changes systematically

Tom Burton: How Superintendents Can Think Differently Former superintendent Tom Burton shares how leaders can challenge assumptions and think differently to drive change. He discusses the importance of data, dissent, transparency, and authentic relationships in shaping culture.

We’re wishing all students a happy back-to-school season—especially our Apptegy kiddos!💜

Your school website is the primary house for your brand.

Getting feedback right is critical, both for your district’s overall organizational health and for your relationships with your employees.

And while giving effective feedback is an art to be honed over time, there are plenty of science-based tips that can help you get there.

The Science of Employee Feedback Our tips on how school leaders can give meaningful, quality feedback to help employees learn and grow

We’re excited to host Little Rock Regional Chamber's Shark Tank-inspired event, NEXT LEVEL, at Apptegy!

Join us on Thursday, September 14 to meet, mingle, and hear pitches from outstanding entrepreneurs who are making waves in the minority community.

httpsL//bit.ly/LRMEDWEEK

September 14 @ 5:30 PM | 2201 Brookwood Drive, Suite 115, Little Rock, AR

Effective school communications relies on more than just information. It considers the voice of the brand, the channels, the timing, and its audience.

Summers are busy for us, but we still found time to rest, rejuvenate, and recenter. Here are a few snapshots from our summer travels! 🌎

What makes a great place to work?

In this episode, Michael C. Bush, the CEO of Great Place To Work US, presents research and experience that every superintendent can use to shape the culture of their district and schools.

Join this conversation and gain a new understanding of creating the best work environment for teachers and staff.

www.schoolceo.com/a/michael-c-bush-learning-to-be-a-great-place-to-work/

Building a powerful school brand can do wonders for your community by providing an identity your students, parents, and staff can rally behind.

Neal Foard is an expert creative director and now is a popular storyteller on YouTube and Instagram.

He’s spent 25 years in advertising and marketing, creating award-winning campaigns for global power brands like Lexus and Sony.

In this episode, you’ll learn how to tell a story by example and learn what not to do to make your stories more effective.

Join this conversation with one of the best storytelling coaches.

https://podcast.schoolceo.com/episodes/neal-foard-storytelling-from-the-heart-TX2_zxbH?subscribe=true

The power of influence and the importance of encouraging and empowering others is needed now more than ever.

Here, Dr. Mitzi N. Morillo shares five lessons about motivating future leaders.

Five lessons on influence I've learned as a superintendent Guest writer Dr. Mitzi N. Morillo gives her take on authenticity and influence.

In our Comprehensive Guide to School Marketing, we’ll break down what school marketing is and teach you how to unlock your brand identity, establish your online presence, and grow your reach.

The Comprehensive Guide to School Marketing The role of the superintendent has changed. Now you have to tackle marketing. Let's dive in.

In an era of contentious board meetings and board elections, Dr. Melissa Thompson, former superintendent of Swallow School District and current Director of Education Strategy at Plunkett Raysich Architects, shows a smart, common-sense approach to helping school boards succeed with onboarding.

Join this conversation wherever you get your podcasts!

www.podcast.schoolceo.com/episodes/dr-melissa-thompson-how-to-onboard-board-members

In this guide, we’ll discuss how your school district can strategically:
📝 plan
🤝 support
✈️ launch a new superintendent

You’ll learn how to bring all stakeholders together and reinforce your district's strengths, culture, and values.

Announcing a New Superintendent in Your District A step-by-step guide to strategically plan, support, and launch a new superintendent in your district.

"Newsletters are uniquely personal; many public figures, including superintendents, use them to connect directly with their communities in an unscripted, authentic way."

Done well, school newsletters can help districts increase community connections in a way that is intimate and fairly low-effort.

Because of the long-form nature of most newsletters, they allow room to dive into nuances that don’t always translate to social media.

You also have a unique advantage when it comes to contact lists for your newsletters.

As a school leader, you already have contact information for every one of your families.

There’s a ready-made audience waiting for you, and a school newsletter is the perfect way to take advantage of that.

"To tell your brand story effectively, you don’t need more people on your communications team."

You don’t need to hire influencers.

You do need every one of your employees to be clear about your brand—not just the leadership team or building-level administrators, but everyone.

Every employee—both teachers and classified staff—plays a critical part in building and supporting your brand.

They are all brand ambassadors, whether you have thought of them as such or not.