A.R. Marketing House

A study reviewed 13.5 million tweets on climate change by 3.2 million unique users (2018–2021). This study analyzes shifts in public attention before, during, and after the pandemic.

It was uncovered that attention dropped during the pandemic. Daily climate change-related tweets dropped sharply by 58% in the 2nd quarter of 2020 to an average of 6,603, compared to a peak of 15,914 daily tweets in 2019.

In 2021, average daily climate change tweets recovered to 2019 averages at around 13,564.

💡What this tells us is that climate change is a growing and staple issue in the human psyche.

Even when catastrophic events transpire, like the pandemic, people will continue to address climate change, as it is an ongoing, elevating, worsening human-accelerated problem to be addressed with education, conversation, policy, and action.
Nature National Academy of Sciences Science

Is climate change impacting the choice to have children?

33% of surveyed young adults cited climate concerns as a factor in having fewer or no children, reflecting the depth of environmental anxiety on future family planning.

As climate change's impacts become undeniable, so too does its effect on personal decisions, particularly those related to parenthood. A recent study introduced the Climate Change-Related Reproductive Concerns Scale (CCRCS), a tool developed to quantify climate-related anxieties influencing reproductive choices.
in the Journal of Climate Change and Health.

This scale offers a way to understand these nuanced concerns, showing how climate anxieties are shaping some of life's most personal decisions. This research reminds us that climate change shapes both policies and intimate life choices. Discussing these climate scenarios, supporting mental health, and taking climate action are all important actions to take.
ScienceDirect

The cost of battery storage systems has dropped by 72% since 2015, driving increased adoption in both residential and C&I sectors, according to the U.S. Energy Information Administration.

Incentives and declining costs for solar and battery storage have significantly boosted adoption, but is it enough?

Many battery manufacturers still seek greater adoption. The next frontier for expanding use among residential and commercial/industrial customers lies in education and targeted marketing. Since customers have different motivations for adopting these technologies, focusing on key educational points in marketing efforts will be critical in the coming months and years. This requires moving beyond communications that are either too simplistic or too technical and, instead, adopting a multidisciplinary approach that resonates with each battery storage customer by creating meaningful educational conversations.

Ready to create educational content that drives real change?
Hitachi Energy Siemens Generac Hawaiian Electric Puget Sound Energy Enel X

Are we doing enough to facilitate a rapid transition to renewables?

While the investment funds are present and the costs are consistently shrinking, awareness and a lack of public education are dragging adoption rates down.

The solution is to develop a campaign to educate students and citizens about renewable energy. We’re actively supporting various brands in the renewable energy space to educate on their specific niche, accelerating adoption and awareness. Join us! Contact our team and learn more about how your company can adopt a tailored education-based strategy.
U.S. Energy Information Administration U.S. Department of Energy Ameresco

The 2nd top barrier to renewable energy adoption in the U.S. is a need for more awareness.

We’ve tackled costs and we’ll continue to see renewable energy more affordable on residential, commercial, industrial, and utility scales.

It's time to develop educational approaches to help the whole country elevate its understanding of energy and renewables' place in our energy spectrum. It's not black and white. Knowledge is, of course, power.⚡️

Happy Indigenous Peoples Day and Native American Heritage Month!

Today, we honor the resilience and contributions of Indigenous communities, remembering that 95% of Indigenous men, women, and children were taken on their own land here in the Americas. As we move forward, let us collaborate with gratitude and respect for the land we stand on, ensuring that the way we do business leads to shared success for First Nations people and respect for our collective environment.

With inspiration from the leadership of Marissa Romero, we’re sharing suggested ways you and your company can expand support of First Nations peoples today and every day.

As prices drop for renewable energy adoption, the lack of education will be our next biggest hurdle to tackle.

Despite overall positive perceptions of clean energy, many Americans still lack awareness or technical understanding of how to transition to renewable sources.

Addressing this educational gap is crucial for advancing renewables, especially given the concerns around cost and technical complexities.

By increasing consumer knowledge and making renewable options more accessible, we can accelerate the nation's progress toward a sustainable energy future.

It's time to take education on renewables seriously.
American Solar Energy Society - ASES Ameresco BYD National Renewable Energy Laboratory sonnen

In honor of Energy Efficiency Day, has your company’s C&I buildings taken one of the most important steps to reduce energy demand, even before adding renewables and storage to your energy management mix? Here's why an LED retrofit should be one of the first measures to lower demand and carbon emissions.

💡Lighting accounts for about 20% of total electricity consumption in commercial buildings.
💡Most lighting in U.S. commercial buildings comes from fluorescent troffer ceiling fixtures, with over 350 million troffers currently installed, consuming more than 65 million kWh annually, the same energy used by 6 million U.S. homes.
💡As of 2015, only 5% of troffers had been upgraded to LEDs.
💡Retrofitting fluorescent troffers with LED lights offers huge energy savings.
💡Making this switch can result in energy savings of 20% to 60%, helping companies meet their energy-efficiency goals.

There are many supportive Energy Management companies that can provide rebates and connect you with incentives for relamping facilities for energy efficient lighting options. Here are just a few Ameresco A1 Energy

As we reflect on the lessons from , it is vital to educate businesses on the importance of implementing energy efficiency measures.

Only 13% of Fortune 500 companies have specific energy efficiency goals, despite 54% having broader carbon reduction targets.

With Energy Efficiency Day approaching on October 6, education and awareness are key to real progress. Energy efficiency must be a part of every climate action strategy, ensuring we reduce energy demand as step one.
Siemens IKEA L'Oréal Paris Estee Lauder ENGIE Hitachi Energy Mastercard

Wherever you traveled from to be part of , you're returning to a place that faces its own set of climate risks—whether it's the rising threat of floods, heatwaves, wildfires, water scarcity, hurricanes, or sea level rise. This map via The New York Times, shows the variation in impact for countries throughout the world.

Climate action is more than necessary to slow down these impacts; it's urgent. And at the heart of this transition to action is education. Equipping communities with the knowledge to adapt, mitigate, and innovate is key to ensuring resilience. Renewable energy, sustainability practices, and climate awareness aren't just solutions—they're lifelines. The more we educate, the better prepared we are to navigate the changes ahead, empowering every region to rise to the challenge of a climate-impacted world.

Not convinced yet? Morocco has reprioritized renewable energy education after failing to meet adoption goals. In a study, they revealed how this new prioritization is vital to their goal of increasing the share of renewable energies in their energy mix to 52% by 2030.
Salesforce Hitachi Energy L'Oréal Groupe The Estée Lauder Companies Meta

The World Health Organization (WHO) estimates that 3.8 million people worldwide die every year from illnesses attributable to harmful indoor air from dirty cookstoves and fuel. This is particularly concerning as Americans spend approximately 90% of their time indoors, making them vulnerable to higher concentrations of harmful pollutants like volatile organic compounds (VOCs), dust, and allergens. Poor indoor air quality is linked to severe health issues, heart conditions, and cognitive deficits.

Air filters play a vital role in improving indoor air quality by trapping harmful particles and pollutants. High-efficiency particulate air (HEPA) filters are designed to capture even the tiniest particles, ensuring that the air circulating in your space is as clean as possible.

Companies like COWAY USA INC. PureAir Filtration, Winix America Inc., and Austin Air Systems Ltd. offer advanced air filtration units equipped with HEPA filters that capture 99.99% of airborne particles. Their systems are designed to improve indoor air quality in various settings, from homes, offices to healthcare facilities. They provide a wide range of filters tailored to fit various HVAC systems, ensuring that you can breathe easier at home.

Now is the time to prioritize indoor air quality in your home or workplace. Don’t wait until health issues arise.
American Lung Association

A 20-year study has just concluded that there is enough evidence of the harms of microplastic pollution to recommend global leadership and action to stop the expected doubling of microplastic emissions by 2040.
ScienceDaily University of Plymouth

There’s a 22% chance that 2024 will rank as the warmest year on record and a 99% chance that it will rank in the top 5. NOAA National Centers for Environmental Information's Global Annual Temperature Outlook

Hot and extremely hot temperatures have become more frequent, and the temperature distribution starts off roughly symmetric but becomes skewed to the right over time.

Renewable energy is our greatest hope to slow down the carbon emissions contributing to climate change.
National Oceanic and Atmospheric Administration (NOAA) The New York Times NASA - National Aeronautics and Space Administration The American Statistical Association Yale University

In 2022, RE+ saw 27,000 attendees, and last year, in 2023, there were 40,000 attendees.

Attendance at these larger shows is growing exponentially, which is in line with the industry. We’re thrilled to announce we will be attending this year’s 20th Anniversary show.
Smart Electric Power Alliance American Solar Energy Society - ASES National Renewable Energy Laboratory

While AI is propelling some industries to rapid growth, like the financial and health industries, we’re seeing other industries suffer from a lack of quality, slow development, and a frightening inability to fact-check.

So, from the point of adoption to the point of federal regulation, how long do you think it will take for the government to lay down some AI laws?
The New York Times

As solar capacity expands in California, grid operators face the increasingly severe challenge of the "duck curve," a phenomenon where net electricity demand plummets in the middle of the day when solar generation is at its peak and then rapidly surges in the evening as solar power diminishes.

This deepening duck curve strains the grid, requiring conventional power plants to ramp up production quickly, complicating the real-time balancing of supply and demand.

Additionally, the economic viability of these conventional plants is threatened as they operate less frequently, potentially leading to their premature retirement without adequate replacements, thereby exacerbating grid instability.

What's the solution? Battery storage systems and Virtual Power Plants.
U.S. Energy Information Administration U.S. Department of Energy
National Renewable Energy Laboratory

According to an inventory of environmental law support via the League of Conservation Voters, when women lead, the environment benefits. Research from around the world suggests that female leaders are more likely to support climate action and sustainability.

“Clearly, simply being a woman doesn’t make you more likely to vote for stronger environmental protections. But there is compelling evidence that having more women in high office leads to stronger environmental policies.” Sierra Club
European Investment Bank BBC

Who doesn’t love a good Venn diagram? 😉

The Sustainable Development Goals are the perfect intersection where environmental, social, and economic prosperity meet. When we align these goals in our businesses, we can speak to the bigger worldly needs of our customers.

⚡For example, renewable energy investments reduce our carbon footprint while generating jobs and improving community health.
🌳Sustainable agriculture ensures food security and improves food quality while safeguarding our planet’s resources.

By taking this strategic approach to address our mission and business goals, we can more easily solidify a future-proof company.
BlackRock International Energy Agency (IEA)

Have your eating habits changed since 2020? 🍽️

1 in every 2 people surveyed reported a change in their eating habits since the start of the COVID pandemic, with 1 in 6 making big changes like reducing animal product consumption and opting for smaller brands via McKinsey & Company .

Younger generations were particularly interested in improving their food sources and eating habits, reflecting a growing awareness of the environmental impact of our food choices and a desire to support sustainable, ethical businesses.

As consumers become more informed, they demand transparency and responsibility from brands. This presents a unique opportunity for businesses to engage with a new generation of consumers who prioritize sustainability in their purchasing decisions.
Nature's Path Organic Vital Farms GoMacro Lundberg Family Farms No Evil Foods One Degree Organic Foods

Climate-related stress is affecting everything from healthcare costs to workforce productivity.

As the climate changes, the risks of heat stress, infectious diseases, food insecurity, and other climate-related health threats increase.

These stressors look to be leading to a decline in life expectancy, particularly among vulnerable populations.

Science plays a crucial role in understanding and addressing the impacts of the climate crisis. It equips us with the knowledge, skills, values, and attitudes needed to act as agents of change, guiding us toward the most impactful solutions.
Climate Change Fork - Micha Tomkiewicz HBO CDC The Economist

Despite record-breaking rainfall in the Southwest, including California, the decadeslong megadrought persists.

With recent heavy precipitation, Lake Powell and Lake Mead are only about 35% full, highlighting the ongoing water scarcity.

Aging toilets contribute significantly to this issue, wasting water that could otherwise be conserved.

Leveraging technology like Flushmate pressure-assisted toilets can drastically reduce water usage, especially in large-scale renovations and new constructions. The more toilets are upgraded, the more we can conserve water and help alleviate the ongoing drought challenges in the region.
ABC News Death Valley National Park UCLA

Consumer demand for sustainability is changing packaging standards. Here’s how.
Bizcommunity.com Unilever Nestlé McDonald's KLA Corporation

Frequent food recalls often lead to significant food waste, with many recalled products ending up in landfills, where they emit harmful greenhouse gases like methane.

While improving the recall system is crucial, biogas facilities offer a viable alternative for waste disposal. Instead of sending recalled products to landfills, where they off-gas without any benefit, these facilities can convert waste into energy, reducing methane emissions and turning waste into a valuable resource.

Statista Air Liquide Carbon Cycle Energy Maas Energy Works Zero Waste Energy, LLC

Environmental Problem: PFAS, or per and poly-fluoroalkyl substances, have been used since the 1940s.

These are chemicals found in non-stick pans, waterproof materials, personal care products, and cleaning products that end up in our drinking water supply and soil. Known for their persistence, PFAS build up over time, posing serious health risks such as increased cancer risk, reproductive issues, and immune system interference. Studies show that 99% of Americans have PFAS in their blood.

Removing PFAS from drinking water is crucial for protecting health.

While the EPA has lined up action plans to address PFAS, such as the January 2023 proposal to prevent anyone from starting or resuming the manufacture, processing, or use of 300 PFAS without a complete EPA review and risk determination, the fact remains that PFAS are in our drinking water. It’s important to filter them out in your household before drinking the water.

Solution: One solution for individuals wanting to filter out PFAS from their drinking water is the iconic USA Berkey Filters. Perfluorinated chemicals remain a persistent health and environmental threat. The best protection is having a final barrier system, like the Berkey® gravity-fed water purification system. These powerful filters have been independently tested to remove perfluorinated chemicals to below detectable levels.

U.S. Environmental Protection Agency Potomac Riverkeeper Network Clean Water Action Water Quality Association

It is fast becoming a business imperative for companies to develop a strategy for ESG reporting—here are the regulators that currently oversee ESGs.

➡The Securities and Exchange Commission (SEC) has finalized new rules for climate disclosures, focusing on overseeing climate-related risks, financial impacts of severe weather events, and greenhouse gas emissions.

➡The European Financial Reporting Advisory Group (EFRAG) has introduced new, expansive ESG reporting requirements under the Corporate Sustainability Reporting Directive (CSRD), impacting both EU-listed companies and non-EU-listed companies with significant subsidiaries in the region.

➡The Financial Conduct Authority (FCA) requires UK-listed companies to disclose whether their climate-related disclosures align with the Task Force on Climate-Related Financial Disclosures (TCFD) framework or to explain why not.

➡The International Sustainability Standards Board (ISSB) has developed two sustainability standards: one for climate-related issues and another for general sustainability-related disclosures, with additional standards expected.