NITRO PLUG Digital Marketing

What is PPC?
Pay-per-click (or PPC for short) is an online digital marketing technique that allows advertisers to buy visits (or clicks) to their website. With pay-per-click methods, advertisers bid for ad placements in a search engine’s sponsored links section, and they then pay a small fee for every time one of their ads gets clicked on by a user. In other words, PPC is the opposite to organic traffic generation (through SEO for example). When somebody searches a keyword related to the advertiser’s business, their ad will appear as the search engine’s top result. But the advertiser pays for that privilege – and each time the ad is clicked by a potential customer – a small fee is exchanged with the search engine. With a successful PPC strategy, the fee is usually negated by the increased profits that advertisement space generates. After all, forking out $2 per click is certainly worth it if it leads to an advantageous sale. A successful PPC strategy is about much more than paying a search engine, however. It requires a well-thought-out strategy based on keyword organization, ad groups, and highly optimized PPC landing pages that draw in – and hold onto- potential customers. And that’s where eCommerce PPC management comes into the picture. A PPC management team will ensure that your store’s ads and landing pages are user friendly and built to generate profits for your business.

What is eCommerce PPC Management?

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LOCAL SEO FOR LAW FIRMS

Local SEO or local search engine optimization is a digital marketing tactic to increase the traffic to your website through organic local search results. It not only increases the quantity, but also the quality of your website's traffic. In simple terms, it is how your customers find your website on the Internet.

When we look at SEO in more detail, there are three distinct parts to it. These parts are:

Quality of traffic.
This means you want to attract the right visitors to your website, or, in other words, the visitors who will use your legal services. In simple terms, you do not want visitors on your site who are actually looking for something else.

Quantity of traffic.
Once you get the right people visiting your site, it is always better to have more of them.

Organic results.
Online ads like pay-per-click ads make up a significant part of many search engine results. Organic traffic, in contrast, is any traffic that you do not have to pay for. It brings visitors to your site purely on where you rank in the search results.

SEO works because search engines use crawlers that gather information about all the websites on theInternet. These crawlers then build an index of these websites and an algorithm then tries to match all that data with your query.

The key to remember is, if you want to rank well in the search results, your SEO needs to be optimized.

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WHY USE AN EMAIL MARKETING AGENCY?

For many industries, email marketing is the top revenue-driving marketing channel in the marketing department. That's because this is typically your most engaged audience; they've connected with your brand and provided you with their email address at some point. However, when it comes to email marketing, you may not be an expert at email marketing strategy, know how to manage your email marketing list, deploy campaigns; or you might just simply need help doing the heavy lifting. In any case, you may need a professional email marketing agency and NITRO PLUG's email marketing service can do it all.

There's a lot that goes into an email marketing service, A LOT! When thinking about the best way to maximize your email channel's revenue potential, you might want to consider some expert advisement from an email marketing agency or service provider; preferably one with a great deal enterprise-level experience. The NITRO PLUG Email Marketing Agency has over 80-years of combined experience in managing email marketing programs at the highest levels across multiple industries. Our email marketing agency members have all managed high-level email marketing lists in excess of 10M+ contacts. So, you can rest assured that you have the best of the best email marketing professionals working to maximize your business with the latest strategies, tactics, and technology.

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According to Statista, "in 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025." That is why we implement organic eCommerce social media management as an integral part of our eCommerce marketing strategy. It's a way to engage your potential customers on platforms such as Facebook, Instagram, and Twitter, which is where many people spend most of much of their time. We'll curate content, schedule posts, respond to comments and much more. If you don't have time to manage all of your eCommerce social media channels effectively and efficiently, then NITRO PLUG Digital Marketing can help.

What is eCommerce Social Media

In short, eCommerce social media advertising is the strategy of promoting an eCommerce store through various points of the sales funnel. Whether your goal is to raise brand awareness, gain followers, or simply get online sales, eCommerce social media advertising can open your brand up to an entirely new audience.

Why is Social Media Good for eCommerce Marketing?

Especially if your business is 100% online, you have to find a way to make up the lack of foot traffic into a traditional storefront. Social media is an excellent way to make up for this deficit of potential leads.Facebook has close to 3 billion users...

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EMAIL MARKETING SERVICES FOR SHOPIFY

NITRO PLUG email marketing services for Shopify are essential for any eCommerce business. Shopify store owners far and wide are moving their businesses up a notch thanks to clever and strategic email marketing campaigns. That’s because email marketing is a proven and effective strategy for boosting sales, conversions, and above all else, that all-important customer loyalty.

Email remains one of the most effective strategies for generating return on investment (ROI). Because email provides direct and powerful opportunities for increasing brand awareness, building relationships with your customers, maintaining engagement, and generating more leads.

In fact, marketing and advertising emails influence the buying decisions of 50.7%of customers. Plus, 37% of people agree that email is the most effective marketing channel for customer loyalty and retention. But to achieve results of this caliber, not any old Shopify email marketing campaign will do. For this level of success, campaigns must be targeted, curated, and timed for optimum results.

And that’s where Nitro comes in. As digital marketing specialists, we’ve got the tools and experience to help you supercharge yourShopify email marketing campaigns.

Why Email Marketing Services for Shopify?

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PPC MARKETING FOR CONTRACTORS

What is PPC Marketing for Contractors?
PPC or pay-per-click advertising is a way to advertise your contractor business on popular websites like search engines and social networks.

When you use PPC marketing for contractors, you pay a fee each time a visitor clicks on one of your ads. So, in simple terms, it is a way of buying visits to your website. In contrast, to get organic traffic, you rely on things like SEO to make your page rank higher.

And it is especially effective. For example, customers who click on an ad are 50% more likely to buy compared to other customers. Because of this, it is one of the most popular forms of paid advertising.
In short, you bid on keywords for ad placement in the search engine sponsored links. This means, if you bid on the right keywords, your ad may show up in the top spot of the search results.

Why PPC for Contractors?
PPC is a great way for contractors to get new clients who are looking for a contractor through search engines like Google, Bing, or Yahoo.

With a well-designed and thought out PPC for contractors campaign, you will be able to capture relevant traffic to your site. This is simply because you will feature on top of the search results in these search engines. In turn, this improves your conversion rate.

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CONTRACTOR LEAD GENERATION

NITRO PLUG Digital Marketing is a full-service digital marketing agency that will help drive traffic and turn clicks into conversions. We’ve been recognized as one of the leading agencies in the country because we get results. One of the ways we do that is through contractor lead generation.



Some of the business owners that struggle with this area are contractors. If you’re in need of contractor lead generation services, NITRO PLUG will help build your business by attracting your ideal clients.

Why NITRO PLUG for Contractor Lead Generation
We’re one of the top digital marketing agencies in the country, and one of our specialties is assisting contractors with their marketing efforts. By choosing to partner with us, you’re joining along list of satisfied clients who saw their business grow through our contractor lead generation services.



We’re an award-winning, reputable agency that has become known for creating fast results that propel contractors into growth they never thought possible. If you need new clients now, then NITRO PLUG Digital Marketing is the marketing agency for you. We can start your very own contractor lead generation program for your brand and turn you into a top local option today...

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USING LOCAL SEO AS A TOOL FOR CONTRACTOR MARKETING

Most contractors rely on local customers to drive their business. Whether you specialize in home repairs or provide remodeling services, establishing a strong relationship with clients in your area is critical. Local SEO for contractors is a tool that you can use to connect with customers online. This contractor marketing technique not only makes your company rank highly on local search engines, but you can also compare yourself with competing businesses. Such valuable insights are useful when expanding outreach and building your brand.

As a contractor, you may already be aware of SEO and how it helps improve online visibility. But local SEO for contractors involves much more than using the right keywords or creating engaging content. To make your digital marketing strategy for the construction industry more effective, you should implement local SEO for contractors techniques. This can be done by enabling geolocation services, improving website responsiveness, and investing in keyword research.

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NITRO PLUG Digital Marketing Announced as a 2021 National and Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence
to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the NITRO PLUG Digital Marketing team has been recognized as one of the top B2B service providers of 2021 in both the U.S. and Los Angeles areas by UpCity!

NITRO PLUG Digital Marketing is a full-service digital marketing agency with extensive experience in search engine optimization (SEO), pay-per-click (PPC), Social Media Marketing, Email Marketing, and Reputation Management.

Mark Tepper, SVP of Sales & Customer Success at UpCity, had this to say about NITRO PLUG Digital Marketing:

“NITRO PLUG Digital Marketing is not only extremely talented from a production standpoint, but they also take customer service to the next level. This is a team that is incredibly deserving of the National and Local Excellence Awards...

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5 MYTHS ABOUT SOCIAL MEDIA BRANDING

Did you know that 71 percent of consumers who have a positive experience with a brand on social media are likely to recommend that brand to their friends and family members? With 3.5 billion social media users worldwide, social media is a great way to build your brand. However, many myths surrounding social media branding exist. Today, I will be talking about five common myths about social media branding that you should know about. Believing these myths can negatively impact your social media success, so it is essential to clear them up. Let us get into it.

Myth #1.
Social Media Is All About Brand AwarenessSome social media marketers are too focused on building their brand and trying to create brand awareness. The reality is that social media is not all about brand awareness. Sure, brand awareness is a big part of social media, and social media is one of the best tools to create brand awareness. However, social media is a lot more than that. Social media is about connection; it is about a community. Think about it: Do most people start a Facebook or Instagram account in an effort to discover brands, or do they start their social media accounts so they can keep up with their friends and follow their interests? If you want to increase brand awareness on social media, you need to focus first on connecting with people. Social media is about being social, after all.

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USING SEO AS A TOOL IN DIGITAL MARKETING FOR CONSTRUCTION INDUSTRY

In today’s digital marketing world, increasing online visibility is a critical part of remaining competitive. Search Engine Optimization (SEO) is a broad set of strategies that can help you rank highly on search engines or be easily found on social media. When implemented correctly, SEO boosts your company's exposure in many different ways.

Construction companies stand to benefit significantly from SEO. Instead of relying on traditional marketing techniques with limited outreach, SEO tools make it easier for customers to find you when they come looking. SEO also allows contractors to implement customized digital marketing campaigns that generate leads while promoting brand awareness.

When marketing for construction companies, you need a targeted strategy for your audience. Indeed, the buying cycle for contractors is different from many other industries. Customers looking for construction services have a longer buying cycle. They may take time to research the quality of your products, compare prices, and seek reviews from former clients. With digital marketing for construction industry, you need an effective strategy for continuously generating leads.

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6 WAYS TO BUILD LEAD GENERATION FOR CONSTRUCTION COMPANIES

As a modern company, the vast majority of your customer base will be online. As with traditional marketing, your consumers will need to be convinced, based on their own terms, that you are the right fit for them. Often, this means catering to their ethos for the future, tastes, and relevant interests. Fortunately, the internet provides you with an excellent platform to do so.

Online marketing offers you a plethora of methods to directly reach your customer base or pull them into your business by creating content. Successful online marketing will help you generate leads. These leads will translate into increased sales. Here's how you should go about lead generation for construction companies.

1. Targeting Local Search Results
Your customers are likely to be people with quick, easy access to you. To make sure the potential customers around you know your existence and your company's services, you need to be listed in online directories. Directories will point customers within your area to your business when searching for the services you offer.

The shortcut to being listed in an online directory is to contact the webmaster with valid information and request to be listed. To make your request more convincing, you can look out for listed businesses with invalid redirecting addresses or expired web pages. You can offer to replace these businesses on the listing...

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CONTRACTOR LEAD GENERATION - HOW TO BUILD A LEAD NURTURING STRATEGY

The construction industry is undergoing rapid transformation due to technology, environmental sustainability, and evolving customer preferences. To keep up, you need a contractor lead generation strategy that aligns with your clients' buying cycle. This means developing meaningful relationships with customers, increasing brand awareness, and boosting conversion rates. After generating high-quality leads, you need to nurture those leads until they're ready to make a purchase. The process of lead nurturing generates 50% more sales ready leads at a significantly lower cost.

Construction products and services are unique from many other industries. Whether you specialize in home renovations, painting, or electrical work, your products and services will have a different buying cycle from other businesses. Your clients are likely to take more time exploring options before finalizing a purchase. Furthermore, they will rely on your market expertise to provide customized solutions to their problems. And therefore, developing a lead nurturing strategy is critical...

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TOP 5 TECHNIQUES FOR THE BEST LEAD GENERATION FOR CONTRACTORS

Contractors across different industries have come to recognize and appreciate how big a priority digital marketing is for business.

Traditional marketing techniques such as putting up billboards and running ads in the paper just don’t cut it anymore, since today’s clients, your target client, go online when looking for contractors.

In such an overly competitive market, are you getting your fair share of the pie or missing out altogether? A well-designed and implemented strategy with the best lead generation for contractors’ techniques is just the game-changer that you need to reach your target audience and grow your clientele.At NITRO PLUG Digital Marketing, we strive to create a bespoke lead generation strategy suited to your business model, and your target audience. The following are among the tested and proven best lead generation for contractors’ tactics.

1. Search Engine MarketingThere are so many local SEO practices that will see you rank high in search engine results pages (SERPs.) Throw in an aggressive and targeted Google Ads campaign, and your company’s name will be among the first when potential clients go online searching for contractors. Google Ads generate higher quality and more qualified leads compared to organic clicks.

Our lead generation experts start with keyword research because using the right keyword is key to the success of your Google Ads campaign...

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LEAD GENERATION COMPANIES FOR CONTRACTORS USE SOCIAL MEDIA

Most construction companies rely on traditional marketing techniques to attract new customers. But as useful as Television Ads, referrals, and brochures can be, your business will need to implement a modern approach that continuously generates leads. This explains why over 70% of contractors are investing in online marketing channels.

Social media is one of the most effective channels for lead generation companies for contractors in the 21st century. With over 3 billion people on Facebook alone, these platforms provide endless potential for connecting with your target audience. The challenge that most contractors face is developing a social media campaign for generating leads. Because social media platforms are broad and complex, navigating this relatively new space within the construction industry can be challenging.

The good news is that by working with lead generation companies for contractors, you can develop an effective campaign that draws traffic to your online platforms. This allows you to nurture and eventually convert leads as you grow your business. When getting started with social media, here’s what you should know with regards to lead generation.

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IMPLEMENTING SEO FOR CONSTRUCTION COMPANIES

When we look at the channels and formats that offer the best lead generation for contractors, you need to look at SEO for construction companies. Search engine optimization (SEO) is a broad technique that you can implement across all your content, from web and landing pages to social media posts, blog articles, image tags, meta descriptions, and more.

SEO supercharges all your inbound marketing efforts. In this post, we'll look at how utilizing this tactic can help you get found online, help establish your brand, and offer the best lead generation for contractors, construction companies, builders, and developers.

What Exactly is SEO for Construction Companies?

Search engine optimization is part art, part science, and consists of using keywords and phrases to optimize content, making it easier for search engines like Google to find.

SEO helps you position your business to rank on the search engines and get found by the people in your market when researching or ready to buy the services you offer. Ultimately, the goal is to get your website at the top of the first page of search results for your targeted keywords.

SEO for construction companies is a process that can take as little as a few weeks before you see some results. However, the results of SEO are cumulative. The longer you practice the technique, the more benefits you'll reap.

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THE BEST LEAD GENERATION WEBSITES FOR CONTRACTORS

As a contractor, a crucial component of your digital marketing process will be maximizing your leads. However, finding leads can be challenging. Not only will you want to increase the access routes to your website, but you will also want to make sure you are listed on the right sites and directories. For contractors prospective consumers in your area must have an awareness of your brand.

By using lead generation sites specialized in the listing of contractor business profiles,you can improve your web visibility. More generalized lead generation site shave a different advantage: they can allow possible customers to "stumble upon your profile" while seeking adjacent products or services.

To improve your lead generation potential, you will want to use both types of resources listed above. However, it can be time-consuming to earn a feature on these sites.Therefore, you will need to streamline your prospects. You will want to target specific platforms to improve your chances of being featured. Here is everything you'll want to know to earn a listing on the best lead generation websites for contractors.

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HOW TO IMPROVE DIGITAL MARKETING FOR CONSTRUCTION COMPANIES

For businesses of all sizes, marketing quality can make or break a company. With marketing strategies changing to accommodate rapidly evolving technologies, it is essential that you keep an eye on the techniques that work. Digital marketing for construction companies uses a traditional rationale and a modern approach to maximize lead generation. But to improve the traffic to your business's website, you will also need to use some creativity and have some industry insight. A website with great traffic is a website that interests, intrigues, and informs. To gain or maintain a position of an influential player in your industry, you will need to make sure your website, or shop window to the world, is in tip-top shape. In this article you will learn how to invite both current and new prospective clients to your web pages. You will also read about how to encourage them to navigate your content, refer you to people they know, and even request your services. Here's everything you need to know.

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IS GOOGLE PAID SEARCH ADVERTISING RIGHT FOR YOU?

For many companies, it's a good idea to vet whether Google paid search advertising is a good fit. You may be contemplating email marketing or social media marketing, but then as yourself whether Google advertising could be exactly what you need? Look at the data and decide if Google advertising is right for you because it is very important to know your digital marketing strategy before your marketing processes commence.

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6 WAYS TO BUILD LEAD GENERATION FOR CONSTRUCTION COMPANIES!

As a modern company, the vast majority of your customer base will be online. As with traditional marketing, your consumers will need to be convinced, based on their own terms, that you are the right fit for them. Often, this means catering to their ethos for the future, tastes, and relevant interests. Fortunately, the internet provides you with an excellent platform to do so.

Online marketing offers you a plethora of methods to directly reach your customer base or pull them into your business by creating content. Successful online marketing will help you generate leads. These leads will translate into increased sales. Here's how you should go about lead generation for construction companies.

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THE BEST LEAD GENERATION FOR CONTRACTORS: BUILDING A STRONG FOUNDATION

Today, digital marketing is a necessity in every industry. Construction is one of the most competitive industries in terms of online lead generation and to make your business stand out, you need to learn the basics for contractor lead generation.

Contractor lead generation consists of developing a multi-tiered digital strategy that includes several different approaches including pay-per-click advertising, blogging, email marketing, and SEO for construction companies.

So what techniques, formats, and media can you use that produce the best lead generation for contractors? In this post, we're going to look at four marketing concepts that offer the best lead generation for contractors!

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LEARN THE BEST PRACTICES FOR CONTRACTOR LEAD GENERATION

Contractor marketing has changed in the past 10 to 15 years. Back in the day, you could run a few print ads, maybe put up a billboard, and some lawn signs, and you'd have plenty of work. Today, traditional marketing doesn't drive business the way it once did.Most of your customers are doing their research and making their buying decisions online.

To compete in the construction marketplace, you need an online presence. Contractor marketing and contractor lead generation have become all about using digital marketing techniques like creating a user-friendly website, utilizing pay-per-click advertising, blogging, email marketing, and SEO for construction companies.

In this post, we're going to look at some techniques, tactics, and tips for contractor lead generation that are easy to implement and require a small investment in time and money.

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EMAIL MARKETING 101: EMAIL MARKETING STRATEGY SIMPLIFIED

Email marketing is a digital marketing channel that leverages email marketing campaigns to engage prospects and convert them into customers. Email marketing comes in various forms; campaigns can be deployed in mass to entire lists, or automatically triggered on a one-to-one basis, based on an action by the user. This can be browsing a website, a webpage, a specific item, or abandoning their shopping cart. Effective marketing emails convert prospects and turn one-time buyers into loyalists.

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CONTRACTOR MARKETING BASICS – WHAT YOU NEED TO KNOW

Today, the Internet has become a critical part of the consumer's buying journey and as a result, contractor marketing has become an essential investment. Your customers begin their journey online, and to reach them where they "live,"means developing a digital contractor marketing campaign.

In this post, we'll explore four ideas that offer the best lead generation for contractors and can help you develop a contractor marketing strategy to raise your online profile, drive traffic to your website, build your brand, and increase lead generation, sales and profits!

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IMPLEMENTING SEO FOR CONSTRUCTION COMPANIES

When we look at the channels and formats that offer the best lead generation for contractors, you need to look at SEO for construction companies. Search engine optimization (SEO) is a broad technique that you can implement across all your content, from web and landing pages to social media posts, blog articles, image tags, meta descriptions, and more.

SEO supercharges all your inbound marketing efforts. In this post, we'll look at how utilizing this tactic can help you get found online, help establish your brand, and offer the best lead generation for contractors, construction companies, builders, and developers.

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📌 BOOSTING LOCAL SEO FOR CONTRACTORS - 3 EASY TIPS

Leveraging local SEO for contractors is extremely important to producing a steady flow of new jobs for your business. Times have changed, people don't look through thick phone books anymore to find a contractor. They now go to Google when they want to find a local contractor. Google is the #1 search engine in the world for searching local businesses and that is the key to growing your contracting business.

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