Ramp Creative

What’s the difference between a sort and a glyph?

Why type matters in design... and life.
https://buff.ly/2r02hiW

Typography is the new black. Trends in web design

Typography trends in web design.

awwwards.com In the world of web design we have been experiencing a long process of incorporating typography effects in sites, which years ago was technically impossible, or...

How to Justify My Love

What are rivers? They are the unpleasant spaces between words in blocks of copy. Read more:

type-ed.com Just like a smooth cup of coffee or a cozy warm blanket,  a beautifully-set justified paragraph… just feels... so… right .

How to justify my love. https://buff.ly/2G7lzMZ

Say you have a new client who hires you to design their company identity. When beginning design directions, where do you start? What types of logos should you present? https://buff.ly/2IVSsdu

The United 4 LA Campaign in collaboration with United Way of Greater Los Angeles for the Budweiser Made in America Music Festival at Grand Park. Identity, collateral, promotions, booth design, and more. Digital lettering by Ana Gómez Bernaus.

Our holiday gift to you. Grab our Head Games fun packet to test your type knowledge. https://buff.ly/2kS2amK

The visual identity, collateral, and sales sheets for the Extra Margin marketing service agency.

Early work with Reed’s on their Culture Club Kombucha.

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

#4. Everyone has an opinion — but not everyone makes decisions.

entrepreneur.com Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.

“The terms of the deal are worth a look. First, the price was outrageous, many times more than what IBM paid. And Rand demanded that there be no negotiation. He would not accept a penny less than was asked. Second, the fee was to be paid in full and in advance. Third, the fee covered one design only and Rand would not be obliged to revise or rework it.”

https://buff.ly/2hqCI4Z

Shape Type, the letter shaping game

How well do you know how the shape of type should look?

shape.method.ac A typography game

“Heron is very upright and narrow,” Stinson remarks. “It doesn’t take a lot of room, so it’s perfect for what it was designed for: editorial use.”

”And, much like the Incredibles and the Obamas, every member of a superfamily has similar DNA—resulting in related letterform structures with corresponding characteristics—but different functions.”

https://buff.ly/2vCaGcA

Agostoni Chocolate identity and packaging design by the Ramp Creative team. Delicioso!

Before deciding on the final design direction, always analyze and compare it to the competition. Before finalizing, we put comps on the retail shelf, place it in a sea of other logos, or on a desk with other reports or brochures just to make sure it jumps out from the crowd of visuals and is working as we had planned.

8 Album Covers Designed By Legendary Comedian Phil Hartman

Before his comic career took off, Phil Hartman was a working graphic designer.

fastcodesign.com Troy McClure designed a Steely Dan cover!

Here’s Why Juicero’s Press is So Expensive – Bolt Blog

Yes, it is possible to OVER design.

blog.bolt.io Last week Bloomberg published an article exposing how easy it is to “hack” Juicero’s produce packs by squeezing them with your hands…

Some snaps from the CWS Capital annual investors meeting to which we design and produce the theme and supporting communications for the annual report and event. We love the big type!

Our brand identity and launch collateral for Golden State of Cocktails, an annual cocktail conference based in Los Angeles.

What if Fast Moving Times Had a Simple Solution - Decisiveness.

We see this change in decision-making ability with clients.
https://www.linkedin.com/pulse/what-fast-moving-times-had-simple-solution-tom-goodwin

linkedin.com We are endlessly bombarded with talk of the frantic pace of modern life. More than any other time in both our personal and professional lives, it

A glimpse into an Aesop’s fable wonderland coming this Spring with our CWS annual report design. Stay tuned. ‪‪

We never get tired of receiving one of these in the mail.

‪Fresh off the press. A hand-held foil stamped short story book we designed for a close friend. It includes an 8-page gate fold cover with gold foil stamped on a Neenah Esse felt paper. The text was printed as a single PMS color on Neenah Sundance Cream Felt. Held together with a saddle sewn spine with gold thread.

Foiled make ready. Perfect holiday week client press check.

And we are ready to walk, LA!

Famous artworks ruined with design by committee

Yep, try to please everyone and you forget about your audience.

creativebloq.com Iconic posters get overloaded with imagery to show how unproductive design by committee is.