SLS Consulting

It takes a lot of hard work to include a high volume of helpful information on your website. But if you do it right, this approach provides unbeatable ROI. If you want to position your firm as an authority in your chosen field of practice, you need content that addresses common legal queries while simultaneously showcasing your legal knowledge.

In today's digital age, robust search engine optimization, or SEO, is indispensable for law firms that seek to elevate their online presence and attract more leads. The most effective and economical way to boost SEO is by integrating useful information into your law firm's website. This builds trust and credibility among visitors and establishes your law firm as a leader in the industry. Learn more by clicking the link below.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/blog/search-engine-optimization/helpful-information-improves-seo-for-your-law-firms-website/
-
-
-

SLS Consulting has been designing custom, top-of-the-line websites for lawyers for over 23 years. With multiple design awards from the most prestigious organizations in the country, our skilled legal website designers are the best in the business. Our clients obtain more than 80 percent of their new clients from their websites—without PPC. We capture your firm’s unique personality while guiding the prospective client to take action and contact your firm. If you want the best legal website, then visit our website to learn more.

https://www.legalinternetmarketing.com/web-design/
-
-
-

The bots that Google uses to evaluate your website are pretty sophisticated, and thanks to AI technology, they're getting smarter every day. That's why regular content updates are instrumental in enhancing your law firm's SEO. By keeping your content fresh and accurate, you'll attract the attention of Google bots and, as a result, direct more organic traffic to your site—which means more qualified leads for your law firm.

At SLS Consulting, Inc., our legal websites have a conversion rate of five to seven percent—that's much higher than the industry average of only two to three percent. Let's sit down together and talk about how we can drive more traffic to your law firm's website. Learn more by visiting our website.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/blog/search-engine-optimization/regular-content-updates-enhance-law-firm-seo/
-
-
-

Legal Internet Marketing is completely unique from any other industry. Unlike general "marketing" which covers a large scope of industries, legal marketing is one of the most competitive and lucrative.

At SLS Consulting, Inc., we have been marketing lawyers and law firms for over two decades. Founder Susan L. Ziegler has been working with lawyers and law firms her entire career and marketing them for over 30 years. She is still involved in all of our clients' marketing plans, and she's available for you to speak with at any time.
Thank you, Hilltop Law Firm, for the amazing testimonial.

Even though legal marketing isn't rocket science, it does take knowledge, time, and consistent effort to have a robust campaign for your law firm that works and produces a great ROI.

Having a powerful online legal presence has been non-negotiable for some time—do not wait to catch up. SLS Consulting, Inc., has the experience, wisdom, and marketing savvy to raise your brand awareness, drive traffic to your website, and convert visitors into clients for your firm. Learn more by visiting our website.

https://www.legalinternetmarketing.com/
-
-
-

Establishing consumer interest for lead generation and conversion relies on the momentum of SEO as it is utilized with content marketing, social networking, website design, and other Internet marketing strategies. The legal Internet marketers at SLS Consulting, Inc., go above and beyond for our clients. With over two decades of experience obtaining successful search engine visibility for law firms and attorneys, we utilize effective SEO marketing strategies while staying on top of the latest developments in Internet marketing. Learn more by visiting our website.

https://www.legalinternetmarketing.com/seo/how-seo-generates-leads.html
-
-
-

Our unique and highly successful strategies, developed over the last two decades, have long-standing, proven results. We get our clients to the top of highly competitive keywords and improve their ROI. Winning means being #1 (and winning is the #1 goal). Our highly trained legal SEO specialists are waiting to help you WIN! Learn more by visiting our website!

https://www.legalinternetmarketing.com/
-
-
-

A domain name serves as the address of your law firm's website on the internet. It's a unique identifier that allows potential clients to find and access your site. You might want to think of it as the digital equivalent of a street address for your physical office.

Domain names are composed of two main parts — the name itself (like "YourLawFirm") and the extension (such as ".com" or ".law"). Together, they form a complete web address, such as "SallysLawFirm.com."

Choosing the right domain name is crucial because it represents your brand and affects your online discoverability. A memorable, relevant domain name can dramatically affect how easily people can find and remember your firm. Learn more by visiting our website.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/blog/search-engine-optimization/choosing-the-right-domain-name-for-your-law-firm-website/
-
-
-

In today's Internet-connected world, your brand isn't confined to your website. Sites like Facebook, Yelp, and Instagram get millions of visitors daily, making them a fertile platform for your firm to spread its message and grow its fan base. Social media allows you to put a human face on your firm and connect with potential clients in a non-lawyerly fashion. Show them you're a real person, not just an attorney.

A social media presence speaks to a casual audience in an informal tone, which differs from the more urgent tone of your official webpage. It's a chance to portray yourself as a real person, not just a lawyer well versed in legalese. Social media is a place to make friends, and then introduce yourself to friends of your friends. Think of it this way: Everyone gets news, opinions, and advice through the newspaper, television, radio, or the Internet. But, they also get news, opinions, and advice at the neighborhood coffee shop, the local bar, or by talking to a neighbor over the fence. Think of social media as spreading your brand by word of mouth.

If you don't already have a social media presence, we can build one for you. We'll also maintain your Facebook, Instagram, and X accounts, keeping them up to date with relevant news about your firm. We'll also post third-party reviews to let viewers know what you can potentially do for them in the future. Don't worry, you'll have full access to all your social media accounts, so you'll also be able to post without our assistance. Learn more by visiting our website.

It's not magic. It's marketing.

https://www.legalinternetmarketing.com/social-media/
-
-
-

Marketing specialized services is inherently easier and more effective than promoting a general legal practice. When your firm focuses on a single niche, your marketing messages can be highly targeted, resonating more effectively with your intended audience.

Specialized law firms enjoy significant advantages when it comes to search engine optimization (SEO). Your firm can target highly relevant keywords that potential clients are searching for, allowing it to rank higher in search engine results pages (SERPs) for those specific terms, such as DUI attorneys.

Firms that focus on niche-specific keywords also experience a significant increase in organic search traffic compared to generalist firms. This enhanced online presence establishes your firm as a credible authority in your specialized area, which leads to sustained growth and client acquisition. Higher rankings also increase your firm's visibility, attracting more organic traffic to your website. Specialized firms are also more likely to attract backlinks from reputable sources, which is a great way to boost SEO.

If your law firm isn't getting enough leads, SLS Consulting, Inc., has a solution. In fact, our websites have a conversion rate of five to seven percent. That's much higher than the industry average of only two to three percent. Learn more by visiting our website.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/blog/online-brand-development/reasons-for-law-firms-to-specialize/
-
-
-

The goal of lead generation for a business is to convert visitors to its website into leads. More specifically, "leads" are online visitors who inquire about a company's services or fill out a contact form to obtain an offer your company has made for a free book download, webinar, or other service or product. So, how do people find your website, blog, or social networking account in the first place?

You guessed it! SEO. According to one study, SEO has had the largest influence on lead generation for both B2B and B2C marketers. In fact, SEO was credited by 57 percent of B2B marketers and 41 percent of B2C marketers for being the main source of lead generation.

But for SEO to be effective in helping a business get new clients, the business must have a strong content marketing strategy with website copy that's informative, engaging, interesting, and structured to attract new visitors of a target audience. Additionally, content and site design must point visitors in the right direction and provide offers, encouraging visitors to convert (and therefore generating leads). Learn more by visiting our website.

It's not magic. It's marketing.

https://www.legalinternetmarketing.com/seo/how-seo-generates-leads.html

Getting on the first page of Google or another search engine like Yahoo! or Bing through organic search engine optimization (SEO), and not paying to be there, requires an effective legal Internet marketing strategy as well as the necessary experience and techniques to successfully carry out a solid plan.

No matter what industry you're in, search engine results can easily become an obsession and have been known to keep many lawyers, entrepreneurs, and business owners alike awake at night. If you can help it, it may benefit your sanity to not do searches every ten minutes — or even every day. With that being said, unless you have an attorney SEO company evaluating your online rankings, you should be checking the rankings of your keyword phrases on a regular basis.

Website SEO is constantly evolving, with some main components staying consistent. At SLS, we ensure that our online attorney marketing is on task and grows with the latest Internet developments and algorithm changes. If anyone knows how important it is to get favorable search engine results, it's us, and we make the dreams and goals of your law firm our priority. Learn more by visiting our website.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/seo/search-engine-results.html

Your attorney blog is a platform where your law firm's personality can shine through in a more conversational way that is unique from your website. It's important to note that blogs can be more casual but should still be informative and aimed at answering visitors' questions. Blog design keeps in mind that a blog is an expansion of a website, so consistency in color schemes, images, font style, and branding is essential.

When looking for the right SEO services for you, inquire about a company's design team and whether custom blogs and websites are created. This will make a big difference in the cohesion of your marketing plan and the growth of your law firm's authority and online presence.

The blog designers at SLS Consulting, Inc., create unique web properties for attorneys throughout the United States in a wide range of law practices. Visit our website to learn more about how a custom legal blog can help your law firm grow.

https://www.legalinternetmarketing.com/web-design/blog.html

In today's legal industry, implementing client-focused marketing strategies is crucial for wrongful death lawyers who want to stand out among the competition and attract new clients. Your online presence is often the first encounter potential clients have with your firm, so it's vital to make a strong professional impression. By presenting a polished and authoritative digital presence, you reassure clients that you can handle their cases with the skill and professionalism they deserve. Learn more by visiting our website.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/blog/client-focused-strategy/digital-marketing-for-wrongful-death-attorneys/

First impressions are a big deal. And research demonstrates that a legal website’s Profile Page plays a major role in converting visitors into leads. That’s why it’s so important for your legal website to have a well-crafted Profile Page that goes beyond providing basic information.

Potential clients aren’t just searching for legal advice — they’re looking for someone they can trust to help them make it through a difficult time. So you’ll want to connect with visitors by addressing their concerns and establishing your authority in your field.

Every element of your Profile Page plays a vital role in building credibility and driving conversions, and highlighting your experience is no exception. This is fundamental in establishing credibility with potential clients. It’s important to go beyond simply listing your services. Reviews, case studies, and testimonials from past clients provide real-world examples of your experience and client service. Learn more by visiting our website.

It’s not magic. It’s marketing!

https://www.legalinternetmarketing.com/blog/website-design/writing-an-attorney-website-profile-that-generates-leads/

Research indicates that listing your firm with top lawyer directories and optimizing your directory profile with comprehensive information and keywords can significantly uptick your site's PageRank. As directories provide quality backlinks, it will enhance your firm's Domain Authority in the eyes of Google and other search engines. Then, your website will begin to appear more frequently and prominently in search results for queries about the services you provide.

Does your website appear at the top of the page when people are looking for your services? If you have any concerns, the digital marketing engineers at SLS Consulting, Inc., will gladly audit your website and develop a winning SEO strategy for your law firm.

At SLS Consulting, Inc., our websites have a conversion rate of five to seven percent. That's much higher than the industry average of only two to three percent. Learn more by visiting our website.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/blog/legal-online-marketing/the-benefit-of-lawyer-directories-for-your-law-firm/

The legal industry is competitive, and a stagnant website won't cut it. Google's constantly changing algorithms mean you need an agile, strategic approach to stay relevant. SLS Consulting, Inc., specializes in all facets of legal internet marketing—from engaging blog content to meticulous local SEO. Don't let your website fall behind. Partner with us to stay ahead of the curve and draw in the clients you deserve.

https://www.legalinternetmarketing.com/web-design/

We have a high client retention rate at SLS Consulting, Inc. But, sometimes, clients decide that a different marketing firm might better serve their interests. When this happens, we wish the client well. We also remind departing clients that the door is always open if they wish to return.

Many of the clients who leave SLS Consulting, Inc., eventually come back to us after discovering that the grass isn’t always greener elsewhere. How does SLS Consulting, Inc., maintain such a high level of customer loyalty? We build enduring business relationships by treating people with respect, listening to their concerns, and delivering tangible results. Learn more by visiting our website.

https://www.legalinternetmarketing.com/blog/ask-sls/why-do-so-many-clients-come-back-to-sls-consulting-inc/

SLS Consulting, Inc., has been named as one of the Best Legal Marketing Companies in Pasadena, Los Angeles, and Anaheim by Expertise.com, an extensive business directory. Expertise.com features qualified businesses across various industries, with selections based on factors like a business's reputation, qualifications, experience, engagement, and professionalism.

Read more: https://www.legalinternetmarketing.com/awards-certifications/

An effective digital marketing strategy starts with a well-designed website that tells people who you are and what you can do to solve their problems. If your website is technically sound, informative, and appealing, it will attract visitors who are seeking your services in Google queries.

But your law firm isn't just a website — it's made up of real people who are vibrant members of the local community. Everything you do to increase visibility and promote goodwill among your friends and neighbors will engender trust and enhance your brand.

When you have a well-integrated digital marketing strategy, you can use your website, social media channels, and other online resources to publicize local events and activities that you sponsor or participate in. And engaging in local activities within the community means improving your profile by expanding your digital footprint. Learn more by visiting our website.

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/blog/marketing-tips/hosting-local-events-to-get-leads-and-improve-law-firm-seo/

It’s important for digital marketers to meet regularly with clients to discuss what topics they would like to cover in blog posts. For example, clients often request blogs that cover legal services they wish to promote or client questions and concerns. However, many law firms support charities that hold fundraisers, food drives, gift donations, and other holiday-related activities like Christmas and Thanksgiving. You will definitely want to promote these charitable activities in blog posts and on social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and TikTok.

Another reason to feature holiday blog posts is to demonstrate your support for local communities. Blog posts that highlight religious holidays, local festivals, and other activities can promote feelings of goodwill, but it’s always important to use a respectful tone. Learn more by visiting our website.

It's not magic. It's marketing!
https://www.legalinternetmarketing.com/blog/online-content-development/seasonal-blogs-to-attract-leads-and-enhance-your-brand/

The journey from caller to client is one paved with professionalism, empathy, and a thorough understanding of your potential client's crisis. It's a delicate balance, asking the right questions while providing a reassuring presence. Each call is an opportunity — to listen, to understand, and to convey your firm's ability to help. Does your intake process reflect the level of care and precision your firm stands for? If not, it's time for a change. Let us help you make every call count with strategies proven to turn those inquiries into cases.

It's not magic. It's marketing!

Read More: https://www.legalinternetmarketing.com/blog/legal-online-marketing/how-to-convert-calls-into-clients/

Legal Internet marketing is completely unique from any other industry. "Marketing" covers a large scope of industries, but legal marketing is one of the most competitive and lucrative. Though it isn't rocket science, a robust campaign that produces a great ROI for your law firm requires knowledge, time, and consistent effort.

SLS Consulting, Inc. has been marketing lawyers and law firms for over two decades. We have the experience, wisdom, and marketing savvy to raise your brand awareness, drive traffic to your website, and convert visitors into clients for your firm. Founder Susan L. Ziegler has worked with lawyers and law firms her entire career. She's still involved in all client marketing plans 30 years later and is available for you to speak to anytime.

Over the years, the online landscape for lawyers has changed dramatically. We know because we have been a part of this business since its infancy. Gone are the days when all you needed was a good website to rank on the first page. The competition from other law firms and directories like Findlaw, Justia, and AVVO is fierce. Having a powerful online legal presence has been non-negotiable for some time — do not wait to catch up.

https://www.legalinternetmarketing.com/legal-internet-marketing/

A legal website can be an invaluable marketing tool for an attorney or law firm, as it's one of the most cost-effective ways to advertise and gain new clients in the cities and states where you practice. A good law firm website also helps establish your online authority and brand to convey what makes you unique. But what makes a website extraordinary?

Web pages are indeed the most integral part of your law firm's website and can attract new visitors and clients who may be in need of professional legal assistance, general information, or perhaps both. Creating legal web pages that are informative and relevant to your services can give you a distinct edge in the sea of lawyer websites the internet has to offer.

The internet marketing team at SLS Consulting, Inc. understands the essential components of an effective and successful marketing plan. We tailor our strategies to your law firm's specific goals and target audience.

Anyone can write a web page, but our experienced marketing innovators know how to write an successful, well-written, and informative web page that is reader friendly and adapted to search engines, containing business-relevant keywords to increase your visibility on the World Wide Web. The SLS marketing team can provide the creative inspiration your law firm needs to stand out from your competitors and attract new clients. Learn more by visiting our website!

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/content-development/web-pages.html

Our clients are paramount to us, and building strong professional connections with them is not only an honor — it's vital for achieving success with our legal internet marketing strategies. George, we appreciate your fantastic review. Follow the link below to browse more testimonials from SLS clients, showcasing our commitment to surpass expectations and elevate law firms to new heights!

https://www.legalinternetmarketing.com/testimonials.html

Today's internet is visual-centric. While written content is a staple of many successful digital marketing campaigns, video is quickly gaining just as much value.

From a marketing standpoint, videos tend to rank well within search — they provide an extra visual component that increases the amount of time visitors spend on a website. For consumers, videos are a quick way to learn about a brand, and its shareable element is ideal for social media.

Videos capture your brand's voice and help establish your brand's purpose. While this in itself is no easy task, video content doesn't need to be difficult. At SLS Consulting, Inc., our internet marketing team can help give you the direction you need to produce worthwhile videos for your website.

For more information about how video can be incorporated into your website, contact us today!

https://www.legalinternetmarketing.com/social-media/videos.html

The goal of lead generation for a business is to convert website visitors into leads. A lead is an online visitor who inquires about a company's services or submits a contact form to learn more about a company offer, like a free book download, webinar, or other service or product. So how do people find your website, blog, or social networking account in the first place?

You guessed it! SEO. One study showed that SEO has the largest influence on lead generation for both B2B and B2C marketers. In fact, SEO was credited by 57 percent of B2B marketers and 41 percent of B2C marketers for being the main supplier of lead generation.

For SEO to effectively help a business get new clients, the business must have a strong content marketing strategy. The website copy should be informative, engaging, interesting, and structured to attract new visitors from the target audience. Additionally, content and site design must point visitors in the right direction, like product offers, encouraging them to convert and thereby generating leads.

The Legal Internet marketing team at SLS Consulting, Inc. goes above and beyond for our clients. With over two decades of experience obtaining successful search engine visibility for law firms and attorneys, the SLS team utilizes effective SEO marketing strategies while staying on top of the latest developments in internet marketing. Contact SLS today for a free growth assessment and to learn more about how you can get more clients!

It's not magic. It's marketing!

https://www.legalinternetmarketing.com/seo/how-seo-generates-leads.html