Exverus Media

Holy guacamole, thank you! 🥑 Congratulations to the masterminds of these campaigns, Tasha Day, Anna Elema, Miranda Johnson, Shelby Dolan - you've done it again!

And big thank yous to the ninjas behind the scenes who don't get their due -- Charles Lai, Aaron Silva, Jack Win, Christine Ruiz, Sean Edwards, and many others! We couldn't do it without you.

Our office view from 1 World Trade Center today 🍎 We could get used to this… ✈️

Live Rangerously! Congratulations to our New Belgium Brewing Voodoo Ranger media planning & performance teams for winning the MediaPost OMMA for Best Alc Bev Campaign of 2024! 🍻 🏆

The 2023 Megabrand campaign brought the craft beer brand’s fun, edgy creative assets (designed by Fact & Fiction) out to a 360 digital media mix targeting beer nerds, gamers, artists, and music lovers.

Shout-out to Shelby Dolan, Georgia Schreiner, Marlee Thompson, Anna Acuna, Sean Edwards, Charles Lai, Aaron Silva, and everyone else who touched the campaign, well done!

Our social media advertising experts got to try the new AR lenses out! They also saw Rufus de Sol and came back with some tips for your next Snapchat ads campaign. Up on the blog now! Link in Stories. 👓

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#ｓｎａｐｃｈａｔ

Company retreat pt. 1!

1. It was cloudy but we had fun 🌥️
2. We learned Michael and Aaron don’t feel feelings
3. Smoking coffee for brunch at
4. Mass card game by the fire
5. Walking deliciousness tour of SM by
6. The Georgian Hotel - she haunted but she pretty 👻
7. Welcome to Exverus, noobs 💙

The best part of the workday is LUNCH! 🥗🌮🍜 These are our fave spots in Hollywood - what did we miss?

You’ve had sushi, but have you had a SUSHI YACHT?! 🍣🚢 Big thanks to for having us at the lovely in the Hills ⛩️✨

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Mark your calendar for 8/29! will be sharing her expertise on blending brand-building with performance in your annual media plan - register at the link in Stories 👆🏻

This will be a live conversation with Jesse Math of where you’ll learn:

- Actionable Strategies: Discover methodologies to demonstrate the effectiveness of your marketing efforts.

- Expert Guidance: Hear from industry leaders on balancing and measuring different marketing tactics.

- Transform frustration into focus and achieve a winning strategy.

Take advantage of the opportunity to learn from an ADWEEK Media All-Star of 2024! ✨

We’re proud to be one of 5000 fastest-growing companies in the US - again! ✨🥳 These haven’t been easy years, but we’ve kept outpacing the competition by investing in the top talent and top tech. Advertising is changing every day, and we’re here to pave the way. Congratulations to all the honorees; great work! 🙌

Our kind of gold and silver medals 🥇🥈

Building out-of-the-box, creative ideas into effective media campaigns is the heart of what we do. 🏆 Last year (and again this year!) our and team blew the rest of the Grocery category out of the water on Prime Day by building new paths to purchase while the competition was still doing the same old Amazon ads. We made Premier Protein shakes the top-selling F&B item 2 Prime Days in a row now as a result! ✨ It’s a perfect example of planning, social, and retail media working together as one. 🤝 Congratulations to our smart-working teams, and thanks again to for the recognition! 🥳

We are floored and beaming to be Small Media Agency of the Year: Gold AGAIN! Third year in a row awarded silver or gold in this category. 🥇🥳✨

Our incredible staff of media planners & buyers, performance marketers, ops technicians, and data analysts have shown yet again they’re the best in the biz, and we couldn’t be more proud or grateful to you all. Sincerely, thank you. 🙌🏻

And thank you to the judges at Ad Age for recognizing our talent and hard work; thanks to Lindsay Rittenhouse for another great write-up. 🥂 Time to celebrate!!

The industry is buzzing about Google keeping cookies after all! 🍪 Our own Michael Robbins spoke to Emarketer about why they made this decision and what it means for advertisers and consumers going forward.

Read here: https://www.emarketer.com/content/google-abandons-cookieless-chrome-ad-experts-say-industry-will-likely-end-up-same-place

Our media team had a great time touring the Fort Collins brewery and watching get made! 😍 Thanks to our tour guides for having us. 🍻

Last year's summer party in the Hills ☀️Where should we go this year? Need space for 40.

Wishing everyone a safe and fun holiday weekend. See you on Monday! ✌️🇺🇸

Big day at the office! Honored and humbled.

Breakthrough Media Agency of the Year: Exverus Media The Los Angeles shop utilizes data and creativity to help challenger brands rise.

Clinging to summer 🍃 [take us back to the soiree] ☀️🪩

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Brand marketers, don't fall into the trap of SHORT-TERMISM:

Short-termism is the marketing fallacy of focusing too heavily on acquiring new customers and activating sales, at the expense of building long-term customer retention and loyalty.

When budgets are tight, many marketers feel the pressure to close the sale and place a disproportionate emphasis on short-term performance metrics -- that's understandable! But be careful not to lose sight of the long-term brand trajectory.

“You have to produce results in the short term. But you also have to produce results in the long term. And the long term is not simply the adding up of short terms.” - Peter Drucker, The Practice of Management

Tips for balancing the two objectives are below:
https://www.exverus.com/post/brand-marketers-don-t-fall-into-the-trap-of-short-termism

Brand Marketers, Avoid the Trap of Short-Termism How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

Food & bev brands, you can cash in on back-to-school spending! It's all about how you position your products in the consumer's routine and the KEYWORDS you use in your retail media targeting.

Our resident retail media specialist Monique Jimenez talks more about this over at The Food Institute.

Link in our bio! 👆

Food & bev brands, our programmatic mktg expert has a tip: Up your ad spend! Learn why in his article linked in our bio. 🔗

Our team had a blast touring the raw pet food factory in Milwaukee last week! 🐶 Thanks for being a great host 🐱

Hiking, skating, boating, swimming, grilling, chilling…the global Exverus team made the most of this long weekend! ☀️🇺🇸🎆

How did you celebrate the time off? ⬇️