Urbanic Paper Boutique

In Manhattan for a hot NY minute!
I’ll be speaking on a panel at the show this Monday with some other great retail founders. If you’re at the show come on by!
(Oh and I’ll be of course posting some finds along the way as well so stay tuned in stories).

PANEL: Differentiating Online & In-Store Experiences
DATE: Monday August 5
TIME: 11:30pm- 12:15pm
LOCATION: NYNOW Content Lounge

Also on the panel:

mediated by Colin Daniels

xo*A

Our new product line *URBANIC GOODS* will be participating in Faire wholesale summer market this week! For all of you amazing retailers out there that would like to carry our line please use our direct link (find it in our bio).
+-+ Show Specials!  +-+
 10% off orders of $150  |  15% off orders of $250+

⠀⠀⠀⠀⠀⠀⠀⠀⠀

⠀⠀⠀⠀⠀⠀⠀⠀⠀
pics: &

Kicking off Monday with our *brand spanking new* Urbanic Goods 'Optimist Club' series! This vintage nostalgic collection made up of some solid words of encouragement are perfect greeting card sentiments (and also double as a little art prints for the home). We're launching this today just in time for the So if you're a retailer that wants to carry our line you can find our wholesale links up in our profile. PS. swipe to see my personal faves... ;)
xo
*A
, ,

Say hello to the Urbanic Goods *beach house collection*! These cards offer fun vacation vibes to celebrate some of the best milestones in life. (+ the added bonus of cute patterns on the back)
Available in Urbanic ... and now some of the best boutiques nationwide!

📷 ,

Introducing the Urbanic Goods LONG WEEKEND collection! In honor of my promise to begin posting some pics of the new line and it being Friday (whether it's a long one or not) we all love those extra days of recharging and relaxing and the possibility of some bonus spontaneous adventure. This grouping is made up of 8 fresh sentiments in all the fun colors. Happy weekend all! xo

•

📷 by the amazing &

Big News & Full Transparency.

I posted this letter on Thursday to our newsletter following.
If you'd like to be on this list, the sign up link is in our profile.

So, Hi. You might have noticed I/we have been quiet around here… and there's good reason! A lot is happening behind the scenes at Urbanic and I'm finally ready to fill you in...

Back Story
Last year, I came on with a corporate group that wanted to license the Urbanic brand with a complete product line. This was a dream come true for me! I have been wanting this for years. We began that process and, after months of working together, it became evident that I'd be losing more creative direction than I was comfortable with. It didn't feel right anymore, so we parted ways. No bridges burned — it just wasn't a good fit. Admittedly, I was crushed. How could something that was so exciting and seemingly perfect turn out to be such a disappointment?

Chapter One
I took all of that emotion and decided to channel it into creating something for our store. It was February and the perfect time for a mini Valentine's Day collection. We made 3 cards and 2 gift wrap sheets... and it was a hit! People loved it! This small success was the fuel I needed and confirmed to us that we had something special here.

Chapter Two
In March, our small team dove right back in to develop a full line. After months of nonstop (and fun!) work, we were finally ready to get our creations out into the world.

Just last week we launched URBANIC GOODS to the wholesale market!! This first release — Sunshine Days — is compiled of 6 card collections and a dozen gift wrap sheets. It has taken off really well and I'm so so happy to say that our goods will now be sold in amazing shops nationwide!

Following my heart was the right move. Not only was it amazing to get back to my creative roots but we needed an additional revenue stream for the business. Win, win, win!

Next Chapter
So now the question is: Can I do this new wholesale line AND keep the retail storefront?

( please read the slides above for the rest .... )

xo *A

📸

Just a few more days until *M*Day! For all of you last minute wonders, -not to worry! We're stocked up so you can find the perfect card and gift for the moms in your life. xo

Pre-order your Mother's Day bouquets from us for pick-up at Urbanic this weekend Saturday May 11th & Sunday May 12th. Beautiful vibrant arrangements by ! Be sure to reserve ahead for guaranteed blooms! | $45 each.

Happy Solar Eclipse Day! I took this pic in NYC a few years ago and might have had more fun watching the people, than trying to (not) look at the sky without proper glasses ;). If you don't have your eclipse shades try your local library! I heard a tip that they might be giving them out. xo

You can call it our Spring drop / edit / release / mic drop / or whatever you want. It’s alll coming in right now and so so good! Cannot wait to show you our newest collections. xo

>> URBANIC IS HIRING!

WE’RE BACK! The Urbanic website & email outage is thankfully over thanks to our amazing Torey and Mel who dove in head first to fix it (while dealing with many unhelpful chat bots along the way). Silver linings here - teamwork is the dream work and the site is SO freaking cute right now. Our Valentines shop is o-p-e-n!!
Go there to see!
💌URBANICPAPER.COM 💌

Hi folks! Our website and emails are currently down. So if you’ve sent us an email or an order in the last 30(ish) hours we’ve not received. We’re working behind the scenes on all of it right now to fix and hope to be back up and running again very soon. Our brick and mortar doors are wide open though so swing by and see us IRL - otherwise please send us virtual hugs and cards till we get on the other side. xoxo

We’re open till 5 pm today (the 24th) for your last minute shopping treasures and gift wrapping splendor! Then we’ll all hopefully have our feet up and enjoying the egg nog and the tinsel. Thank you all for a wonderful holiday season. We love our small shop and are so grateful for your support. Thank you for loving us too. ♥️ Merry Christmas and happy holidays to you and yours from all of us at Urbanic! xo

A beautiful mess. We’re deep in the throws of wrapping up your gifts beautifully and tying them up with string 🎀. We’re open at 10 am each day so feel free to drop off your gifts with us while you do all of your other last minute tasks! And PS.Sstill getting shipments of great gifts each day to have on our shelves for all of you last minute wonders! xo

May your December days be merry & bright.

It’s Small Business Saturday! Please support your local shops today and keep us all from going extinct. 💌 We small business owners pour our hearts and souls into what we do and hope to make your experience with us a meaningful and magical one.
Most shops have specials just for today - so get in that!
Today we’ll be giving out Urbanic Gift Cards, $5 on any purchase $50-99 and a $10 Urbanic Gift Card on a purchase over $100. In-store AND online. Hope to see you soon! X*A

So grateful for your love and support of Urbanic over these last 17 years. THANK YOU! And so much love in return. Wishing you a warm and happy Thanksgiving to you and yours from all of us at Urbanic.
xo
💌

Happy Halloween from all of us at Urbanic! 🎃

Some snaps from around the shop. Hope your October has been as cozy as it is spooky 🎃.

Greetings from Paris!! 🇫🇷 All is lively in our shop in LA, but also giving you a little inside scoop of our current venture into Paris to the show for design inspiration of every sort. I, (Audrey) have wanted to attend this show for actually-ever! So very excited to share a tiny bit of design week with you here on IG. Be sure to check out our stories today as i post pics!

Bisous Bisous 💌 xoxo (& PS it’s literally 89 degrees hot here rn. Yikes)

Happy Friday! (and looooong weekend to all of us celebrating Labor Day). We’re open all day today, 10-7 Saturday 10-6 Sunday, and 10-5 on Monday. 💌. ( 24/7 online). Xoxo

Starting this weekend:
FLOWERS IN-SHOP!
We are offering fresh blooms from every Saturday and Sunday! You can pre-order yours online [link in profile] or just pop by any time. We open at 10am on the weekends! ✿ *･ﾟ

NEWS & EVENTS at Urbanic!!

1. This vintage typewriter we scored in London!
(which you will see in many photo shoots to come ;)

2. Stationery Store day is coming up next weekend! All over the country and lots happening locally in Los Angeles. We’re participating in the tour! swipe for details

3. We’re bringing back our Little Craft Club in August. Bring your kiddos over for some creativity and folks can shop sip on cool libations kid free.

4. We’re hiring! And so excited to meet you or someone you might know if interested in joining our team.

Urbanic is Hiring! We're looking for a part-time sales associate AND a part time social media assistant. You are literally our dream come true if you can do both. Email us a resume and cover letter letting us know more about you to {Jobs at Urbanic Paper } * oh and P.S Please forward this along to anyone you know who might be a good fit!

So much going on lately around here, and not a ton of time to post! I wrote a personal letter in our last newsletter send-out and plan to again soon , to fill you in on all the things. Until then, happy Sunday to you all! - This is a pic of our treasured vintage "U" I salvaged from the RoseBowl. It lives in our back studio right now, so be sure to take a peek through the glass in the door towards the back and say hello next time you're in the shop ;) xo *A
💌

Italian cotton is our forever ribbon.
🎀

Reposting one of our most viral DIY projects ever (it’s from 10 years ago but still so cute!) Find out all you need to make it on our Parcel Post page, the blog portion of our site. *link in the profile … Also is blog still a word? (Asking for a friend)

Headed into this weekend Al Fresco style! Yes indeed with our new Al Fresco candle collection (seriously though, how cute are these stripes?!) Here’s to sunset picnics and moonlight suppers. Happy Friday all! xoxo