What are the opening hours?

Monday 11am - 7pm Tuesday 11am - 7pm Wednesday 11am - 7pm Thursday 11am - 7pm Friday 11am - 7pm Saturday 11am - 5pm Sunday 11pm - 5pm

Focus Boardshop

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Snowboard, skateboard and longboard shop. Focus Boardshop is a locally owned and operated Snowboard, Skateboard and Longboard shop. Focus

We have a large selection from brands we trust and are continually involved in the snowboard and skateboard community. From holding contest, sponsoring team riders to helping keep Four Seasons skate park in Madison for a extra two years before they finally closed.

10/08/2024

Focus Boardshop
Pre-Season Sale
In Store Only
Saturday 10/12 and Sunday 10/13
11am - 5pm

LAST CHANCE
30-50% off 2023/2024 Snow
Snowboards , Boots, Bindings & Outerwear

Purchase any 2024/2025 Snowboard
and get 3 $25 credits to use on any item $100+
* Credits can’t be combined on a single item

15% OFF
ALL Clothing • Shoes • Accessories
Accessories include Belts, Hats and Socks

09/23/2024

First round of Supermatic bindings are at the shop!

09/11/2024

Binding wall is filling up!

09/09/2024

Focus is getting stocked up for winter! Get your kit on!!

09/07/2024

kids boards are starting to show up!!

09/02/2024

Limited hours today!

08/21/2024

restock!

08/16/2024

25 boards have landed! Built in the USA!

08/08/2024

We got your kids covered! With some of the best kids boards in the industry! Skateboarding is hard so don’t make it worse with bad equipment!

08/02/2024

New upgraded completes from with independent trucks!

07/26/2024

Reynolds is in but not for long!

07/09/2024

New Recurve GT S-series is here!

07/02/2024

I sold the original back at my old shop! Rad and Gonz Graphics for

06/13/2024

It’s that time of the year where Dad comes first! Deck him out this Father’s Day with a board from his past or a longboard for cruising! Roll through and scope our great selection. And hey, armor up pops with a helmet and pads, ‘cause gravity’s a harsh mistress!

06/13/2024

Great new batch of shoes from New Balance for Summer!

06/11/2024

2025 is in the shop!! Boards look so good! Stop in and see for yourself!

06/06/2024

Buy 2 or more and they ship for free!!

06/06/2024

Fresh round of boards from

05/29/2024

fully stocked!

05/26/2024

Get in and get outside Monday! Open 11-3

05/24/2024

New shop boards are in!!

05/22/2024

05/17/2024

Limited Natas

05/16/2024

New round of reissues in from

05/14/2024

Fresh display looks great!

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Our Story

Focus Boardshop is a locally owned and operated Snowboard, Skateboard and Longboard shop. We have a large selection from brands we trust and are continually involved in the snowboard and skateboard community. From holding contest, sponsoring team riders to helping keep Four Seasons skate park in Madison for a extra two years before they finally closed. Focus