Soma Intimates

Our Story
In 2004, a design team of women set out to create something they saw missing from the marketplace: a line that gives women what they really want.

Bras as comfortable as they are beautiful. Panties that stay where they should. Pajamas soft enough to bring us the sleep we so deserved. They began innovating, and they started Soma Intimates. Over 250 boutiques and 5 million loyal customers later, Soma remains true believers in the power of women. We continue to break new ground with innovative styles that focus on fit and uncompromising comfort

Photos from Soma Intimates's post 11/02/2024

New bras? Please, please, please! http://spr.ly/6188q7LQy

Photos from Soma Intimates's post 11/01/2024

The holidays are a wild time of year. We say, embrace it. http://spr.ly/6183SrLJx

Photos from Soma Intimates's post 10/30/2024

The coziest gifts of all. http://spr.ly/6180q7IEr

Photos from Soma Intimates's post 10/29/2024

Bras to keep you feeling sexy + secure underneath it all. .larson http://spr.ly/6185qAIzR

10/28/2024

The gift shop is open! Give big to the people you love the most (yourself included!) 🎁 http://spr.ly/6184SGZf2

10/28/2024

Sandy was diagnosed with stage 2 breast cancer after finding a lump during a self-exam. It was Sandy's health navigator, Mary, who became an unexpected source of strength during her treatment. "She was there 24/7 to provide resources, emotional support, answer questions or just listen and help calm my fears," says the Chico's District Sales Manager. "I was fortunate to have an amazing team of doctors and family, but many do not. Be sure to speak up, ask questions, get second opinions and advocate for yourself."

10/27/2024

This is what sweet dreams are made of 🍊

Adriana Pickerna Picker on this collaboration of luxurious satin PJs featuring stunning in-season fruit and the delicious beverages they inspire. Her playful prints bring a uniquely fresh + festive look to our holiday sleepwear collection. http://spr.ly/6188qAs0g

Photos from Soma Intimates's post 10/26/2024

Looks good, feels even better. Shop $25 Enbliss bras: http://spr.ly/6181qArnd

Photos from Soma Intimates's post 10/24/2024

The bras millions of women love, now in lace & only $25. Shop Enbliss: http://spr.ly/6183qxyM3

Photos from Soma Intimates's post 10/23/2024

"This is your sign to stop buying bras you want to take off as soon as you get home!" -

Shop $25 Enbliss bras: http://spr.ly/6186qxER0

10/22/2024

New day, new styles. Get 25% off your entire purchase: http://spr.ly/6180qQ5n0

10/21/2024

After giving birth to her third child, Mely faced a stage 3 breast cancer diagnosis. She bravely underwent chemotherapy, surgery and radiation. Now, two years cancer-free, the full-time influencer and content creator says this life experience taught her the importance of self-care and self-love. “I now understand that I matter, and by taking care of myself, I am also showing love to those around me,” she says. “This journey has taught me that I am worthy of receiving the same love I give."

Photos from Soma Intimates's post 10/20/2024

This new print gives us butterflies 🦋 http://spr.ly/6186qbnCp

Photos from Soma Intimates's post 10/19/2024

Proof that you can feel sexy + comfortable at the same time. .rama http://spr.ly/6184qbJbY

10/18/2024

It's a panty party! For a limited time, get 3 free panties when you buy 3: http://spr.ly/6185qbEIh

Photos from Soma Intimates's post 10/17/2024

We don't mesh around. http://spr.ly/6187qP6G3

Photos from Soma Intimates's post 10/16/2024

However you say sexy, we're here for it. http://spr.ly/6180qO7eK Jalisaevaughn

10/16/2024

Check this out! In honor of Breast Cancer Awareness Month, Jene Luciani is sharing our Enbliss Wireless Bra with Lace — perfect for post mastectomy + beyond.

Shop our bestselling bra (now in lace!) at http://spr.ly/6004qTnRr.

10/15/2024

Need a change of scenery? Add new prints + coordinating colors to your fall wardrobe. http://spr.ly/6184qJXEe

10/14/2024

Fashion blogger Karina was diagnosed with invasive ductal carcinoma following a biopsy at age 38. After her surgery, the Brazilian native and young mom (of three teenagers!) says she drew strength from her faith, family and friends. She is now inspired to pass on the good that came from her journey. “Every experience holds value; whether a blessing or a lesson, nothing is wasted,” she says. “Embrace each day fully: travel, prioritize time with loved ones and say no to what doesn’t bring joy.

Photos from Soma Intimates's post 10/13/2024

As an amazing community of women, we believe we can make a difference together! Join us in celebrating our first year of partnership with the Breast Cancer Research Foundation by making a donation in store and online. http://spr.ly/6186U4zyn

Photos from Soma Intimates's post 10/12/2024

Lace is more. The cloud-soft comfort you love just got a sexy upgrade! http://spr.ly/6182UN204

10/11/2024

Our thoughts are with all of those affected by and currently facing the impact of Hurricanes Helene and Milton.

Southwest Florida has been our home base for over 40 years and we wholeheartedly support all of our surrounding communities as we work together toward recovery and resilience during this difficult time.

10/10/2024

Made for recovery + beyond. Shop post-surgical bras: http://spr.ly/6182UovDg

Photos from Soma Intimates's post 10/09/2024

Get ready, you’re going to want this bra in EVERY color. Shop the Enbliss Wireless in Lace: http://spr.ly/6185UosN9

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Telephone

Address


66 West Towne Mall
Madison, WI
53719

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

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