MCG Strategic

Trick or treat, compete, or repeat! had some ghostly fun at our Halloween Coworker Clash hosted by Confetti. 👻🖤🕸️

A round of applause for our rockin' winning team - Cheesy Rock (Joe, Lisa, Dom, & Steph)! 🧀🤟💛

Top:

🤟 Joe as Ozzy Osbourne
🧀 Lisa as Mac N Lise
🔪 Trey as Ghostface

Middle:

🎤 Dom as 1972 Rod Stewart
🍍 Steph as Spongebob Squarepants
👻 Dylan as Michael Myers

Bottom:

😎 Steve as Steve
🌽 Barb as a Scarecrow
🎉 Host Nate & Producer Florence

Wishing you a happy Howl-o-ween! 🎃🧡🍬 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

can help you! What can we do for you?

We offer full-service capabilities to successfully manage a brand across all channels. We understand the importance of a strong strategy and provide the right tools to meet your goals and measure success.

If you are ready to take your business to the next level, let's talk: https://s.mcgit.co/pqo85 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Social Media Trend 4️⃣:

📲 Next Super App

Telegram Messenger, known as Telegram, is a “cloud-based, cross-platform instant messaging service. It was originally launched for iOS in August 2013 and Android in October 2013.” Telegram is positioned to become one of the next super apps with over 800 million monthly active users by “enabling third-party developers to create mini-apps within its platform through a strategic alliance with The Open Network (TON) Foundation and Tencent, WeChat's parent company.”

There are 2.5 million sign-ups per day with many enticing features while they continue to add more. Telegram has added an advertising platform which allows brands to send sponsored messages to channels with 1,000+ subscribers.

Some more features include:

📲 Group chats
📲 Support for media, links, files, music, & more
📲 Stories
📲 Broadcast channels for sending messages to larger audiences
📲 Payment bots
📲 Telegram Passport for secure personal ID verification
📲 Sponsored messaging

Consider using the next super app and be sure to follow for more insight on Social Media Trends 2024! ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

MCG's favorite dishes for . �����

� Chili-Lime Short Ribs (Lisa)
� Pasta (Dom)
� Boston Creme Donut (Joe)
� Spicy Tempura Roll (Dylan)
� Beef Wellington from Gordon Ramsay Steak (Steph)
� Orange Chicken from P.F. Chang's (Trey)
� Homemade Gravy with Meatballs & Pasta (Barb)

What's your favorite meal? � ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Today's all about color on . What's your go-to color, and why? 🌈👇 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

We wish our rocking leader, Joe, a very happy early birthday (10/19)! 🎸🎉 Your vision and dedication keep us inspired every day. Here’s to many more successful years ahead! 🍻 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Numbers don’t lie! 📈 On this , let’s recognize the value of tracking and analyzing important key performance indicators (KPIs) that help businesses assess the effectiveness of their sales and marketing efforts .👇

📊 Click-through rate (CTR): The percentage of times an ad or link is clicked on compared to the total number of impressions. CTR is important because it shows whether your ad copy resonates with your target customers.

📊 Cost per lead (CPL): The average amount of money spent to generate a single lead. CPL is important because it helps marketers understand how to effectively use their advertising budget.

📊 Return on investment (ROI): The revenue earned compared to the amount spent on a marketing campaign.

📊 Website traffic: The number of visitors to a website over a specific period of time. Website traffic can provide insights into the effectiveness of a business's online presence.

📊 Net Promoter Score (NPS): A metric that can help businesses stay on track for growth.

📊 Engagement rate: An important metric in influencer marketing that helps evaluate which influencers can reach the target audience.

📊 Lead-to-customer conversion rate: A metric that measures how well a business converts qualified leads into paying customers.

📊 Cost per acquisition (CPA): The average spend on advertising to acquire customers.

📊 Customer lifetime value (CLV): A metric that estimates the total revenue a business can expect to earn from a customer throughout their relationship. It's a key metric for businesses to understand the value of their customers and improve their profitability. ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Dom shares his insights on the importance of a mobile-responsive website.

"Mobile responsiveness used to be a nice-to-have feature. Now, it is a necessity. With mobile devices making up 58% of web traffic compared to desktop's 39%, how users access the web has changed. This shift demands that websites adapt to any screen size to provide a seamless experience across devices.

This isn't just about user convenience; responsiveness affects SEO too. Google and other search engines favor mobile-friendly sites. As technology progresses, developers need to keep up, ensuring websites meet current standards and offer the best user experience possible." ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Meet Dylan Capwell! 👋

Dylan joined MCG Strategic as a Jr. Front End Developer in September 2023.

With four years of front-end development experience, Dylan brings a unique and innovative perspective to our projects. His passion for web development began while running track for The Atlanta Track Club. After sustaining an injury that sidelined him, Dylan used his downtime to fully immerse himself in coding—a field he had always been intrigued by but grew to love during that time. Fortunately for Dylan, several of his closest friends and teammates are also involved in web development, giving him a great support system to ask questions and learn from.

Dylan graduated from Monmouth University in 2018 and specializes in front-end development, with a focus on creating functional, clean user interfaces. He has a passion for bringing creative design ideas to life.

When Dylan isn’t coding, you’ll find him working on personal web projects and exploring new front-end technologies to sharpen his skills. He also enjoys learning about SEO and keyword strategies to further his expertise. Residing in Durham, NC, with his girlfriend Sky and their two dogs, Hopper and Obi, Dylan spends his free time outdoors—hiking, playing frisbee with his dogs, and taking on any adventure that gets him outside.

We're so grateful to have you on the team! ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

🎉 Today, we’re celebrating someone very special—our amazing Social Media Associate, Steph! 🎂💫 From creating engaging content to building our online community, Steph’s creativity and dedication make every day brighter. Join us in wishing her the happiest of birthdays! 🎈💖

Drop a comment below to send your birthday wishes and let her know how much she’s appreciated! 🥳🎉 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

To make your new social media platform stand out, what features would it have? ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Meet Dom D’Agostino ! 👋

Dom joined MCG Strategic as a UI Developer in June of 2021.

With seven years of front-end development experience, our talented UI Developer brings designs to life with a clean, intuitive, and user-friendly interface. Dom has a passion for pixel-perfect details and a keen eye for aesthetics to ensure every user interaction is smooth and visually appealing. Whether it’s enhancing user experiences or collaborating with designers and other developers, Dom is dedicated to delivering ideal and impactful solutions that our clients rave about.

Dom graduated from Monmouth University in 2017, where he became interested in front-end development. After graduation, he started self-teaching himself front-end coding through various online courses. He then worked at digital agencies and, in 2021, found himself at MCG. Dom resides in Monmouth County with his girlfriend and dog Odin (who you may see crashing our Meets).

We're so grateful to have you on the team! ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Social Media Trend 3️⃣: ⁣
⁣
📲 The Rise of Ephemeral Content on Social Media

❓ What is Ephemeral content? It is also known as 24-hour content, which includes stories, live videos, and polls that disappear after 24 hours.

This trend will only accelerate in 2024 and beyond. Since people know the content will disappear, it encourages more authentic connections.

For businesses, ephemeral content is a chance to highlight your brand’s personality and build buzz informally.

How do you master ephemeral content? 👇

📲 Share behind-the-scenes, Q&As, or product teasers
📲 Run social media contests, promotions, and giveaways
📲 Partner with a social media influencer
📲 Save this type of content to your camera roll so you can re-share highlights to your feed and profile

Consider leveraging this trend to forge deeper connections with your followers and keep them returning for more! ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Ghosts - teeth or no teeth? 👻 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

🎉 Congratulations on your one-year anniversary at MCG, Dylan! 🎉

Since joining the team as a Junior Front End Developer, Dylan has been an essential part of bringing our digital projects to life with his dedication to detail, and knack for finding the best solution for complex problems. And Dylan’s eagerness to learn and tackle new skills has been invaluable in the evolution of MCG’s capabilities.⁣

Dylan, your thoughtfulness, dedication, and passion are greatly valued, and we're thrilled to have you on the team!

Drop a comment below and show Dylan the appreciation he deserves! 👇 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

This Labor Day, we're taking the time to appreciate all the hard work our company puts in every day. It's also the perfect opportunity to rest and recharge so we can continue striving for success together.

Wishing everyone a relaxing and well-deserved break! 😄

Our office will be closed today, 9/2, for Labor Day.⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Find your peace of beach with from Beach By Frankford on . 🌊💙

We're proud to work with amazing clients with an incredible history! ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Meet Barb Monzo! 👋

Barb joined MCG Strategic as a Project Manager in March of 2021.

With over twenty-five years of experience in the creative and technology industries, Barb has a deep-seated passion for managing print, video, and digital projects. She’s navigated the complexities of coordinating creative and development teams, juggling tight deadlines, and ensuring every project is delivered within scope and to the highest standard. She’s the driving force behind our projects, and with her leadership and commitment, she keeps MCG running like a well-oiled machine.

When she’s not running sprint planning sessions with our development team, facilitating daily SCRUM meetings, or testing applications, she enjoys cooking and spending time with her husband, three daughters, and dog, Freckles.

We're so grateful to have you on the team! ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

🎉 Today, we're thrilled to celebrate a major milestone—Steph's 5-year anniversary as our Social Media/Account Associate! 🎉

Steph, your creativity, enthusiasm, and dedication have been the driving force behind our social presence. From crafting engaging and strategic content to planning multiple photo shoots and events and being an amazing product knowledge source, you've played a vital role in supporting the team and our clients. Thank you for all the hard work and innovative ideas. Here's to many more years of success and collaboration! 🥂 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
?

As mentioned in Social Media Trend #1 ( Growth & Changes on Existing Social Media Platforms), video is taking over and will continue to lead, providing success for all accounts and businesses.

Let's dive in! 👇

Long-Form Video

📹 Making a big comeback
📹 Video captions are paramount
📹 Length of 2-5 minutes per video instead of less than a minute. Why? 👇

1️⃣: Big platforms are increasing their max video lengths (TikTok is now testing this)
2️⃣: User behaviors are changing (users turn to social media to answer questions)
3️⃣: People are on social media to kill time

Short-Form Video

📹 IG reels will continue to be the most engaging type of content
📹 Apps algorithm favors Reels. Platforms are heavily prioritizing this content
📹 A popular phenomenon with younger audiences
📹 Easy to create and inexpensive, results in some great user-generated content
📹 Gen Z is the driving demographic
📹 This type of content will continue to increase (based on people's short attention spans)
📹 Video captions are paramount ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

We have a fun one for you today!

Let us know what would be the most entertaining application in the comments below. 👇 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Hats off to our incredible and talented colleague Veronica “Niki” Fielding for the launch of her NEW website, A Better Paradigm! 👏🎉

Paving the path for positive workplace change, this website brings you news, insights, best practices, tools, and connections to create a positive work environment that will lead to sustainable success.

Niki, the founder of A Better Paradigm, started impacting workplaces with her first newsletter, Niki's Notes, in 2021. She intended to help leaders become more compassionate to the teams they support.

"Niki noticed there were numerous workshops, coaches, SaaS platforms, AI, books, and more, designed to improve respect and communication in the workplace. But there was no one place to explore those resources and learn about their effectiveness. A Better Paradigm brings it all under one digital roof."

Subscribe to Niki's Notes; you won't regret it! 👇

📰: https://s.mcgit.co/qpfv1 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Ensuring your website is accessible to everyone isn't good practice—it's a legal requirement. Not meeting accessibility requirements can have significant implications for your business. Let's get into why having an ADA-compliant website is essential, the potential penalties for non-compliance, and how to get compliant quickly and efficiently.

The Americans with Disabilities Act (ADA) is a landmark piece of legislation that prohibits discrimination against individuals with disabilities. While it was originally designed to ensure physical accessibility in public spaces, it also extends to the digital world, as websites are considered places of public accommodation, as defined by the US Department of Justice. Achieving compliance means that your website is accessible to users with disabilities or impairments, such as those who use screen readers or other assistive technologies. This inclusivity not only reflects well on your business but also ensures that you are serving all potential customers equally.

At MCG Strategic, we specialize in building engaging experiences and have the processes in place to make websites ADA-compliant efficiently and quickly.

Our process begins with a comprehensive audit of your current website to identify any accessibility issues. From there, we implement the necessary changes, such as adjusting color contrasts, adding descriptive text for images, and ensuring your site is navigable with a keyboard or other specialized input devices. Our team works quickly and thoroughly to bring your website up to standard without disrupting your operations.

Contact us today to see how can help here: https://s.mcgit.co/opqm4 ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

Which one will it be? 👇
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