BBB National Programs

Fosters trust & industry best practices in truth-in-advertising, child-directed marketing, data priv

BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation programs that set high standards for the advertising and privacy practices of business. These programs provide third-party accountability and dispute resolution services that create a fairer playing field for businesses and create a better experience for consumers. Emb

09/02/2024

Today, we celebrate the hard work and dedication of workers across all industries. Happy !

08/29/2024

Thinking of getting your business CBPR certified? Our new cheat sheet helps you organize required documentation and simplifies the certification process. Access it here: https://hubs.la/Q02MZ0PV0

08/26/2024

Stay informed with this week’s Children’s Corner newsletter, featuring the latest updates, resources, and events in children’s advertising and privacy.

Subscribe now to get it delivered straight to your inbox: https://hubs.la/Q02Msgsj0

08/26/2024

Awareness of industry self-regulation may be low, but its potential to improve our society is high.

Learn more and request an invite to the 2024 : https://hubs.la/Q02MsgtT0

08/23/2024

Curious about the world of child influencers? In the latest episode of In the Sandbox, we explore why kids dream of becoming content creators, the laws that protect them, and the ethical considerations involved.

Listen to the full episode: https://hubs.la/Q02MbQdc0

08/22/2024

BBB National Programs’ Children’s Advertising Review Unit monitors child-directed media to ensure compliance with its advertising guidelines, seeking voluntary cooperation of companies and, where necessary, referral for enforcement action to an appropriate federal regulatory body, usually the Federal Trade Commission or state Attorneys General.

Learn more about the CARU Advertising Guidelines: https://hubs.la/Q02M7h3k0

08/22/2024

This year, the US Supreme Court issued several decisions limiting federal agency discretion and enforcement, including overruling “Chevron deference”. The collective impact of the decisions in reshaping the framework for the modern federal administrative state is potentially enormous. This session will examine the implications of these decisions for industry self-regulation and actions by state Attorneys General.

See the full agenda and register for the 2024 Summit: https://hubs.la/Q02M7lcn0

08/20/2024

Stay connected with the latest in self-regulation, data privacy, and advertising standards. Follow us on LinkedIn: https://hubs.la/Q02LLjBK0

08/19/2024

Are you looking to expand your network in the advertising, data privacy, or dispute resolution landscape? BBB National Programs National Partners make up a community of more than 120 global corporations, law firms, associations, and trade groups with a common goal and access to ample networking opportunities.

Learn more about becoming a National Partner: https://hubs.la/Q02LvYV10

08/16/2024

BBB National Programs’ Privacy Initiatives Subscription Center provides several subscription options to keep you up to date with the latest news, trends, events, and more.

Subscribe to our newsletter, podcast, and events here: https://hubs.la/Q02Ltylh0

08/14/2024

The National Advertising Division (NAD)’s proposed SXSW EDU panel, “Creative Compliance: Keep Innovating, Stay Legal” needs your vote to help it reach the stage! Here is how you can vote:
1) Create an account: https://hubs.la/Q02L9CkN0
2) Click the VOTE UP button here: https://hubs.la/Q02L9yX50

08/13/2024

CARU has submitted a panel to present at SXSW EDU 2025, and your vote will help it reach the stage! Here is how you can vote for CARU’s panel, “AI: Balancing Innovation, Engagement, & Privacy for Kids":

1) Create an account: https://hubs.la/Q02L0D5n0
2) Click the VOTE UP button here: https://hubs.la/Q02K_VRN0

08/12/2024

[ ] This week’s Privacy Initiatives newsletter will bring a myriad of resources, industry news, and upcoming events to subscribers’ inboxes. Stay up to date on the latest in the privacy space by subscribing here: https://hubs.la/Q02KRrXC0

08/12/2024

This , we are reminded of the importance of protecting our young audiences in the digital age.

For the last 50 years, BBB National Programs’ Children’s Advertising Review Unit (CARU) has been working to ensure the safety of children under age 13 from deceptive or inappropriate advertising and data privacy practices.

Learn more about how CARU is making a difference: https://hubs.la/Q02KHfFZ0

08/08/2024

“Having to re-engineer something to comply with COPPA is costly and [time-consuming] and not something that we would ever suggest.”

That’s why BBB National Programs’ Children’s Advertising Review Unit administers the first and longest-running COPPA Safe Harbor Program in the U.S.—to help businesses like yours develop privacy-compliant products and services with confidence.

Learn more and get started started today: https://hubs.la/Q02KvH-Z0

Photos from BBB National Programs's post 08/07/2024

The 2024 is your chance to convene with policy makers, industry leaders, and academics for a substantive summit exploring how industry self-regulation has and can continue to address the challenges and opportunities faced by America's business sectors.

Don’t miss the opportunity to participate in this crucial exploration of innovative regulatory solutions!

Request an invite: https://hubs.la/Q02Kmt8R0

08/07/2024

This panel will explore dark patterns, junk fees, negative option programs, UX functionality and disclosures in marketing assets, and more, and help identify where to draw the line to avoid running afoul of legal and regulatory requirements.

View the full conference agenda and register: https://hubs.la/Q02KmqN50

08/06/2024

As the longest-running IRM in the U.S., BBB National Programs provides Data Privacy Framework (DPF) certification support, monitoring, and dispute resolution services for businesses of all sizes.

Learn more about our DPF services and get started today: https://hubs.la/Q02K70wT0

08/06/2024

[ ] Whether we like it or not, is here to stay, so in tomorrow’s episode we host Ken Crutchfield, VP & General Manager of Legal Markets at Wolters Kluwer Legal & Regulatory U.S for a conversation about AI, including use cases, pitfalls, its potential impact, and more.

Subscribe now to get tomorrow’s episode delivered directly to your inbox: https://hubs.la/Q02K6W5v0

CARU Finds KidGeni in Violation of COPPA and CARU’s Privacy Guidelines 08/06/2024

Children’s Advertising Review Unit Finds KidGeni in Violation of COPPA and CARU’s Privacy Guidelines; Issues Compliance Recommendations

Read the case decision summary: https://hubs.ly/Q02KczH80

CARU Finds KidGeni in Violation of COPPA and CARU’s Privacy Guidelines The Children’s Advertising Review Unit (CARU) launched an investigation to determine if KidGeni complies with COPPA and CARU’s Privacy Guidelines.

08/05/2024

In our latest webinar, Shannon Coe of the U.S. Department of Commerce breaks down the current governance of the Global CBPR, including the distinction between associate membership and full membership.

Access the full recording: https://hubs.la/Q02K40sY0

08/05/2024

Have you recently bought a new car only to discover persistent issues that keep you in the repair shop? You might be dealing with a "lemon"—a vehicle with significant defects affecting its safety, use, or value.

Our latest blog post explores what qualifies a vehicle as a lemon and outlines your rights and options under lemon laws.

Read: https://hubs.la/Q02K406T0

08/02/2024

Every month, the newsletter delivers insights on recently released advertising law case decisions, the latest ad law industry news, ad law trends from National Advertising Division Vice President Laura Brett, information about upcoming events, and more.

The next newsletter releases next week, subscribe now to have it sent to your inbox: https://hubs.la/Q02JWGW00

08/02/2024

Learn about industry self-regulation, build connections, and demonstrate commitment to ethical practices at the this September. Request an invite (https://hubs.la/Q02JTvTC0) and join academics, policymakers, and business leaders at this year’s preeminent event.

08/01/2024

[ ] Next week’s episode, a discussion about AI and its potential effect on advertising, will feature Ken Crutchfield from Wolters Kluwer Legal & Regulatory U.S.

Subscribe to catch the episode when it’s released: https://hubs.la/Q02JFKDk0

08/01/2024

As we celebrate the World Wide Web's power to connect and inform, BBB National Programs is joined by responsible businesses that champion online transparency and consumer protection and uphold ethical online practices.

Learn how our National Partners are making the internet a safer place and how you can join: https://hubs.ly/Q02JDq3B0

07/30/2024

In the latest episode, hosts Annie Ugurlayan and Eric Unis break down lessons learned from recent National Advertising Division cases concerning disclosures.

Watch the full episode: https://hubs.la/Q02JjSJQ0

07/30/2024

“The law requires advertisers to have substantiation for all advertising claims, both express and implied, before making claims for any product.”

In a recent Natural Products Insider piece on personal care and supplement advertising, Katherine Armstrong, Deputy Director, NAD, BBB National Programs shares insights on recent National Advertising Division trends and case studies, demonstrating how accurate claim substantiation fosters consumer trust and market fairness.

Read: https://hubs.la/Q02JjYpg0

07/29/2024

BBB National Programs' National Advertising Division (NAD) follows the guidance of applicable laws, regulatory guidance, and industry standards. When gaps in guidance exist, especially in emerging industries, NAD steps in to fill those gaps.

Learn more about NAD’s impact: https://hubs.la/Q02HHwwP0

07/29/2024

The Global CBPR/PRP system provides a clear and practical roadmap for businesses of all sizes to easily identify all of the actions needed to adhere to requirements around the world.

Learn how BBB National Programs can walk your company through CBPR certification and get started today: https://hubs.la/Q02J8crt0

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Videos (show all)

Awareness of industry self-regulation may be low, but its potential to improve our society is high. Learn more and reque...
Curious about the world of child influencers? In the latest episode of In the Sandbox, we explore why kids dream of beco...
“Having to re-engineer something to comply with COPPA is costly and [time-consuming] and not something that we would eve...
As the longest-running IRM in the U.S., BBB National Programs provides Data Privacy Framework (DPF) certification suppor...
[#Podcast] Whether we like it or not, #AI is here to stay, so in tomorrow’s #AdWatchers episode we host Ken Crutchfield,...
In our latest #BBBNPLive webinar, Shannon Coe of the U.S. Department of Commerce breaks down the current governance of t...
In the latest #AdWatchers episode, hosts Annie Ugurlayan and Eric Unis break down lessons learned from recent National A...
BBB National Programs' National Advertising Division (NAD) follows the guidance of applicable laws, regulatory guidance,...
The Global CBPR/PRP system provides a clear and practical roadmap for businesses of all sizes to easily identify all of ...
By employing soft law, BBB National Programs ensures accountability, allowing companies to meet high standards and best ...
[#Podcast] See real examples of insufficiently executed #disclosures from recent NAD cases in our latest #AdWatchers pod...
Collecting browsing activity can help you deliver a better experience to visitors of your website, but it is crucial tha...

Website

https://www.linkedin.com/company/bbb-national-programs

Address


Arlington, VA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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