Grafik

We had an amazing time at last week’s inaugural Summit! Highlights from our talk on “Unlocking the Power of Brand Awareness” included:

1. Combine “brand marketing” and “demand marketing” to maximize both short- and long-term sales. You have to plant the orchard (build/grow the brand) AND pick the apples once they’re ripe (capture the resulting demand).

2. In B2B, 95% of customers are out-market at any time. Brand marketing can help prime your audience so that your company comes to mind once a buying situation arises. It’s also proven to help improve activation marketing performance.

3. Balance your investment in brand vs. demand based on your brand’s maturity and market, aiming for a 50/50 approach if possible.

4. CMOs struggling to measure brand health should set high-level goals, align them to measurable KPIs, and track growth with a Brand Awareness scorecard.

April is . Did you know there’s an 85% un/underemployment rate among college graduates with autism? is changing that by recruiting and placing neurodiverse individuals in positions that benefit both them and Fortune 500 employers. Grafik crafted a stunning visual identity and website capturing the new mantra, "See Success at Work."
An unexpected but welcome result of this engagement was an ongoing partnership in which Integrate Advisors has helped bring neurodivergent talent into the Grafik workplace. What started as an intern pilot program has now evolved into a hiring channel for full-time talent. We’re proud of our ongoing partnership with the Integrate team and continue to serve as their creative agency of record.

https://grafik.agency/case-study/integrate/

The happiest hour with our Philly squad after an action-packed day! Love these chances to de-Zoom and reconnect. Cheers!

"Mergers and acquisitions are nerve-wracking and time-consuming - but they hold far more value than simply bringing two companies together. Our brand strategist Katelin Breitmayer highlights how the essential glue of brand can heighten return on investment here: https://grafik.agency/insight/the-value-of-brand-in-ma-deals/



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1+1=3: Sweetening the Value of Brand in M&A Deals Learn more about the essential role of brand strategy in unifying companies, decoding the intricate layers that turn mergers and acquisitions into powerful, synergistic partnerships.

Aireon, who revolutionized air traffic surveillance with their space-based technology, was ready to trailblaze new frontiers and expand their audience after a decade of planning. See how Grafik helped them craft a visual identity, website and brand awareness campaign as forward-looking as their technology here: https://grafik.agency/case-study/aireon-brand-identity-and-marketing/

As a leader in affordable housing solutions and investment, Boston Financial wanted a website refresh that aligned with their purpose-driven mission of providing housing to lower-income neighborhoods. Learn more about our overhaul of their website, with a user persona refresh and UX refinement, here: https://grafik.agency/case-study/boston-financial/

Taking a pause on this “bonus day” of February to reflect back on a great past month at Grafik. Happy leap day, everybody!

Some familiar faces for your Friday! Bill these to

Transforming from shipbuilding to a formidable 'all-domain mission-ready' force, has undergone an extraordinary journey. Explore the impact of our strategic marketing campaign, which not only raised awareness of cutting-edge technological solutions but also resulted in a significant surge in website engagement: https://grafik.agency/case-study/hii/

Unlocking the magic behind the lens! 📸 Swipe left for a sneak peek into the making of our latest work with The Neighborhoods of EYA. From brainstorming sessions to the final frame, every moment is a masterpiece in the making.

Google is kissing cookies goodbye, starting this week 🍪. With Cookied inventory accounting for 78% or more of programmatic ad buys (33Across), marketers are looking for alternative methods of connecting with their audiences. We're sharing tips for leveraging first-party data, embracing , and building transparent practices in our latest blog: https://grafik.agency/insight/how-to-go-cookieless-in-2024/

AI was the name of the game in 2023, with many wondering if the rapidly developing technology would leave them dispensable. 2023’s number ONE most-read blog post explained how to craft an EVP that shows you value your team of SMEs. Read it here: https://grafik.agency/insight/the-indispensable-evp/

The indispensable EVP In a post-pandemic landscape, having a compelling Employee Value Proposition (EVP) has gone from a nice-to-have bonus to an essential component. Read our blog to learn more.

Does 2024 have a in store? Number TWO on our list of top read blogs comes from SVP of Growth, Tanya Nazarian who prepared us for a rebrand journey. Read more to make sure your team is ready: https://grafik.agency/insight/what-to-expect-when-rebranding/

What to expect when you're rebranding Is your business considering a rebrand? Read about the steps involved so you can prepare for the process. If done strategically, limitless growth will follow.

In our fourth most-read blog post this year, we outlined how to create a post-pandemic that turns your employees into brand ambassadors: https://grafik.agency/insight/crafting-culture-where-employees-flourish/

Beyond the revolving door: Crafting a culture where employees thrive Read Grafik's tips for investing in your corporate culture to take your team from turnover to triumph!

As 2023 comes to a close, we're counting down our five most-read insights from this past year. To start us off, we shared how a thoughtful, purposeful brand strategy can create value during a M&A boom. Read more here: https://grafik.agency/insight/surfacing-brand-value-as-aerospace-and-defense-tech-mergers-soar/

Surfacing brand value as aerospace and defense tech mergers soar As mergers and acquisitions skyrocket in the aerospace and defense tech industry, learn how a thoughtful, purposeful brand strategy can create value for customers, employees, and partners.

Wishing you a Christmas surrounded by the ones you love. From our Grafik family to yours, may your Christmas holiday be merry and bright! 🎄

"In honor of Human Rights Day, we're highlighting key principles that pave the way to a more inclusive digital landscape, ensuring your website is comprehensible, usable, and adaptable for all users. Read our latest blog to learn why should be part of your agenda: https://grafik.agency/insight/website-accessibility-guidelines/

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Take a look at Grafik's multifaceted approach in conveying Vantage's worldwide dedication to sustainability and expansion through engaging visuals, team spotlights, and insightful data visualization showcased in their 2023 ESG report. Read our latest case study here: https://grafik.agency/case-study/vantage-esg-report/

Happy ! Check out our guide to leveraging peer-to-peer fundraising on social media to crush your nonprofit's end-of-year giving goals: https://grafik.agency/insight/peer-to-peer-fundraising-on-social-media/

Happy Thanksgiving from all of us at Grafik! May this day be a celebration of gratitude, togetherness, and the simple joys that make life meaningful. Wishing you and your loved ones a wonderful holiday season ahead.

Our rebrand transformation of Aldon, emphasizing empowerment and collaboration, has helped lead to increased awareness and cohesion for the company, expansion into three states, and recognition as a “Top Place to Work" for two consecutive years. Read more about the journey here: https://grafik.agency/case-study/aldon/

Cyber Monday is around the corner, and AI is changing the shopping game 🛍️! We're unwrapping the latest social media advertising trends for the holidays. From leveraging user-generated content in ads to shoppable posts and AI-powered product recommendations, discover how leading brands are capturing hearts and conversions this holiday season: https://grafik.agency/insight/how-brands-are-using-ai-to-deck-social-feeds-for-the-holidays/

The real estate landscape in Philadelphia is undergoing a dynamic shift, presenting unparalleled opportunities for developers. As the city reclaims its vibrant urban energy, mixed-use spaces in key areas like the Navy Yard and Delaware River waterfront are in high demand. Business Development Coordinator @ Ian Olsen shares insights about his hometown here: https://grafik.agency/insight/shifting-real-estate-markets-in-philadelphia-lead-to-new-opportunities/

This year's INBOUND marketing conference was jam-packed with industry insights and inspiration, with two dominant topics that may seem at odds with each other: artificial intelligence and human connection. Finding the balance between the two will be the key to thriving in the ever-evolving landscape of marketing and technology. Check out our recap of the event here: https://grafik.agency/insight/inbound-2023-brave-new-world-of-ai-boom/

Today, we at Grafik pause to honor and express our deepest gratitude to those who have served. Veterans Day is a reminder of the courage, dedication, and sacrifice made by the men and women in our armed forces. To all veterans, we offer our thanks. Your commitment to our country and its values does not go unnoticed.

In today's digital age, we're reaching global audiences, but what about our local communities? From boosting your visibility to those most likely to engage to encouraging local user-generated content to help humanize your brand, our latest blog post from Paid Search Coordinator, Sky Douglas explores the game-changing benefits of hyperlocal social media marketing. Read it here: https://grafik.agency/insight/hyperlocal-social-media-marketing/