HEROfarm

"Inflation held steady in July." 🙄

We may not be in a formal recession, but you don't have to be an economic genius to know that things aren't peachy.

💡 Here are 5 no-cost ways to keep your business thriving:

🏗 Pivot to value-added services: Offer more than just your core product or service. Can you provide additional benefits or customization that customers will find irresistible?

🤖 Embrace AI: You're already identifying areas where you can reduce expenses without sacrificing quality. Consider areas where automation could save time.

📣 Think Public Relations: The first budget everyone cuts in tough times is marketing. Be the ONLY VOICE IN THE ROOM. Create news with a new offering, an award, or industry trend. Think BIG. Then make that idea into content for multiple channels (email, social, blog, press release, etc.)

🤝 Form strategic partnerships: Collaborate with complementary businesses to expand your reach and share resources.

📲 Prioritize customer referrals: In tough times, exceptional customer service can set you apart. Create offers to turn 1 loyal customer into 2.

What are your biggest challenges right now?

We're listening.
📨 [email protected]

Can Bud Light come back from a loss? 🍻 📺

It's a coin toss. The brand lost much of its base during the Dylan Mulvaney debacle and its response. However, this new spot gets back to their comedic advertising roots, and it has everything:

-Comedian Shane Gillis in his element
-References to inappropriate relationships
-Bad British accents
-Academic dishonesty
-College football
-Drinking
-College football and drinking

At 1:51, it's doubtful that this will run on cable or streaming networks. But hey, maybe they'll go the whole 9 yards.

Watch the full spot from the underdog here: https://www.youtube.com/watch?v=DdO5cmjnlKk

Full disclosure: We didn't make any of this but the football metaphors. We're just fans.

Go team!
📨 [email protected]

"Layoff influencers" are a thing. But, don't let it be your thing.

While the courage it takes to share a tough experience is admirable, every moment of hardship does NOT require an audience. That goes for the company or the former employee.

It takes an incredible amount of effort to be an influencer. Use that energy to create new opportunities or to build your own business or side hustle.

Your circle will share your layoff story ONCE, but they'll share in your accomplishments REPEATEDLY.

HEROfarm was born from one of these moments in 2009. With less than $5 in the bank, becoming an agency success story was the only path. 15 years later, we're still kicking.

Remember, an arrow must be pulled backward before it can fly.

Share your successes!
📨 [email protected]

10 years ago, we rebranded a small radio station for the blind. 🎙

The incredible team at WRBH Reading Radio reads books, magazines, and news for the visually impaired, but people of all abilities have come to enjoy the content which is often read by local (and national) celebrities.

If you'd like to support their work and enjoy an evening you've NEVER EXPERIENCED, attend "A Blind Taste" on Sept. 9 with James Beard Award winner Chef Justin Devillier at .Email [email protected] for tickets.

This year, the HEROfarm team will be upgrading the WRBH website to be even more accessible to their audience. Stay tuned for the release. 📻

📰: https://www.fox8live.com/video/2024/08/13/wrbh-blind-taste-preview

Need help? 📨 [email protected]

Big shoutout to our longtime friend and former colleague, Matthew Willard, for being named 2024 Legislator of the Year! 🏆

𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗚𝗼𝗼𝗱 𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗻𝗮𝗺𝗲𝘀 𝗠𝗮𝘁𝘁𝗵𝗲𝘄 𝗪𝗶𝗹𝗹𝗮𝗿𝗱, 𝗦𝘁𝗮𝘁𝗲 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗗𝗶𝘀𝘁𝗿𝗶𝗰𝘁 𝟵𝟳 𝗮𝗻𝗱 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗟𝗼𝘂𝗶𝘀𝗶𝗮𝗻𝗮 𝗛𝗼𝘂𝘀𝗲 𝗗𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝗰 𝗖𝗮𝘂𝗰𝘂𝘀, 𝟮𝟬𝟮𝟰 𝗟𝗲𝗴𝗶𝘀𝗹𝗮𝘁𝗼𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿

This guy's out here making life better for Louisiana one bill at a time—everything from helping to lower those dreaded insurance premiums to keeping the Sewerage & Water Board on their toes. You've come a long way and we're excited to see where you go from here. Proud doesn’t even cover it. Way to go, Matt! 🙌

📢 41 Louisiana companies made the 2024 Inc. Magazine 5000!

The top 10 all had 3-year growth of over 300%.

#8 were our friends at Synergy Design Group, Inc who have quickly become a big name in the trade show industry. They're an incredible group and have been kind enough to let us share their accomplishments with the world.

Be sure to brag about all the businesses from your state that made this impressive list of America's fastest-growing companies.

They deserve it.

📰: https://nolanewswire.com/professional/new-orleans-based-synergy-design-group-ranks-1377-on-the-2024-inc-5000/

📨 [email protected]

😵‍💫 Tired of the "Where do you want to eat?" debate?

🎲 Let the food gods decide! Perfect for , our New Orleans Restaurant Roulette picks one of the 145+ participating spots in the city for you.

𝙉𝙤 𝙢𝙤𝙧𝙚 𝙜𝙪𝙚𝙨𝙨𝙞𝙣𝙜, 𝙟𝙪𝙨𝙩 𝙙𝙚𝙡𝙞𝙘𝙞𝙤𝙪𝙨 𝙙𝙞𝙣𝙞𝙣𝙜.

🍽️ Click here to give it a try. You win with every spin!

New Orleans & Company

Tap Tap Eat: New Orleans Restaurant Roulette Click 'Feed Me' to discover which COOLinary restaurant the dining gods have chosen for you.

🦪 Happy National Oyster Day, y'all!

If you need us today, we’ll be elbow-deep in some charbroiled oysters, so we might be a bit slow to respond. To hold you over, here's an oyster joke: Why don’t oysters like to share their pearls? Because they’re shellfish! 😉

Happy Birthday to friend of the farm Diane Lyons! May your day be filled with laughter, joy, and just the right amount of cake (because we all know you’re the queen of balance 😉). Cheers to another fabulous year! 🎂

🎉 Happy Birthday to our fearless leader, the amazing Diane Lyons! 🎉

Diane's personality is just as colorful and fun as the events we create! Her passion for bringing people together and creating unforgettable experiences filters down into everything we do at ACCENT. We're so grateful for your leadership and spirit! Here's to many more years of celebrating you and all you do. Cheers, Diane! 🥂

Have you embraced advertising yet? 🥇

Bloomberg reports that NBCUniversal has already generated $1.25 billion, setting a new record in Olympic history.

The opening ceremony (love it or hate it) smashed records, and viewership for Olympic events over the last 4 days is up 77% over the Tokyo games.

But is your business winning gold? There's still plenty of time to align with the games:

-Youtube Ads: Matches and highlights are being rewatched at staggering numbers.

-Newsletters: Show your customers HOW your business is supporting

-Social Media: NBC sent 27 social media influencers to the Olympics this year. Find, follow, and interact with them.

Need a coach?
📨 [email protected]

Photo:

📢 GLOATing or GOATing? 🐐

Every once in a while, we've got to brag on our clients. In 15 years, we've laid the foundation for no less than 3 massive acquisitions in retail, healthcare, and now insurance.

"NFP has announced the acquisition of Southern Insurance Agency, a commercial property and casualty broker located in New Orleans."

To be fair, it's not hard to do great marketing for companies who are good to their customers.

Who's next?

📨 [email protected]

Photo cred:

🌯 Chipot-less or more?

Chipotle Mexican Grill responded to criticism they've been shorting customers on their portion sizes. CFO Jack Hartung stated the chain is telling its workers that when in doubt, they should give customers "more rather than less."

📈 Does this make you love Chipotle a little more?

Portion size is as much a part of the brand experience as the vessel in which it's served. In 2012, we consulted with the iconic K-Paul's Restaurant and were given only 1 rule: Don't mess with the large portions.

Chef Paul Prudhomme was adamant that every guest leave with a "doggy bag." It indicated that the guest had left fulfilled, and the bag became a walking billboard when the guest walked the French Quarter.

K-Paul's would ultimately become a victim of the COVID-19 pandemic shutdowns, but the legacy (and the lessons) of the brilliant chef live on.

Order up 👨‍🍳 [email protected]

✈️Is this an A, B, or C move?

Southwest Airlines is making a bold change (for them). They're replacing open seating with a more traditional arrangement and charging for leg room.

What began over 50 years ago as a way to increase turnaround times while boarding became a staple of their brand experience. Checking in on a Southwest flight right at the 24 hour mark is currently a game of skill...And you still may not be assigned the "A" group.

According to Southwest, big changes include:
✅ Assigned seating (expected to become bookable in 2025)
✅ Premium seating options (expected to become bookable in 2025)
✅ Red-eye flights (now available for booking on https://swa.is/3YkeYpw!)

"The research is clear and indicates that more than 80% of Southwest Customers prefer an assigned seat."

ASSESSMENT: This absolutely tracks. As long as the "LUV" customer service continues, this will likely be a welcome change.

Will you miss the old boarding process? 👇

When you make your own changes: [email protected]

3 best brand reactions 🥇 to the Crowdstrike IT outage:

, Krispy Kreme, and Hero Motor Corp

😎 Their responses were quick and authentic to their respective brands. It wasn't expensive and it demonstrated they were listening.

Why?

Reactive marketing shows your brand is a RELEVANT, OBSERVANT, and a FIRST-MOVER.

In the case of , it also shows that you're EMPATHETIC.

Businesses and employees are still recovering today from glitch in an update pushed out by cybersecurity firm CrowdStrike on Friday (7/22) that caused a historic global outage on Microsoft systems.

🤝 There's never been a better chance to galvanize your relationship with your customers.

Try it out.

⚜ Need a dedicated PR team?
[email protected]

Could you create your own "Prime Day" frenzy? ⚡

Yes, and you should.

Amazon developed the idea back in 2015 and it became the most profitable day of the year surpassing $13B in revenue in 2023. 💰

Big names like Target, Walmart, Best Buy, Nordstrom, and Wayfair jumped in the game with their own days.

👷‍♂️ Here's a blueprint to craft your own customer-crazed shopping event:

Step 1: Pick Your Power Day ⚡️

Identify a strategic date: Consider holidays, seasonal shifts, or competitor lull periods.
Pro Tip: Announce the date well in advance to build anticipation.

Step 2: Craft Compelling Deals 🥕

Discounts: Offer deep discounts on popular products or bundled packages.
Limited-time offers: Create a sense of urgency with Lightning Deals or Flash Sales.
Freebies & Loyalty Rewards: Sweeten the deal with bonus gifts or exclusive perks for loyal customers.

Step 3: Amplify the Excitement 📣

Social Media Blitz: Generate pre-event hype with teasers, polls, and exciting announcements.
Email Marketing: Target segmented audiences with personalized offers and countdown timers.
Collaborations: Partner with influencers or complementary businesses for cross-promotion.

Step 4: Optimize for a Flawless Customer Journey 🚶‍♂️

Streamline your website: Ensure a smooth browsing and checkout experience.
Inventory Management: Avoid stockouts that can dampen customer enthusiasm.
Customer Service Prep: Staff up for potential surges in inquiries and orders.

Step 5: Analyze and Refine 🔬

Track key metrics: Monitor sales figures, website traffic, and customer engagement.
Gather customer feedback: Use surveys or polls to identify areas for improvement.
Refine your strategy: Make adjustments based on learnings for next year's event.

⏰ Remember, it's all about creating a sense of urgency, offering unbeatable deals, and delivering a seamless shopping experience.

Now go create your own Prime Day magic!

Thoughts and deals in the commentos 👇



📨 [email protected]

Typical day in the PR/marketing world: ☕ 📣 ☎ ✏ 💻 😱 🌀 📨 👍 🍷

In our case, each day is a hurricane of caffeine, calls, and creativity.

How are you communicating today?
😉

Prime Day Got You Feeling Left Out? 🚚

Amazon Prime Day is a goldmine for sales, but you don't need to be listed on their site to reap the rewards. Here's how YOU can leverage the hype:

1. Ride the Shopping Wave: ‍
Discount Frenzy: Prime Day screams deals! Time to offer your own enticing discounts or promotions – think bundles, flash sales, or free shipping thresholds.

Targeted Ads: Prime members are primed (pun intended) to spend. Target your social media ads to this demographic during Prime Day for maximum impact.

2. Content is King (or Queen):
Prime Day Alternatives: Create blog posts or videos showcasing fantastic alternatives to popular Prime Day deals on your own products or services.
Comparison is Key: Help your audience compare your offerings to Prime Day deals, highlighting unique value propositions you possess.

3. Social Media Savvy:
Join the Conversation: Use relevant hashtags like or to spark conversations with deal-hungry shoppers.
Live Q&A: Host a live Q&A session on social media, addressing Prime Day confusion and promoting your own solutions.

4. Think Outside the Box:
Free Gift with Purchase: Offer a free gift with every purchase during Prime Day to incentivize buying from you instead.

Loyalty Love: Reward existing customers for their continued support with exclusive Prime Day week discounts or early access to sales.

Remember, Prime Day is just a catalyst! By implementing these creative strategies, you can attract new customers and boost sales without being an Amazon product.

Let's turn Prime Day FOMO into your marketing MO!

Bonus Tip: Share your Prime Day success stories in the comments below!

[email protected]

May your Fourth of July 🇺🇸 see as many fireworks as a focus group for new creative work! 😂🤣😜

IYKYK

Someone always kills the idea, BUT they have the freedom to do it. The USA is still the greatest country in the world!

🇺🇸🏈🗽🦅🎆

Save Alert 🚨 We've worked with countless businesses to overcome the "summer slump." Here's our Go-To list of events to make the hottest months a little "hotter." 😉

Your business should be capitalizing on at least one of these cultural events to reach your ideal customer this summer.

Public Relations (PR) is a huge part of our marketing mix and our PR strategy is no secret. We identify target markets and upcoming events to identify where they overlap. The strategy then reveals itself and we work with the media to amplify it and drive business.

Our campaigns generate thousands of impressions for small businesses. Ready to be seen?

Disclaimer: A few of these events cater to our home base of New Orleans so use it as a catalyst for your local events.

JULY HAPPENINGS:

🚴‍♂️ Tour de France: June 29 - July 21
🎾 Wimbledon Finals: July 1 - July 14
🎇 Independence Day: July 4
🌃 Essence Festival: July 4
🎯 Target Circle Week 2024: July 7 - 13
🐄 Running of the Bulls (Pamplona): July 7 - 14
🐄 ⚜ Running of the Bulls (NOLA): July 12
🍟 National French Fry Day: July 13
💻 Amazon Prime Days: July 16 - 17
🎸 Pitchfork Music Festival: July 19 - 21
🍸 Tales of the Cocktail: July 21
🍨 National Ice Cream Day: July 21
🍪International Self-Care Day: July 24
🏊‍♂️ Paris 2024 Summer Olympics (Begin): July 26
🦋 World Nature Conservation Day: July 28th

AUGUST HAPPENINGS:

🕺 White Linen Night: August 3
🎺Satchmo Summerfest: August 3
💃 Red Dress Run: August 10
🌈 Southern Decadence: August 30
🤠 Sugar Bowl Country Kickoff: August 31

🎉 Excited to unveil the brand-new website for Bena Capital! They're dedicated to personalized wealth management solutions, helping you achieve financial freedom and peace of mind.

👉 Check it out at www.benacapital.com.

💬 Thinking about a website revamp? We're your go-to team. Shoot us a DM or email us at [email protected] for a consultation.

🤝 Collaborating to 🌟

𝗡𝗲𝗲𝗱 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗣𝗥/𝘄𝗲𝗯 𝗵𝗲𝗿𝗼?
Just shoot your 1,500-watt spotlight into the sky.
Want to be more subtle?

📧 Email [email protected]
📞 Call (504) 451.4282

Dads are heroes.🦸‍♂️

“Nostalgia marketing” is the trend so we brought out the retro sign to celebrate the most important men in our lives.

Happy Father’s Day!

Creativity runs on caffeine and sugar. ☕🍩

"Many a late night and many an early pitch require a donut to scratch the itch."
T.S. Eliot...Maybe.

In 15 years, we've eaten more Shipley Do-Nuts than should be legal. Here's to another 15. Happy National Donut Day!

Operation Overlord.
The Allied Invasion.
The Longest Day.

🇺🇸 80 years ago today, brave soldiers faced the impossible on the beaches of Normandy and secured the freedoms we now enjoy. The creative team at HEROfarm is thankful for all of the sacrifices of America's veterans and current soldiers.

While we can never repay that sacrifice, we turn our attention to the community we love including the veterans we've served through our homelessness initiatives.

Never forget.

“Our sons, pride of our nation, this day have set upon a mighty endeavor, a struggle to preserve our Republic, our religion, and our civilization, and to set free a suffering humanity.” — President Franklin D. Roosevelt

Such a great team 💙❤ Congratulations to friend of the farm ACCENT New Orleans DMC on creating an incredible, enduring legacy!

33 years of passion, creativity, and community! Thank you to our dedicated team, clients, and partners for making this journey remarkable. Here’s to continuing our legacy in and making every event extraordinary!

🌀 The NOAA predicts a super active hurricane season with the highest May forecast ever. Is your business ready?

If you're a business owner in a hurricane-prone area like us, you'll need more than sandbags as the season starts.

✅ You need a business hurricane plan.
✅ Here's a preliminary checklist.

What’s Your Business Hurricane Plan? If you're a business owner in a hurricane-prone area, you'll need more than sandbags — you need a business hurricane plan. Here's a preliminary checklist.

Sharing this because, let's be real, our ordering skills involve pointing and hopeful smiles. Huge thanks to our city's hospitality heroes for making sure every visit involves delicious food, strong drinks, and zero menu-induced meltdowns. ⭐⭐⭐⭐⭐

wouldn't be the Big Easy without the amazing waitstaff keeping the city's spirit alive! From our world-famous restaurants and hotels to cozy cafes and bars, your hospitality keeps our city movin' and groovin'. Thank you for making every visit unforgettable. We treasure you!

🤝 Collaborating to 🌟

𝗡𝗲𝗲𝗱 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗣𝗥/𝘄𝗲𝗯 𝗵𝗲𝗿𝗼?

Just shoot your 1,500-watt spotlight into the sky.
Want to be more subtle?

📧 Email [email protected]
📞 Call (504) 451.4282

Your college graduation is right around the corner, and your portfolio is ready to go -- go for a long stay at the world-famous 𝗣𝗮𝗻𝗶𝗰 𝗜𝗻𝗻 located in 𝗔𝗻𝘅𝗶𝗲𝘁𝘆𝘃𝗶𝗹𝗹𝗲 😱

The good news is we took the trip for you long ago and brought back some souvenirs. These little nuggets of knowledge will prove you have nothing to worry about, as long as you don't tuck them away in the junk drawer and forget about them.

8 𝙋𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤 𝘽𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙏𝙞𝙥𝙨 𝙁𝙤𝙧 𝙋𝙖𝙣𝙞𝙘𝙠𝙞𝙣𝙜 𝘿𝙚𝙨𝙞𝙜𝙣 & 𝘼𝙙 𝙎𝙩𝙪𝙙𝙚𝙣𝙩𝙨

8 Portfolio Building Tips For Panicking Design & Ad Students As a graphic design or advertising student, how can you put your best foot forward when it comes to portfolio creation? Find out here with these eight tips.

🦸 Unleash Your Brand’s Superpower

At HEROfarm, we believe every brand has a superpower.

Our mission? To help you discover it and share it with the world.

We’re not just a marketing and public relations agency; we’re your sidekick in the quest for impact.

Whether you’re starting up or leveling up, we’re here to amplify your voice and craft stories that resonate and inspire.

At the end of the day, it’s not just about being seen—it’s about being remembered. Ready to ?

♾️ Email us at [email protected]