Play Media

In a world where trends come and go, one constant is genuine connection. Our best marketing strategy? It's simple – care. 🤝

What's your secret to marketing success?📈 Share your approach!

Your next destination? Top of the Google search results! ✈️ Effective tourism marketing doesn’t just showcase a place; it crafts an experience that beckons travelers and creates lasting memories.🌍❤️

Find out our proven tourism marketing strategies to elevate your business to new heights✨ - read the blog on our website: https://play-media.org/tourism-marketing-strategies/

Happy International Women's Day! 🎉 Today, we celebrate the strength, resilience, and brilliance of women around the globe. 🌎✨

To the trailblazers who shattered glass ceilings, the nurturers who sow seeds of change, and the visionaries shaping a brighter future – thank you! 💪🏽👩🏼‍⚖️👩🏽‍🔬

What's the future of tech PR?

Our CEO might not be clairvoyant but he is an expert in his field, so he was featured in Glyph's article on tech PR horizons. What's to come? Find out here - https://www.glyph.social/blog/tech-pr-horizons-navigating-tomorrows-trends-in-innovative-communication-with-pr-experts

What's the perfect ABM funnel?

For anyone who's unsure, we have just the resource for you!

Our founder and CEO Mladen has been featured in Storylane's article that talks about the perfect ABM funnels and how to create them. Don't miss out on the chance to learn about the backbone of ABM. Read the entire article here - https://www.storylane.io/blog/perfect-abm-funnel

We’re at the final bite of the cookie 🍪

Google's recent move to disable third-party cookies is shaking up the digital ad game 🤖 Here at Play Media, we’re not living in fear! We’re trusting the experts who are utilizing the power of AI to analyze consumer behavior, create personalized experiences and predict their next move.

Beyond the Privacy Sandbox, explore universal IDs, identity graphs, and data clean rooms for a powerful strategy 🌐 2024 unveils new intent signals - think transaction and contextual intelligence!

These impactful books have transformed our project approach:

1️⃣ "Breakthrough Advertising" by Gene Schwartz, a copywriting Bible since 1966, delves into timeless customer behavior. Beyond traditional metrics, it's a timeless marketing guide, offering Gene Schwartz's insights that transcend the digital age.

2️⃣ "Traffic Secrets" by Russel Brunson, published in 2020, shares firsthand experiences scaling a digital business to $100 million. It details up-to-date marketing strategies, emphasizing how ClickFunnels generates and monetizes traffic, converts leads, and maximizes Lifetime Value through upsells.

3️⃣ "The Smart Marketing Book" by Dan White (2021) is a beginner-friendly guide to various marketing strategies. While light on in-depth topics, it serves as a pleasant starting point, offering a concise overview in 184 pages—a must-read for Play Media juniors.

4️⃣ "Product-Led SEO" by Eli Schwartz is a valuable resource for SEO strategy. Providing practical advice on optimizing websites and products, it emphasizes user-centric design, incorporating user research into product development, and enhancing UI for better search visibility.

5️⃣ "Contagious: Why Things Catch On" by Jonah Berger explores product virality backed by groundbreaking research. Unveiling principles driving word-of-mouth success, it uncovers secrets to creating contagious products that captivate audiences, igniting buzz and propelling brands to new heights.

Do you even need hashtags anymore? It's 2024, after all.

Yes, hashtags are still alive and well. And if you want to use them to their fullest potential, you should do some research. Learn how on the link in our bio.

We'll start: catching up with our team's weekend and holiday adventures. Oh and a big cup of coffee. ☕

Merry Christmas to all our Orthodox friends! 🎄 We hope you're having a lovely day with your family and friends and enjoying good food, music and jokes.

Heating, Ventilation, Air Conditioning and marketing - how do all these come together? 🌡️ In HVAC marketing! Find out how to properly promote your business to increase sales and expand your customer base if you’re in the HVAC industry - read our latest blog 🥶 https://play-media.org/6-hvac-marketing-strategies-that-drives-results/

We have an early New Year's present for you! 🎁 We want to help your business thrive in 2024, so go to our website and get a free SEO audit for your website! Upon completion, you will receive an email with a detailed report explaining all the SEO errors you need to fix in order to improve your rankings.

🏃🏼 Run don't walk, cause those errors aren't going to fix themselves! https://play-media.org/

Merry Christmas, everyone! 🎄🎁 We hope you have a wonderful day with your loved ones with great music, food and lots of laughs. And careful with the eggnog!

Šta znači biti content writer danas? Kako opstati kao pisac u svetu Helpful Content-a i GPT-a?

Dođite na naš meetup 27. decembra i saznajte kako se uloga content pisca promenila tokom godina i šta to zapravo znači za vašu karijeru.

Meetup vodi naš senior content strateg Stjepan Bošnjak i planira da sa nama podeli sva svoja znanja i zapažanja.

✒️ Šta nas je Google naučio u 2023?
✒️ Kako Google posmarta AI generisan sadržaj?
✒️ Kako se razvijati kao content writer u 2024?
✒️ Šta danas znači optimizovan sadržaj?
✒️ Da li će ključne reči zauvek biti važne i zašto?

Ako želite odgovore na ova i mnoga druga pitanja, vidimo se 27. decembra!

⏳ Broj mesta je ograničen – prijavite se na linku: https://docs.google.com/forms/d/e/1FAIpQLSfNlw0LYLGeJ_ZniVKJ4nFSLiSYnScvU9TSGE94zef3qLQJGg/viewform

🗓️ 27. decembar
⏰ ​18 h
📍​Cara Dušana 49, Novi Sad

What are the AI marketing tools you MUST have in 2024? Read 's article on the best AI tools for marketing experts to find out. Plus, find out what our CEO & founder Mladen Maksic has to say about using AI in marketing.

Thank you to for featuring Mladen in your article!

Stuck in an idea rut? 💡 We recommend a productive brainstorming session to beat even the most stubborn creative block. And to make it even more effective, use some brainstorming tools!

A brainstorming tool is a digital assistant that helps you generate and organize creative ideas effectively, as well as collaborate easily with other team members. 🧠

We've covered our choice of the best brainstorming tools for 2024 in our latest blog post. Learn more: https://play-media.org/brainstorming-tools/

Are you thinking too much? 💭

Thinking things through and doing in-depth analyses is all fun and games until you go overboard. There is in fact such a thing as overanalyzing and overthinking. And the only thing that does is prevent you from taking action.

We know you can relate, we've all been there. But if you find yourself overthinking and shying away from taking the next step until everything is perfect - check in with yourself. Recognize what you're doing and determine why you're really hesitating to move forward. 🚶🏼

Remember - practice makes perfect, so making a mistake along the way is normal and really useful, actually. Now go on and take those next steps toward your goals! 🎯

Are you a newcomer to the world of influencer collaborations and unsure which type of influencer suits your brand best? Dive into this diverse scene with our latest blog post, breaking down different types of influencers – from micro to macro, lifestyle to tech. 📱

🔗 Find your match and level up your brand game! For the ultimate influencer insights, click here - https://play-media.org/different-types-of-influencers/

This is why a good marketing strategy goes a long way. Ever heard of Tapni? We helped them go from start-up to regional powerhouse - and this is just the beginning!

designs and creates digital business cards for the modern era. The main feature of Tapni’s digital business cards is the ability for business people to easily share their contact information via any NFC-enabled device. Sounds neat, doesn't it?

So far, we managed to:

1️⃣ Acquire the necessary funding
2️⃣ Establish Tapni as a brand in the DACH market
3️⃣ Increase Tapni’s reach and expand into new markets
4️⃣ Acquire high-value clients

It's safe to say that our marketing and financing strategies paid off. Find out more details about our collaboration on the link below! And don't forget - we can do the same for your business.

https://play-media.org/case-studies/tapni/

Two terms that often get thrown around in social media strategy discussions are “social listening” and “social monitoring.”

Are they the same? Well, no.

Still, social listening and social monitoring work hand in hand to provide you with a complete understanding of your digital landscape. It’s not an either-or scenario.

Learn more about these two terms and how you can use them to your advantage 👉🏼 https://play-media.org/social-listening-vs-social-monitoring/.

What is your golden ticket to business success - Instagram or TikTok? 🤔

TikTok's lively user base is perfect for creative content, while Instagram's versatility caters to a broader audience. Still, there's much more to consider, and our latest blog explores this topic in more detail!

We delve into the demographics, content strategies, and influencer dynamics of each platform.

Ready to uncover the ideal fit for your brand? 💡 Check out the full blog now - https://play-media.org/tiktok-vs-instagram-for-business/ 🔗

Our CEO Mladen Maksić hosted an amazing MeetUp event 🙌​ We talked about LeadGen marketing and how it's done in the digital marketing agency realm. Participants had a chance to learn about Inbound and Outbound LeadGen, and how to utilize your resources when the economy is not on your side.

Thanks Mladen for your insights!

Follow us and stay tuned for another &MeetUp event 👀

Are you settling for influencers who don't sync with your vision? Stop doing that!

In a sea of influencers, finding the perfect match for your business can feel like a quest. After all, your brand isn't just a logo—it's a living, breathing reflection of your values. Collaborating with influencers who mirror your brand image isn't just about expanding reach; it's about boosting your credibility to new heights.

So, how do you even find the right influencers, and once you do, how do you make the magic happen? 🕵️‍♂️ Don't worry; we've got your back!

🔗 Jump into our latest blog to learn how to collab with influencers who can amplify your brand message in the right way - https://play-media.org/how-to-find-a-good-influencer/

Naučite sve što vas je ikad interesovalo o marketingu od osnivača Play Media-e Mladena Maksića!

Dođite na naš predstojeći meetup gde će Mladen Maksić sa nama podeliti strateške i taktičke uvide koje Play Media koristi u svom poslovanju za postizanje izvanrednih rezultata.

Dobićete odgovore na sledeća pitanja:

❓ Koji su ključni elementi marketinške strategije?
❓ Kako privući, angažovati i zadržati ciljnu publiku?
❓ Kako proaktivno pristupiti publici i izgraditi prepoznatljivost brenda?
❓ Kako iskoristiti alate i tehnologiju za unapređenje procesa?

Nova saznanja, inspirativni razgovori i razmena iskustva sa kolegama – sve to vas čeka 28. novembra u Play Mediji.

⏳ Broj mesta je ograničen – prijavite se na linku 👉🏼 https://docs.google.com/forms/d/e/1FAIpQLSf-dlF9D6W3zQ6-FgD6J8CVl8ZgIv8pBkPzW8GWR7i4_Mh_fw/viewform

📅 28. novembar
⏰ ​18 h
📍​Cara Dušana 49, Novi Sad

We don't want to miss out on all the fun! That's why we also have Black Friday deals this year! 🖤 Get in touch with us or book a consultation via our website to find out more about available offers.

Client satisfaction is our number one motivation. 🤗 Thanks Jessica for the wonderful words, we're beyond happy that you enjoyed working with us!

To truly understand your online audience, you need to dig beyond the basics. That’s where custom dimensions in Google Analytics 4 come into play!

These dimensions offer a personalized lens through which to examine user behavior, providing insights that standard metrics can’t touch.

Go find out more 👉🏼 https://play-media.org/custom-dimensions-in-ga4/

Twitter- Sorry, X is launching its own AI chatbot! 🤖 The name? Grok AI.

Grok will be able to answer pretty much anything and even suggest what questions to ask.

The xAI team said: ''Grok is designed to answer questions with a bit of wit and has a rebellious streak, so please don’t use it if you hate humor! A unique and fundamental advantage of Grok is that it has real-time knowledge of the world via the X platform. It will also answer spicy questions that are rejected by most other AI systems.''

Sounds like we're in for a treat - if we've got a sense of humor!

Grok is still in the early Beta stage, but it seems like we can expect great things once it gathers some more knowledge.

The ultimate goal of Grok AI? ''To assist in the pursuit of understanding.''

The early access program is currently available only for X's verified users, so if you're one of them you can join in on the fun.

What are your thoughts - do we need another chatbot? Are you excited about Grok?

Happy World Kindness Day! 🤗 It's Monday, so start the week off on the kind foot. How are you showing kindness to your coworkers today?