Seasons in the Sun

Why ORGANIC COTTON?
Organic cotton is a great eco-friendly fiber. It is grown without the use of pesticides, herbicides or other chemical fertilizers, using methods that have a low impact on the environment, maintain soil fertility and build biologically diverse agriculture.
Since organic cotton is not chemically stripped of its natural wax it has a characteristic smoothness and weight, which gives the fabric a particularly soft feel.
TAKE GOOD CARE OF YOURSELF.
Using great fabrics guarantees that our garment will last for years to come, reducing fashion waste.
Don’t buy things to throw them away. Instead, buy good things that you can use for a long time: Worn, not wasted.

SUMMER IS STILL HERE! SPLASH IN.

Sundays are for sunshine.
Take a look at our kid's rash guards, the perfect swim tops to spend warm and sunny days on whatever beach and on whatever lake.
Stay Tuned.

SMELLS LIKE TEEN SPIRIT

SHOP OUR UPF 50+ RASH GUARDS

Have you had enough sun?
CHECK OUR UPF 50+ RASH GUARDS

Have you had enough sun?
Check our rash guard t-shirts & cotton tunics.

A big THANK YOU, embracing the joy and wonder that children bring to our lives.
HAPPY CHILDREN'S DAY EVERYONE!

BE YOU
The magic is inside you.

• 80% organic cotton, 20% recycled polyester
• Outside: 100% organic cotton
• Raglan sleeves
• Half moon inside collar
• Jersey-lined hood
• Brushed lining

SHOP ONLINE

Premium quality kids eco-hoodie made from organic cotton. This is part of our "Be Yourself" line, with a front embroidery inspired by the power it has to believe in ourselves.

HANDLE ME WITH CARE tee for babies, kids, teenagers & adults. 100% organic cotton, super soft and high quality, printed with water based inks on both front and back.

SHOP ONLINE

#自然を愛する子供たち

Our Summer Palette Colour Collection starts in April.
100% organic cotton, high quality and nature friendly.
SHOP ONLINE

#4月

SMELLS LIKE SPRING SPIRIT

#自然を愛する子供たち #

Check our collection.
The coolest beachwear & resort sets for babies & kids.

#平和のために教育しましょう

New arrivals, easy outfits. STAY FREE.

#平和のために教育しましょう

The summer collection is here. TUNE IN 🦀

#チュチュスカート

PLAY LOUD is our streetwear collection of practical urban fashion inspired by music scenes and street art.

PLAY IT LOUD

PLAY LOUD COLLECTION
the coolest unisex sets for kids

Surely you are aware of the biggest problem with the fashion industry: WASTE. Being a “volume business”, biggest brands seek to sell mountains of garments in a very short period of time (because designs get old really quick). At the end of each season, brands are left with loads of stuff that they didn’t sell, and leftovers end up in a poorer country for someone else to deal with, or in a landfill, slashed or incinerated.
This destructive system might be terrible for the planet. We don’t want to be part of the problem, that’s why we produce our ECO COLLECTION entirely on demand. This means that our eco garments are made especially for you as soon as you place an order.
Making products on demand instead of in bulk helps reduce overproduction.
Re-thinking where and how we spend our money is an opportunity. It's important to support businesses that are truly contributing to a better industry, to a better future. Using good fabrics guarantees that our garment will last for years to come, reducing fashion waste.
Don’t buy things to throw them away. There’s no such place called AWAY. Away is right here: our planet. Instead, buy good things that you can use for a long time: Worn, not wasted.
STAY TUNED!

Here we go 2023!
Stay Free, Be Kind, Believe in Yourself, and Play it Very Loud.
A Happy New Year to you and yours!

CHOOSE PEACE
Wishing you all a holiday season full of unity, friendship and peace.

#自然を愛する子供たち #平和のために教育しましょう

50-75% OFF ON ALL OUR PLAY LOUD & WELOVETUTUS COLLECTIONS #自然を愛する子供たち 🎁

LAST DAYS! DON'T MISS...

UP TO 75% OFF
+ free worldwide shipping.. can't miss

HAPPY HALLOWEEN 🦇🦇🦇🦇🦇🦇🦇🦇

BOO
Is your discount code until October 31st.🦇
20% OFF sitewide + free worldwide shipping

A BLACK CAT FOR GOOD LUCK
In Japan, black cats are upheld as symbols of good luck, the ancient Egyptians worshipped all cats, black ones included, Scottish people believe that prosperity befalls anyone who finds a stray black cat on their doorstep, a sneezing black cat signals good luck to those living in Italy and in Latvia, black kittens appearing in silo symbolize the arrival of a good harvest.
This super soft tee is for good luck.