Semilla Multicultural, Inc.

Since ancient times, amaranth and its seeds have been used to honor our loved ones in remembrance ceremonies, embodying the that celebrates life and legacy. The seeds we plant in life blossom into memories celebrated in death.

On , each amaranth and pumpkin seed not only shapes the Catrinas but also honors the memory of our ancestors, reminding us that our roots endure beyond time.

We embrace this rich tradition that connects us with our culture and our ancestors.


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From seed to spirit, Halloween brings us together in the —where traditions take root and, with one in five children under five now Latino, grow richer with each new generation. Nearly 50% of U.S.-born Latino children under five are joining the fun, embracing the magic of costumes and candy! “As a Hispanic Millennial Latina mom, I cherish the memories of dressing up every year and going trick-or-treating in my neighborhood. Now, I take my little one, and together we celebrate this fun tradition, making new stories that blend our heritage with the of Halloween.”

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The for women, particularly in leadership, is deeply rooted in both purpose and inclusivity. Purpose fuels a lifelong commitment to creating meaningful change, while inclusivity ensures that all voices are integral to that process. For women navigating and multifaceted identities, the joy often emerges from the interplay of these elements—working toward goals that not only reflect personal values but also amplify perspectives.

This collective effort enriches our cultural landscape, making it more vibrant and authentic. I see this embodied in Kamala Harris’s leadership and in the writings of Ursula K. Le Guin, both of whom champion the power of and , inspiring us to embrace our shared humanity in all its richness.

🖊️Gabriela ‘Gaby’ Alcántara-Diaz, Semilla Multicultural Founder and President

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Embracing the celebrates the rich, blended heritage of Latinos across the Americas, honoring the deep roots that run through our shared history. Recent research shows that a growing number of Latinos, particularly among younger U.S.-born generations, are proudly identifying with their indigenous ancestry. With around 25% of Latino adults now recognizing themselves as indigenous or Native American, including groups such as Maya, Nahua, Taino, and Quechua, this shift reflects a powerful generational change. Younger Latinos are reconnecting with their roots, exploring their family histories, and reclaiming their identities, leading to a resurgence of indigenous pride. While terms like “Mestizo” still describe the mixed heritage of many, there is a rising recognition and celebration of the indigenous cultures that have long shaped Latin American identity.

Join us in embracing the as we honor and celebrate these vibrant, diverse indigenous legacies across the Americas!

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Sources: Indigenous peoples of Mexico, Wikipedia; Hispanics Identifying Themselves as Indians, NYT; Racial Wealth Snapshot: Latino Americans — NCRC; Chapter 7: The Many Dimensions of Hispanic Racial Identity; Measuring the racial identity of Latinos Pew Research Center; How do Latinos Self-Identify, National Museum of the American Latino

Between 2007 and 2022, the share of Latinas ages 25 to 64 in financially egalitarian partnerships (where they earn between 40% and 60% of household income) rose from 24% to 28%, while the share acting as primary breadwinners increased from 10% to 13%. During this time, the percentage of Latinas with a spouse as the sole breadwinner fell from 66% to 59%. This shift shows how Latinas are not just contributing but increasingly leading their households’ financial growth.





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Latinas are driving upward mobility and wealth creation within their households, despite ongoing pay disparities! 💪

From 2007 to 2022, Latinas’ role as financial leaders in their families grew significantly—those in financially egalitarian relationships rose from 24% to 28%, and those acting as breadwinners grew from 10% to 13%.

Yet, Hispanic women still face a pay gap. In 2023, they earned 80% of what White women made. While Latinas’ educational attainment has surpassed that of Hispanic men, more corporate opportunities and higher pay are critical for Hispanic women to fully realize their leadership potential. 🌱✨

By closing the and creating more opportunities for Latina leaders in the workforce, we can unlock the full potential of their contributions to driving multigenerational wealth creation.

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Sources:

How Latinas’ Educational and Economic Situation Has Changed in the Last Two Decades, Pew Research Center; Usual Weekly Earnings of Wage and Salary Workers, Second Quarter 2024, U.S. Bureau of Labor Statistics; Hispanic Women and Latinas in the Federal Sector, U.S. Equal Employment Opportunity Commission

Back in 2020, our strategist highlighted the emerging trend of Latino property investors. It’s encouraging to note that joined forces with in August to explore opportunities through the Airbnb Entrepreneurship Academy. According to — approximately 7.8% of Hispanic home purchase originations were for second homes and investment properties, underscoring the growing impact of this community in real estate.

The is rooted in the opportunity within. Celebrate during — 🏠 📈🏘️

At ™ , we capture the by celebrating the richness of diverse heritages, rooted in the belief that, like a seed holds the promise of a tree, within every cultural nuance lies boundless opportunity. As Octavio Paz said, “In the seed, the tree that will be is already present.” Our approach cultivates meaningful growth by embracing the beauty of shared experiences, fostering connections that empower individuals and communities to thrive. Through culture, we don’t just observe traditions—we unlock the potential within them, illuminating paths of progress and joy that resonate across generations.

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When the is rooted in the opportunity within. Fashion is influenced by — “Pioneers of Change: Shaping the Future Together.”

“My brand is my heritage.” Alejandra Alonso Rojas 🇪🇸

“I am my heritage. It is the origin of everything I do.” Gabriela Hearst, 🇺🇾

“I’m very proud to be Mexican, but I wouldn’t be who I am without India.” Sara Beltrán, 🇲🇽

“It’s a time for Latino people to be seen, and it’s a time for us to recognize the impact that we have on the world and on art, on fashion and…” W***y Chavarría, 🇲🇽- 🇮🇪

“I never wanted to be ‘in,’ because I never want to be ‘out.’ I just want to be constantly there.” Maria Cornejo, 🇨🇱

“A lot of the aspects from my childhood to now have so much to do with my Dominican heritage and being Latino, being from New York…” Raul Lopez, 🇩🇴

“Fashion should be inclusive, celebrating all body types and ethnicities.” Narciso Rodriguez, 🇨🇺-🇺🇸

“My creativity and soul are nourished by a tangible and ever-changing discovery of a region gifted with abundant heritage.” Monica Sordo, 🇻🇪

“In Latin culture, we are passionate about our work, putting love and dedication into everything we do. A job is not just a job, and a company is not just a company.” Silvia Tcherassi, 🇨🇴

Her heritage is “baked into a much larger portrait of my own personal” brand. Elena Velez, 🇵🇷-🇺🇸

Let’s continue to create awareness and ™ together during month.

Source: Women’s Wear Daily Celebrates National Hispanic Heritage Month with High Impact Campaign in Partnership with OUTFRONT

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Where there is joy, there is opportunity.

Rooted in the richness of our heritage, we rise and turn our culture into a pathway for achievement.

Celebrating our during

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Celebrating the through the optimism of bright yellow and ’s iconic dot, we honor for their vibrant contributions to the U.S.

Through fashion, we express the shared joy of culture, where heritage and identity intersect with elegance. Venezuelan immigrants, with 57% holding a bachelor’s degree or higher and more than 20% earning over $100K annually, continue to enrich American communities. Carolina Herrera, with her global upbringing across Caracas, New York, and Paris, embodies this cultural fusion, using fashion as a canvas to celebrate diversity.

Inspired by her legacy and passed down to creative director Wes Gordon, two generations continue to share the beauty of culture through fashion.

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#2025

One of the core pillars of is — which serves as a critical access point for many communities of color that often lack the benefits of inheritance or investment access. This issue is especially significant in Florida, where Hispanics and African Americans together constitute approximately 41.9% of the state’s total population as of 2024.

However, the path to homeownership is increasingly obstructed by corporate real estate investors, who are significantly impacting Black and Brown communities.

According to a first-of-its-kind analysis by the Tampa Bay Times, corporate landlords own more than 117,000 single-family homes across Florida. These investors, which include wealthy individuals, major building companies, and institutional investment firms, have capitalized on the state’s population growth and minimal renter protections.

The Times found that firms with ties to Wall Street and private equity own over 10% of Florida’s single-family rentals—a rate five times higher than the national average. Notably, these investors often target regions with median household incomes below county averages and have been acquiring properties at a faster rate in majority-Black or Hispanic neighborhoods. This practice is contributing to the erosion of homeownership opportunities, as these properties are repositioned as rentals for lower-income tenants, further limiting access to homeownership for these communities.

Looking ahead, projections suggest that by 2034, Hispanics and African Americans will make up nearly 46-47% of Florida’s population. As such, addressing barriers to homeownership and curbing the influence of corporate landlords in these communities will be crucial for ensuring equitable access to housing and fostering the state’s economic and social development.


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Latinas are the driving force behind Hispanic . A groundbreaking study highlights the critical need for marketers to ™ by engaging with the evolving, influential, and affluent segment of Hispanic female heads of households and dual-income earners.

Economic Leadership
According to a new report funded by Bank of America and conducted by professors at California Lutheran University and UCLA, “Latinas contributed $1.3 trillion to the U.S. gross domestic product, a rate triple that of non-Latinos during the same time period.” Published in a recent article by — this $1.3 trillion contribution underscores the significant economic influence of this demographic.

Multigenerational Wealth Building
“These daughters and granddaughters of immigrants are combining the extraordinary and selfless work ethic of their elders with the rapid growth of human capital.”

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On , we celebrate the vibrant influence and that Latina women bring to our suburbs. As their presence grows, these communities are becoming more diverse, culturally rich, and economically vibrant. Latina women are shaping the future of the suburbs, enriching them with resilience, traditions, and the joy they bring to every corner.

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As we approach - we’d love to hear from you about the in your self-identity, work, family life, and community for an upcoming storytelling campaign.

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Celebrating the with our 2024 American Olympic team!

The most diverse in history, reflecting the rich ethnic and racial diversity of the United States. The team includes nearly 600 athletes from various backgrounds, with many having connections to multiple ethnicities and races. It’s clear that the team mirrors the broad multicultural landscape of the U.S., with athletes hailing from all across the country, including 46 states.

This diversity adds to the unique strength and vibrancy of Team USA as it competes on the global stage, embodying the true spirit of America’s multicultural identity.

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Independence is the soil in which the seeds of liberty and progress are sown, and from it, a nation of free and vibrant people can grow and flourish.

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One of the greatest gifts a father can give to his children is his unconditional love and unwavering support. His strength and compassion become the guiding light that helps them navigate through life’s challenges and joys. Wishing all fathers and those who help climb life’s stairways a very happy Father’s Day.

Our day started with radiance as the office lobby bloomed with orchids. ☀️ 🌸

Wishing everyone a and productive start to the week.

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Will economic struggles permanently reshape middle-class Hispanic spending habits? Recent data hints at long-term trends:

1. Downsizing homes and opting for cheaper brands.
2. Delaying upgrades to conserve resources.
3. Prioritizing savings over discretionary spending.
4. Focusing on value-based purchases for durability.
5. Embracing second-hand markets for cost-saving.

These shifts reflect a new financial reality. Let’s leverage our food-beverage marketing expertise to connect with upwardly mobile Hispanic Americans.

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Eighty years ago today, the strength of the young men who fought against fascism on the beaches of Normandy freed the world from tyranny, saving countless lives and shaping future generations. Your valor and innocence will never be forgotten. We express our deepest gratitude and reverence for your courage and sacrifice, acknowledging the profound impact your actions had on the world. Your bravery and the innocence you carried with you will always be remembered and cherished by future generations.

What a wonderful way to end Mother’s Day weekend and kickoff with Dr. Stephanie Palacios’ endearing tribute to her — Colombian immigrant — Norma Luz. We’re inspired by the of who are paving the way for full access to better with the continued support of their mamás bravas.

“Norma Luz, mi mama brava, embarked on a journey of courage and love when she left her cherished family and home in Bogota, Colombia to build a new life in the US. Her bold decision was led by adventure and love for the man she would marry. She mastered English as her third fluent language and her nurturing spirit, unwavering support and enthusiasm for learning inspired her 20+yr career as a kindergarten and Spanish teacher, where she helped shape the minds of young children. Forty years later, my parents remain strong, happy and in love!

My mom instilled in me a sense of adventure, love for languages, belief in romance and love, and a refusal to allow anything (or anyone) get in the way of the life we dream of living. Norma Luz has a magnetic presence and easily makes friends everywhere she goes! She carries herself with the feminine grace born from another era and a sense of confidence that I have always admired. Her laughter is contagious and plentiful, and her culinary genius is unparalleled. I visit her as often as I possibly can and treasure our time together, because I know how lucky I am to have her as my mom. She is my best friend, my mentor, my guiding light, my inspiration, and my motivation. She is mi mama brava!“

hoy y siempre.



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The immigrant story is one of fear, loneliness, despair, adventure, growth, and enlightenment. That’s how I’d describe my beautiful ’s life.

Like so many before her, our beautiful mamás were willing to work around the clock, in factories, in whatever job paid, to feed their children as they learned the language, settled in a new land, and expanded their horizons by leveraging their education, grit, optimism, and sense of belonging, never giving up on their aspirations. They safeguarded their children from political unrest to famine, as many endured in the wave of European immigrants at the turn of the century.

Mothers are sacred, and Mother’s Day is a day to pay homage to their legacy.

Raising successive and ‘good’ human beings speaks to their sacrifices not being in vain.

I will never be half the woman my mother became; I fall short, but I’m humbled by knowing I’m her daughter.

Porque, hoy y siempre. 🌷💞✨

Wishing all these brave mamás here and around the world a Happy Mother’s Day.

With much love to Maria Gladys Alcantara, your daughter, Gabriela Alcantara-Diaz 🩷



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Inspired by stories from our series, including Ileana Musa, Head of International Wealth Management at Morgan Stanley, and how she reflects on her mother’s mantra, “El No ya lo Tienes,” emphasizing the importance of education and hard work instilled by her mother, Elsa, who fled Cuba for a better life.

“In 1970 she was the only one from her family who was able to leave Cuba with her three young children, all under the age of five; she was not able to return until the 1990s. Throughout that time she worked multiple jobs to support her children while instilling in them a strong work ethic and passion for education. All three children completed a college education and Elsa herself returned to school at almost 70 to complete her degree. Part of her mantra “El No Ya Lo Tienes” inspired her to always ask and take risks that supported her vision for a better life. Similar to the many people who supported Elsa throughout her life, her family is grateful to have the opportunity to pay it forward by supporting students in honor of Elsa’s legacy. The family is excited to see the impact this scholarship will have on the students and their future. They hope that Elsa’s story will inspire them to stay the course, reach new heights and continue to pay it forward.”

Wishing all our Hispanic-Latinas mamás bravas around the world a Happy Mother’s Day.

Argentine poet Alfonsina Storni’s poem captures the enduring love and strength of mothers, emphasizing how their virtue and light sustain us through life’s challenges.