The Avenue MKE

The Avenue is a re-imagined use of the buildings that were once the The Grand Avenue Mall.

This unprecedented renewal will become a vibrant intersection of food, ideas and lifestyle.

01/28/2022

We can’t stop thinking about these desserts. Stop by 3rd Street Market Hall and celebrate the fact that it’s almost the weekend!

Dairyland

Photos from The Avenue MKE's post 01/27/2022

The skywalks at Plankinton Avenue and 2nd Street may look a little different 👀

Thanks to Milwaukee Downtown for partnering with us to brighten and activate these public corridors.

2nd Street mural by The Couto Bros.

Plankinton Avenue mural by Dave Watkins Fine Art

Skywalks at The Avenue are getting colorful new murals 01/27/2022

We're brightening up the skywalks with help from Dave Watkins Fine Art and The Couto Bros.!

Milwaukee Downtown

Skywalks at The Avenue are getting colorful new murals The old Grand Avenue Mall skywalks spanning Plankinton Avenue and North 2nd Street are getting a new look in the form of brightly colored murals, thanks to a partnership between The Avenue, the ASQ Center and Milwaukee Downtown, BID #21.

01/20/2022

Sometimes you gotta treat yourself. Shoutout to for the after lunch pick-me-up!

3rd Street Market Hall opens Friday in downtown Milwaukee 01/13/2022

Mark your calendars! 3rd Street Market Hall officially opens tomorrow! 👏👏👏

3rd Street Market Hall opens Friday in downtown Milwaukee The food hall, at 275 W. Wisconsin Ave., will have a full bar, games for visitors in addition to food vendors.

Photos from The Avenue MKE's post 12/20/2021

Its time to get your Greek on! Did you see what popped up outside of 3rd Street Market Hall today?! Swing by and take a photo with the life-size Giannis Antetokounmpo statue before it leaves today at 4pm!

Herzing University to move headquarters, 180 workers to The Avenue downtown - Milwaukee Business Journal 08/23/2021

We are excited to welcome Herzing University's headquarters to The Avenue MKE!

Herzing University to move headquarters, 180 workers to The Avenue downtown - Milwaukee Business Journal The new office space will be on the second floor of the former mall, now called The Avenue, and will overlook a ground floor food hall that opens this fall.

Downtown Milwaukee's The Avenue lands another office tenant. Tempo, Wisconsin's largest professional women's organization, is moving there. 07/30/2021

Welcome to your new home TEMPO Milwaukee!

Downtown Milwaukee's The Avenue lands another office tenant. Tempo, Wisconsin's largest professional women's organization, is moving there. Tempo, Wisconsin’s largest professional women’s organization, is moving its headquarters to The Avenue. It is leasing 2,500 square feet.

Good Karma moving offices, radio stations to The Avenue in downtown Milwaukee - Milwaukee Business Journal 06/02/2021

We have some big news to share... 👀

Good Karma moving offices, radio stations to The Avenue in downtown Milwaukee - Milwaukee Business Journal Good Karma Brands is moving its offices and about 130 employees to The Avenue redevelopment in downtown Milwaukee, and will have its radio station studios visible from the project’s food hall.

Dairyland named anchor tenant at forthcoming 3rd Street Market Hall 05/12/2021

Big things are happening at 3rd Street Market Hall!

Dairyland named anchor tenant at forthcoming 3rd Street Market Hall Guests can look forward to Wisconsin classics and small-batch frozen custard, plus a new bakery concept and vegetarian and vegan options at the forthcoming food hall.

02/19/2021

Pretty Neat!-comment 😎if you agree!

01/29/2021

Happy Friday! Today we welcome Foot Locker to their brand new space in The Avenue! ✨

01/21/2021

Patiently waiting for the 3rd Street Market Hall to open. 🍻

01/15/2021

Orange you glad it’s Friday?

12/22/2020
12/18/2020

Just some Friday advice.

12/03/2020

If you’re looking for a sign, here it is 🔥

12/02/2020

Tis’ the season!

11/19/2020

A lil mood lighting for the Arcade ✨ to brighten up these dark afternoons!

11/11/2020

Do you love our new neon sign? We’re looking forward to gathering under the glow!

Topgolf simulator, pickleball courts joining The Avenue's amenities: Slideshow - Milwaukee Business Journal 11/03/2020

Take an insider look at what's cooking at The Avenue!

https://www.bizjournals.com/milwaukee/news/2020/11/03/topgolf-simulator-pickleball-joining-the-avenue.html

Topgolf simulator, pickleball courts joining The Avenue's amenities: Slideshow - Milwaukee Business Journal A Topgolf simulator offering virtual driving range and zombie dodgeball games joins new pickleball courts and an indoor dog walking park as uncommon amenities for people living and working in The Avenue redevelopment in downtown Milwaukee.

Photos from The Avenue MKE's post 10/22/2020

Have you seen our 40ft video wall? Now showing memes for your viewing pleasure. 📌

10/16/2020

Happy Friday! We’re ready to hop into the weekend! Can you guess where these lil friends are watching guard?

10/15/2020

sky /skī/ 𝘯𝘰𝘶𝘯: the ultimate art gallery

Photos from The Avenue MKE's post 10/09/2020

Roses are Red
Violets are Blue
If you like the view,
Plankinton Clover is for you!

10/08/2020

Our beautiful historic Plankinton Building shines bright in a white-glazed terra cotta facade with detailing influenced by 15th century Italian gothic architecture. The building was designed by Chicago architectural firm Holabird & Roche in 1916.

10/02/2020

Crisp, gold signage for The Arcade Offices lobby. Wayfinding but make it beautiful. ✨

09/25/2020

It may be cooling down outside but it’s always a jungle in here! 🌴

Photos from The Avenue MKE's post 09/18/2020

🍁Don’t miss out on our Fall rent specials at Plankinton Clover!🍁

H Floorplans are currently starting at $1199! Schedule your tour today!

09/11/2020

Happy Friday! Make it a good one!

Photos from The Avenue MKE's post 09/10/2020

Throwback Thursday! Swipe to see a postcard of the Plankinton Arcade from 1925!

09/04/2020

Our little slice of Milwaukee! We love this view down Third Street from The Avenue’s second floor!

08/31/2020

What’s a Milwaukee building without some Cream City Brick?

Timeline photos 08/26/2020

Relaxing on the Riverwalk? Yes, please! You’ll be able to find the perfect spot right outside of the ASQ Center to enjoy the summer weather.

Photos from The Avenue MKE's post 08/20/2020

Clover Residents and Arcade Office tenants have access to the our world class amenities, including the alley fitness center complete with an on demand room featuring Peloton Bikes!

2020 Democratic National Convention: Speakers List, Schedule, How To Watch | iHeartRadio 08/19/2020

Check out our 40 foot video wall making national coverage!

https://www.iheart.com/content/2020-08-17-2020-democratic-national-convention-speakers-list-schedule-how-to-watch/

2020 Democratic National Convention: Speakers List, Schedule, How To Watch | iHeartRadio The Democratic National Convention will take place Monday through Thursday and will broadcast from 9 to 11 p.m. ET. | iHeartRadio

Timeline photos 08/18/2020

Can you guess where this detail is?

This “clover” tiling is part of the railing surrounding the elaborate rotunda staircase. The clover motif is applied throughout the building and inspired the name for the Plankinton Clover Apartments!

Timeline photos 08/14/2020

Happy Friday Milwaukee! Apartment hunting? Schedule a tour of Plankinton Clover Apartments! Featuring luxury finishes, oversized windows and unique private verandas.

08/13/2020

Watch this! Time-lapse video of our brand new mural "Kindred" by Jaime Brown going up --->

Photos from The Avenue MKE's post 08/12/2020

Have you had a chance to see the mural on the 2nd Street Skywalk? The mural is titled “Kindred” by artists &

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About Us

The intersection at Wisconsin Avenue and 3rd Street used to be the heartbeat of downtown. We’ve re-imagined how this collection of buildings can once again be full of life. It’s called The Avenue.

The Avenue is a re-imagined use of the buildings that were once the The Grand Avenue Mall. This unprecedented renewal will become a vibrant intersection of food, ideas and lifestyle. The heart of this vision is 3rd Street Market Hall, a world class, eclectic food hall with endless culinary surprises and entertaining experiences. The Avenue will also be home to new and historic office spaces as well as the Plankinton Clover Apartments, both offering unparalleled downtown amenities. Our goal is to create safe and dynamic environments where we can all feel more connected to our city and each other.

This effort is the first-ever urban mall transformation of its type. We’ll be creating a vibrant ecosystem of opportunity in a part of downtown Milwaukee that has struggled for many years. To initiate a world class food hall, new and historic office spaces, and iconic apartments, all within what used to be a giant mall, is a bold move and we believe it’s going to thrive in this location.

This part of downtown is about to come alive.

Telephone

Address


275 W. Wisconsin Avenue
Milwaukee, WI
53203

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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