Apple Steel Rule Die Co.

Our Story

In 1985, Apple Steel Rule Die Co. started operations in Milwaukee, WI. Apple Die has gone from a startup to one of the largest steel rule die manufacturers in the United States. To further enhance our hold on the die making marketplace, Apple purchased Ashwell Label Die in November, 2003. Ashwell, now known as Apple South, manufactures Magnetic Flexible Dies, Magnetic Cylinders, Anvils, Printing Cylinders, Envelope Systems, and other related products. The rapid growth has been facilitated by providing our customers with the three things that are the most important to them:

• Consistently the fastest turnaround of any die company in America. 90% of the die orders
received at Apple are shipped the same or next day after receipt.
• Unmatched quality. Apple has quickly gained a reputation for quality be it a die for a
membrane switch or for a folding carton.
• Competitively priced dies. Apple has some of the most competitive prices in the industry.

Our exclusive discount program insures our customers of the finest quality die at the lowest possible price. Apple has been able to accomplish its phenomenal growth through a unique combination of man and machine. The craftsman at Apple have over two centuries of combined experience in the manufacturing of close tolerance dies, enabling Apple to make dies for, but not limited to; flexible circuits, displays, folders, gaskets, heat sealing, labels, decals, nameplates, overlays, membrane switches, packaging, vacuum forming.

In addition to our experienced die makers, Apple uses only the latest in die making technology, from our modem file transmission and computer aided drafting system, to our lasers, automatic benders and quality control scanning machine. Thus, with the combination of qualified craftsman and the latest equipment, no job is too difficult for Apple. In fact, 30-40% of the dies that we produce have tolerance requirements of +/- .005″. To insure these tolerances, we quality control sample all our rigid tolerance dies with the actual material that you will be die cutting and we check these samples with our unique computer controlled scanning that has accuracy of .001 of an inch.

Apple has assembled an outstanding group of craftsman, along with the most advanced equipment available because we are well aware that your customers are demanding faster deliveries which means that our die making lead times are being reduced. You should also be aware that we have mylar and sample making capabilities should you need same for proofing and/or printing purposes.

Finally, for those of you that make your own dies, Apple can ship laser burned boards to any point in North America the same day that the order is received.