Mercury Creative Group

📢 Membership-based organizations: Your members expect a simple and consistent brand experience! The key lies in having a clear and compelling value proposition. This core brand element guides all your communications, both within your organization and with the outside world.

Join us on Wednesday, June 26th, at noon CST for a free 30-minute interactive webinar to learn how to discover your unique value and craft your value proposition. Save your spot today! ✅

Make Your Association’s Value Clear and Compelling Now, more than ever, your members expect a simple and consistent brand experience. Successful brands have a clear and simple value proposition. This brand element acts as a guide for all of your communications, internally and externally. It informs everything from your strategic plan to your marketi...

BLD Connection and Mercury Creative Group have been working hard this week on our strategic planning to bring our members even more exciting events, classes and networking opportunities in the coming year! Stay tuned for what's in store! 🚀

The designer and artist for this meaningful mural is our very own graphic designer, Karen Tsugawa! 🎨 Hailing from the Sacramento area, she deeply connects to the local Japanese-American community. Not only has she poured her heart into the design, but Karen has also played a pivotal role in coordinating community volunteers. We are so proud of her endeavor to reintroduce the past into the present through the power of art and community.

Japanese Americans remember Sacramento's lost Japantown Descendants of the immigrants who built Sacramento's Japantown gather to honor their legacy and what they lost.

Cheers to another week of fun and focused collaboration! It was great to get some of our usually remote working team together to make time to just enjoy each other's company.

Our founder, Justin M. Bieganek, loved digging into nonprofit branding in this episode of Charity Therapy with Birken Law Office. Listen to learn why you need to have brand clarity 𝐛𝐞𝐟𝐨𝐫𝐞 fundraising and marketing. You'll also hear about how to overcome resistance to change.

https://birkenlaw.com/charity-therapy-podcast/ct105

🐱 Ever wonder if your nonprofit's name still fits like a comfy old sweater or if it's time to knit a new one? 🧶 On our show, we gab with Justin Bieganek about whether a cat rescue should change its name after growing their mission. It's like asking if you should rename your cat Mr. Whiskers when he learns to fetch! 😹 Tune in as we unravel this branding ball of yarn! 🎧

Listen wherever you find podcasts!

Each year, we prioritize time for our team members to connect with each other in person to bring clarity + alignment to our brand while expressing one of our core values- play!

We like to think of ourselves as curious, captivating, and kind, and our experiences together last week reinforced we are that fun + focused team. 🙌

Do you work in the association industry and wonder how you can better leverage AI in your daily processes? Ewald Consulting hosted an Associations Trends Talk last week featuring a panel of experts, including our client services director Emily, to share AI-centric tips and tricks, as well as things to look out for! 👀 Check it out ⬇️

Ewald Associations Trends Talk - AI: The Untapped Potential For Associations - July 19th 2023 This is "Ewald Associations Trends Talk - AI: The Untapped Potential For Associations - July 19th 2023" by Ewald Consulting on Vimeo, the home for high…

We had so much fun taking your and questions live over on LinkedIn! ⬇️Click the image below to be directed to the replay to hear from our experts on these key topics and more:

💡Define your mission and vision statement
💡Streamline your messaging
💡The art and science of brand strategy
💡Navigate multiple ideal audiences
💡Incorporate generative AI into your process

Ignite Your Brand With Expert Insights Into Your Burning Questions: LinkedIn Live with Emily Youngblood and Cheri Quinn of Mercury Creative Group As the leader of an organization, it’s imperative to remain relevant to your members. B Kyle, CEO of the St. Paul Area Chamber, joins our founder, Justin, on our Building Community webinar series to share her top five tips for new leaders. You’ll also learn the 4 Principles of creating connectio...

Did you miss the live event last week? We've got you covered! The full replay of Justin M. Bieganek conversation with B Kyle, CEO of the St Paul Area Chamber, is below. You can find timestamped highlights and a full transcript there too.

The best part? You will definitely take away at least one tactic you can employ today to remain relevant to your membership community!

How to Remain Relevant to Your Membership Community: LinkedIn Live with B Kyle of the St. Paul Area Chamber As the leader of an organization, it’s imperative to remain relevant to your members. B Kyle, CEO of the St. Paul Area Chamber, joins our founder, Justin, on our Building Community webinar series to share her top five tips for new leaders. You’ll also learn the 4 Principles of creating connectio...

Our founder, Justin M. Bieganek, had a great conversation with Rebecca of Quorum, the LGBTQ+ and Allied Chamber of Commerce, during the latest episode of our Building Community series. You can catch the replay below!

Hear about:
▪️ How to be an ally by having difficult conversations (16:40)
▪️ What it means to “call in” instead of “call out” (19:28)
▪️ The link between listening with curiosity and building trust (20:25)

Building Community to Grow + Thrive: LinkedIn Live with Rebecca Waggoner Watch to learn why it’s important to create space for diverse experiences to help make the business community more equitable and inclusive and how to have difficult conversations that build trust and deepen relationships, even when the parties don’t agree.

🔊 We are hiring! Our visionary leader Justin M. Bieganek is looking for an exceptional Executive Assistant to wrangle his calendar, write communications, and manage our payroll.

Did we mention this person can work remotely? Come join our fun and focused team!

Learn more about this PT opportunity here ⬇️

Executive Assistant Executive Assistant Part-time employee position. Mercury is a fun and focused group of creatives who zealously pursue strategy first, design second. We believe that creating and nurturing community leads to meaningful change; people are at the center of all we do! Our team seeks a multi-talented Exe...

Great engagement yesterday during Justin M. Bieganek's Building Community webinar with Eric Curtis of Curtis Strategy! They answered your questions about:
💡Transforming a club mentality into a true association (10:39)
💡How to support and manage rapid growth (38:16)
💡How to get CEOs to fully embrace the change needed for the organization to grow (40:40)
💡The correlation between employee + member engagement (42:36)
Learn these insights and more from the replay! ⬇️

Building Community by Leading Change: LinkedIn Live with Curtis Strategy CEO of Curtis Strategy, Eric Curtis, joins our Founder, Justin, to discuss building community by leading change. Watch the replay to learn the 3 biggest issues organizations across sectors struggle with right now, the #1 reason why everyone needs to engage in strategic planning and the 5 tenets to l...

Don't just rely on luck. 🍀 An outside perspective from a trusted resource elevates your brand by challenging how you do things. These insights spur conversations that clarify your uniqueness and the value you bring!

Why You Need An Outside Perspective When You’re Rebranding An outside perspective from a trusted party will challenge your brand. Challenge the way you are doing things, challenge your messaging. They evoke conversations that bring clarity on what makes you unique and the true value you bring to your customers.

😱 Did you miss our Live conversation with Ward Isaacson and Erica Larson of Pope Design Group? We've got you covered! The link to the full episode is below. ⬇️

Hear how their recent rebrand honored the legacy built by their founder while also looking to the future of their organization. It's all about their people helping other people, genuinely people-centered design.

Building Community From the Inside Out: LinkedIn Live with Pope Design Group Pope Design Group needed to refresh its brand identity and messaging to align with its business and team's evolution! Hear from Pope Design Group President + CEO Ward Isaacson and Vice President + Principal Erica Larson as they join Mercury Creative Group Founder Justin to discuss building community...

We love collaborating with growing and ambitious brands like Pope Design Group. It's so rewarding to see the excitement and unification resulting from a successful rebrand!

Pope Design Group A comprehensive rebrand that helped unify messaging from the inside out.

Like you, we wear a lot of hats. It's just more enjoyable when they're cute!

Who's in your bullseye? 🎯 If you don't know WHO your ideal audience is, your messaging might miss the mark. Learn why taking the time to discover your ideal audience can help you crush your 2023 goals!

Who’s In Your Bullseye? Discover Your Ideal Audience Random acts of marketing waste your people’s time and your organization’s money. Focus on the ideal audience in your bullseye to score the most points the fastest.

Have lunch plans for Thursday? You do now. Join Justin M. Bieganek and Clara Albert, CAE over on LinkedIn at noon CST for our last Live webinar of the year! 🎉

As the Executive Director of the Electrical Association, Clara will share her tips for growing a culture of collaboration and respect within a team. 🗣️Hint: One key is being uber-clear about expectations.

See you then?

https://www.linkedin.com/video/event/urn:li:ugcPost:7003115032783847424/

Just in case you needed another reason to smile today😍 We love celebrating life's special moments with our clients.

Thank you for sharing this sweet picture with us, Nikki!

📸 Pope Design Group

We love kicking off brand strategy work with a new client, especially when it brings us to beautiful downtown St. Paul!

Our team got away to plan for the year ahead and managed to sneak in just a 𝑙𝑖𝑡𝑡𝑙𝑒 bit of fun along the way. 😉