Betty

The Drum asked agency leaders what consumer tech they couldn't live or work without, and Betty CCO Mike Caguin shared an ode to his Garmin watch. You can read Mike's take (and catch Quad CMO Josh Golden's too!) in the full article here:

The consumer tech that agencyland couldn’t live or work without Consumer tech drives all of our lives today – where would we be without our smartphones, smartwatches and reasonably intelligent Airpods? As part of our Consumer Technology Focus, The Drum asks the industry what consumer tech products they love and what they would do without them.

For our latest work for Summit Brewing Company, Betty’s Favorite Child design practice took cues from the refreshing hop flavor of Sága Juicy IPA to create a can design worthy of the new brew’s “glorious juiciness.” Check out the packaging work for the full family of Sága IPAs in Ads of the World:

Summit Brewing Co.: Sága • Ads of the World™ | Part of The Clio Network Betty’s Favorite Child Debuts New Design for Sága Juicy IPA. The can, created by Favorite Child, the design arm of Betty, features the Nordic goddess “Sága,” a drinking partner of Odin, as the focal point. Her expression is one of laughter and enjoyment, differentiating this iteration from t...

Our recent spot for Minnesota Lottery, created with Rodeo Show and Esteban "Steve" Peterson, got some love on shots.net this week! Check it out to read about making a Minnesota winter shoot look like a summer day at the beach.

Rodeo Show and Esteban Petersen helm JAWS spot for Minnesota Lottery | shots The campaign is running regionally across OOH, radio, and broadcast, with several other OOH activations this summer across Minnesota.

Life is raw. Life is beautiful. Raw is beautiful. Especially when it smells of pineapple, beach rose, strawberry or coconut.

Check out recent work for Raw Sugar’s new (and first ever!) brand campaign. Dedicated to everyone ready to delight in their day thanks to personal care products made from raw, real ingredients. 🚿🥥✨

Raw Sugar Living: Delightfully Raw — BETTY For Raw Sugar Living's first-ever consumer-facing brand campaign, Betty helped show how the clean, vegan, cold-pressed extracts in Raw Sugar products can leave you feeling revitalized (not to mention smelling great!).

Betty SVP of Consumer Strategy Liz Grabek spent last week taking in the trends at the Cannes Lions International Festival of Creativity. Her key takeaways?

“Passion is the new purpose. Whether it’s pickleball, F1 or pets, the brand presence and stage are dominated by brands helping people explore, experience and pursue the things they love. Creativity is back in a big way. After years of brands leaning into tech to drive performance, they are leaning into tech to help amplify bold ideas and find more authentic ways to connect.”

Find more top Cannes takes from industry leaders in The Drum:

Cannes key takeaways: brand purpose is out, brand authenticity (and AI) are in It’s the Monday morning after Cannes. If you were there, it’s time to inspire your team with some of the incredible insights you collected during your five days spent mixing with the great and good of global creativity and marketing.

Spotted: Our campaign for Minnesota Lottery’s new JAWS scratch game out in the wild! 🦈 Thanks to Adweek for the shoutout, and PSA to Minnesotans to keep your eyes peeled for sharks in some surprising places this summer ... 👀

Thursday Stir The Minnesota Lottery gets a Jaws-themed scratcher campaign.

Introducing our Betty summer interns! Sabrina, Natalie, Dom, Jaber and Om joined us this week through The BrandLab summer internship program, and we couldn’t be more hyped to work with them. Welcome to the Betty team! 💎⚡️

Betty helped CLR Brands build on its clean reputation by showcasing how each product in the lineup is the better, overqualified expert for tackling tough messes at home. Calcium, lime, rust, mold, mildew and more? Been There. Outdone That.

CLR Brands: Been There. Outdone That. — BETTY Betty helped introduce all 17 products in the CLR Brands portfolio as the overqualified cleaners that can help you confidently conquer all your household gunk and grime.

New work for Nielsen-Massey Vanillas shows how a drizzle of delicious vanilla paste can turn your fave breakfast items into an elevated experience. Read the behind-the-scenes scoop on creating these morning masterpieces in Muse by Clio!

Transforming Breakfast Foods Into Works of Art Periscope sculpts for Nielsen-Massey Vanillas

This week, Periscope CCO Mike Caguin was featured in "What Matters," an ongoing Print Magazine project by Debbie Millman about the interior lives of creatives. Check it out here to read Mike's answers to the big questions about what's important to him!

What Matters to Mike Caguin Mike Caguin on finding joy in making others feel great about themselves, the power of a good nap, and finishing his third Ironman.

We scooped up a few ADDYs at the recent AAF District 8 awards! Please join us in congratulating the teams who created winning work with the Heckova! website (1 Gold & 2 Silver), and the "A Lot Can Go Wrong" campaign for PEMCO Insurance (Judge's Choice). You can view the full list of winners here:

District 8 American Advertising Awards The nation's largest advertising competition. Each year the competition begins at the local level with the 210 AAF clubs across the country.

BIG NEWS: WE’RE MOVING! After 30 years at 921 Washington Avenue, Periscope is getting a new home. And while we’re not quite ready to reveal our new office location, we can show you these contenders that didn't make the cut.

Photos by: 1. Richard Clark, 2. BRADLEY, 3. Massimiliano Morosinotto, 4. Olivier Collet, 5. Greg Nunes

Honored to have two of our creative leaders, Mike Caguin and Veronica Padilla, representing Periscope x Favorite Child as members of the 2024 New York Festivals Advertising Awards Shortlist Jury! The annual awards honor the world's best work across advertising media, with entries from 80+ countries.

It’s always a treat to spend an evening among members of our talented Twin Cities creative community at AdFed Minnesota’s The Show — and we picked up a few new pins too! Check out the award-winning work here:

Periscope picks up 14 pins at The Show 2024 | Periscope Periscope awarded 14 total honors at 2024 AdFed Minnesota awards, recognizing work for PEMCO, Heckova!, Minnesota Lottery and an agency event.

We’re so heckin’ excited to introduce our recent Periscope x Favorite Child work for Heckova! From strategy to shelf to social, we created the brand identity for this new premium freeze-dried raw dog food from scratch to appeal to pet parents who want wholesome, delicious food for their pups. Because every dog is a heck of a dog.

Just in time for the upcoming 2024 Minnesota Twins season, Periscope x Favorite Child got the chance to refresh the look of our hometown team’s “Official Hometown Craft Beer” with new work for Summit Brewing Company. You can preview the package design here while you wait for opening day!

Summit Brewing Co.: Twins Pils, Official Craft Beer of Minnesota Twins • Ads of the World™ | Part of The Clio Network Summit Brewing Co. and the Minnesota Twins have announced a renewed multiyear partnership that will see Summit Brewing Co. continue to be a Twins "Official Craft Beer" and "Official Hometown Craft Beer." With the renewal of this partnership, the iconic Twins Pils packaging is set to undergo a fresh,...

Your gift card may only be a small fraction of the $21 billion that sit unspent on forgotten cards, but if you visit The Land of Lost Gift Cards, it can make a big difference. ⛄ https://www.landoflostgiftcards.com/

As we head into the holidays, it’s estimated that $21 billion sits unspent on forgotten gift cards. This year, to bring joy to these misfit cards and also to those in need, we created The Land of Lost Gift Cards — a place where you can turn unused gift cards into holiday magic. https://www.landoflostgiftcards.com/

We were so proud to partner with TurnSignl on their “I Have the Right” national launch campaign — and now it’s nominated for The Anthem Awards in the Responsible Technology category! You can show it some love with a Community Voice vote through Dec. 21: https://celebrate.anthemawards.com/PublicVoting #/2024/responsible-technology/awareness-media-categories/