Sussner

Getting your membership excited about changes within your brand can turn your biggest critics into your biggest promoters. There is tremendous value in re-energizing your members when the club is undergoing changes.

This excerpt comes from Brands Made Meaningful Episode 47, "Branding For Private Golf" — you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

A major red flag that your brand doesn’t tell your true story is a lack of evolution in your clubs membership. If you’re not willing to update your branding to change external perceptions, the problem of having poor-fit members becomes a much harder problem to attack.

This excerpt comes from Brands Made Meaningful Episode 47, "Branding For Private Golf"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

Private club members are segregated in what they want based on generation. A 75-year-old member is looking for different things than a 45-year-old member. It’s critical to understand both sides of membership desires and how your club can make changes to reflect these.

This excerpt comes from Brands Made Meaningful Episode 47, "Branding For Private Golf"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

When your brand starts shifting away from its core values, things like marketing, messaging, or internal practices in your company start to feel out of place. This is identified as an identity crisis.

This excerpt comes from Brands Made Meaningful Episode 46, "Dealing With An Identity Crisis"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

Happy Monday! We are kicking off this week with an excerpt from Brands Made Meaningful Ep 46, "Dealing With An Identity Crisis" — Questioning the motives behind decisions your brand makes creates authenticity and clarity both internally and externally. This gives stakeholders a feeling that is only associated with your brand.

You can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

When your brand lacks branding but is heavy in marketing, you only talk about the features of your product, and not the values of your brand. With a healthy brand foundation, your marketing will be flush with both product and emotion.

This excerpt comes from Brands Made Meaningful Episode 45, "Branding vs Marketing"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

When a brand is crafted really well, it makes the marketing pay off on an entirely different level. When you know what you do and what you stand for, it makes your marketing more meaningful than it ever could’ve been otherwise.

This excerpt comes from Brands Made Meaningful Episode 45, "Branding vs Marketing"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

Let the logo do the talking...

Featured here is just one of the many logos we have under our belt. When we make a logo at Sussner we make it more than pretty, we make it meaningful. For Albion Ridge's logo we included a silo - a notable landmark on their course, & 3 hills - each representing one of the three 9s on their 27-hole course. That's pretty meaningful if you ask us!

Happy Wednesday! Check out this takeaway from Brands Made Meaningful Ep 44, "Build Your Brand's Foundation" —

Milestones are the ways we know we’re on the right track to success. They’re different from goals because when we hit goals, we’re done. Milestones are moving targets that we keep working to improve.

You can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

You enable your team to do great things by building a more constructive process. If your brand is a living thing, there are ways to get your people rallied behind the scenes

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This excerpt comes from Brands Made Meaningful Episode 43, "Building A Constructive Branding Process"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

Your brand can't be for everyone, so you need to make it relevant to those who it is for. It should feel like you're solving a specific problem for your audience. This creates an emotional connection for those whose problem you're solving.

This excerpt comes from Brands Made Meaningful Episode 42, "What Makes A Brand Relevant"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.