RG Pacific Web Marketing and Development

“Our email and brand strategy are better than ever thanks to the RGP team!” - Michelle Doan, Founder of Emani Cosmetics

At RGP, we’re not just a digital marketing agency; we’re your dedicated partners in success!

Ready to take your marketing to the next level? Let RGP be your guiding force! 🚀

We offer:
🔍 Brand Strategy
🌐 Website Development
💰 Paid Advertising
📧 Email Marketing

☎️ 888-568-2555

Great two days here sponsoring and supporting Propel conference in Sac! Fun exhibiting and learning from many amazing women entrepreneurs

In spite of a challenging economic climate and a resurgence of in-person shopping, several online stores are thriving by catering to niche markets and offering non-essential items. This serves as a valuable reminder of the core principles of ecommerce revenue generation.

Acquiring new customers can be a costly undertaking, often requiring significant advertising expenses. However, one strategy to attract new buyers is to incentivize existing customers through loyalty programs or store credits in exchange for referrals.

Retaining current customers is typically the most cost-effective approach to building a loyal customer base. By providing customers with compelling reasons to return, such as personalized promotions or exclusive discounts, businesses can strengthen their relationships with their existing customer base.

Another key strategy for boosting ecommerce revenue is increasing the average order value. This can help generate much-needed revenue, but businesses should be cautious not to incentivize one-time transactions at the expense of repeat business. By taking a thoughtful approach to pricing and promotions, businesses can encourage larger purchases while also cultivating long-term customer loyalty.

ChatGPT is amazing! If your not using it for your company right NOW you are missing out!

8 new AI tools you need now:

1. - AI Website Builder
2. - AI Writing Assistant
3. - Generate AI Music
4. - AI Tools Store
5. - AI Images
6. - Branding
7. - Youtube Summary
8. - AI Meeting Summarizer

My prediction is that email marketing will make a big resurgence for companies and brands in terms of top priority in 2023. Brand loyalty and happy repeat customers will help products stay afloat as the economy straggles along. Focusing on the “why” for your brand will help set you apart and keep your customers loyal. Given this, email marketing is the best at customer relationships. Stay aggressive and focus on informing and connecting with your past customers, and the sales will follow.

PPC is vital in Q1, given the sluggish economy, though many are tightening their budgets. Questions about ROI and CPA will be water cooler talk on a weekly basis! Our advice to marketers:

Dig into the various segments of your campaigns’ performance.

Understand what devices, audiences, geos, times of day/days of week, and campaign types drive the most efficient performance. Focus your investment on those combinations of segments first.

Consider creating a more granular campaign delineation to more effectively skew spend toward the top-performing combinations.

There is still no better avenue in marketing than paid search, and in many countries paid search will outpace tv advertising this year.

Scientists have warned of a connection between heavy social media use and mental health issues in children, saying that the negatives outweigh the positives.

Walmart Business will offer requirements for various areas, including office supplies and furniture, food and beverage, restroom, electronics, classroom and facility needs.

Walmart Business senior vice-president and general manager Ashley Hubka said: “Today, we’re excited to announce the launch of Walmart Business as an e-commerce site and customer experience designed to empower SMB and nonprofit customers.

“Our focus is to remove complexity in purchasing, lower costs and give our customers more opportunities to serve their customers and communities.

The lawsuit represents the Biden administration’s first major case challenging the power of one of the nation’s largest tech companies, following through on a probe that began under former President Trump. It also marks one of the few times the Justice Department has called for the breakup of a major company since it dismantled the Bell telecom system in 1982.

Buzz words for this year will be centered around customer acquisition. How your site converts, and what the user experience is, is very critical for websites in 2023. The customer journey has been more geared towards mobile experience, and on desktop, minimizing drop off to get people to target destinations is vital. Are you ready for a website revamp?

Our skilled development team has the expertise and know how to help your company integrate the best ERP system to suit your needs. Whether it’s 3rd party or custom API integration, we can do it all.

Just launched! UNVEIL's mission is to create non-toxic, clean, sustainable, cruelty-free, and restorative hair-care products that promote a personal state of wellness, thus empowering you to feel confident in your appearance and show up as your best self.

We are happy to be part of the rebrand and ecommerce process.



https://unveilhaircare.com/

The retail industry is in a state of flux in 2023. Many brands are worried about in store sales, foot traffic has been declining for years, and the pandemic has only accelerated that trend.

So what's the solution? Pivot to e-commerce!

Year over year, e-commerce sales have grown in every retail sector. E-commerce is a great way to lower overhead, reach new costumers in more markets, and be more strategic with merchandising and forecasting.

As an expert in e-commerce and digital advertising for almost 20 years, I have seen first hand how e-commerce solutions have built brands by trusting and embracing technology.

If you're a retail decision maker, I urge you to consider e-commerce as a key part of your strategy. What do you think? Leave a comment below!

Ecommerce is becoming the main method of survival for brands as in-person stores are no longer viable. Morphe is the latest brand to experience the trend.

The brand said customers will still be able to shop on its website and at select retailers. Additionally, all non-U.S.-based stores will remain open. Morphe lists Target and Ulta among its retail locations.

What recession? Shoppers spent a record $211.7 billion online from Nov. 1 to Dec. 31 — a 3.5% year-over-year increase — even as crowds returned to physical stores, according to data from Adobe Analytics.

Ecommerce spending topped $3 billion a day on 38 occasions during the 2022 holiday season. Only 25 days topped $3 billion in digital sales during the 2021 season.

There is no simple answer to this question because it depends on a number of factors, such as the industry you're in, the keywords you're targeting, and so on. However, in general, Facebook Ads tend to be cheaper than Google Ads. That's because there's more competition for ads on Google, and it's also because people are more likely to click on ads when they appear in their Facebook newsfeeds.

There are a few ways that PPC can improve your company. First, PPC can help you to reach new customers who are searching for your products or services online. Second, PPC can help you to improve your website's search engine rankings, which can lead to more traffic and conversions. Third, PPC can help you to track your website's performance and measure the ROI of your marketing campaigns. Finally, PPC can also help you to create targeted ad campaigns that reach consumers who are most likely to be interested in your products or services.

Recession? The rise of online shopping is something that has been looming for years but was only exacerbated by the pandemic.

2022 Black Friday will be no different with 69% of people shopping online and 32% of people shopping in person. Compared to 2021, online Black Friday shopping will see a 33% increase, and in-person Black Friday shopping will see a 9% decrease.

Happy Veterans Day to all who served to keep us safe and free.

We are now an official HULU advertising partner! Are you looking to reach customers locally this holiday season?? HULU offers the best geotargeting both on mobile and TV! Contact us today to get our amazing rates😎😎😎

Kept it short and sweet!

Why should a marketer and PR specialist always keep the importance of cybersecurity in mind?

Learn more about how important cybersecurity can be for your marketing efforts: https://latesthackingnews.com/2022/08/12/why-cyber-security-is-essential-for-digital-marketers-pr-specialists/

To checkout our services: https://www.rgpacific.com/

Digital marketing should be a top priority for your business, but we all know it's not easy navigating all the different tactics, figuring our what works for your business, and changing trends.

For the article on Digital Marketing for Small Businesses seminar set: https://www.chronicle-express.com/story/news/2022/08/03/digital-marketing-for-small-businesses-seminar/65383706007/

Checkout how RG Pacific can help your Marketing endeavors: https://www.rgpacific.com/

Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing.

Why Email Marketing Is Still Relevant In 2022: https://www.forbes.com/sites/forbesagencycouncil/2022/07/28/why-email-marketing-is-still-relevant-in-2022/?sh=4811abf827cf

We're at the forefront of the Marketing World: https://www.rgpacific.com/

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention.

Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms: https://martechseries.com/predictive-ai/predictive-marketing/according-to-optimove-retail-marketing-executives-allocate-most-of-their-2022-budget-to-costly-acquisition-versus-retention-as-recession-looms/

RG Pacific: https://www.rgpacific.com/

The advent of digital tools has upended age-old processes in marketing and advertising. Digital marketing technology is now a requirement for identifying, attracting, and retaining customers in an omnichannel world.

Checkout the latest Marketing Trends: https://mitsloan.mit.edu/ideas-made-to-matter/digital-marketing-trends-2022

Our Website: https://www.rgpacific.com/

The future of marketing is evolving rapidly in a post-pandemic world, forcing marketers to find ways to constantly appeal to the palate of the consumers.

Here are some Digital marketing trends that marketers can follow to stay ahead of the game: https://www.exchange4media.com/marketing-news/digital-marketing-trends-that-marketers-can-follow-to-stay-ahead-of-the-game-121217.html

RG Pacific can help your company stay ahead of the curve: https://www.rgpacific.com/

It is no secret that the world has changed drastically in the last few decades.

Here is a breakdown of how automation can make digital marketing businesses much more efficient and productive. https://www.entrepreneur.com/article/428544

We'll help lead your company into the new Digital Space: https://www.rgpacific.com/

Digital marketing strategies are evolving every year. Businesses must adapt to the changing landscape or risk being left behind.

Videos Are Completely Changing The Digital Marketing Game in 2022: https://www.einnews.com/pr_news/577932983/videos-are-completely-changing-the-digital-marketing-game-in-2022

Continue your Company's Marketing efforts: https://www.rgpacific.com/

In a world where technology is ever-growing and evolving, it's important for businesses to keep up with the latest trends in order to remain competitive.

Why you Need a Digital Marketing Agency to take your Business to new Heights:
https://www.10news.com/sdconnect/why-you-need-a-digital-marketing-agency-to-take-your-business-to-new-heights

Let us be the Agency that takes you to the next level: https://www.rgpacific.com/