Media Vision Advertising

Smart Marketing is coming back on Friday, August 30th! This is a LIVE topic driven “zoom-inar” where MVA's own James Danella guides the discussion, providing industry insights, category by category and facilitating Q&As and discussions. We first launched this series during Covid, helping many businesses through a difficult period, and now seems like the right time to bring it back. In light of consumer confidence being down… we’re bringing back Smart Marketing to assist businesses in need of… well… smart marketing. 😊

So many business owners struggle with their marketing & hate the mere idea of dealing with it. Well, now is your chance. Starting on August 30th, join James every Friday at 12p.m CST (1:00p.m EST) live on Zoom where he will cover a different marketing topic each week. Stay tuned for more information!

During a recession, companies begin to indiscriminately cut marketing costs. This can be a huge mistake as this strategy prolongs the given downturn much longer as it makes the ramp up that much more challenging. Consider using a scalpel instead of a cleaver to your marketing to carve out the needed (and urgent) strategy to still drive business & prep for when the market comes back… as it always does. Here are 6 things you can do to adjust your marketing efforts accordingly.

Remember always that marketing is an investment & it’s only an expense when you’re doing it wrong!

Smart Marketing is coming back! This is a LIVE topic driven “zoom-inar” where MVA's own James Danella guides the discussion, providing industry insights, category by category and facilitating Q&As and discussions. We first launched this series during Covid, helping many businesses through a difficult period, and now seems like the right time to bring it back. In light of consumer confidence being down… we’re bringing back Smart Marketing to assist businesses in need of… well… smart marketing. 😊

So many business owners struggle with their marketing & hate the mere idea of dealing with it. Well, now is your chance. Starting on August 30th, join James every Friday at 12p.m CST (1:00p.m EST) live on Zoom where he will cover a different marketing topic each week. Stay tuned for more information!

Regularly posting to all of your social media platforms is an important aspect of any successful marketing strategy. Consistency is key. Decide how many times a week you wan to post to each platform and maintain a consistent posting schedule. Doing this will keep your audience engaged and informed.

For more marketing tips and tricks, check out our blogs on mediavisionadvertising.com.

Let’s talk about marketing in a recession…

Companies begin to indiscriminately cut marketing costs & this can be a huge mistake as this strategy prolongs the given downturn much longer as it makes the ramp up that much more challenging. How can you carve out a strategy that still drives business & prep for when the market comes back… as it always does. Keep reading our latest blog to find out!

Marketing In A Recession (Or Stagflation) | Media Vision Advertising Let’s talk about marketing in a recession… Fact… Since 1930 we’ve had only 11 recessions. Fact… recessions only last 6-10 months on average AND the worst recession only lasted 16...

Client relationships are a very significant part of any marketing project. Investing time and effort into nurturing these relationships can lead to more successful projects, satisfied clients, and long-term partnerships. Client relationships are an ongoing process that requires attention, empathy, and effective communication. By prioritizing these relationships, you set the stage for project success and a positive reputation for yourself and your organization over time.

There are some principles marketing professionals use that once you understand how a consumer is affected by it… you’ll learn to understand how to apply it in your own marketing efforts. One of those is called the what-how-why principle. People don’t buy WHAT you do… they buy WHY you do it.
Every great ad campaign and brand message somehow addresses the “why” of that company and is usually the main reason you, as the consumer, buys into that company’s product or service.

Understanding these principals will help you hone your marketing message to be unique to your specific brand & set you apart from over 10,000 marketing touches daily, per consumer.

Knowing your audience is one of the most important parts of a marketing strategy. Always conduct market research to zero in on who your target audience is and what their needs, preferences, and behaviors are. This helps you create content, messaging, and campaigns that will be tailored to their specific needs increasing the likelihood of reaching potential customers.

After 20 years in the marketing business, we have a lot tips and tricks to share. If you want to learn more about reaching your target audience, head over to mediavisionadvertising.com and check out some of our latest blogs.

Don't miss the season 2 premiere of The Marketing Perspective Podcast hosted by MVA's own James Danella!

We are so excited to be back for season 2 of The Marketing Perspective! We have all new guests, great topics lined up, and we have added video. Tune in August 1st at 7am for the season 2 premiere.

Successful content marketing relies on the business listening to the consumer. Unfortunately a lot of businesses make the same mistake in that they don't listen to what their customers need/want today. But, this is easy to fix. Here are three ways to demonstrate, through your marketing, that you are really listening to your consumers. Remember, at the end of the day, people just want to be heard.

Visit mediavisionadvertising.com to read more about this topic.

Many people think their brand is their logo and a set of colors however, a brand is so much more beyond those two elements! A brand is specifically calculated and designed to reach the exact audience that you want your business to be associated with. What are the elements that make a successful brand?

There are some principles marketing professionals use that once you understand how a consumer is affected by it… you’ll learn to understand how to apply it in your own marketing efforts. One of those secrets is called the what-how-why principle. People don't buy WHAT you do... they buy WHY you do it. But, what does that really mean? To find out, read our latest blog where James Danella sheds some light on this marketing strategy.

The What-How-Why Principle Of Marketing | Media Vision Advertising   There are some principles marketing professionals use that once you understand how a consumer is affected by it… you’ll learn to understand how to apply it in your own...

Optimizing your SEO is an important step in any marketing strategy. Use keywords wisely to improve your search engine rankings and drive organic traffic.

Have questions about optimizing SEO? Head to our website mediavisionadvertising.com to learn more about boosting your SEO especially in a local market.

Marketing = Emotion.

Branding takes place when people associate an emotion with a product. The best one-two punch would be when your consumer emotionally connects with your brand and then you hit them with a direct response which prompts them to take action. The four basic emotions to consider are love, fear, anger, and ambition. Be sure to discern how to emotionally connect with your specific target market(s) before wasting precious marketing budgets by throwing darts. It is time to be intentional and laser focused when it comes to your marketing efforts in order for your business to thrive.

Happy 4th of July!

We are closed today and tomorrow, July 5th, for the 4th of July holiday! We look forward to serving our clients when we return on Monday, July 8th. Until then, we wish you a happy and safe holiday weekend!

July is here and marks the official halfway point of the year. There are now six months left in 2024 which is plenty of time to get your marketing strategy on track. What are the three big marketing questions you don't want to be asking yourself at the end of 2024?

For more marketing tips and tricks, check out our blogs on mediavisionadvertising.com.

Consumer demands and marketing have changed significantly over the past few years. In the age of social media, consumers want to be spoken to/ with not at. Your marketing efforts have to find a way to engage the consumer and let them know you understand what they want and need. What is the biggest mistake business's make when it comes to their consumers?

Read our latest blog to find out!

People Just Want To Be Heard... | Media Vision Advertising   Ever since the great recession, the new consumer that rose from the ash has changed how we market to consumers even today. We (consumers) are more demanding and hold...

Hashtags can be a powerful tool if used correctly. They can help maximize your reach, connect with your audience, and boost your engagement.

The MVA team is full of marketing tips and tricks. Head to mediavisionadvertising.com to check out more!

Maintaining brand loyalty is difficult, but can be made increasingly more challenging during times of economical recession or stagflation. In our latest blog, James Danella dives into marketing during a recession. Here are a few tips on how to maintain brand loyalty during these times:

For sustainable brands:
➡️Maintain a brand presence but make sure it is financially less than before.
➡️Increase direct response efforts.

For unsustainable brands:
➡️Focus on more direct and targeted efforts.

Visit mediavisionadvertising.com to read more on this topic!

Happy Friday! Fun fact Coca Cola's "Share a Coke" summer campaign launched in Australia in 2011. It eventually made its way to the US where it remains one of Coca Cola's most successful marketing campaigns to date. Who knew!

We love fun marketing trivia here at MVA. If you have any fun facts of your own, leave it in the comments!

What happens to marketing in a recession or a stagflation? James Danella sheds some light on tactics to improve your marketing decisions to course correct and maintain consumers during these times.

Read our latest blog to find out more!

How Your Marketing Can Win During An Economic Storm (Or A Stagflation) | Media Vision Advertising Let’s talk about marketing in a recession… Average recessions only last 6-10 months AND the worst recession only lasted 16 months. (officially) In spite of these facts, events still occur...

Good customer reviews are essential for any business to build a positive reputation, attract new customers, and foster trust in your brand. Over time, the positive feedback from satisfied customers will contribute significantly to your brand’s success. Here are 10 tips that can help you obtain outstanding customer reviews:

James Danella attended the Lebanon Wilson County Chamber of Commerce Membership Orientation earlier this week. What a great event to be a part of!

Marketing = Emotion.

Branding takes place when people associate an emotion with a product. The best one-two punch would be when your consumer emotionally connects to your brand and then you hit them with a direct response which prompts them to take an action. How do emotions and marketing work together to benefit businesses especially in our current climate?

Read our latest blog to find out what James Danella has to say on the topic!

Marketing = Emotion | Media Vision Advertising understanding the human behavior Branding takes place when people associate an emotion with a product. Sometimes “brand marketing” like advertising, public relations, etc. has that impact… but the most important...

How we feel now that our summer Fridays have started! The MVA office will be closing at 1:00pm on Fridays for the remainder of the summer. Have a great weekend!