Verso Design

CWS Capital Partners
2023 Annual Meeting, Invitation

Services: Visual Identity, Print

Design team:
Production:

CWS Capital Partners
2023 Annual Meeting, Patience in Action

Services: Visual Identity, Environmental

Design team:

CWS Capital Partners
2023 Annual Meeting, Patience in Action

Services: Visual Identity, Environmental

Design team:
Production:

CWS Capital Partners
2023 Annual Meeting, Patience in Action

Services: Visual Identity, Environmental

CWS Capital Partners
2023 Annual Meeting, Patience in Action

Services: Visual Identity, Environmental

Design team:
Production:

CWS Capital Partners
2023 Annual Meeting, Patience in Action

Services: Visual Identity, Environmental

Design team:

The Perfect Match Game Show, by Adobe
Brand Identity

The Perfect Match is a game show from Adobe where designers escape the daily grind, level up their skills, and celebrate their love of brands. Each month, designers submit mood boards which are judged for a chance to compete in a thrilling live game show with renowned “clients” from the design industry.

We created a brand based on the idea of “newstalgic” a word created to celebrate the heyday of game shows (early-’70s) while resonating with designers of now. The resulting brand is over-the-top, playful, and unapologetically bold—inviting people to vibe with their tribe.

Unfortunately, the show was put on pause just before the new brand launched, but WOW, was it a groovy ride.

Services: Brand Identity, Positioning, Broadcast Design, Motion Design, Illustration, Lettering, Art Direction, Digital

Design team: , Vivian Liu
Motion: .design
Illustration:
Animation:
Lettering:
TPM Logo:
High-Level Messaging: Melissa Levine
Type: Ohno Fatface and Obviously by ; New Spirit by
Special thanks to our client team: Rachel, Elysia, Eva, Kim, Nate, David, Heather, and Jordan 🧡💚💜

In Focus Book Workbook Series, 2022
Book interior and cover design and layout.

Design team: , Vivian Liu
Publisher:
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In Focus Book Workbook Series, 2022
Book cover and interior design and layout.

Design team: , Vivian Liu
Publisher:
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Adobe Creative Connections, 2023
Visual identity system design and on-screen design assets a new identity for a series of online events for their Creative Cloud audience.
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Design team: , ,
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Adobe Creative Connections, 2023
Visual identity system design and on-screen design assets a new identity for a series of online events for their Creative Cloud audience.
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Design team: , ,
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Complete Language of Foods, 2022
Book interior and cover design and layout.
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Design team: , Vivian Liu
Publisher:
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Complete Language of Birds, 2023
Book cover design. Interior—in progress.
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Design team:
Publisher:
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Complete Language of Herbs, 2022
Book interior and cover design and layout.
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Design team: , Vivian Liu,
Publisher:
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La Jolla Country Day School Annual Report
Published as part of 1926 Magazine since 2019, the goal of the annual report is to share giving-specific stories and numbers, while allowing the magazine to carry the weight of school-wide stories.
Design team:

La Jolla Country Day School Magazine, 2017–present
After a four-year hiatus, we worked with LJCDS to build the alumni magazine into something that embraces the school’s brand promise “Inspiring Greatness for a Better World,” supports the development team, and serves as a gift to the school community. The magazine, named 1926, pays tribute to the school’s 90+ year history and is structured with a micro-to-macro view of the school’s impact in the world. It does this by starting with campus news: On Genessee Ave… (our street address); leads to alumni achievements …and Beyond; and features stories that celebrate the school community.

Since the initial publication, their mailing list has grown by almost 20%, allowing the school to share stories of inspiration with alumni around the globe.

1926 has won awards from Circle of Excellence, , and Brilliance Awards.
Design team:

La Jolla Country Day School Magazine, 2017–present
After a four-year hiatus, we worked with LJCDS to build the alumni magazine into something that embraces the school’s brand promise, “Inspiring Greatness for a Better World,” supports the development team, and serves as a gift to the school community. The magazine, named 1926, pays tribute to the school’s 90+ year history and is structured with a micro-to-macro view of the school’s impact in the world. It does this by starting with campus news: On Genessee Ave… (our street address); leads to alumni achievements …and Beyond; and features stories that celebrate their community.

Since the initial publication, their mailing list has grown by almost 20%, allowing the school to share stories of inspiration with alumni around the globe.

1926 has won awards from Circle of Excellence, , and Brilliance Awards.
Design team:

La Jolla Country Day School, 2019
Campus Banners.
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La Jolla Country Day School, Website Design update, 2018
While LJCDS had moved its website to a new platform in the year prior and established a functional site, we were asked to help integrate the new visual identity into the site, and completely redesign the homepage to help tell the story of the school while guiding users to their next destination.
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Design team:
Built with Blackbaud
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La Jolla Country Day School, 2016
Brand Identity Design. La Jolla Country Day School consistently ranks as one of the top 3 independent schools in San Diego. The school prides itself on balancing trailblazing with tradition—embracing a growth mindset and cultivating a path for all students while holding true to long-standing traditions. We are honored to have created the updated brand identity for the school, which has been expanded to all of the school’s materials and campus over the past 7 years—and beyond!
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Visual identity design:
Extended team: Vivian Liu,
Client team
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La Jolla Country Day School, 2016
Brand Identity Design. La Jolla Country Day School consistently ranks as one of the top 3 independent schools in San Diego. The school prides itself on balancing trailblazing with tradition—embracing a growth mindset and cultivating a path for all students while holding true to long-standing traditions. We are honored to have created the updated brand identity for the school, which has been expanded to all of the school’s materials and campus over the past 7 years—and beyond!
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Visual identity design:
And the incredible team
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Everywhere Science, 2021
Visual identity design for , a new organization dedicated to amplifying science-based stories and teaching scientists how to share their findings. While this example is not the final iteration, it is our favorite, hinting at how science surrounds us—from the most mysterious parts of the universe to the most mundane parts of our days—impacting everything.
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It’s live! Tune in to listen to our conversation with Annemarie Hylton from about branding for non-profits, a subject we’re very passionate about. We discuss what brand and branding is, along with the “why” some ideas for non-profits specifically (as noted in the title 😉.) Link in bio ⬆️

Hello! We're seeking additional help for our team. If you know anyone who might fit the bill, please share. We look forward to hearing from you.

We're thrilled to have been a part of this fun Kickstarter project with . The product is a deck of conversation cards, aimed at building empathy and connections across generations, across the office, across the dinner table, or simply with yourself. Why? Because conversations cultivate empathy. And empathy can change the world.

Check it out on Kickstarter. Link in bio.

Brain child of:
Design:
Collaborator: Dan Jacobson