Ashley Soro

if you're:

-stuck in the same cycles
-losing and gaining the same 15 lbs
-chasing the same unhealthy relationships
-continuing to people please and holding yourself back from standing firm in your boundaries

you can workout in the gym, track your macros, feel better in your skin...

but you'll only put a bandaid on the actual issue UNLESS you get to the root of it all.

this is why i knew i had to change my coaching model.

i had to find a way to help the women who kept repeating the same cycles over and over again.

it's easy to post the highlight reel of the women who just "get it done"...

don't give up on yourself, you're not alone.

you're the reason i knew i had to do more as a coach.

so thank you! for giving me more purpose in this beautiful life ❤

Find the women in your life who support you, challenge you, and will always mention your name in a room full of opportunity.

That’s what this group of women represents in my life and they share SO much positivity, love, and compassion for others!!!

In case you didn’t know, we have an event on April 20th and 21st and you don’t want to miss it!

✨ Inner child healing to clear blocks in your life that are holding you back from making more money, having better relationships, and feeling confident in your body
✨ Yoga, energy work, and a holistic nutrition class with an amazing 4 course meal
✨ Sister + summit circle to share and collaborate as a group- if you haven’t experience group energy in this space, it is like NO OTHER

Bottom line is, you don’t get to where you want to go alone. Surround yourself with those who will help get you there! 👏🏻

Comment MAGNETIC down below and I will send you the link with all of the info xx

the local retreat for the heart-centered women who are ready for an up-level but not ready to travel internationally for it!

+ i are teaming up to provide the ultimate safe space for you to become magnetic in your life ✨

swipe to see everything that’s included in this event… and to see our amazing facilitators ✨

whether you’re local to southern california or not, you should join us if any of these strike a chord:

✅you see the benefit in all things self development + healing

✅you read all of the self help books but recreate similar cycles in your life (aka intellectualizing your problems but not solving them)

✅ you know + LOVE the power of group energy

✅you have a tendency to procrastinate, self sabotage, + and do, do, do but it’s never enough

✅ you want to transform your relationship with food, finances, and unhealthy cycles in your life

comment MAGNETIC down below and we will send you the link with alllll the details!

letting go of an old identity comes with that same familiar feeling of grief.

happy for where you're at, nostalgic for how it got you this far, and hopeful for everything that's to come.

after the initial release, it feels a bit scary.

then you feel the release of the weights + there's an immediate shift. the excitement kicks in...

this is it ❤

When you meet someone randomly by their energy through a zoom call… you know it’s meant to be!

from is a special soul. she curates the most beautiful celebrations for women from all walks of life… ummm why don’t we celebrate all of the milestones in our lives?!

this group of amazing women inspired me beyond belief… reminding me why we host events to cultivate the space to grow and feel supported.

i’ve never felt more in alignment with a brand and could not be more excited to spend more time with this amazing group of women!!

head over to and check out her milestone mixers—- you will have the most amazing night of connection and collaboration, boosting your confidence and building your network without the cringe from traditional networking events!

I’ve worked with women of all ages, helping them transform from the inside out. I deeply believe in the inner world work, and the importance of loving ourselves AT EVERY STAGE. I can now confidently say that I, too, have learned that. My private coaching program is now open for women who are truly ready to transform + take their life to the next level in so many different ways. Comment below and I will send over the application process!

Swipe for the sweetest baby who may or may not have gotten a bite… I am such a sucker for pups!

P.S I won best evaluator for the first time and (fully on brand) skipped to the front to get my award. I celebrated it because we should celebrate ALL of our accomplishments! (just not determine our worth on them).

I cannot stress enough the importance of COMMUNITY when you’re leaning into self development and growth (which we should always be doing in some way or form)…

This group of women pours SO much love and support to every woman who comes through the doors and joins us, member or not.

There are no affiliate codes, no motives… just women genuinely supporting each other.

When you give with zero expectation for anything in return, you LIGHT up.

Cheers to the women who are in your corner rooting for you because they genuinely want to see you win!

Who’s coming with next Monday at 12:30? I’ll DM you all of the details!

If you're a highly sensitive and compassionate female leader and you know that you're destined for great things (even if your imposter syndrome kicks in from time to time...

Our retreats empower you to shed the habits that hinder consistent self-care and your personal and business/career growth.

Step into a sisterhood of powerhouse women who inspire you, shine light into you, and believe in your crazy dreams!

We're going to Tulum this May...

Are you coming with us?

https://embracethechangeretreats.com

Ladies! In just over 2 weeks on January 20th and 21st, we are hosting a women’s retreat in Temecula’s wine country!

If you’re looking to make more money and grow your network while feeling in alignment with your purpose and you’ve been wanting a mini getaway to do it… this is your opportunity!!!

Breathwork, soundbaths, human design readings, a 7 course chakra inspired dinner (a course for every energy center!), catered meals, an in house massage therapist, photographer for empowerment shots, and so much more…

Comment below if it’s something you’d be interested in and I will send you the link!

*EARLY BIRD ends on the 13th! Ask about promos when you book with a friend ✨✨*

If you’re new here… HI!!! I’m Ashley + I’m so glad you’re here!

I currently run my coaching business + host retreats internationally and locally in Temecula, California.

Feel free to check out to stay in the loop with all of our retreat events!

I have crazy curls, I’m obsessed with my pup, Apollo, I love all things sweet, and you’ll usually find me laughing or smiling.

My true passion + calling is in guiding women through transformations + providing the safest space for change.

My journey started through fitness and nutrition + has morphed into something so much deeper + the journey only gets more and more interesting!

Hosting retreats started in 2020 + has grown and evolved into something truly special.

Healing, connection, collaboration, empowerment… it’s all included.

Our local retreat is coming up from January 20th - 21st in Temecula, California + our first international retreat of 2024 will be in Tulum from May 29th - Jun 3rd.

If you want to stay in the loop for all that’s coming in 2024, drop a ✨✨✨ in the comments and I’ll DM you directly!

Photo cred

A local retreat for the women who are ready for an up-level but not ready to travel internationally for it 💜

Since we started hosting these, there were asks about when we would have more local events with the same vibe… and it’s finally here 👏🏻

Swipe the post to see everything that’s included in this event… and to see all of our amazing facilitators & speakers‼️

Whether you’re local to Southern California or not, you should join us if any of these strike a chord:

✅You’re a female business owner or you love and see the benefit in all things self development & healing

✅You read all the self help books but know you need to take action

✅You miss being a part of a team; collaboration > competition

✅You’re ready to stop procrastinating and start implementing

✅You don’t need to download anymore information; you need a process & support to get it done

Drop RETREAT below and I’ll send you the link with alllll the details including an early bird code you can use 💜💜💜

In my less is more era ✨

The best part about hosting retreats?

You get to watch the women around you blossom into the beautiful spirits that they are… while also experiencing your own personal transformation!

The true beauty of that? Every time you do that, you give another woman permission to do the same 👏🏻👏🏻

It is remarkable to me that we can spend so much of our lives still hiding, not fully stepping into our own… with little flickers of inspiration here and there, but still shying away from truly OWNING who we are ✨

Who do YOU want to be?

Show up as HER 💜

My life changed dramatically when I went on a journey of self discovery and empowerment 🦋

So much of that came from my spiritual practice of meditation… something I could barely do for 10 minutes (and was usually thinking about laundry or the list of other things I needed to get done) 😟

That sparked me to attend a week long advanced meditation retreat… & the rest is HISTORY 💜

…which is why I’m so excited to be a part of the Inner Temple Symposium this weekend!

Sunday at 10:30 am EST I’ll be talking all about how food affects your vibration…

And if you’re wondering what that even means… think about how many times you walk into a certain room or building and feel like the “vibe” is off…

Well everything has a vibration, including the foods you eat!

If you’re not in tune with what you’re eating, who you’re eating with, and how your emotions are affected by the foods you choose to eat—- you’re reaaaaally missing out ‼️

There will be amazing speakers starting on November 10th and going until the 12th.

If you’re interested in healing from the inside out, comment HEAL below and I will send you the link to register!

Stepping into a higher version of yourself doesn’t mean you won’t feel discomfort☝🏼

You will most likely have resistance because it doesn’t “feel” right 💁🏻‍♀️

But that’s only because change never “feels ”right until you embrace it 🦋

In order to elevate yourself, you have to be willing to shed the layers that no longer serve you and nothing about that feels comfortable ❌👏🏻

In the healing sessions of our retreats, those of us who have layers on layers of trauma and pain that we know we have to sort through, will often feel sick, nauseous, and or dizzy when it’s time to work with the healer.

This is your body’s adverse reaction to holding onto the very pain that you’re there to let go of.

If you feel this way, it’s a clear indicator that you’re doing the right thing by relinquishing it’s control over you!

This is where fear meets resilience 🦋

There are a few new faces here so I figured it would be a good time to tell you what I’m here to do! 🙌🏻

I LOVE working with women of all ages, but particularly women 40 and up.

Why? Because there is something really special about coaching a woman and helping her feel empowered as possible, especially as she is getting older and wiser 👏🏻👏🏻👏🏻

I love to create the program that makes sense for YOU.

I teach you how to track your macronutrients (carbs, fats, and protein) so you enjoy this process & you stop being a slave to over-restriction followed by binge-eating or over-eating.

Because been there done that… NO THANK YOU! 👎🏻🚫

I also challenge you to dig a little deeper, That hunger you feel that never seems to subside? It’s almost always a lack of something else… a desire to feel “full” that has NOTHING to do with food‼️

If you resonate with any of all of that, never hesitate to send me a DM 😍

We’re here for a short time… it’s time to make the most of it & stop dimming our light 💜

It’s never fun being sick… but we can still stay on track 💜

Swipe all the way through for a meal that was thrown together really easily & is still balanced!

What would you add? Comment below!

IMPACT. Swipe for the proof 💁🏻‍♀️

This method works. Plain and simple. I have worked with so many women who are living completely different lives because they decided it was time ‼️

This way hasn’t been working for you… so when? 🤔

You absolutely can feel your best in your 40s, 50s, or 60s! 👏🏻

How do I know that? Because my clients have proven it!!!!! 🫳🎤

The Fully Fit Project starts on October 9th. Comment READY if you know it’s time… and you know that “ready” doesn’t actually exist 🙅🏻‍♀️

Since I’ve been away this week… I thought about how these thoughts used to run rampant in my mind if I travelled.

Mind you I never really even had a “routine” apart from making sure I got to the gym… but even that small detail was hard for me follow when I was away 😕

The trick is to shift the thought to something that MAKES SENSE for YOU 📣

I tell my clients all the time. A positive affirmation won’t do anything for you unless you actually feel it and believe it yourself. So if you’re just starting to become more aware of your unconscious thoughts, choose affirmations/beliefs that are easy to believe but still pack a punch in getting you feeling better about your choices 👏🏻

We talk about alllllll of these details in the Fully Fit Project, my 12 weeks online coaching program for the 40+ woman tired of dieting and never feeling satisfied, wanting to finally be able to stick with a program, and ready to shift these thoughts!

Sign up before September 24th (that’s just 3 days away) & you’ll not only get $200 off, you’ll have an extensive 1 on 1 call with me before the start of the program, and if that wasn’t enough…

I’m picking 2 more ladies to get a FREE shipment of the most amazing proteins delivered straight to their front door! 👏🏻👏🏻👏🏻👏🏻 That is 2 weeks worth of no need to prepare insanely delicious proteins ready to go for you….

We start on October 9th… if you’re ready to join us, comment READY and I’ll send you allllll the details!

Hello lovely! If you’re new here… I’m Ashley 🤪

Certified online fitness and nutrition coach, personal trainer, creator of Embrace the Change and the Fully Fit Project, former WBFF pro, lover of all things sweet & the crazy-haired baby of the family 👩🏻‍🦱

But mostly just borderline obsessed with providing unforgettable and life changing experiences for powerful women… JUST LIKE YOU! 💕

I originally created Embrace the Change, formerly known as Training to Transform, in order to create an opportunity for women looking to celebrate how far they had come in their fitness journey… only I knew there was something missing 💁🏻‍♀️

We attempt to experience things in life the way we would prior to our transformations.

That’s the thing though, operating the way we used to just won’t work anymore… and that’s exactly why you need to put yourself in situations that guide you to operate in your higher space 🙌🏻

You HAVE changed. You see the world differently. You respond better. You react less… but you still have to let go of the belief that you’re not enough. Because that belief will unknowingly REPEL the life that you desire at your core.

Stop thinking about what everyone around you wants for you… WHAT DO YOU WANT FOR YOU?

That is why our Embrace the Change transformational getaway in Santorini was created!

For you to discover and unravel that very thing you want for yourself and leave feeling refreshed, revitalized, and on a mission to take this life on without attachment to the B.S. stories from your past (& without getting back to reality and doing nothing instead)

It’s time to embrace the change...

ARE YOU READY?

Because we’re doin’ the damn thing in October!

2 spots are already taken & promotional pricing with a special bonus won’t be around long…. (hint... you get yet another once in a lifetime experience while in Santorini)

Click the link in my bio to get allllll the deets!

PART 2! I’m serious guys. Stop eating those… it’s not okay.

Here’s the deal…

I hosted the retreats, got my pro card in the WBFF.

I did all the photoshoots, built the body I wanted…
..SO WHY THE HELL WAS I SO DEPRESSED?

Well… I originally created Embrace the Change, formerly known as Training to Transform, in order to create an experience for my clients to celebrate how far they had come in their fitness journey. I thought, why wouldn't I share my knowledge and expertise as a fitness model to help them achieve that same feeling and show off all of their hard work?
I loved the concept... but something was seriously missing.

You 100% want to look a certain way... but when you choose to focus on how you're FEELING... that's when the magic truly happens.

Why do I say that? Because when I was at my leanest, when I was looking the best I had EVER looked... I was still depressed.

I once again had to accept that my self esteem was at an all-time low; I had the confidence in myself and my abilities, but I never felt like I deserved it.

And I would be shocked if you didn't also feel like you were undeserving of all the amazing things in your life.

You could be busting your butt doing allllll the things for the people around you... but do YOU feel deserving?

That's the difference.

I want you to let go of the belief that THAT life just isn't for you... because it is.

Stop thinking about what everyone around you wants for you, what do YOU want for you?

Now that right there is the very thing that we are going to discover and unravel so that you leave this retreat feeling refreshed, revitalized, and on a mission to take this life on without attachment to the B.S. stories from your past.

It is time to embrace the change and step into your power.

We’re leaving in October… and we only have 10 spots left!

Book NOW with a $500 deposit and secure your spot with us!

Book with your best girlfriend and you both receive $500 off your package!

Drop a comment below and let’s go to Greece!

This Tuesday I’ll be announcing my biggest event yet… the one that I hold so close to my heart 💕

The one that I know is going to be so transformative for so many other women… the one that I am truly putting my heart and soul into.

The one I’ve felt so incredibly called to do.

If you’re feeling like you’re not tapping into the confidence that you know is deep down inside of you… and you’re craving for real connection and motivation from high vibing women achieving the things you want to achieve, and you’re waiting for that moment to feel like you’re deserving of all of your success…

Drop a 🙋🏻‍♀️ below & be on the lookout for my announcement this upcoming Tuesday!

I can’t wait to share it with all of you 💜

As always… thank you for being here!

Just because you ate a pop tart…

And pita bread…

And a thin mint…

(JK that was me today… shark week, what can I say?)

That does not mean you throw in the towel and eat allllll the other things ❌

It will only drive you to over-restrict tomorrow & re-create that negative cycle that has kept you on and off a diet for years of your life.

How often do you find yourself doing this?

If this resonates with you… drop a 👏🏻👏🏻👏🏻 below ❤️

If you know me, you’ll know I’d never say that to someone and actually mean it… but ask and you shall receive 💁🏻‍♀️🤣💕

Some things you should know about my coaching style:

I am not nor will I ever be a drill sergeant

I have been too soft in the past

Now I’m somewhere in between, tightening in certain areas and pulling back in others

I care too much at times (to a fault) UNTIL you stop believing in yourself to truly make this a lifestyle change

I’m a highly sensitive empath & I used to let a clients’ lack of progress determine my worth… which absolutely wrecked me.

I know better now not to.

I give you the tools, I make myself available (sometimes too much… let’s be honest, I’m still working on setting boundaries- you’re not the only one) and I’m here to guide you… but you have to be at peace with yourself to accept the change ❤️

If you are… my 1 on 1 private coaching slots will be opening up this month!

If accountability, guidance, and structure are what’s missing from your own program, don’t hesitate to drop a comment below!

How to drop body fat in 1 week in 5 easy steps 👏🏻

1. Increase your protein intake 🍗
2. Eat 300 calories less than your maintenance calories each day 🥙
3. Swap out 1-2 high calorie coffee drinks for more water ☕️
4. Add 1000 steps to your daily step routine 🚶‍♀️
5. Stop thinking about it so much 😉 (I know, I know… easier said than done!) practice some deep breathing and/or meditation when you find yourself stressing out about it.

Comment below if you’re taking all of these steps this upcoming week and I’ll keep you accountable to it!

🏋🏻‍♀️👟🤸‍♀️💪🏼🏋🏻‍♀️👟🤸‍♀️💪🏼🏋🏻‍♀️👟🤸‍♀️💪🏼🏋🏻‍♀️👟

I only have 2 slots left for The Fully Fit Project and I will be closing doors tomorrow at 7 pm PST so this is your LAST 24 hours to join us!

Send in the super quick application at the link in my bio 💕

Stop over complicating the process ✋🏼

Biggest mistakes I see in women who emotionally eat:
👎🏻cutting things out of their diet
👎🏻intermittent fasting
👎🏻hours on end of cardio
👎🏻no plan to work through negative thoughts
👎🏻no accountability or process to follow

Instead what you should be doing:
👍🏼including foods you enjoy
👍🏼eating throughout the day
👍🏼using cardio as a tool, not the end all
👍🏼adding in mental health habits daily
👍🏼following a process that works with accountability and connection

I helped a client stop emotionally eating, added more calories to her diet than she would’ve ever imagined, lost 50 lbs, and has felt better in her skin than she has in years.

Stop complicating it!

Enrollment for The Fully Fit Project is still open but closes this weekend! Link is in my bio to apply or drop a 💪🏼 down below & I’ll send you the info!