AAF-Coastal Carolinas

Please support these students as they get ready to graduate!
April 21st. 5-7pm.

Does your company use AI as a marketing tool? Here's a great video sharing the technology and how AI grows and even have biases. AAF District 3 American Advertising Federation

https://vimeo.com/328248794

AI’s Diversity Dichotomy: Exposing Continued Biases in AI Systems and Exploring Paths to Inclusion A discussion from the 2018's Advertising Week NY on the negative and positive impacts of Artificial Intelligence as it relates to Diversity & Inclusion.…

The Advertising Hall of Achievement is the premier event recognizing top young thought leaders making a significant impact on our industry and their communities. The impressive alumni network–each selected by peers in the advertising industry–includes nearly 200 members who have transformed the landscape of advertising, entertainment and media.

In an effort to bring our annual Advertising Hall Achievement Induction Ceremonies to a broader audience (and because of COVID-19) the event will not only be virtual this year, but FREE to the industry! We hope you’ll be able to join us on November 18 at 4pm ET for a celebration of the innovative talent that is this year’s Class!

Registration is complimentary, https://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/Advertising_Hall_of_Achievement/Attend.aspx

In an effort to bring our annual Advertising Hall Achievement Induction Ceremonies to a broader audience (and because of COVID-19) the event will not only be virtual this year but FREE to the industry! We hope you’ll be able to join us on November 18 at 4pm ET for a celebration of the innovative talent that is this year’s ertainment, and media.

Communo and the American Advertising Federation Announce Partnership
Two powerhouse membership-based communities unite to bring vital benefits to their members.
WASHINGTON DC, SEPTEMBER 10, 2020—Communo and the American Advertising Federation have joined forces to provide their members with one-of-a-kind offerings intended to support agencies and staff impacted by the COVID-19 pandemic.

Communo, the talent optimization platform that matches highly-vetted talent with agencies looking to staff projects or positions based on compatibility and the American Advertising Federation (AAF) will enmesh their organizations’ memberships, providing advertising professionals and agencies with much-needed resources.

The partnership will see Communo offering all 35,000 AAF Professional Members a one-year paid pro membership, an $24MM value. Communo is also offering partner rates to all AAF Agencies, to reduce the barrier to adopting contingent talent, at a time when more than 30,000 advertising professionals are without work. The Communo memberships will make it far easier for agencies and brands to “rehire” laid-off staff in the interim, to ensure work and income continue for all.

The AAF will work with Communo to extend their best-in-class professional training to all Communo members. Together, Communo and the AAF will work to modernize the approach to community management in the Communo app on a local, regional, and national level.

“Our mission has always been to create a thriving system of communities, connecting every professional across the industry and enabling them to create meaningful professional relationships,” said Ryan Gill, co-founder and CEO of Communo. “Working with the American Advertising Federation to give their members another opportunity to foster new, lasting relationships in a new community and work together on projects they are passionate about is very important to us. We’re thrilled to see how this partnership will evolve in the months to come.”

“The AAF is excited to partner with Communo to help expand and grow business opportunities for both brands, Communo is an impressive platform that connects and empowers a wide range of talented professionals across the advertising, marketing and creative industries, and an ideal fit as a partner for us,” said Steve Pacheco, President and CEO of American Advertising Federation. “Our work together will allow us to share AAF’s mission with the larger advertising and creative community, and help develop the industry’s future leaders. Most importantly we’re giving our members new opportunities to collaborate on projects and create compelling work.”

American Advertising Federation AAF District 3

If you found yourself washed overboard during the COVID storm, you may be tempted to just tread water and wait for the storm to pass. Our team is tossing out a lifeline to help you move beyond just surviving to thriving. Join us to look at how to create a short-term strategy that leverages your brand and smart tactics to help you generate more success.

If your business is only surviving the pandemic, we're tossing out a lifeline that can help you create a plan to thrive!
• Creating a short-term plan for quick success
• How to leverage your brand for maximum impact
• Key marketing tactics that are working today

Visit http://marketing.theableagency.com.pages.services/able-webinar-2-survive to Register
PRESENTED BY:
HUGH FIREBAUGH
Director of Brand Insights
Triangle AdFed AAF District 3

Hello All,
There is a webinar you might want to register for: "Marketing in the face of a Pandemic" AAF District 3
Use the link below to sign up, it's FREE
https://go.inmarket.com/marketing-in-the-face-of-a-pandemic-webinar

Marketing in the Face of a Pandemic Webinar

Reminder it's again of the Fall Leadership Conference. It begins tomorrow (Thursday)!
AAF-CC has paid a flat fee of $100 so any member can attend virtually. Register at https://aafdistrict3.org/conference-schedule/?utm_source=AAF+District+3+Communications&utm_campaign=2a160d2573-EMAIL_CAMPAIGN_2020_05_20_01_37_COPY_01&utm_medium=email&utm_term=0_b576567362-2a160d2573-120080865

AAF District 3

Good Afternoon AAF-CCrs, last week a webinar was promoted, and if you were unable to attend here's the link.
"Programming for Young Professionals"
https://www.dropbox.com/s/6liamd5p8g2rjke/AAF_Young_Pros_Leadership_Webinar.mp4?dl=0

AAF District 3 American Advertising Federation

AAF_Young_Pros_Leadership_Webinar.mp4 Shared with Dropbox

Compliance vs Commitment:
How to Go Beyond Accessibility with Advertising & Disability
Thursday, August 6, 2020 | 12:30pm ET

One in four people in the US has some type of disability, which translates into millions of potential disabled customers, clients and colleagues, but many in this group still feel underrepresented and isolated even as we celebrate the 30th anniversary of the Americans with Disabilities Act. When people with disabilities are not featured in advertising, relegated to an accessibility landing page, or not part of the advertising and marketing team, this lack of representation conveys a marginalized connectivity and minimal commitment. Josh Loebner, Director of Strategy at Designsensory will share actionable steps to better operationalize disability in advertising:
1. Overview of definitions, background, buying power and history of disability in advertising.
2. Creative best-practices and pitfalls of disability in advertising.
3. Operational action steps for disability inclusion across campaigns.
4. Avenues to recruit staff and activate a network of disabled allies and advocates.
Learn why checking the box for website accessibility is not enough, and how you can move from compliance to disability commitments. To Register: https://us02web.zoom.us/webinar/register/WN_ZpkIErs5TmORNdNRIZvtGw
AAF District 3

Join in August 13th Webinar sponsored by AAF District 3 . The topic is Marketing in the Face of a Pandemic by clicking using this link https://go.inmarket.com/marketing-in-the-face-of-a-pandemic-webinar

I am pleased to let you know that a few minutes ago the Washington DC City Council gave final approval to the Fiscal Year 2021 budget without the proposed 3% tax on advertising. American Advertising Federation AAF District 3

I am sure everyone feels like..."Not Another Zoom Meeting", but for now we must physical social distance ourselves. The Fall Leadership Conference is Thursday, August 6, Friday, August 7,, and wraps up on Monday, August 10. With that said, AAF District 3 is hosting the Fall Conference on Zoom, giving you the flexability to join in on topics of interest too you. It is FREE TO ALL
1) Visit https://aafdistrict3.org/conference-schedule/
2) Click on the session that interests you
3) Nect click the red "Register Button"
4) Complete the sign up information
5) You will be sent Zoom log-in Information.

AAF-CCrs,
Please note that due to COVID-19 AAF District 3 Fall Leadership Conference will be held via Zoom August 6th & 7th and on August 8th a workshiop on Quality Clubs will be held. All members or former members will be able to LOG-IN at no cost. Visit: https://aafdistrict3.org/conference-schedule/.

http://aafdistrict3.org/webinar

WEBINAR: Crisis Communications During the Coronavirus – AAF District 3 In these unprecedented times it is hard to know what and how we should be communicating with our employees, customers, and partners. This webinar will help set the foundational considerations that we all should use when communicating during the coronavirus pandemic. After a short presentation, we wi...

We wish you all take precauitions. If you are working from home/telecommuniting....here's a few useful tips. AAF District 3 the article may be found useful as well.

Home Office Organizing Hacks Organizing professionals share their insights into some of the challenges, solutions and hacks to creating the perfect home office space.

Taxing on digital adv. proposed in Maryland.

https://mailchi.mp/08c7cb6c98ac/government-report-july-301026?e=15039b3c90

Government Alert: A Look at the Maryland Ad Tax Proposal Maryland legislators are proposing significant new taxes to pay for the Kirwin Commission’s education reform recommendations. Delegates and senators are mulling a new digital advertising tax (SB 2 / HB 695) and an expansion of the sales tax to include professional services (HB 1628).

The Myrtle Beach Chamber is looking to fill 2 Marketing Coordinator positions.
Please share or apply at the below link.

https://www.indeedjobs.com/myrtle-beach-area-chamber-of-commerce/_hl/en?cpref=JXWAtnzf3XWjLOi4YeVNLikN87qYWwuQTdwNkTDp_CY

Careers at Myrtle Beach Area Chamber of Commerce Find your next great career opportunity at Myrtle Beach Area Chamber of Commerce

To apply for this position visit: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=163aa934-89cd-4b20-9665-cdaad01c0b87&ccId=19000101_000001&type=JS&lang=en_US

The purpose of this position is to act as a customer service representative and the direct point of contact between lottery retailers and the South Carolina Education Lottery (SCEL). This position will be responsible for a pre-assigned group of retail stores to ensure consistency and continuity of service, and provides assistance to those retailers with selling and promoting lottery products. Reporting to the Regional Sales Manager, the Marketing Sales Representative will train retailer representatives and resolve any lottery-related retailer/customer complaints or issues. This position will also assist retailers with license application process and compliance with lottery requirements. This position is at-will and is not covered by the South Carolina State Employee Grievance Procedure Act.

Responsibilities
• Serves as an SCEL customer service representative and the direct point of contact to a pre-assigned group of retail stores, within a defined, geographic area. Assess retailer lottery needs, such as analysis of ticket usage to determine current inventory needs; provides and places SCEL promotional materials/supplies to assist in the sale of lottery products. Travels extensively in the Midlands region to lottery retail outlets to provide customer service.
• Utilizes computerized system to order/deliver/track tickets; reconciles usage with inventory; adjusts inventory and reallocates lottery tickets to other retailers; ensures proper activation for financial accountability and billing purposes.
• Analyzes store layout; identifies and recommends most effective placement of point of sale and promotional items; instructs retailers on techniques to increase sales; motivates retailers to promote SCEL products; identifies and recommends promotional strategies and programs.
• Assists with license application completion process and compliance with lottery requirements; trains new and current retailers concerning instant games, other SCEL games, and operation of SCEL validation equipment.
• Identifies retailer lottery-related complaints or issues; plans and takes appropriate actions to resolve such problems; provides rapid delivery of special ticket orders to retailers. Ensures compliance with SCEL rules and regulations.
• Completes accounting, security and sales site visit reports. Consults and meets regularly with the Regional Sales Manager.
• Performs any other duties and special projects as may be assigned.

Requirements
Associate’s degree or two-year college equivalent required, with a major in business, marketing or related field preferred, and a minimum of one to three years of relevant work experience. Must reside Horry County, with a preferred residency in the cities of either North Myrtle Beach or Conway, South Carolina.
This position requires a valid drivers’ license and eligibility for bonding.

Apply By Visiting: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=163aa934-89cd-4b20-9665-cdaad01c0b87&ccId=19000101_000001&type=JS&lang=en_US

It's AAAwards entry time. Please submit your entries to https://enter.americanadvertisingawards.com/a/Organizations/03-CCS/Home

AAF-Coastal Carolinas - Main Menu Returning Entrants: click here to access your past submissions or select a category from above to make an additional entry.

Advance Notice:
While AAF Coastal Carolinas will not be hosting a traditional American Advertising Awards competition this year, you can still enter professional and student work into a virtual version of the competition being conducted by AAF District 3.

Professional Single $110
Professional Campaign $160
Student Entry $45
(We are only allowing entrants to pay by check and AAF District 3 will be collecting/handling payment on behalf of AAF-CC)

Collecting Entries on January 14th!!!!!
Please ship your entries to:
Chernoff Newman Columbia's Office
1411 GERVAIS STREET, FIFTH FLOOR
COLUMBIA, SC 29201
Office Number: 803 233 2469

ADDY Entries MUST be received by January 14th.

How happy are we as

https://www.marketingprofs.com/content/report/39801/2019-marketer-happiness-report?adref=smartbrief0719&utm_source=smartbrief&utm_medium=email&utm_campaign=freesubscriber&utm_term=smartbrief-aaf-mma-social&utm_content=marketerhappinessreport

2019 Marketer Happiness Report The 2019 Marketing Happiness Report is a one-of-a-kind research study from MarketingProfs that showcases what makes today’s marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

On August 19th, expect Facebook News Feed Ads to change for mobile users.

Facebook News Feed Ads to Change on Aug. 19 Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three.

Design Professionals! Share your wisdom and creativity. HGTC is looking for an Adjunct teacher. Master Degree OR Bachelor’s Degree with 8 – 10 years experience in production/design. See posting for details.http://jobs.hgtc.edu/cw/en-us/job/494027/adjunct-instructor-digital-arts

Current Opportunities | Horry-Georgetown Technical College Horry-Georgetown Technical College, Employment Opportunities

Learn more about this month's guest speaker Josh Loebner.

Josh serves as Director of Strategy at Designsensory and shares conversations across the country on diversity and inclusion in advertising. He is earning his Ph.D. from Clemson University focusing on advertising and disability is also adjunct faculty at the University of Tennessee and King University. Josh serves on the City of Knoxville Mayor’s Council on Disability Issues, has spoken at the White House and shared insights to the 4A’s and AAF MOSAIC board. He is an inductee into the AAF Knoxville chapter Hall of Fame, served as the Diversity Chair for AAF District 7 and recipient of the AAF National Silver Medal. He is partially blind and visually impaired, which gives him a unique perspective and he always clearly sees the best in everyone.

See you May 16th at the Dunes Club at 11:45am-1pm.

Josh will provide us with 3 takeaways on May 16th.

1. educate in an easy-to-follow yet engaging style on the size, scope and buying the power of minorities and in more detail, that of people with disabilities, the largest minority group in America.
2. bring powerful stories and examples of the transformation of portrayal and inclusion of people with disabilities in advertising.
3. elevate the presentation with ideas on how attendees can increase connections with diversity and inclusion in their work and community engagement.

See you at our Lunch & Learn 11:45am-1pm at the Dunes Club.

Sharing Time!!! I received this email this morning. The Free Live broadcast begins at noon. Tune in and discover: What to Pitch the Media During the Month of May.

Today's TuneUp: What To Pitch The Media During May It's the very first day of the new month! Perfect timing for Tin Shingle's regular series, "What To Pitch The Media This Month." This will cover quickie ideas you could pitch right now, for placement right about now, but most importantly, it will cover what you could be pitching now that might land....

May's Lunch & Learn speak will be Josh Loebner. Josh's presentation title is: Advertising, Disability and the Diversity Directive
A half-century after the Civil Rights Act and over two decades since the Americans with Disabilities Act, companies and their advertising agencies still often struggle to create messaging that accurately reflects a diverse make-up.

AAF-CCers mark your calendars.

The 2019 Digital Arts Student Showcase is this Thursday! Stop by Cafe 1100 on the Conway Campus between 5 p.m. and 7 p.m. to see the work of our talented digital arts students.

https://www.emarketer.com/content/ad-buyers-usually-pay-more-than-20-for-connected-tv-cpms

How Much Does Connected TV Ad Inventory Cost? With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.

Always have an “Evergreen” story to tell. Sabina Hitchen /

Consider using these 2 sites to search for PR lead requests.

Enjoying Lunch & Learn with Sabina Hitchenof . Don’t forget adding Experimental to your storytelling mix.

See you at today's Lunch & Learn with Sabina Hitchen of . It's not too late to register..visit https://www.runmyclub.com/AAF-CC/eventcalendar.asp?id=209909 Also payment is accepted at the door. Event hours are from 11:40am-1pm at the Dunes Club. See you there!!!!