TravelBoom

How many loyalty programs are you a part of? In TravelBoom’s 2022 Leisure Travel Trends Study, 70% of respondents said they were part of a hotel loyalty program. The study also revealed that most travelers participated in 2-3 different loyalty programs. Leisure travelers are looking for the best deals, and an exclusive loyalty program discount could decide their next booking.

Learn more about how your hotel can take advantage of loyalty programs and the best way to capture long-term guests by downloading the full study for FREE today: https://bit.ly/3eIYUsm

Happy Labor Day from TravelBoom!

In the latest edition of 60 Seconds to Success, our very own reveals a valuable nugget of data from the newly released Leisure Travel Trends Study — OTA usage is declining while meta search tools like Google, Microsoft, and Kayak are seeing a significant uptick. Learn how to take advantage of these crucial meta search platforms: https://bit.ly/3dHpYHY

If your hotel needs help establishing a presence on meta search engines to combat the attempted OTA takeover, fill out this form for a FREE meta search evaluation: https://bit.ly/3PziEM6 Let TravelBoom take care of OTA's for you!

At TravelBoom, we uncover both insights and our clients' best customers. We do this by leveraging data to help eliminate guesswork from all aspects of our clients' businesses. As leaders in the travel marketing industry, we are always looking for talented and driven individuals to be part of the ; if you have got the desire to dream, problem solve, and generate new ideas, we would love to hear from you.

Apply Online at https://www.travelboommarketing.com/careers/

We have an exciting opportunity for an Analytics & Data Specialist to join our rapidly growing team. We are looking for someone who is focused on building our client's business through performance measurement, analysis, and reporting of our client's websites, including the identification and optimizations of opportunities to support all digital marketing channels. This role is a key component in both the agency and client's success and will be responsible for managing complex tracking implementations, troubleshooting complex tracking issues, and adapting to the ever-changing world of tagging and tracking. This means identifying ideas that drive measurable results and solving business challenges while staying organized and communicating clearly in a very fast-paced environment.

Responsibilities for this role:

Responsible for leading and executing the analytics strategy for the agency and our clients
Utilize advanced skills in Excel, Google Data Studio, and other data analysis platforms to build, maintain, and update web analytics reporting.
Create, manage, & update analytics dashboards, and support agency teams with data analysis through ad hoc requests
Provide attribution models that will assist the client's overall marketing strategies.
Analyze web traffic behavior and provide recommendations to improve conversion rates & user experience and uncover insights that drive revenue growth and provide actionable optimizations.
Assist and concept A/B and multi-variant testing of the website content, layout, functions, and site structure for UX/CRO improvements based on ongoing analysis.
Set up, manage, and audit client analytics and tag management accounts, according to best practices and the ever-changing world of tagging and tracking
Qualifications for this role:

3+ years of Advanced Google Analytics and Google Tag Manager experience. Adobe Analytics experience is a plus, but not required.
Proficiency with Google Data Studio and/or other related reporting platforms
Exceptional multi-tasking capabilities and experience in client/customer-facing role
Measurement, reporting, and other data analytics skills
Excellent time and calendar management skills
Ability to work in a fast-paced and pressured environment while remaining proactive, resourceful, and efficient
Ability to work well in a team environment
Excellent written and verbal communication skills

Apply Online at https://www.travelboommarketing.com/careers/

Understanding social media can be complex and tiring. Knowing what, when, and how you should post on social media can be difficult for even the most experienced hoteliers. Social media is used all around the world and is one of the easier ways to communicate with upcoming guests. However, not all social media platforms are the same. You can no longer create and use one post for all platforms. You need to understand your audience and know what you should post compared to other sites. Alyssa goes over some helpful tips to help narrow down your hotel marketing and how you should target future guests.

Learn more about creating social content here: https://bit.ly/3p3WKpk

Over 2,000 avid vacationers responded in our new 2022 Leisure Travel Study and the data is surprising, and a little concerning for today's hoteliers. Both rising prices and uncertainty are causing travelers to consider their vacations much more carefully. On a positive note, the data shows that 82.1% of your potential guests will visit your website before making a booking. This means you have a phenomenal opportunity to drive direct bookings... if your site is optimized to convert

Not sure if your site is ready for the job? TravelBoom can help evaluate your site and make recommendations for improvement, no strings attached.

Get a free website consultation here: https://bit.ly/3zPuCMK

OAG recently surveyed more than 1,400 people from North America in April and May, asking them about their future travel plans. Despite the obvious concerns of higher travel costs and rising inflation, consumers are still booking vacations!

The survey found that 63% of travelers said they have already booked or are about to an international vacation. Further,60% said they want to fly to a new destination this year.

While rising travel costs are at the forefront of the conversation, vacations are still being booked, and hoteliers must stay in the know. Check out the full survey to learn more about the current traveler: https://www.oag.com/north-america-traveler-survey

Travel Demand Remains Strong | OAG North America Traveler Survey 2022 OAG surveyed more than 1,400 North American travelers in April and May 2022 to analyze how consumer behaviors are influencing the travel industry’s future.

Are you planning to take a flight soon? Take advantage of Google Travel's "Track Prices" feature.

At TravelBoom, we are big advocates for booking all of your flights, hotels, and travel-related purchases directly. But, Google Travel has a great feature that allows you to select the specific flight you would like to take and receive email updates when the price of that flight increases or decreases. This feature gives you several options to broaden or narrow your search by departure and arrival locations, dates, number of stops, specific airlines, and more.

According to Vrbo, 60% of travelers plan to book their upcoming vacation earlier than they did before the pandemic.

How far in advance did you book your hotel room for your upcoming vacation?

Before booking a hotel room on Expedia, Booking.com, or another OTA (online travel agency), check the hotel's website first!

Hotels value direct bookings, so many will offer customers a "Best Rate Guarantee." This means, that if the OTA is showing a better rate than the hotel's website, they will match that rate! Plus, many hotels offer additional perks, rewards, and specials when you book directly on their site.

According to Vacasa, 85% of summer vacationers say they are planning to travel more frequently this summer than they did last summer.

Where are you traveling this summer?

With more than half of the world now using social media, and with the average time spent using it at a staggering 2.5 hours per day, it would be foolish for your hotel not to dip its toes in the water and splash in the waves that social media continues to make.

Learn how to set your hotel up for success on social media in this recent TravelBoom article: https://bit.ly/3adZkoP

Social Media Marketing for Hotels | Updated for 2022 Learn how to leverage free digital resources in this in-depth review about the importance of social media marketing for hotels. Updated 2022.

In a recent survey, found that 70% of pet-loving frequent travelers "almost always" search for pet-friendly accommodations when planning a vacation. Is your pet-friendly hotel taking advantage of this niche travel demand?

If your pet-friendly hotel needs help highlighting your furry-friendly facilities, contact TravelBoom today! https://bit.ly/3OMUIFb

Happy 4th of July from the TravelBoom team!

New marketing opportunities for hoteliers are brought to light as the short-video battle between and continues. In a recent article by , experts discuss the upcoming opportunities to advertise on YouTube Shorts. . With billions of active monthly users on each platform, hoteliers must take notice of these growing mediums and seize the opportunity to expand brand awareness.

Learn more about the explosion of short videos on social media and how hoteliers could utilize these platforms for new marketing opportunities: https://on.wsj.com/3b5mKNc

WSJ News Exclusive | YouTube Says It Is Gaining on TikTok in Short-Video Race More than 1.5 billion people watch YouTube Shorts every month, Alphabet’s Google said, providing a window into the battle for supremacy in the short-video format.

Identifying the right target audience for your hotel is critical when it comes to Facebook Ads targeting. The two main audiences on Facebook Ads are lookalike audiences and custom audiences. Each has its benefits in creating the ideal target audience for your hotel's advertising goals.
Find out more about how to utilize Facebook Ads audiences in your hotel's social media marketing strategy: https://bit.ly/3OiiMPO

Facebook Targeting For Hotels: Updated for 2022 Facebook ad campaigns can be highly effective for hotels - but your efforts are useless if you're not targeting the right audience!

Did you know, according to Google Trends, demand for the search term "hotels near amusement parks" reached its peak in June of last year, followed closely by July and August?

Is your hotel or resort located near an amusement park? Be sure your website is optimized for these keywords and take advantage of the upcoming demand!

If you need help optimizing your hotel website and improving your rankings for "hotels near amusement parks" or any other target keywords, reach out!

TravelBoom offers free hotel website evaluations: https://bit.ly/3xkFu2Z

Part of our TravelBoom team had the opportunity to travel to Atlanta and visit a client last month. We toured their corporate office and had a few meetings, but we also had some fun with an escape room adventure. The evening ended with a delicious dinner at .

Thank you, for being such wonderful hosts!

Enjoying a company cookout to kick off summer! 😎 🌮 🍻
Some of our employees and their families gathered together to share a meal, play some games and kick off the summer months!
Don't mind our silliness - we were just seeing who could catch the most donut holes 🤣 🤣 🤣

Happy Summer from TravelBoom! 🌼 🍉 🎆

Today's tip for hoteliers (a snack-sized, 60-second tip for acquiring hotel success) is less technical and more relational. The gist: show gratitude to your staff and team!

As staffing issues continue to plague the hospitality industry, it's not only essential to find quality employees but also to nurture those employees into long-term team members. The easiest way to retain your exceptional staff members is to constantly show gratitude and thanks for the hard work they are putting in day-in and day-out.

Check out the full video for more tactical tips: https://bit.ly/3LClDBg

60 Seconds To Hotel Marketing Success 218: Show Thanks To Your Staff & Team Take a few minutes to thank your team. We’re continually talking with hoteliers who have staffing issues. Whether it be housekeeping, maintenance, or front ...

In this edition of 60 Seconds To Success, our team of hotel marketing experts provides listeners with another bite-sized marketing tip.

Discover how to find your hotel's "co-opetition" and make friends with other properties in your area:
https://bit.ly/3wqUWdl

60 Seconds To Hotel Marketing Success 217: Define Your Coopetition When launching a new property, or you just need to restart your existing marketing efforts. First define who your Coopetition is versus your competition. Y...

In this edition of 60 Seconds To Success, our team of hotel marketing experts discusses the benefits of secret shopping your hotel's booking process.

So put on your fake mustache & let's get shopping!
https://bit.ly/3OVO9k7

60 Seconds To Hotel Marketing Success 216: Secret Shop Your OwnHotel On Episode 209 we talked about secret shopping your competitors, https://www.youtube.com/watch?v=wOLrmzJY_xM. However we didn’t cover the most obvious next ...

Happy Easter From TravelBoom!!

It's time for 60 Seconds To Success!

Pete Dimaio and Emily Dailey of First Hospitality discuss how in-house hotel marketers can keep their efforts and needs top of mind in the intricate ecosystem of hotels.

Check out Emily's suggestion for the top three areas to focus on in team meetings.

60 Seconds To Hotel Marketing Success 215: Get Ownership Buy-In For Your Marketing Efforts The biggest challenge most marketers will face is getting buy in. Buy in in the form of support, or money, or talent. I encourage marketers to tap into the e...

Whether you're a new hotel opening your doors for the first time or you're an established location looking to rebrand, your hotel's creative is essential to producing a cohesive and profitable marketing strategy.

It's imperative to present a consistent look and message to your customers, from your brand's logo and color scheme to photography and videography. In one of the recent episodes of the Hotel Marketing Podcast, Nick McNeill from The Brandon Agency joins our trusty host Pete Dimaio in discussing the importance of a great creative strategy for hotels.

Listen now: https://bit.ly/3J1IAg3

Why Hotels Need A Great Creative Strategy With The Brandon Agency In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels.

Looking to improve and revive your hotel's email marketing performance?

By using A/B testing, image-based emails, a mobile-friendly site and other email marketing optimizations, TravelBoom's digital marketing team was able to transform our client's fatigued email database into a thriving and productive list with a stellar conversion rate!

Check out the full case study on how we increased our client's direct revenue through email optimizations: https://bit.ly/3MvBenV

Increase Revenue Through Email Optimizations | A TravelBoom Case Study Learn how TravelBoom was able to revive our client's fatigued email database and increase direct revenue through email optimizations.

As leaders in the travel marketing industry, we are always looking for talented and driven individuals to be part of our team. If you have got the desire to dream, problem solve, and generate new ideas, we would love to hear from you!

TravelBoom is looking for a highly motivated account coordinator and project manager to join our growing team of hospitality marketers. This position requires a hard-working and flexible demeanor with the ability to quickly learn new skills.

Position Description:

The Account Coordinator/Project Manager will collaborate with the client success (account management) team, marketing services team and agency clients on the development and ex*****on of all campaigns and projects. The ideal coordinator must thrive in a high energy, fast-paced environment, have exceptional organizational skills, have a proactive attitude, excellent people skills and a sincere interest in helping hoteliers succeed online. At TravelBoom we embrace a culture where everyone contributes, learns new skills, and finds a way to make a project a success.

Apply Online at https://bit.ly/3umponP

TravelBoom's one-and-only Pete DiMaio was a guest on the Alex & Annie Podcast giving vacation rentals a few tips from the hotel marketing industry. Give a listen!

https://bit.ly/3uqVizM

Today we are joined by Pete DiMaio, Vice President of TravelBoom, the hotel industry's leading marketing agency. Pete joins us to share the Top 5 Things Vacation Rentals Can Learn from Hotels, and we recently joined Pete on his show The Hotel Marketing Podcast to share what can learn from . This was a fun switch-a-roo episode and it is jam packed with helpful information! Link in comments to listen & subscribe! Annie Holcombe

We realize that opening a new hotel (or even your second hotel) can be a bit stressful, but undoubtedly an exciting new adventure!

Whether you're just in the initial planning phase or have a scheduled open date for this summer, this article can help your hotel succeed! Check out these 10 strategies to successfully promote your hotel before it opens, begin driving demand for your brand, and start landing real bookings: https://bit.ly/3CuWUfq

Promote Your Hotel Before It Opens - 10 Ways To Drive Demand & Bookings Learn 1- effective ways to effectively promote your hotel or resort property prior to opening. Generate awareness, drive demand, and secure bookings!