GS&F, Nashville, TN Videos
Videos by GS&F in Nashville. We are a national agency based in Nashville, TN. We specialize in working with challenger brands that punch above their weight. We are fully-integrated, fiercely employee-owned, audience-first extremists who know how to make you famous.
GS&F
Leaving our mark on Nashville.
Coming August 2024.
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When Playology Pets was ready to launch their new product line of cat toys in an already saturated market of pet products, we needed to find a way to make a big impact. The biggest challenge we faced was winning in a commoditized category that’s dominated by impulse purchases, with few brands that even get remembered by consumers. To encourage smart cat parents to ditch dumb toys, we targeted Millennial and Gen Z cat owners with a comprehensive digital campaign complete with paid search, social, OTT and display banners with a custom gamification unit.
PWT
Led by companies who only care about dollar signs, the engineered wood industry has gotten stale. PWT has had enough and is here to make one thing very clear—partnership is what matters. The quality of partnership at PWT is seen in every layer of their business, so we developed a campaign that would disrupt the industry in look, feel and messaging.
For PWT, every piece matters. That was the idea that informed this creative campaign—wood pieces come together to make their product, product comes together to make beautiful decks and homes, and their team comes together to be a partner for their customers every step of the way.
Oasis Center
What is family? To Bby Dee, that’s Oasis Center.
Each year, BRELAND hosts a benefit concert for Oasis Center, an organization dedicated to helping middle Tennessee’s at-risk youth. They had the perfect person in mind for a feature. We helped them share her story.
Bby Dee is incredibly passionate about helping at risk youth because she was once in their shoes. The Oasis Center helped her get off the streets and now she’s paying it forward.
We used Bby Dee’s story to write a spoken word performance to capture the real life events that led her to the center and ultimately to her found family. Check out her full story here.
We’re proud and honored to support an organization like Oasis Center who is doing so much for our community.
LP Building Solutions IBS Booth
"The best booth we've ever done." — LP Building Solutions Marketing & Sales Teams
When you go to Vegas for the NAHB The International Builders' Show (IBS) you've got to think bigger, execute better and deliver an overall experience that connects LP to their prospects and customers in uniquely interactive ways.
We'll Never Settle, so we're already thinking about 2025. Check out some of the highlights of blown out elbows at our pitching booth, live product demos, educating builders on their carbon-impact through interactive calculators and two days of live programming that felt like U2 at The Sphere.
Guess we don't believe that what happens in Vegas stays in Vegas.
LP Structural Solutions
High tea 🤝 Construction site
Pairing the best products in the industry with one of its biggest stars in RR Buildings means it’s time to dust off our penguin suit!
The challenge: LP Building Solutions wanted to strengthen their “Elevate Your Build” campaign with a unique idea anchored in an influencer partnership.
The solution: We juxtaposed the consumer's idea of "elevated" with the traditional build site to grab attention and showcase the superiority of LP's products.
The result: A story you kind of have to see to believe.
We’re thankful for clients that give us these opportunities to bring our crazy ideas to life and help push their business forward!
Confessions of a Tire Tester
How do you reestablish your client as a leader in a crowded off-road tire segment? You convert their biggest critic.
John Brady is a third-party tire tester at the Overland Experts (OEX) outdoor driving school, and a BFGoodrich loyalist. In a routine tire test for the Firestone Destination M/T2 tires, he was taken by surprise. So much so that he’s now had them on his truck for over a year.
In a video we cooked up called “Confessions of a Tire Tester,” John’s conversion story is working to reassert Firestone at the forefront of the off-road tire category. Right where they belong.
Check out “Confessions of a Tire Tester” here: https://www.youtube.com/watch?v=rP2XJiM4Z7M
GS&F + LP Structural Solutions Video Shoot
Anytime you get to shoot a flamethrower at 7 a.m., it’s going to be a good day. 🔥
How do you capture bursts of flame, water and snow to showcase the resiliency of your client’s products? LP Structural Solutions has been relying on digital assets to show these elements, so we put our heads together and dialed up the perfect solution. We partnered with Vū Nashville and Revolution Pictures to capture the real thing.
It was important that we retained the high-quality, innovative feel of the brand. To accomplish this, we shot the product on a stark black background that allowed the boards to appear to be hanging in the air and the elements to be front and center.
The result? Intentionally captured brand imagery to take our asset library a step further.
Boys & Girls Clubs of Middle Tennessee Gift of Joy
One of our all-time favorite ways to spread holiday cheer. 🎄
Each year we partner with Boys & Girls Clubs of Middle Tennessee to support their Gift of Joy program serving youth who need us most in the holiday season. There is nothing quite like playing Santa and granting the wishes of each Club member to help them have a wonderful holiday.
At GS&F, we don’t have employees, clients or vendors. We’ve got Friends. Friends have been the heartbeat of our agency for 45 years. They’re the reason we’ve been on this incredible journey to create great work and have fun while doing it for the last 45 years, and the reason we’ll continue doing both for the next 45 years. And that’s worth celebrating.
Gish, Sherwood & Frights 👻 Our Friends went all out this year for our Halloween costume contest, making it very tough on our judges…but the results are in: Group: 1st: The Delta Dental Dennises 2nd: Keepin' It 100 (87+13) 3rd: Scream Queens Individual: 1st: A Trash Can 2nd: Ron Burgundy 3rd: Evan Hansen in a Michael Myers Costume Overall: Wally 🐝
It’s finally our favorite season: FOOTBALL! 🏈🏈🏈 We had an awesome time at our annual tailgate party and played some heated football trivia. Drop your Super Bowl predictions in the comments!
Dennis - DDTN
Meet Dennis. Dennis is the face of Delta Dental of Tennessee's integrated out-of-home, display, social and print campaign. What started as a custom emoji for one email has grown to empower an entire integrated campaign.
“Dennis is an example of how pushing great work, even on small projects, can allow them to take off and become huge ideas.” — Amanda Bowring, Associate Art Director