GS&F
We are a national agency based in Nashville, TN. We specialize in working with challenger brands that punch above their weight. It’s what defines you.
We are fully-integrated, fiercely employee-owned, audience-first extremists who know how to make you famous. What makes your brand different and what’s true about it isn’t always the same thing. Others may copy what you do, but the one simple truth that makes you authentic is yours and yours alone. And it’s our job to look deeper to find the authenticity in your brand and create ideas around it that will rally, inspire and move consumers to action.
Leaving our mark on Nashville.
Coming August 2024.
07/17/2024
Today is Glioblastoma Awareness Day. Glioblastoma is the most common, complex, treatment-resistant, and deadliest type of brain cancer, with no known cure.
Our friend Lisa James was diagnosed in December 2022 and has miraculously surpassed the prognosis for many GBM patients. She’s also had 5 consecutive MRIs showing no tumor growth or change!
Her strength, kindness and optimism continue to inspire us all. She truly embodies the spirit of GS&F, and we are proud to stand by her side, now and always.
GS&F has made a donation to the research of this disease in her honor. If you’re looking for ways to get involved, you can help by raising awareness about Glioblastoma or by contributing to research through the National Brain Tumor Society here: https://secure.braintumor.org/site/Donation2?df_id=8729&8729.donation=form1. They are doubling any donation made today in honor of GBM Awareness Day.
Sometimes you have to shake things up.
When Playology Pets was ready to launch their new product line of cat toys in an already saturated market of pet products, we needed to find a way to make a big impact.
The biggest challenge we faced was winning in a commoditized category that’s dominated by impulse purchases, with few brands that even get remembered by consumers.
To encourage smart cat parents to ditch dumb toys, we targeted Millennial and Gen Z cat owners with a comprehensive digital campaign complete with paid search, social, OTT and display banners with a custom gamification unit.
07/03/2024
The sweet sounds of GS&F summer. 🎧
With cover art inspired by our clients, the 175 hand-picked songs of the “Creative Brief: GS&F Summer” playlist are guaranteed to get you out of that creative rut, spark insane ideas in your next brainstorm or give you a much needed dance break. Check it out here: https://open.spotify.com/playlist/0aDqUwJPD2TcZHYe6LUGKG?si=be185da0aedd4101
06/25/2024
Award-winning work.
Our work for 3Spine at the North American Spine Society (NASS) annual meeting won big at the 2024 Aster Awards taking home 4 golds and 1 silver. The Aster Awards is the nation’s most elite competition dedicated to recognizing talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
3Spine was looking to make a lasting impact with potential investors, OEMs and surgeons, so we doubled down with a full building takeover. Check out the work here.
Congratulations to the team!
06/05/2024
As we kick off Pride Month, we’re honored to be nominated in the Best Of Most Fabulous Inclusive Nashville Biz Awards! We’re proud to have a team that supports and accepts each other no matter what.
You can vote for us and your other favorite businesses here: https://www.inclusiontn.org/mostfabulous
05/31/2024
Another year full of hard work, passion and creativity! Cheers to our Friends celebrating their GS&F anniversaries this month! ❤️
05/23/2024
While Muserk is hell-bent on getting every cent for artists, we're hell-bent on making sure they break through and stand out against industry giants.
Our 'Get F'in Paid' campaign for Muserk was recently featured in Ads of the World—check it out here.
Muserk: Get F'in Paid • Ads of the World™ | Part of The Clio Network Royalty collection for professional songwriters and publishers is absolutely heartbreaking. But the modern-day Robin Hoods at Muserk, armed with top-tier AI tech, are picking a fight hellbent on fixing this broken system. Starting with grassroots poster campaign that was splattered across Nashville,...
05/21/2024
A Vol for life. 🧡
GS&F Senior Media Planner and Buyer Caroline Generotti is passionate about helping develop the next generation of advertising professionals.
Caroline serves as Vice President on The Tombras School of Advertising and Public Relations Alumni Advisory Board at her alma mater, the University of Tennessee, Knoxville. This board assists professors at the university by reviewing curriculum and courses, providing “real world” industry updates, meeting with student panels and is currently working to create a student run agency.
They're lucky to have Caroline and we’re lucky to call her a Friend.
Led by companies who only care about dollar signs, the engineered wood industry has gotten stale. PWT has had enough and is here to make one thing very clear—partnership is what matters. The quality of partnership at PWT is seen in every layer of their business, so we developed a campaign that would disrupt the industry in look, feel and messaging.
For PWT, every piece matters. That was the idea that informed this creative campaign—wood pieces come together to make their product, product comes together to make beautiful decks and homes, and their team comes together to be a partner for their customers every step of the way.
04/30/2024
These lovely ladies are celebrating their GS&F anniversaries this month! Cheers, Friends! ❤️
What is family? To Bby Dee, that’s Oasis Center.
Each year, BRELAND hosts a benefit concert for Oasis Center, an organization dedicated to helping middle Tennessee’s at-risk youth. They had the perfect person in mind for a feature. We helped them share her story.
Bby Dee is incredibly passionate about helping at risk youth because she was once in their shoes. The Oasis Center helped her get off the streets and now she’s paying it forward.
We used Bby Dee’s story to write a spoken word performance to capture the real life events that led her to the center and ultimately to her found family. Check out her full story here.
We’re proud and honored to support an organization like Oasis Center who is doing so much for our community.
"The best booth we've ever done." — LP Building Solutions Marketing & Sales Teams
When you go to Vegas for the NAHB The International Builders' Show (IBS) you've got to think bigger, execute better and deliver an overall experience that connects LP to their prospects and customers in uniquely interactive ways.
We'll Never Settle, so we're already thinking about 2025. Check out some of the highlights of blown out elbows at our pitching booth, live product demos, educating builders on their carbon-impact through interactive calculators and two days of live programming that felt like U2 at The Sphere.
Guess we don't believe that what happens in Vegas stays in Vegas.
04/02/2024
Our guy Gregg Boling has been named one of Nashville’s top marketing leaders in 2024 by the Nashville Post!
Check out the full list here:
In Charge 2024: Marketing New beginnings are a theme in this year's issue. It's a presidential election year and Nashville has a new mayor, but leaders are rotating into this esteemed list every year.
03/29/2024
We love these Friends and we’re celebrating their GS&F anniversaries with them. ❤️
High tea 🤝 Construction site
Pairing the best products in the industry with one of its biggest stars in RR Buildings means it’s time to dust off our penguin suit!
The challenge: LP Building Solutions wanted to strengthen their “Elevate Your Build” campaign with a unique idea anchored in an influencer partnership.
The solution: We juxtaposed the consumer's idea of "elevated" with the traditional build site to grab attention and showcase the superiority of LP's products.
The result: A story you kind of have to see to believe.
We’re thankful for clients that give us these opportunities to bring our crazy ideas to life and help push their business forward!
03/22/2024
Women in leadership roles in marketing and advertising are integral to creating inclusive cultures and pivotal in shaping the modern workplace. At GS&F, we believe in creating a workplace where diverse perspectives not only thrive but drive us toward innovation and success.
Our commitment to inclusivity extends beyond policies; it's woven into the fabric of our culture. Through continued leadership development and succession planning, we support women to rise into these roles in the future, either at GS&F or with other organizations. And by creating spaces for open dialogue about biases and challenges we can ensure meaningful change and growth for all.
Here’s to all of the powerful, creative and inspiring women who make GS&F better every day. Happy Women's History Month!
03/17/2024
We prompted the entire agency to give us their best take on what a GS&F St. Patrick’s Day looks like…here’s what they came up with!
Happy St. Patrick’s Day from your Friends at GS&F. 🍀
03/15/2024
Gregg Boling, your AAF Nashville 2023 Silver Medal Award recipient!
The AAF’s Silver Medal Award Program recognizes those who have made outstanding contributions to advertising, pushing the industry forward in creative excellence and social responsibility. With more than 40 years of experience in the industry, Gregg has led branding and creative initiatives for some of the biggest brands in the United States, including Amazon, Bridgestone, Coca-Cola, Jack Daniel’s, LP Building Solutions and more.
More importantly, he has always been dedicated to fostering inclusive cultures and cohesive teams, as well as championing fresh talent straight out of school to push the industry forward and ensure their recognition and success.
We’re lucky to have him as our fearless leader. Congrats, Gregg!
03/13/2024
Each year, we look forward to the AAF Nashville American Advertising Awards ceremony because it’s an opportunity for local industry peers to recognize and honor great work. It’s also a moment to reflect and celebrate all of our Friends and their accomplishments. Congratulations to our team who took home TEN awards at this year’s event, and to our incredible clients who made this work possible!
🏆 Aaron Rayburn, Art Director of the Year
🏆 Eric Knittel, Copywriter of the Year
🏆 Butler Snow LLP Holiday Video Card
🏆 Cymone Wilder Bridgestone Arena Art Install
🏆 Muserk “Contract” Print Ad
🏆 Bad Luck Burger Club Food Truck Trailer and Menu
03/12/2024
Our very own Chelsea Babbitt, Social Media Account Supervisor, was featured in an expert roundup in Digiday discussing why marketers are still choosing to invest in TikTok despite uncertainties surrounding the platform.
Check out the article, written by Kimeko McCoy, below.
Why marketers are not deterred by TikTok's uncertain future TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence.
03/08/2024
Oasis Center is grateful to our friends AEG Presents, GS&F, W&H, and Reservoir Media for supporting the 3rd annual BRELAND & Friends concert on March 26 at the Ryman Auditorium! We couldn't put on this amazing show to help support our work with Nashville youth without you!
Get your tickets to see Breland & Friends benefit concert for Oasis Center at https://tinyurl.com/ds9tdnba.
02/26/2024
Happy GS&F anniversary to these very special Friends! ❤️
How do you reestablish your client as a leader in a crowded off-road tire segment? You convert their biggest critic.
John Brady is a third-party tire tester at the Overland Experts (OEX) outdoor driving school, and a BFGoodrich loyalist. In a routine tire test for the Firestone Destination M/T2 tires, he was taken by surprise. So much so that he’s now had them on his truck for over a year.
In a video we cooked up called “Confessions of a Tire Tester,” John’s conversion story is working to reassert Firestone at the forefront of the off-road tire category. Right where they belong.
Check out “Confessions of a Tire Tester” here: https://www.youtube.com/watch?v=rP2XJiM4Z7M
Anytime you get to shoot a flamethrower at 7 a.m., it’s going to be a good day. 🔥
How do you capture bursts of flame, water and snow to showcase the resiliency of your client’s products? LP Structural Solutions has been relying on digital assets to show these elements, so we put our heads together and dialed up the perfect solution. We partnered with Vū Nashville and Revolution Pictures to capture the real thing.
It was important that we retained the high-quality, innovative feel of the brand. To accomplish this, we shot the product on a stark black background that allowed the boards to appear to be hanging in the air and the elements to be front and center.
The result? Intentionally captured brand imagery to take our asset library a step further.
01/30/2024
Our very own Laramey Lawson was featured in an expert roundup in Digiday discussing the digital landscape and how marketers are reconsidering traditional channels to reach their audiences.
Check out the article, written by Kimeko McCoy, below.
In rocky digital advertising landscape, advertisers reconsider direct mail Currently, the industry is facing rising digital ad costs along with more data privacy regulation, forcing marketers and advertisers to reconsider their digital strategies. Agency execs say they are suggesting diversification even beyond digital into traditional channels, like direct mail.
01/24/2024
These Friends right here are special. They’re celebrating their anniversaries at GS&F and we love celebrating them. ❤️
01/01/2024
2023 was a wild ride, full of great work and even greater Friends. We’re looking forward to tackling what this new year has to offer head on.
Here’s to Taking Chances and Never Settling in 2024!
12/28/2023
Look who’s celebrating an anniversary at GS&F this month! Got a favorite memory of working with Aaron or Laura? We want to hear it—share it in the comments ❤️
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