Boombox Marketing

It’s time to introduce you to another Boombox superstar, Mike Catlett!

Mike is more than just an exceptional Account Supervisor. He’s also a creative powerhouse who helps clients bring their experiential events to life, all the way from concept to ex*****on.

Swipe to hear why Mike loves being a member of the Boombox family, then give us a “Hey, Mike!” in the comments! 👋

We still have a few months left in 2024, but it’s been a year packed with experiences for our experiential team!

Swipe to see our Boombox family behind the scenes of some of the incredible activations we’ve produced. 😄

Tell us in the comments which slide made you smile the most!

Have you ever spent hours on a Photoshop edit only to discover you don’t like the results—and even worse, that you’ve made a mess of your original image?

Remember this tip from our designers so you can try new editing techniques without the risk and with an easy way to reverse changes.

At Boombox, we know it’s not just about being good marketers with good ideas and good connections.

It’s about being good leaders, too. We strive to lead by example by encouraging each other to do our best work and supporting each other through every up and down that life brings. That way, we can make the world a better place not just by what we do, but by how we act.

Share this post if a past or current leader has helped you become a more confident and inspired employee!

Public health messages are everywhere, which shows that for health organizations who have something to say, there’s a robust audience just waiting to be reached.

The challenge is standing out and getting your message to that audience in a saturated market.

Through our work with state and local public health agencies, universities, and pharmaceutical companies, we’ve developed a few strategies that can help health care organizations cut through the noise.

1) Steer away from clinical language, visuals, and web designs.

2) Represent your target audience in your imagery, photography, and copy.

3) Test your messages!

4) Have a community presence through activations.

Want to read more about each tip? Click the link in bio to read the full blog post from one of our expert marketers!

Daniel Radcliffe? Daniel Craig? Forget all those other Daniels. The real superstar is right here at Boombox.

Meet Daniel, a baseball aficionado, world traveler, and most importantly, our very own VP/Group Director.

Swipe through and get to know Daniel. Then give us a, “Hey, Daniel!” in the comments!

Want to create messages that reach and engage a wider audience? Here’s a tip: one strategy does not fit all. Your overall strategy should be made up of several smaller strategies that speak to specific demographics. Follow these tips to get started:

⭐️ Diversify Your Marketing and Creative Team.

It’s one thing to show diversity in your content, but it’s another to actually inform your content with lived experiences. Make sure to keep diversity in mind when hiring, but also consider leaning on outside vendors and agencies who specialize in reaching select audiences.

⭐️ Segment Your Creative and Activate at Select Events.

Having a diverse group of models and characters in your ads is great! However, also consider segmenting different ads for specific audiences. If you’re running an ad on OUT.com, your creative should primarily feature LGBTQ+ folk, and if you are on Essence.com, you should be featuring Black women, etc. This strategy can apply to in-person events as well.

⭐️ Think About What Communities Are Still Underrepresented in Campaigns.

Some communities are still being left behind in diverse marketing, such as AAPI people and people with disabilities. These are largely untapped markets that the right campaigns can effectively reach and support. Again, be sure sure the communities you speak to are actually represented in the formation of your campaign. Your campaign will then not only be more genuine but can also advance equity and representation for these folks.

If you need help reaching the right audience with your marketing efforts, we’d love to help!

Boombox partnered with Gilead Sciences to Press Play on Pride…and then we put it on repeat. 😎

This interactive experiential campaign spanned 35+ field events across the US and featured a prize wheel and a UX-based photo station, where guests could scan a QR code to design their own “Pride Album Cover.”

Press Play also brought our concept to life with our 12' boombox with a Live DJ, a music lounge, and 360 photo booth experience. We also made sure our experience delivered vital information about HIV testing using strategically placed QR codes, and the outside wall of our station featured location-based facts about HIV.

We were able to reach thousands of people and promote essential HIV resources—all with a Pride experience that attendees won’t soon forget.

Want to work together on your next experiential event? Send us a message!

Ever wondered why sites like Pinterest are such popular tools? The reason is that mood boards are more than just a collection of inspiring images.

When it comes to branding, mood boards can help you define your vision, stick to it, and ultimately bring it to life. Everything you need to build a comprehensive brand, from fonts and visuals to preferred language, can be built into your mood board, effectively creating a roadmap for your brand identity.

Swipe through to hear more from our designers about the power of mood boards and share this post!

If there’s one thing the Boombox team knows how to do…it’s how to make an impression with top-tier marketing. But if there’s another thing we know how to do, it’s how to have a good summer!

Take a look at what we’ve been up to so far this sunshiny season. ☀️

What has been your favorite experience this summer?

Advertising with pride and purpose! 🌈 Kudos to Boombox Marketing for their impactful and inclusive Integrated Campaign win with Visit Sacramento entitled, “Unapologetically Q***r. Unapologetically Sacramento.” promoting the CA Capital as an inclusive leisure destination.

See more winners at: https://shorturl.at/wVp3c

👏🌈💞

Did someone say Pride? We’ve got plenty of that!

Check out some of our Pride work with Gilead Sciences over the years! These floats and activations help us promote Gilead’s mission to end the HIV epidemic, raise awareness about the urgency and importance of HIV prevention and treatment, and allowed us to form genuine relationships with the LGBTQ+ community. Win-win-win!

Comment 🏳️‍🌈 to help us wish everyone a happy Pride all year round!

That’s right—it’s a Two Topher Team!

Meet Topher Johnson, a web development wizard who transforms our clients' website woes into sparkling, speedy solutions.

Not only does Topher work his magic online, but he’s also a talented actor and improv comedian. Swipe through to learn more about the objectively superior Topher.*

Give us a, “Hey, Topher!” in the comments!

*This message has been endorsed by Other Topher

National LGBTQl+ Cancer Network takes pride in providing valuable cancer resources and information, and we take pride in creating captivating designs to help them engage as many people as possible.

When both the messaging and the presentation are top-notch, a brand’s impact can reach its fullest potential—and we’re here to help make it happen for you, too!

Want to talk design? Send us a message!

By now, brands know that slapping a rainbow on their logo during Pride Month isn’t enough to show support for LGBTQ+ audiences.

But has rainbow capitalism evolved? In this blog, we explore a new phenomenon that has taken over queer-focused marketing: the commoditization of drag queens.

Tap the link in bio to read more, and let us know in the comments: do you think drag-washing will become the next performative marketing phenomenon?

Ever wanted to try your hand at experiential marketing? Let us know in the comments what kind of experience you’d craft for one of these brands!

Remember: the key is to bring the heart of the brand to life while captivating the senses of your audience.

We can’t wait to hear your ideas!

Let’s be real. Would a cause-focused agency like Boombox miss the chance to attend a conference where cause meets commerce?

Our Creative Director Dustin Woehrmann and VP of Strategy & Business Development Ron Reisman drew the lucky straws to represent Boombox at the 2024 Engage for Good Conference.

They met leaders from both the nonprofit and corporate sectors and shared insights to strengthen efforts to achieve a greater collective impact. Shout out to all the Halo Award winners for all the incredibly inspiring work they’re doing!

We look forward to engaging with all these organizations to continue centering cause and impact in everything we do!

Here’s a Pride to this incredible partnership with , Out Magazine and Can't Cancel Pride 2024!

We created this OUT Closet for the taping of Can’t Cancel Pride in 2023 and brought it to OUT Pride Issue Release Party in 2023. It was such a hit we brought the closet back to the OUT Pride Issue Release Party this year!

There’s nothing better than collaborating with brands and influencers who stand for the same values of inclusivity that we do—and it shows in the results.

Ready to work with an agency that stands for positive change? Send us a message!

Presenting the always adventuring, always learning, always shining, always incredible Stephanie Mannie! Our Jr. Account Executive is a constant inspiration for the Boombox team.

Stephanie leads with curiosity and passion, which helps her to craft experiential marketing activations that push boundaries and defy expectations.

Swipe through to get to know her, then give us a, “Hey, Stephanie!” in the comments!

Our team doesn’t just make visually stunning, user-friendly, SEO-optimized websites. We also make happy clients!

It’s always a pleasure to hear feedback like this—and we’d love for you to be our next glowing testimonial! If you need an agency that puts creativity and customer satisfaction first, look no further than Boombox.

Send us a message!

Stigma against any of us hurts all of us—so let’s kick stigma to the curb for good!

Today, we are celebrating Pansexual and Panromantic Awareness and Visibility Day, a time for uplifting and centering two often-overlooked identities in the LGBTQ+ spectrum.

Did you know what the colors of the pansexual pride flag represented? Share if you learned something new!

It’s our worker of words, our spinner of sentences, our patron of prose. Meet Topher Danial, our copywriter here at Boombox!

Topher is an Arab American writer with over a decade of experience. He’s worked in news reporting, feature journalism, and book publishing—and now he’s here to bring your brand’s story to life! He’s definitely not writing this caption right now, either.

Give us a “Hey, Topher!” in the comments!

You’ve probably heard the saying, “You can’t please everyone.” But have you thought about how that applies to marketing?

When it comes to authentic messaging, it’s important to remember that not every message can resonate with every kind of person in your audience. But segmentation—or dividing your audience into smaller subgroups—can not only help B2C marketing, but can also elevate your sponsorships.

Hear what our business development expert Ron Reisman has to say about using segmentation in your partnership strategy! Click here to learn more on our blog: https://heyboombox.bovitzinc.com/using-segmentation-to-improve-sponsorships-activations