Search Influence

Catch our Co-Founder and CEO Will Scott on the latest episode of the podcast Make Marketing Make Sense from Comfy Stone Films! 🔥

Will shared his top tips and favorite tools to future-proof your SEO strategy with AI.

🥪 The AI sandwich method streamlines SEO content creation, enhancing your business’ visibility and rankings in search results while freeing up your time to focus on other strategic priorities.

💻 Watch the full podcast here: https://hubs.ly/Q02DXW0_0

This week we welcomed our Summer 2024 interns through our partnership with YouthForce NOLA! 🌟🎉

Since 2015, our internship program has nurtured 19 budding digital marketers, empowering them with career-building skills including SEO, paid advertising and project planning. 💼✨

🎓 📊 Most professional and online education schools don’t track critical marketing metrics, UPCEA x Search Influence’s Higher Ed Marketing Metrics Research Study revealed. This is a significant missed opportunity, without which marketers risk poor campaign performance, wasted budget, and reduced lead quality.

📖 Head over to our blog now, to learn:
- which metrics matter most.
- how to start tracking today.
- how to use metrics to maximize marketing spend.

🔗 Read the blog here: https://hubs.ly/Q02DhSn50

🔥 Virtual and in-person tickets are still available for PubCon's AI or Die 2024 Conference this Monday, June 24th, in Austin, Texas! 🔥

Catch our co-founder and CEO, Will Scott, in his 1pm CDT session on Content Creation. He will share expert guidance on using LLMs (Large Language Models) to transform the content creation process and drive business results. 🌐 📈

Don’t miss out on this insightful session! Secure your spot now.
🔗 Register here: https://hubs.ly/Q02CKvcb0.

📅 Search Influence offers generous paid holidays including 4 "movable" days. Employees can use these for religious and cultural holidays like Juneteenth or Indigenous Peoples’ Day.

✨ We recognize that not everyone celebrates the same things and want to ensure we include our full team in our policies. ✨

⚡ In his article for Seer Interactive, our co-founder and CEO Will Scott explains how your higher education institution can dominate Google's SERPs using strategic schema markup. ⚡

Schema markup helps search engines better understand and interpret website content for improved visibility, higher rankings, and richer search results.

⏩ Learn how to fast-track your institution’s website to the top of your prospective students’ search results: https://hubs.ly/Q02BWhbZ0.

🎙️ Our co-founder and CEO, Will Scott, recently sat down with Comfy Stone co-founder Josh Owen to discuss how AI can simplify SEO content creation! 🌐🤖

Watch to hear from Will:
How to combine AI with a human touch using the “AI sandwich” method 🥪
What tools to use to streamline content creation
How to prompt AI to create SEO-optimized content

🎥 🚀 Learn how AI can futureproof your SEO strategy: https://hubs.ly/Q02BbH6n0

A day full of insight, inspiration and connection for our team members at the Power Up: Women's Leadership Conference yesterday! 📅📍

Angie Scott, Jeanne Lobman, Lauren Christy and Paula French spent the day meeting and learning from members of our amazing NOLA community of women leaders and entrepreneurs. 🌐💡

🚀 Does your attribution model truly reflect the value of each touchpoint, or is it steering your strategy off course?

Learn the best strategies for tracking user engagement with Search Influence's latest blog, 3 Tips to Choose the Right Attribution Model For GA4. 📈
🔗 https://hubs.ly/Q02zJ_0X0

😳 Did you know Google will permanently delete all Universal Analytics data on July 1, 2024?

Google will delete your historical website analytics data, which means you won’t be able to log into the UA interface to examine past performance on anything prior to when GA4 was installed.
There are several benefits of saving historical data as well as implications if you don't.
See how Search Influence can help: https://hubs.ly/Q02z69tH0

🔍 Google now displays AI-generated summaries in search results.

What does this mean for you?

🌐 It's harder for your content to be noticed because Google has pushed maps and organic search results down the page.
💰 With more ads at the top of search results, the competition is tougher than ever.

⭐️ At Search Influence, we’re committed to adapting and developing new SEO strategies to help our clients stay visible and competitive.
Head over to our blog post to learn more: https://hubs.ly/Q02yHZfJ0.

🎉 Three of our team members attended the YouthForce NOLA Internship Bootcamp & Orientation. Since 2015, Search Influence has hosted 19 YouthForce interns!

⭐️ YouthForce NOLA is an education, business, and civic collaborative that prepares New Orleans public school students for successful pursuit of high-wage, high-demand career pathways and facilitates systems change to ensure equitable outcomes.

🚨Attention all website owners! 🚨
Did you know Google is permanently deleting all Universal Analytics data on July 1, 2024? 📉
Read how Search Influence can help you back up your Universal Analytics data quickly and efficiently in our latest blog.
🔗 https://hubs.ly/Q02xrVRV0

Cost per inquiry is the definitive KPI for higher education marketers to track the success of their advertising campaigns or costs. 🏫

Our Sales & Marketing Director Paula French unpacks this valuable metric of higher ed marketing success — why higher ed marketers need to measure it, and the Search Influence x UPCEA cost per inquiry study.
Learn more here: https://hubs.ly/Q02wKSbq0

🚀 Google’s March 2024 core update shook the digital landscape! What You Need to Know:

1️⃣ Deindexing websites: Some sites vanished overnight as Google cracks down on low-quality content.

2️⃣ Swift penalties: Site owners faced rapid repercussions, highlighting the algorithm's automated nature.

3️⃣ No immunity for older sites: Even long standing websites weren't spared, reinforcing Google's focus on expertise and relevance.

4️⃣ Vulnerability of outdated content: Google now flags sites with outdated or error-filled content as ""untrustworthy and lowest E-E-A-T.""

5️⃣ Impact on AI content: Even small AI content sites felt the heat as Google refines its ability to detect AI-generated content.

🌟 Takeaways:
- Prioritize quality over quantity.
- Strengthening E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is crucial.
- Prioritize user experience.
Read more here: https://hubs.ly/Q02w2w5m0.

Don’t miss our webinar on April 30th! 💻

🎓 Higher education marketers face the dual challenge of limited resources and increased competition, as well as a complex marketing environment. Despite these constraints, marketing departments can still achieve their enrollment goals with the right expertise and knowledge of digital platforms.

Sign up for our webinar to learn how! ⭐️ https://hubs.ly/Q02vn3H80

🐒 We’re excited to sponsor Audubon Zoo's Zoo To Do and Zoo To Do Kids for the 13th year! 🦁

The event celebrates the wonders of nature while raising money to support the animals in Audubon's care and their important conservation work.

Audubon offers entertainment and education for our community and visitors. We're proud to support them as a "Keeper" sponsor of the 2024 events. ⭐️

💻 Join us on April 30 for a webinar with UPCEA’s Chief Research Officer Jim Fong along with our own Digital Ads Manager Jeanne Lobman and Director of Sales & Marketing Paula French to learn how higher ed marketing departments can get better digital ad results and increase satisfaction.

We’ll guide you on where to look for wasted budget and tips to improve your prospect’s experience. ⭐️
🔗 Register here: https://hubs.ly/Q02tRP500