The DHC Group

This infographic from IQVIA was designed to help us understand how HCPs are currently using social media platforms to engage with professional and educational content, as well as connect with their colleagues, patients, and communities. Access it here

How are HCPs Currently Engaging, Learning, and Networking on Social Media Platforms? For this latest infographic, we surveyed our industry-leading database to help us understand how HCPs are currently using social media platforms to engage with professional and educational content, as well as connect with their colleagues, patients, and communities on the latest advancements in p...

DHC Group wants your perspective on Omnichannel Marketing for Pharma. As part of a current research project we are asking pharmaceutical, device and biotech marketers to take 10 - 15 minutes to complete an anonymous survey on the topic. Complete the survey here:

Omnichannel in Pharma, June 2022 | Marketers Predicitions and Preferences Q4 2020 - Enterprise Survey Software Marketers Predicitions and Preferences Q4 2020 - Enterprise Survey Software

OptimizeRx surveyed 100+ physicians across five specialty areas to explore how inefficient access pathways impact patient care and therapy choice, as well as the solutions that would help HCPs overcome access challenges. The surprising results are a must-read infographic for specialty brand teams – download your copy today. https://buff.ly/3teYPkS

Bridge the Gap In Therapy Initiation We surveyed 100+ physicians across five specialties to understand the challenges they face and the solutions they need to streamline therapy initiation.

Industry expert Richard Schwartz shares how customer experience leaders can extract the truly important questions that may be hidden in customer feedback in life sciences.

A Million Customer Questions: Navigating Customer Feedback in Life Sciences

Tomorrow at 1pm ET we'll be discussing the latest research on HCP Social Media and the implications of the findings. Register to join the conversation:

Welcome! You are invited to join a webinar: HCP Social Media and Influencers Webinar. After registering, you will receive a confirmation email about joining the webinar. This webinar will include new research on HCP Social Media and a thought leader discussion on the implications of the findings.

To better understand their social media habits and preferences, Sermo surveyed 600+ physicians across 13 countries. Read this free report with exclusive insights and best practices to better reach your target HCPs online. Get the report here https://buff.ly/3x8B6VM

2022 Physician Social Media Report | Sermo

This infographic reflects how streaming TV services are being consumed in HCP households. Respondents indicated which services they subscribe to, whether those services are commercial free or ad-supported, how often they're seeing healthcare industry advertisements on streaming TV, and more.

HCPs are Subscribing to Ad-Supported Streaming Television Services For this infographic, we surveyed Physicians, Physician Assistants, and Nurse Practitioners from our industry-leading healthcare professional (HCP) database to learn how streaming TV services are being consumed in their households. Respondents indicated which services they subscribe to, whether thos...

In an invite-only industry roundtable with DHC Group members and fellow pharma marketers, Jim DeLash (GSK) shared with other marketers from boutique to large pharma how he is challenging his team to think differently about the role of the campaign brief in data-driven decision making. Read the summary here:

Article: How A Better Campaign Brief Is Unlocking Data-Driven Decision Making - May 2022 - DHC In an invite-only industry roundtable held last week with DHC Group members and fellow pharma marketers, Jim DeLash (GSK) shared with other marketers from boutique to large pharma how he is challenging his team to think differently about the role of the campaign brief in data-driven decision making.

Join us on June 29th at 1pm ET to hear the latest research on HCP Social Media and a thought leader discussion on the implications of the findings with Lisa Bookwalter (Twitter), Erin Fitzgerald (Sermo), Danny Flamberg (LiveWorld), and Dr. Teplinsky. Register here to join the conversation .

Access insights from this ongoing research project here: https://buff.ly/3CzjYIE

Welcome! You are invited to join a webinar: HCP Social Media and Influencers Webinar. After registering, you will receive a confirmation email about joining the webinar. This webinar will include new research on HCP Social Media and a thought leader discussion on the implications of the findings.

With patients and HCPs accessing content in new ways, pharma marketers are adapting their advertising strategies to reach them. To understand how DTC and HCP advertising campaigns are evolving in this changing media landscape, Veeva Crossix has summarized key learnings across hundreds of brand campaigns, representing more than $6B in media spend. https://buff.ly/3m6HNRR

2022 Trends in Health Advertising | Veeva Read our report to learn new insights across DTC and HCP marketing campaigns.

“The campaign brief, then, is the is the linchpin, that the starting point to what we believe will lead to better, more valued content being delivered to the audiences in the ways that they can really consume it effectively.” - Jim DeLash, Multi-Channel Marketing Director, Vaccines, GSK

Article: How A Better Campaign Brief Is Unlocking Data-Driven Decision Making - May 2022 - DHC In an invite-only industry roundtable held last week with DHC Group members and fellow pharma marketers, Jim DeLash (GSK) shared with other marketers from boutique to large pharma how he is challenging his team to think differently about the role of the campaign brief in data-driven decision making.

To understand how DTC and HCP advertising campaigns are evolving in this changing media landscape, Veeva Crossix has summarized key learnings across hundreds of brand campaigns, representing more than $6B in media spend. https://buff.ly/3m6HNRR

2022 Trends in Health Advertising | Veeva Read our report to learn new insights across DTC and HCP marketing campaigns.

As physician customers become more difficult to access via traditional personal selling, brands are rethinking how omnichannel marketing can be leveraged to create a seamless customer experience while keeping the representative at the center of communication. Register for this May 11 session for insight on pharma’s evolving approach to HCP engagement.

Reimagine how omnichannel marketing integrates with pharma sales teams Wednesday, May 11, 2022 at 2pm EDT | 11am PT | 7pm BST | 8pm CEST As physician customers become more difficult to access via traditional personal selling, brands are rethinking how omnichannel marketing can be leveraged to create a seamless customer experience while keeping the representative at the...

OptimizeRx Acquires EvinceMed, a Specialty Drug Prescription Initiation Platform

OptimizeRx Acquires EvinceMed, a Specialty Drug Prescription Initiation Platform | OptimizeRx Corporation OptimizeRx expands reach of its point-of-care solutions to simplify the prescribing process of specialty medications for healthcare providers, and to enable greater access for patients ROCHESTER, Mich. , March 15, 2022 (GLOBE NEWSWIRE) -- OptimizeRx Corp . (the “Company”) (Nasdaq: OPRX), a leadi...

Day Two of the DHC Virtual Summit begins today at 12pm ET! We'll hear from keynote speaker Leigh Householder, Managing Director, Omnichannel Strategy, Syneos Health. We'll also hear from guest speakers John Fish, Rich Ekelman, Brittany Ann Cool, Zach Farrell, and Matt Pritchard.
There's still time to grab your seat and join the discussion!

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

It's not too late to register for the DHC Virtual Summit beginning today at 12pm ET!
Join fellow colleagues and pharmaceutical marketers, researchers, and thought leaders for the next DHC Summit of 2022, hosted with AstraZeneca , on April 12-13th. Over the course of two days, thought leaders will discuss the structure and innovations around OmniChannel success including the new digital patient journey, the future of the field force, and the new media model for HCP Communication.

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

Listen in as AstraZeneca's Rich Ekelman and Brittany Ann Cool discuss innovations in omnichannel applications to improve customer listening and enhance MSL effectiveness. Register now to join the DHC Virtual Summit on April 12 & 13.

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

The next DHC Virtual Summit kicks off on Tuesday, April 12th. Join the conversation as we discuss the results from a recent survey of physicians on current trends around rep access, communication preferences, approaches to information-gathering, and more with physician guests Dr. Moawad and Dr. Lee.

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

Next Tuesday and Wednesday, thought leaders will join together at the DHC Virtual Summit to discuss the structure and innovations around OmniChannel success including the new digital patient journey, the future of the field force, and the new media model for HCP Communication. Don't miss keynote speaker Leigh Householder, Managing Director, Omnichannel Strategy with Syneos Health on April 13. Register now to save your spot!

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

In this DHC Virtual Summit session experts will identify required competencies across all areas of the business that need to come together to deliver on the promise of omnichannel and provide a quantitative assessment of strengths, gaps, and prioritized required actions. You'll hear what it takes to get everyone aligned from thought leaders such as Vic Stuckey, Yael W Jones, and Amy Turnquist. Register to join us next Tuesday, April 12th!

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

Next week we'll begin the DHC Virtual Summit, hosted with AstraZeneca, on April 12th with a panel discussion on What OmniChannel Means in 2022. You'll hear from industry experts and thought leaders such as:
Jose Ferreira, Senior Vice President, Product and Innovation, CMI Media Group
Tiffany Lukis, MBA, Omnichannel Strategy Director, AstraZeneca
Heath Morlok, Associate Director, Oncology, Integrated Customer Engagement, Merck

Register now to save your spot and join the conversation!

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

The focus of Day Two of the DHC Virtual Summit on April 13th will be OmniAudience. We'll hear from Zach Farrell as he shares the “do’s and don’ts” of developing a KPI framework that demonstrates success throughout a patient’s healthcare information journey and how best to use this data to continuously optimize campaigns and ultimately brand performance. Register now to save your spot!

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

HCP expectations for seamless, personalized omnichannel engagement have never been higher. AI is proving to be the key to optimizing the customer experience at scale, enabling commercial organizations to approach the omnichannel challenge with more flexibility, transparency and speed. In this DHC Summit session Aktana’s co-founder and president Derek Choy will explore what’s new (and why it’s necessary) in the intelligent engagement space. Register now to join us on April 12th -

April Virtual Summit Series - Digital Health Coalition DHC and AstraZeneca are excited to bring you the April virtual summit on April 12th at 12:00pm. Join HCP thought leaders and experts as they discuss omnichannel foundations and innovations.

Join us live on March 28th to hear about the most recent developments in Connected TV. Subject matter experts will be answering questions on targeting (both opportunities and privacy limitations), sharing insights on the ground rules, what’s working, how to scale and more. Panelists include Erica Hawthorne (Bayer), Kurstin Mendez Rodriguez (Google), Andrew Miller (CMI Media Group) and Hart Mechlin (Veeva Systems). Register now to save your spot!

Digital Health Coalition - DHC Webinars - Watch Now Watch one of our DHC webinars to get the most up-to-date info and trends in the digital health sphere in 30 minutes from leading experts and innovators.

We're pleased to announce the dates for the next DHC Virtual Summit, hosted with AstraZeneca, will be April 12-13. Thought leaders will discuss the structure and innovations around OmniChannel success including the new digital patient journey, the future of the field force, and the new media model for HCP Communication. Register now to save your spot! https://buff.ly/34jSb3l

Next week's DHC Hybrid Summit on Data-Driven Decision Making will feature keynote speaker Dr. John Brownstein, Chief Innovation Officer, Boston Children’s Hospital.
John Brownstein is a Canadian epidemiologist and Professor of Medicine at the Harvard Medical School as well as the Chief Innovation Officer at Boston Children’s Hospital. His research focuses on development of computational methods in epidemiology for applications to public health. He is also the founder of several global public health surveillance systems including HealthMap. He is most known for his work on global tracking of disease outbreaks.
View the agenda and speaker lineup here --> https://buff.ly/3FWyIn4
Register now to hear from Dr. Brownstein and other content experts on Jan. 20th!

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The DHC Group has been working with leading experts in Customer Experience to explore possible innovations for Life Sciences. We have summarized the insights gleaned from this project in a new industry POV on Customer Experience for Life Sciences. This report features data points from physician and pharma surveys, as well as advice pulled from interviews with the industry's leading CX marketers. Download the full POV here

digitalhealthcoalition.org

Day Two of the begins in just two hours! Hear from Hans Kaspersetz and Dave Mihalovic as they explain why the right message at the right time can be more successful and how the future of HCP customer experience is local.

Welcome! You are invited to join a webinar: DHC Virtual Summit hosted with Genentech. After registering, you will receive a confirmation email about joining the webinar. Join us for the next DHC Virtual Summit on November 16th and 17th hosted with Genentech. Agenda themes will include: CX for Pharma: What’s Next, Data, and Best Practice. Register now to hear from an outstanding group of experts who will provide insights and innovation drivers on these topics. Feat...

Join us today and tomorrow for the DHC Virtual Summit hosted with Genentech. Agenda themes will include: CX for Pharma: What’s Next, Data, and Best Practice. It's not too late to register to hear from an outstanding group of experts who will provide insights and innovation drivers on these topics, such as Arun Shastri. Don't miss his session later today on using data, new analytic tools, technology, and a people-first mindset to reinvent Customer Experience.

Welcome! You are invited to join a webinar: DHC Virtual Summit hosted with Genentech. After registering, you will receive a confirmation email about joining the webinar. Join us for the next DHC Virtual Summit on November 16th and 17th hosted with Genentech. Agenda themes will include: CX for Pharma: What’s Next, Data, and Best Practice. Register now to hear from an outstanding group of experts who will provide insights and innovation drivers on these topics. Feat...

Adopting a modular approach to our content strategy, design, ex*****on, and delivery gives us the opportunity to remain relevant at exactly the right moment, and to deliver targeted and valuable content at a velocity that will support the experiences our customers desire. Join us tomorrow for this DHC Summit session led by David Windhausen. He will explore the pathway to lead our organizations in the adoption of the modular approach to content creation and the innovative tools that stand ready to help us leverage modular content to deliver on the promise of modern experiences for our customers. Register now to save your seat for the DHC Virtual Summit hosted with Genentech on Nov. 16th & 17th.

Welcome! You are invited to join a webinar: DHC Virtual Summit hosted with Genentech. After registering, you will receive a confirmation email about joining the webinar. Join us for the next DHC Virtual Summit on November 16th and 17th hosted with Genentech. Agenda themes will include: CX for Pharma: What’s Next, Data, and Best Practice. Register now to hear from an outstanding group of experts who will provide insights and innovation drivers on these topics. Feat...