Underscore Marketing LLC

Happy Pride! Today is the day we honor the Stonewall Riots, which started by Marsha P. Johnson and Sylvia Rivera on June 28th,1969, at the Stonewall Inn in Manhattan, New York. The last Sunday in June is celebrated in NYC to mark the start of the LGBTQIA+ rights movement and remind people how powerful they are when they come together for a cause.

Today, we hope you take the time to learn more about the history of Pride and support LGBTQIA+ people by supporting a cause like the Trevor Project or the LGBT Center in NYC or patronizing an LGBTQIA+ business.

We're excited to announce the release of our comprehensive how-to guide that helps you unlock the secrets to a successful product launch - authored by our CEO, Lauren Boyer.

Navigate market access challenges, leverage data-driven strategies, and engage stakeholders early for maximum impact. Your roadmap to launch success starts here!

Key takeaways include:

• Early Media Involvement: Engage media partners 12 months before launch for meticulous planning and market trend anticipation.
• Data-Driven Decision Making: Utilize detailed insights about target audiences and market trends to inform strategies.
• Comprehensive Omnichannel Strategy: Integrate channels, messaging, and creative efforts to support overall goals.
• Flexibility and Adaptability: Adapt tactics in real-time based on data and feedback to maintain effectiveness.
• Strategic Collaboration: Ensure alignment and minimize delays by involving all stakeholders early.

Download this FREE playbook to unlock the full potential of your product launch. Equip yourself with insights and strategies for success. Dive into the guide today!

https://hubs.la/Q02DJtTX0

ICYMI, we'll be attending - and are a sponsor of - Future Pharma, kicking off tomorrow in Boston, MA. Our team is excited to engage in what is primed to be a very timely event that will offer extensive thought leadership and practical guidance on how to define marketing and commercialization strategies for a comprehensive roadmap.

Why does this event matter? It's one of the leading conferences tailored to help commercial leadership evaluate their personal and non-personal promotions, calibrate marketing & sales strategies, and deliver crucial insight on commercial wins in a rapidly evolving industry landscape.

Today, we celebrate Juneteenth, which commemorates the day when the last enslaved people in the country, those living in Galveston, Texas, were informed of their freedom. This notice came two years after the Emancipation Proclamation was made by President Lincoln.

Today we encourage you to support Black Owned businesses and organizations that support the Civil Rights and growth of Black People. You can learn more about Juneteenth and organizations/activities to support here: https://hubs.la/Q02CmtsQ0

We are very excited to be sponsoring Future Pharma, which is starting in exactly one week at the Westin Copley Place, in Boston. Dave Mevorah, VP of Client Development and SVP of Client Services Stephanie Ross-Carman will be representing Underscore, so make sure to reach out if you'd like to talk business ... or just say hi!

Day 1 of the event will cover a range of key topics, including:
- Developing best-in-class marketing strategies, agile marketing through design thinking, and effectively incorporating technology into sales processes.

- Technological integration and digital transformation to improve commercial operations, with breakout sessions covering AI integration, digital innovation, and omnichannel orchestration.

- Empowerment and diversity, with dedicated panels and discussions on addressing challenges and strategies for increasing diversity and supporting women in leadership roles within the pharma industry.

- Patient engagement and data utilization, with insight into how leveraging real-world data, enhancing patient outcomes through targeted campaigns, and building trust on social media reflect the importance of patient-centric approaches in pharma.

We are thrilled to announce that our team had the incredible opportunity to participate in the IAB Tech Lab Summit. This event brought together industry leaders, innovators, and experts to discuss the latest advancements and trends in the digital advertising ecosystem.

We are excited to leverage this newfound expertise to stay at the forefront of the industry and continue providing exceptional services to our clients.

🔍 New Blog Alert: Specialization in Pharma Marketing, by Susan Quinn 🔍

Broad marketing approaches are becoming a thing of the past. Personalization is key in today's competitive landscape, but how can pharma marketers tailor their media strategies for maximum impact? Our new blog article sheds light on where to start.

📊 Key topics covered:

▶ Shift from broad audience categories to hyper-focused segments
▶ Individual strategies and messaging for different audience behaviors
▶ Addressing the distinct needs of diagnosed, misdiagnosed, and undiagnosed patients
▶ Personalized approaches for healthcare professionals (HCPs) with customized media mixes
▶ Synergy between media and sales force efforts enhances impact
▶ Importance of data collection, validation, and analysis for actionable insights

Dive into the full article to explore how to effectively engage your audience and stay ahead in pharma marketing.

Embrace specialization and leave 'broad' behind!

Read the full article from Susan Quinn here: https://hubs.la/Q02zZydj0

Specialization in Pharma Marketing - Underscore Marketing ‘Broad’ is becoming an increasingly dirty word in marketing. Long gone are the days of employing a one-size-fits-all approach to an audience and expecting positive outcomes. In an era where personalization distinguishes you from competitors and data reigns supreme, how should pharma marketers ta...

As May draws to a close, we'd be remiss to not acknowledge the end of Asian American and Pacific Islander Heritage Month. AAPI month began in 1977 when Congress designated the first ten days of May to commemorate the history and contributions of Asian American communities here in the U.S. The effort was led by Representative Frank Horton of New York and Senator Daniel Inouye of Hawai'i. The observance evolved into a month--the same month in which the first Japanese immigrants came to the U.S. in 1843.

Although today marks the end of AAPI month, there are opportunities to learn more about AAPI heritage and their contributions to society and history. You can start with PBS and their library of work by AAPI creatives https://hubs.la/Q02z8Myd0.

Today, is Memorial Day and we want to take the time to remember those that made the ultimate sacrifice to ensure our freedom. We honor and thank them for their bravery and service.

What happens in Vegas stays in Vegas. But, not for our programmatic team! We kicked off Day 1 at AdExchanger's Programmatic IO conference in Las Vegas, where we’ll be gaining valuable insights that will fuel our future projects and help our clients grow. From insightful workshops to networking opportunities, we're seizing every opportunity for learning and collaboration. We're excited to delve deeper into the forefront of programmatic trends and innovations on Day 2!

**Trigger Warning: post reference mental health and possible self harm**

Happy Monday! Did you know that May is Mental Health Month? Juggling all of things life brings can get overwhelming between work, home and trying to take care of yourself it can be a lot. We hope these tips can help you get some balance.
Keep in mind, Mental Health isn't only difficult for adults but can be especially challenging for young people navigating life in 2024 and the heavy influence of social media. We love what the folks at MM+M have done with encouraging parents to talk to their children about what's going on. You can check it out here https://hubs.la/Q02wYcyv0+

Happy Friday and Happy Nurses Week! The work we do is amplified by the care and support that our healthcare workers provide the the populations we serve. Thank you all for everything you do each and every day!

Happy Friday! Today is a special day, today is Underscore Marketing's 22nd Birthday! How fitting that our company was founded during the small business month! We appreciate everyone that has been a part of our journey these last 22 years. Without our fantastic team and clients, we wouldn't be here. Thank you all for being part of our journey.
As we enter a new year, we will be expanding our offerings. If you haven't, please read our latest white paper about what's coming next!
https://hubs.la/Q02w12HZ0

Happy Solar Eclipse! Today, April 8th at around 2:00 PM EST the moon will pass in front of the sun, causing a total eclipse of the sun visible throughout North America. All over, people are having watch parties and traveling to have the best seat in the house to catch this special event. Be sure to wear your protective eyewear while watching the eclipse to prevent any damage to your eyes. Feel free to share where you'll be catching the eclipse from in the comments.

Happy International Women's Day! As a 100A% Woman Owned company, today is very special to Underscore. International Women's Day began in 1909 as National Women's day and evolved to International Women's day in 1911.

Each year International Women's Day has a theme with 2024 being 'Invest in Women: Accelerate Progress' with a focus on addressing economic disempowerment with a campaign that focusing on inspiring inclusion. Today we encourage you to show appreciation for the women in your life and all they do for you and those around them.

On behalf of Underscore Marketing, we wish you a happy and restful President's Day.

Happy Lunar New Year from Underscore! 2024 is the year of the Dragon. The Dragon represents authority, dignity, honor, success, luck and capacity. Each animal represented on the lunar calendar occurs once every 12 years. The Lunar New Year follows the moon cycles and the date can vary each year landing between January and February. This year is the first year New York has recognized it as a statewide holiday.

On behalf of Underscore, we wish you a Happy Black History Month. Started by Carter G. Woodson in 1926 as Negro History Week. February was chosen for many reason including a way of honoring Frederick Douglass and Abraham Lincoln for their role in abolishing slavery. Since it's inception, Black History Month has had a theme focusing on different areas that Black Americans have contributed to.
The theme for 2024 is African Americans and the Arts. You can learn more about the full history of Black History Month at ASALH: Association for the Study of African American Life and History.

Today marks the observance of Martin Luther King Jr. Day. Dr. King is know for his work during the Civil Rights Movement championing desegregation and Civil Rights for all people. Observed on the third Monday in January, Martin Luther King Jr. Day , legislation was initially introduced to Congress in 1968 with its first observation occurring in 1986.

In an effort to honor Dr. King's legacy, we suggest partaking in the following activities:

Volunteer--take a moment to give back to participate in community care. Give back to those less fortunate if even for an hour

Read--take sometime to educate yourself on Dr. King and his legacy.

Take action--research a cause important to you. Make an effort to spread the word or participate in protest or reach out to your local legislators.

On behalf of Underscore, we are wishing you and your loved ones a happy and prosperous New Year!

Hanukkah Sameach! May the Jewish festival of lights illuminate every day of your life, bringing you love, peace and happiness.

As we bring the month of November to a close, we want to take part in the spirit of gratitude by giving back to some causes that align with the work we do here at Underscore.

For this year's we will be donating to National Organization for Rare Disorders, Inc. (NORD)and . Both organizations speak to the heart and foundation of what we do. We invite you to join us in donating as well as visiting their websites to learn more about ways to support those with rare disorders.

Underscore sends a happy and healthy Thanksgiving to all of you and your families! Share in the comments what you are thankful for this year!

Today our SVP of Client Success Jennifer Smith is attending the Pharma CX Tech Summit hosted by PanAgora Pharma, where Underscore is a proud sponsor. This is a unique event that combines 25+ speakers and 125+ pharma marketing & customer experience leaders to drive conversation around how pharma is leveraging technology - like AI, voice & chat, automation, and personalization - to make step changes in improving the customer experience.

Don't hesitate to reach out to Jenn to understand what Underscore is doing in this area, and grab a coffee to see if our leading media & data capabilities can help you take your brand campaigns to the next level.

Today, the team at Underscore sends a heartfelt "thank you" to all of our veterans for their service to protect and serve our country. We invite our followers to tag a veteran below and thank them.

Our SVP of Global Media Jay De La Cruz contributed his insights to the recent Digital Health Coalition POV that examined how can build a framework to think strategically about social media ROI.

This article offers cross-industry insights deduced from a DHCXN qualitative survey of decision makers from pharma, & companies, and which also comprised a series of quantitative DHCXN interviews, culminating in a panel discussion at the Uber Event’s Pharma CX Summit in October '23.

Grab a copy of the full report here: https://hubs.la/Q028mcL60

If you're short on time and want the high-level bullets, get behind-the-scenes access to Jay's deck here: https://hubs.la/Q028l--R0

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September 15th-October 15th marks Latinx History Month. Latinx History Month began as a weeklong celebration in 1968 under the Johnson Administration. In 1988, under the Reagan Administration, it was moved to cover 30 days and signed into law.

This month is an opportunity to celebrate the rich culture and contributions of Latinx people to US history and beyond. Look below to learn more about some influential people, cultures, and causes that support the Latinx community.

💡Learn more about some influential members of the Latinx community, we suggest starting with:
🥊Boxer and Activist Rodolfo “Corky” Gonzales (Mexico)
🎭Social and Human Rights Activist and former Actress Bianca Jagger (Nicaragua)

💡Learn more about the cuisine and entertainment:

🍲We are all familiar with some common foods across the cultures, i.e., Rice and beans, but did you know depending on the country, the name varies? In Nicaragua 🇳🇮, it’s called gallo pinto; in Cuba 🇨🇺, it’s called “congri,” and in Puerto Rico 🇵🇷, arroz con gandules. Although they share common ingredients, which version you experience contains different recipes and types of beans.

🎤Familiarize yourself with some Latinx entertainers. If you have a current favorite, share their name and work in the comments section!

💡Learn more about ways to support the Latinx Community. We suggest:
Chicano Latino Youth Leadership Project, Inc. - CLYLP
GreenLatinos

Today, we acknowledge Indigenous People’s Day which officially became a holiday in the United States in 2021. Celebrated on the second Monday in October, Indigenous People’s Day is a day to celebrate the contributions of Indigenous People in the United States and beyond. Indigenous people include those that identify as American Indian or Native American, Alaskan Natives and Native Hawaiians .We encourage you to use this day to learn more about the many Indigenous communities and their contributions. Look below to see some resources!

⭐Take a moment to learn what land you are on by visiting:
https://hubs.la/Q024NxnM0
You can learn more about the people that originated in your specific region.

⭐Hold space for Indigenous Stories. Listen to a podcast that shares insight about Native history and their stories.
We suggest:
The Red Nation podcast and coffeewithmyma

⭐Support Indigenous Communities:
Pick a small business owned by an indigenous people or persons or donate to a cause that supports indigenous people.
We suggest:
Land Rights Now
Indigenous Journalists Association Indigenous Voices Fund

Social media goes well beyond posting content. It’s about listening to your customers and learning from what they have to say, helping you make more informed, data-driven decisions. Discover our social media solutions and build omnichannel campaigns that educate and engage your HCP, patient, and caregiver audiences. Learn more:

Social Media & SMM - Underscore Marketing Build your audiences to target them with the right message at the right time using multiple Underscore-managed organic and paid social media programs

☕ Happy Belated International Coffee Day! Yesterday, October 1st was International Coffee Day. In honor of the liquid that fuels us through the day, we shared cups of coffee with our team and partners to show our appreciation for all they do. We hope you'll find time for a little pick me up today! ☕