Kolomys.agency
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New York City, London
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We are Kyiv-based digital agency creating exciting digital campaigns. We build a stronger and more profitable online presence for brands all over the world.
If you’re considering buying fake followers…
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Just don’t do this‼️
And we will explain why👇🏻
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Buying fake followers or bots can do more harm than good to your account.
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Here are just a few reasons you shouldn’t spend your money to buy the next 1000 of bots:
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1️⃣ You'll risk having your account banned or suspended. Instagram can distinguish bots and real followers.
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2️⃣ Fake followers won’t engage with your account and will never buy your products or services.
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3️⃣ It distorts your performance metrics and gives you a false sense of success.
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4️⃣ Fake followers hurt your credibility and affect your real followers.
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You’d better spend your money to use paid advertising to attract real followers. Of course this is more expensive, but as a result you’ll get real customers, who will engage with your content and love your brand👌🏻
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If you need help with your social media growth, contact us today.
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kolomys.agency
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How to write a product description that sells?
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Here are 4 things you need to keep in mind when creating a product description👇🏻
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1️⃣ Visualise
Tell a story, add emotions, describe situations. Tap into your customer’s imagination.
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2️⃣ Add a CTA (Call-to-action)
Tell your customers what they can do after reading your post. Give them a discount code they can use right away or announce a special offer.
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3️⃣ Focus on your customer.
Describe what value your product or service brings. Skip technical description and focus on the story that features needs and goals of your target audience.
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Example👇🏻
Feature: This washing machine has an inbuilt dryer
Benefit: If you live a busy life and don`t have time to hang out the washing, the machine will automatically dry clothes so you don`t have to worry about it.
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4️⃣ Choose the most appropriate length and structure.
Write short and readable sentences (not more than 20 words per sentence). Use bullet lists, headings, line breaks, emoji.
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If you are looking for a Social Media Manager, DM “SMM” and book a free discovery call 📲
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3 UNIQUE CONTENT IDEAS FOR YOUR BUSINESS
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Stop writing content, that looks like an advert and do something unusual instead.
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For example:
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1️⃣ Pet’s favourite product.
Put different products in front of a pet and film their reaction as a reel. You can make it as an Instagram Story as well.
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2️⃣ Product recommendations for zodiac signs.
You can film a short video or make a carousel. Find out the traits of each sign and allocate your products to each zodiac sign based on what would suit them best.
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3️⃣ Set challenges using your products.
This will engage your audience. Some examples include: 30-day self-care challenge, 7-day healthy food challenge, skincare challenge, fitness challenge.
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Follow for more and DM us to start your project or click the link in our bio. 💻
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Meme content🤌🏻
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Share this with your friend😅
And visit our page .agency for more📲
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APPS AND TOOLS THAT WILL MAKE YOUR WORK EASIER
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Swipe right to read about every tool 👉🏻
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Here are the apps&tools⬇️
📎 Notion
📎 GravTag
📎 Instagram Insights
📎 FontSquirrel
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If you would like to read more posts like this — drop down a comment and share your favourite tool or app.🥰
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WHY YOUR ENGAGEMENT IS LOW?
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Have you noticed that IG shows your posts to new audiences more often than to your current followers? This means that your followers rarely see your posts on their feed. Maybe, this is the impact of TikTok and an attempt of IG to copy the algorithm. This is why we need to change our strategy. 👇🏻
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📌 Reels is an optimal way to grow on Instagram right now. As well as Stories remains the main tool to talk to your current audience.
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Try to make different types of content, including Reels, Stories, Feed Posts, Lives.
➕Reels are for reaching out new audiences. Give them short useful advice, some tips&tricks, tutorials.
➕Use feed posts to educate your audience.
➕Use Stories to share your life, behind the scenes, your success story.
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If you find this helpful, save this post for later and drop down a comment 👇🏻
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Case: SMM
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📎Niche: Home&Decor
📎Time of cooperation: 4 months
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Our job:
• Market analysis
• Social media strategy
• Content planing
• Content creation
• Community management
• Hashtag strategy
• Targeting (Facebook Ads)
• Content posting
• Profile optimization
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Results:
🔑 Created: 1 Instagram account, 1 Facebook account.
🔑 Organic reach: 15 430 (Instagram), 8753 (Facebook).
🔑 New subscribers: 325 (Instagram), 214 (Facebook).
🔑 Strong visual branding.
🔑 Consistent social media presence.
🔑 Steady flow of leads on social media.
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📲 Tap the link in our profile to start your project.
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VISUAL BRAND IDENTITY
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A visual brand identity is all about how your business looks and feels on social media. Having a strong visual identity can give an instant impression of your brand’s personality and values.
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How to create your visual brand identity👇🏻
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📎 Define what you want to say, and who you want to say it to.
📎 Use Pinterest or InVision to create moodboards for your brand.
📎 Define your target audience, so you have a clear idea of who you want to resonate with on Instagram.
📎 Pick up brand colors. .cafe is an Instagram account that posts color palette inspiration, with each color code listed to help make the design process easier.
📎 Find the appropriate font.
📎 Create a Style Guide. It is a go-to reference for all design decisions, including your brand color palette, fonts, logo, photography style, and application notes.
📎 Apply your new visual branding.
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Find this helpful? Save this post and drop a comment down bellow!
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WHY SHOULDN’T YOU LOWER YOUR PRICE
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If your potential customer is about to buy your product or service what is the first thing you usually do? Probably you offer a discount or simply lower your price to please your client and close more sales.
Actually this does more harm than good to both of you.
📌 You sound unconfident.
📌 It decreases your value.
📌 Your client doesn’t value your expertise (is you are a service provider).
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WHAT to do then?👇🏻
It`s better to increase the value of your offer instead of lowering your price. Create a set of bonuses you can add to your deal. Speak about the solution of your client`s problems.
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If you are a small business owner — save this post as a reminder)
And you can always DM us to start your social media project.
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YOU ARE LOOSING YOUR POTENTIAL CLIENTS
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This is why 👇🏻
📌 Your content doesn’t bring value.
If your message is too general, your potential customers are not going to remember your brand and associate it with a certain style.
Do a marketing research on your target audience and get to know their pain points, struggles, goals and passions. Then you`ll be able to create content, that converts.
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📌 Your content doesn’t tell customers that they have a problem and you have a solution.
Explain, how your product or service can help your clients.
This message should be crystal clear to everyone you communicate with via your content.
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📌 You don’t use unique photos and videos.
Leave stock visuals for your competitors. It is always better to make a photoshoot and live videos for your brand. Build trust and enhance brand credibility.
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If you are struggling to create content that converts, DM us and we will help you turn your social media into a powerful marketing instrument for your business. ✅
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Something you need to know about marketing)
Share this post if you agree☝🏻
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MONEY OBJECTIONS
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People buy things they can't afford all the time. “I can't afford it”, simply means that you have not helped the prospect to see the value of the investment you are asking them to make. ☝🏻
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This is why it is important to come up against money objections.
First of all — try to understand your potential customers. They may experience fears around investing, or they simply don’t trust that your product/service can deliver them the results they expect. 💵
They may be unsure about you or they genuinely can’t afford your offer.
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📌In each of these cases you can ask your prospects about their fears for better understanding. When you know, that money objections are not 100% real, you just don’t accept them and proceed a conversation. This is how you can handle any objections. 🖤
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Have you encountered money objections?👇🏻
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INSTAGRAM CAPTION
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Captions can be up to 2,200 characters in length and include up to 30 hashtags. But this doesn’t`t mean that your caption needs to be that long. In fact, no matter the length, the important thing is for your Instagram captions to grab attention and be easy to read and follow.
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👉🏻 You can make it even 1 sentence long, if it is valuable enough for your audience.
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BUT notice, hashtags are NOT the caption. Engage your audience by adding extra context to your content and enhance interactivity. Don`t forget about the CTA (Call-to-Action).
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◦ 📩 If you are not good at writing engaging captions, let us help you! DM us to start your project or click the link in our bio.
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FOCUS ON THESE TYPES OF CONTENT
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If you want to grow your business and increase your social media presence, start making different types of content. If you focus on the most important aspects you can definitely get amazing results.
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Here are content formats to market your business:
📌 Articles&guides (Brand Awareness)
📌 Videos (Engagement)
📌 Infographics (Educational and Informative)
📌 Testimonials (Brand credibility)
📌 Case studies (Build trust)
📌 Podcasts (Engagement)
📌 Webinars (Lead Generation)
📌 Lives (Engagement)
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💻 Save this post to upgrade your online presence!
Click the link in our bio and start your project, we will help you manage your social media and create outstanding content.
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HOW MUCH SHOULD A LEAD COST?
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Let’s dive into how much Facebook ads cost in 2022 based on the latest data available. First thing to keep in mind is that costs vary by industry, campaign objective and region.
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📌The cost per click for North America ranged from $0.40 to $0.65 last year. Competition is strongest in North America and Western Europe as Facebook ad costs are highest in these regions. A cost per lead is much higher, as not everyone who clicks on your ad will dm you and buy your product.
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📌Facebook campaign objectives are a prominent factor in pricing since they relate to the value of the desired goal.
For example, Brand awareness or Engagement campaigns will cost less than lower-funnel campaigns like Conversions that drive purchases. It’s easier to get someone to engage with an ad than it is to entice them to click through, open up their wallet, and complete a purchase.
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📌If you’re selling something that costs over $1,000, you can afford and need to pay more for leads than if your average sale is $10. You also have to consider your profit margin by considering all costs that go into creating your products.
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We can drive leads for sales for your business, just click the link in our bio and start your project💵
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COMMON WEBSITE MISTAKES
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If you are a small business owner, pay attention to your website, as this is the first impression made to prospective customers.
Improving only a few aspects can help you stay ahead and convert more customers.
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Here are the 3 areas you’ll want to pay close attention to.
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🌎 Speed. 47% of consumers expect a web page to load in two seconds or less, and 40% of people abandon a website that takes more than three seconds to load.
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🌎 Intuitiveness. Is it obvious what the user should do on the website? Make a list of 5-7 things the user might want to do on each page. If it’s not obvious how to easily accomplish each action item, fix it.
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🌎 Above-the-fold. When visitors land on your website, they expect to quickly see who you are and what you offer. Make it clear!
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Tap the link in our bio to start your project or DM us to get a consultation 📲 ⬇️
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THE KEY TO SUCCESS IS
⠀.. to focus on goals, not obstacles!
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Do you agree with this statement? Comment below❤️👇🏻
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3 MISTAKES YOU SHOULD AVOID
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Instagram requires consistent effort and strategy. If you do everything right, soon enough you`ll be on top.
BUT there is always a chance, that there are a couple of things you`re doing wrong.
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The first step to success is to stop doing these common instagram mistakes:
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1. Not optimising your Instagram profile. Usually people forget about their bio and this is a grave mistake. Your bio should be helpful and informative for your potential customers.
2. Ignoring hashtags. Hashtags are still efficient, if they are relevant. So don`t miss out your opportunity to get more exposure on social media for free)
3. Not investing in advertising. Organic growth is not enough to provide the necessary flow of customers. Paid ads can help you reach a wider audience, generate new leads and convert more customers.
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Tap the link in our bio to start your project💻 And drop down which mistakes you might have made)
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DIGITAL MARKETING FOR YOUR BUSINESS
People spend more time online and it is important that businesses optimize their digital channels to reach more potential buyers.
Digital marketing has now turned into a necessity.
WHY? 👇🏻
➕ It is cost effective
➕ It is one of the most effective ways to reach target market
➕ It ensures higher conversion rates.
Want to know more about digital marketing and how .agency can help you promote your business, tap the link in our bio to read more and to start your project💻
ORGANIC GROWTH
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What is it?
An Instagram organic growth strategy is a way of boosting your follower count without dipping into your marketing budget.
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In 2021, organic reach on Facebook was about 2.2%. In 2022 this number continues to decrease.
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This means, that if you have tons of followers, it's still well worth your time to post organically to your feed.
BUT if you have a modest number of followers, a little more thought should be given.
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So what is better than organic growth? Just combine paid and unpaid marketing.
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Use hashtags, create relevant content regularly, boost posts and run ad campaigns.
⠀agency can help you attract customers and build a profitable online presence, tap the link in our bio to start your project or DM us to get a consultation 📲 ⬇️
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IS PROMOTING YOUR INSTAGRAM POST WORTH IT?
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If you have a post that’s performing well with your followers, promoting it can give you a nice boost in your engagement metrics.
While an organic post may burn out quickly, promoting your post will keep it relevant on the platform for longer.❤️
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But on the other hand, your goals for the campaign are limited. Your options will include “More Profile Visits,” “More Website Traffic,” or “More Promotion Views”. 🤷🏻♀️
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Moreover, just like any post you create on Instagram, there’s no guarantee that the results from your promoted post will live up to expectations.
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So a promoted post is definitely a step up from a non-promoted one. It can increase your brand awareness, boost vanity metrics and help you to direct traffic where you want it to go. ➕it can provide some social proof. But this is not an option to get conversions. If you need more customers, Facebook Ads is a key.
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Our agency can help you attract customers, tap the link in our bio to start your project or DM us to get a consultation 📲
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OUR APPROACH
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1. We analyse your current digital marketing performance to tell you what we would do differently, what we would change and why. But more importantly, we’ll tell you the results we’d expect those changes to bring.💡
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2. We prepare advertising materials, select targeted goals set up advertising campaigns and configure tools for analytics in order to track the effectiveness of advertising. 💻 Our team will answer any of your questions within 2 hours.
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3. We’ll stay in regular contact, as we know this is the only way to deliver the results you expect. ❤️We prefer working alongside you to meet your goals, rather being a distant agency where you’re left guessing what’s happening behind the scenes.
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📲 Tap the link in our profile to start your project.
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HOW TO BRAND YOURSELF ON INSTAGRAM
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There are so many brands and creators on Instagram in 2022, so it is highly important to stand out amongst the crowd. This is why personal branding is a MUST!
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By consistently showing up on Instagram with a specific tone of voice and design, you’ll be able to build brand recognition and improve your discoverability.
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Key tips to keep in mind:
— Visual consistency. (Visual branding on your Instagram should be recognizable regardless of whether you show up on the Reels feed or the Explore page.)
— Laconic Instagram bio. (Your business card, portfolio, and website all wrapped up in one.)
— Defined brand identity. (The foundation on which you`ll build upon.)
— Content pillars. (3-5 topics your brand will discuss and create content for on a regular basis.)
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📲 Our agency can help you with branding. Tap the link in our profile to start your project.
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TOP 5 INSTAGRAM CALL-TO-ACTIONS
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A call-to-action (CTA) is a marketing term meaning “to tell people to do something”💡
Basically, CTAs have the role of directing people into what they should do next.
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Here are 5 creative, interesting and usable calls-to-action that you can use on your next post:
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1.) Save this post for later.
2.) Tag your friend, who needs this. (*And variations)
3.) Tap the link in our profile to shop now!
4.) Drop your favourite emoji below.
5.) Send to a friend who needs to see this!
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Make sure to keep a tone of voice that’s friendly and inviting.
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This post includes a CTA as well, and here it is👇🏻
📲 Tap the link in our profile to start your project.
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SOCIAL MEDIA MANAGEMENT
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👉🏻 To maximize your online presence, kolomys.agency weaves social media management services into your overall marketing strategy.
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The right Facebook or Instagram management service can attract, nurture and convert followers into loyal customers. 📲
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At kolomys.agency, we take a holistic approach to managing our clients’ social media accounts successfully. We combine organic and paid solutions to deliver the most efficient and profitable results.
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Swipe right to find out more about our services or tap the link in our bio to start your project💡
FACEBOOK TARGETING
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What is Facebook targeting and how it can help your business?
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👉🏻 Target marketing can connect your business with specific groups of people who are interested in your product.
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The thing about Facebook targeting is that you can target super specifically — by the amount of education or income. Also targeting options include age, location, gender, job title and much more. The options are almost limitless.
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Effective Facebook targeting increases ad conversions while lowering the cost per conversion. 💸 This is how you can build stronger relationships with customers and multiply your income.
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Do you use Facebook targeting for your business?
📲 Tap the link in our profile to start your project.
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CONTENT + ADVERTISING = ❤️💸
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“Why spend money on advertising, if my content is good enough?”🧐
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Organic reach is something every business owner dreams about, but unfortunately this is not a solution nowadays. The average number of people who see posts on social media that aren’t backed by ad dollars is still low.
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The average reach of an organic post on a page hovers around 5,2%.🤷🏻♀️
So paid advertisements generally promise a better presence of a brand and provide a larger number of potential audiences.
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Advertising is a part of the sales and marketing effort. Money spent on it can also be seen as an investment in building up the business.
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Not only content creation for a brand is important, but a promotion of your content as well. With paid advertising, you're guaranteed to reach a defined audience, get more qualified leads, and more 💸 as a result.
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Do you rely on organic reach or paid ads?👇🏻
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Click here to claim your Sponsored Listing.
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Contact the business
Website
Address
New York, NY
Opening Hours
Monday | 9am - 5pm |
Tuesday | 9am - 5pm |
Wednesday | 9am - 5pm |
Thursday | 9am - 5pm |
Friday | 9am - 5pm |
Saturday | 9am - 5pm |
New York, 10010
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