SIR.

Embrace the warmer weather with new linen ready-to-wear.

Shop new arrivals:
https://sirthelabel.com/collections/new-arrivals

New Arrivals.
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Fluidity meets modernity with new arrivals from Pre Fall ‘24.

Shop now: https://sirthelabel.com/collections/new-arrivals

Golden Hour.

On Island time with Maria and Aude. Photographed by Jennifer Stenglein for Pre Fall ‘24. Explore the campaign, now live.

https://sirthelabel.com/pages/sir-travels-pre-fall-24

New Arrivals. Midnight.

A seasonal outerwear story with a soft handfeel in a polished leatherette. Transeasonal separates to elevate your wardrobe. Online and in-store now.

Shop now: https://sirthelabel.com/collections/new-arrivals

Introducing Pre Fall ‘24.

Looking to the vibrant, eclectic club scene of London in the early 90s, an era known for its experimental style and diverse range of influences. Pre Fall ‘24 infuses contemporary elements with a mix of nostalgia and modernity in true SIR. style.

Shop now: https://sirthelabel.com/collections/new-arrivals

SIR. x Club Moda.

A limited edition capsule of printed silks and beaded swimwear. Exclusively available at SIR. and

Shop now: https://sirthelabel.com/collections/new-this-week

Introducing the Alba.

Statement occasion wear styles in a black and a neutral mocha hue. Featuring gathering and pleating details and crafted in stretch cotton.

Shop new arrivals: https://sirthelabel.com/collections/new-arrivals

Iza in our Como twist dress, online and in-store now.

Shop now: https://sirthelabel.com/products/como-twist-dress-paradiso-print

Drop 03. Spring Summer ‘24.

Signature SIR. silhouettes see flashes of yellow and pops of red, while fresh feminine silhouettes are realised in silk and chiffon. Spring Summer ‘24, online and in-store.

Shop now: https://sirthelabel.com/collections/new-arrivals

Drop 02. Spring Summer ‘24

Shop new arrivals: https://sirthelabel.com/collections/new-arrivals

Introducing Spring Summer ‘24.

An opulent Sicilian palazzo sets the scene. Harmoniously blending contemporary design elements and signature SIR. sensibility, Spring Summer ‘24 compounds timeless elegance with a modern lens. Online and in-store now.

Shop the collection: https://sirthelabel.com/collections/spring-summer-24

Early Arrivals. Spring Summer ‘24.

An exclusive capsule of early arrivals from our Spring Summer ‘24 collection. Be the first to shop.

New arrivals: https://sirthelabel.com/collections/new-arrivals

Spring Summer ‘24 Early Arrivals. Launching online next week.

Sign up to coming soon to be first notified.

https://sirthelabel.com/collections/coming-soon

New In: Silk

A desert haze is reflected through a warm ombre palette, finished with a fine french lace trim adding an edge of femininity.

Shop new arrivals: https://sirthelabel.com/collections/new-this-week

On the road to Reflexión.

A story by Jennifer Stenglein and Ribal Hosn. Camille and Luma for Reflexión, live now online.

View now: https://sirthelabel.com/pages/on-the-road-to-reflexion

Reflexión. Drop 02.

Crochet details, classic tailoring and new silk silhouettes.
New from Reflexión. Online and in-store now.

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Introducing SIR. Jewellery.

A collection ignited by our artistic collaboration with artist Frankie Tobin and jeweller Goldie from Henson & Gold.

Abstract shapes seen in Tobin’s artwork take form in a collection of singular earrings designed to mix and match.

Hand crafted in 100% Brass Nano Plate, featuring coloured resin details.

Shop SIR. Jewellery: https://sirthelabel.com/collections/sir-jewellery

An artistic collaboration with Artist, Frankie Tobin.

Formed through a concept of simple composition. A stirring permission to live as our most whole selves.

Shop the print: https://sirthelabel.com/collections/frankie-tobin-print

Sit Down With SIR.

Resort '24 collection, Reflexiòn, welcomes an artistic collaboration with multidisciplinary Artist, Frankie Tobin.

Read now on YES SIR.

YES SIR. Frankie Tobin Explore signature SIR. style. Open back dresses, knitted separates and structured tailoring. At home with SIR. sweats or beach side with SIR. swim. Women’s Australian Designer. Free shipping worldwide and a range of easy payment methods including GooglePay, Paypal, Afterpay.

Introducing Reflexiòn.

Resort ‘24. Now live.

New arrivals: https://sirthelabel.com/collections/new-arrivals

SIR travels. On the road to Reflexión.

Resort '24. Coming soon.

Register interest: https://sirthelabel.com/collections/coming-soon

Azul

Micro moments and occasionwear dressing.

Shop new arrivals: https://sirthelabel.com/collections/new-this-week