Perion

284 days. 408,960 minutes. Not a single dry eye in the room.

Omer has been held hostage by Hamas since October 7.

Thank you Shelly Shem Tov Omer Shem Tov's mother, for sharing Omer's story with us with such openness and grace. We are all praying with you for the fast return of Omer and all 120 hostages.

We urge everyone to raise their voices and spread awareness. Share their stories, and support the families who work tirelessly for their release. Together, we can make a difference.

May they all come home very soon! 🙏

More action from the Brand Innovators Marketing Leadership Summit at Cannes Lions International Festival of Creativity!

Fireside chat with Unilever's CMO Tatiana Lindenberg and Rob DeSalvo CRO at Undertone.

If you wish to learn more about our advertiser technology solutions, stop by the Perion cabana at La Mandala Beach ⛱

We decked out our offices in vibrant colors in celebration of Pride Month to honor and support the LGBTQ+ community. 🌈

At Perion, we believe in diversity, inclusion, and love for all. Join us in celebrating this month of unity and acceptance!

Thanks to our wonderful team for making this happen:
Sarit Rimoni Keren Azuz Arien Chaim Afargan

“We’re going to see that the opportunities for AI in the advertising and marketing space are endless.”

Check out this interview for Page Six at Cannes Lions International Festival of Creativity with our CEO Tal Jacobson .

Learn more about how Perion is leveraging advanced AI to revolutionize the ad tech industry, providing personalized, high-impact omnichannel ad solutions that adapt to ever-changing consumer behaviors and industry trends.

https://pagesix.com/2024/06/18/entertainment/perions-tal-jacobson-talks-ad-tech-at-2024-cannes-lions/

Perion’s Tal Jacobson on how ad-tech is changing, and why Cannes Lions is a ‘potential deal moment’ “We’re going to see that the opportunities for AI in the advertising and marketing space are endless,” says the ad-tech exec during the Riviera fest.

We're thrilled to announce that Tal Jacobson Perion's CEO, will be interviewed by Jeremy Male, OUTEDGECanada CEO, at the upcoming World Out of Home Organization's Annual Congress in Hong Kong.

The conversation will focus on Perion's innovation and position in the DOOH market, following the acquisition of Hivestack by Perion. This strategic move places Perion at the forefront of the programmatic DOOH space, enhancing the company's comprehensive advertiser-focused solutions.

If you plan on attending the event by the World Out of Home Organization, don't miss out on this insightful discussion!

https://www.worldooh.org/news/tal-jacobson-interview-2024

The World Out of Home Organization The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies

Unlock the Power of AI in Marketing! Join our exclusive Webinar🚀

Join us for an in-depth exploration of AI marketing & Advertising tools, trends, and tactics that drive success. Gain valuable insights into integrating AI seamlessly into your marketing strategy and stay ahead of the curve.

Featured Speakers:

Tal Jacobson , Perion CEO & Director
Jennifer Dass, Chief Transformation Officer, Initiative
Moderator - Victoria Martinez, Custom Content Editor, SmartBrief

When: Thursday, May 23rd 14:00 EST

Link to Register: https://event.on24.com/wcc/r/4547520/0971E87E86D90001A9B2D3674A8DD33C?partnerref=DS

🌟 UXI Live is a premier UX event, bringing together industry leaders, innovators, UX/UI and Product Design professionals to explore the latest trends and insights in user experience design.

Perion is committed to staying at the forefront of innovation, investing in our people, and encouraging continuous learning. This is especially true when it comes to the experience we offer our customers.
Lion Dada Ido Seter and Assaf Arieli we are waiting to hear all about the fresh ideas and inspiration you bring back to fuel our creativity and growth even further.
And while you're at it, don't forget to have fun!

💡

We are thrilled to announce the launch of our 'Green Curated Deals' solution for DOOH globally through the Hivestack by Perion platform. Building on momentum from the recent expansion of Scope3’s emissions model to include DOOH, and the launch of Hivestack Curate, our proprietary DOOH platform for curated deals, we reinforce our commitment to fostering a more sustainable future.

News highlights:

🌟 Environmental Impact: Helping DOOH buyers maximize the effectiveness of their campaigns while minimizing negative environmental impact through Green Curated Deals, exclusively available in Hivestack Curate.

🌟 Innovative Technology: Our deal curation technology combined with Scope3's emissions data brings added optimization to the bidstream, maximizing campaign reach across screens and during hours with the lowest carbon emissions.

🌟 Scoring Model: We’ve established a scoring model applicable to Green Curated Deals, which favors DOOH inventory that generates the least amount of carbon emissions and packages the most optimal inventory for reducing the climate impact of DOOH campaigns.

Join us in embracing this transformative step towards greener, more sustainable advertising practices. 💚

Read the full announcement here: https://perion.com/press/perion-launches-global-dooh-green-curated-deals-through-the-hivestack-platform-and-scope3/

Perion Launches Global DOOH ‘Green Curated Deals’ through the Hivestack platform and Scope3 - Perion New solution makes it easy for advertisers to find and buy lower carbon emissions inventory for DOOH campaigns

This week Perion employees worldwide are embarking on a journey to unlock the potential of AI! 🌟

Through a series of engaging lectures, hands-on tool demonstrations, and insightful discussions led by both external experts and our talented leaders, we're diving deep into the world of AI.

Our goal? To discover new ways to enhance efficiency and drive innovation using cutting-edge AI tools.

We kicked off AI Week today with an inspiring keynote by Futurist & Strategic Digital Consultant David Shing He spoke on the unavoidable new realities that we are facing and what it means to adopt AI and stay ahead - as brands, as leaders, and as driven individuals committed to thriving

Also in store for us this week:

Adi Milrad Director of AI at Undertone by Perion -“Using AI to Work Smarter, Not Harder”

Ben Hacmon, our Director of Information Security - “AI at the Front of Cyber Warfare”

Shira Weinberg Harel Product & AI Expert - “Gen AI Tools for Product Managers”

Amit Mandelbaum , CTO & Co-Founder of Everminds - “Gen AI Coding Tools for Programmers”

Gal Sadeh Kenigsfield Gal Sadeh Head of AI at CodeFuel by Perion - “AI Trends in Ad Tech”

RJ Turchick, AVP, Creative Operations at Undertone by Perion - “AI Tools: Speeding Up Our Team's Everyday Tasks”

Shane Gibson, International speaker on AI for Sales & Social Selling - “AI and the Future of Sales and Client Engagement”

A big thanks Rotem Esko and the fantastic Perion HR team for putting together this incredible week!

Wishing everyone a very happy Easter!
May your day be filled with joy, peace, and the warmth of springtime. 🌷 🐣

Celebrating Volunteer Week at Perion!🌟

This week, our employees are making a difference by volunteering with various causes and charities.

From working with at-risk teens with Ziv Neurim זיו נעורים to packing up donated equipment, food, and necessities for families in need with Israel Support Bridge to fixing up kindergarten facilities for children of families displaced by the war.

We’re proud to see our team giving back to the community. 👥

Thank you to all our volunteers for your dedication and compassion.
Together, we’re making a positive impact!

Elinor Halali Gal

We’re tapping into the World’s Largest DOOH Market! 🚀

We are thrilled to announce a new partnership with way.io, marking our first domestic Demand Side Platform (DSP) collaboration in China through our Hivestack by Perion programmatic digital out-of-home (DOOH) platform.

This partnership marks a significant milestone for us, given China's position as the world's largest DOOH market, with an estimated market volume of $5.2B in 2024.

Way.io’s platform is used by many of the world's largest brands, agencies, media owners, and demand partners, including Alibaba, JD, NANFU, VIP.com, Meituan, and supply partners like Bytedance, Tencent, Baidu, Kuaishou.

With this collaboration, Way.io's customers in China can now activate programmatic DOOH campaigns both locally & globally, leveraging our Hivestack SSP’s extensive network of premium inventory.

Cheers to innovation, collaboration, and unlocking new possibilities! 🌟



https://www.perion.com/cornerwatch/perions-hivestack-partners-with-way-io-to-deliver-programmatic-dooh-in-china-the-worlds-largest-dooh-market/

Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B through a new partnership with Way.io, its First Domestic DSP in China - Perion We are pleased to announce that Hivestack, our digital out-of-home (DOOH) platform, has partnered with Way.io, China, marking our first domestic Demand Side Platform (DSP) collaboration in China.

Linor Abargil, an Israeli lawyer, actress, model, and former Miss Israel & Miss Universe 1998, delivers a uniquely inspirational talk on female empowerment. Her lecture includes clips from the documentary she filmed around the world Brave Miss World .

She shared her remarkable life story, beginning with her childhood and family, her triumph in winning Miss Universe, and her journey predating the era.

Linor represented Israel in the UN with her historical speech calling for acknowledgment for the horrific crimes committed against women on October 7th. She is an active voice in making sure these crimes are not ignored.

Thank you, Linor for sharing your story and for being an inspiration to all of us in this just fight.

For the remainder of the month, we will continue to celebrate inspiring women with a series of special events.

Sarit Rimoni

Join us for a special webinar in honor of Women's History Month!

The webinar “The Female Force: Inspiring Women” spotlights female visionaries shaping the advertising industry.

👩‍💼 Our panel features prominent leaders & pioneers who have broken barriers and are setting new standards in creativity and strategy.

🚀 The discussion will explore their career journeys, delve into the challenges women face in the industry, and explore innovative approaches to inclusive branding.

💡 Get inspired and gain insights into the art of storytelling from a female perspective, career advancement strategies, and how to support diversity in advertising.

RSVP to secure your spot and join us Tuesday, March 19th, at 11:30 AM EST: https://perion.zoom.us/webinar/register/WN_0FnXSErFSymYi4gtUZvmSw

This Valentine's Day, let's take a look at how AdTech folks bring their unique flair to the day of hearts ❤️ compared to how everyone else celebrates!

From data-driven gift choices to algorithmically planned dinner dates, AdTech pros redefine romance in the digital age.

Swipe through our infographic to see the comparison!

Happy to announce that Perion has been named a finalist in the 8th annual Microsoft Advertising Partner Awards!

This year’s theme, transformation, resonates deeply with our commitment to innovation and business agility fueled by technology.

Being named a finalist is a testament to our team's hard work, creativity, and dedication. We want to extend our heartfelt congratulations to all the winners and finalists and a huge thank you to Microsoft Advertising for this recognition.

Here’s to continuing to innovate, inspire, and lead in digital advertising!

Today at the Perion offices, we took a trip down memory lane to commemorate Israel’s official Family Day.

Each employee received an iconic pair of slippers, made for generations right here at home in Kibbutz Dafna. Employees also got a specially designed kit, themed in the spirit of Israeli lyrics and filled with games that represent the classic Israeli childhood. 🏡

Just as we were instantly transported to cherished happy moments from our childhood - we wish all our employees, their families, and families everywhere - to have only happy moments and good family time together with their loved ones.

Mitugon Sarit Rimoni קרנה. עיצוב ומיתוג KerenA

Q4 23 and full-year 2023 results are in!📣

Our diversification strategy continues to drive strong performance, with quarterly growth in Search, CTV, and Retail Media.

See the results highlights below. The full announcement is available here: https://perionnetworkltd.gcs-web.com/node/11646/pdf

Bom dia Brasil! 🇧🇷

We're thrilled to announce an exciting partnership between our programmatic digital out of home (DOOH) platform, Hivestack by Perion and Eletromidia Brazil's major out of home (OOH) media company.

Hivestack's technology and expertise, combined with Eletromidia's vast reach, unlocks unprecedented opportunities for advertisers, locally in Brazil and globally, to deploy sophisticated and targeted campaigns.

This integration incorporates 46,000 Eletromidia digital screens in shopping malls, urban furniture, residential and commercial buildings, airports, and train stations across Brazil. These strategically placed screens, impacting over 29 million people daily, offer an unparalleled opportunity for advertisers to drive higher engagement.

We're excited about the possibilities this collaboration brings.

We look forward to continuing to empower advertisers to connect with their audiences in innovative ways in Brazil and across the world.

Read more: https://www.businesswire.com/news/home/20240207366469/en/Perions-Hivestack-Partners-with-Eletromidia-to-Integrate-Entire-Digital-Inventory-Across-46000-Screens-in-Brazil

Where can we expect growth in the dynamic landscape of digital advertising in 2024? And which advertising channels enable brands to successfully connect with consumers through leveraging location-based strategies?

Explore strategic insights from our CEO, Tal Jacobson , in his latest article on Nasdaq, titled "Where Investors Should Look for Marketing Growth in 2024" where he discusses growth drivers across Retail Media, DOOH through data-driven customization, and CTV, as consumer viewing habits change.

Read the article here:

Where Investors Should Look for Marketing Growth in 2024 Looking into the evolving landscape of digital advertising, we see how retail media, digital out-of-home (DOOH), and connected TV (CTV) are innovatively harnessing location-based strategies to offer a unique approach to how brands connect with consumers.

🌿Celebrating Tu Bishvat with the gift of giving back! 🌳🌸

Today we came together to celebrate the festival of trees & agriculture, Tu Bishvat, on the theme of “Tu Give” and “Tu Plant” and “Tu Be”.

In this challenging year for so many displaced families across the country, there’s nothing like a planted pot to make a foreign room feel like home. 🪴

In collaboration with the incredible non-profits "Lizroa Or" & "Zav 8," we planted a variety of houseplants. 🌱A total of 250 potted plants, carefully arranged in well-designed arrangements and pots, are on their way to displaced families and defense force families across the country. 🏡🌷
Sarit Rimoni

צו 8 למעצבות

Fresh off the Press 🚀

We’re thrilled to announce the integration of Amazon.com Publisher Services (APS) through our Vidazoo video monetization platform to expand the reach of high-quality demand to more publishers.

Our Vidazoo platform now leverages APS’s unified auction to remove friction for publishers, provide demand through a server-to-server marketplace, reduce page load latency, and improve user experience.

The integration includes two powerful APS services:

🌐 Transparent Ad Marketplace (TAM): Attracting more publishers to our platform, forming direct integrations using a single server-to-server call.

🤝 Unified Ad Marketplace (UAM): Enabling multiple publisher connections through a unified service, a single integration, and a reporting dashboard – providing more publishers access to Vidazoo’s invaluable demand.

Here’s to a future filled with innovation, collaboration, and unlocking new possibilities! 🌐📈

https://www.calcalist.co.il/article/s1atk8bt6
article from Calcalist כלכליסט

פריון הישראלית מוסיפה את טכנולוגיית APS של אמזון לפלטפורמת Vidazoo | כלכליסט חיבור APS (Amazon Publisher Services) לפלטפורמת הוידאו החכמה Vidazoo של פריון, תקל את החיבור של אתרי תוכן למפרסמים איכותיים דרך מרקטפלייס ייעודי, ותשפר את זמני טעינת העמודים וחווית ה....

Today marks the somber 100th day since the remaining unreleased 136 hostages were taken in Gaza. In solidarity, we've filled the Perion offices with yellow balloons. 🎗️

As we await the safe return of all hostages, our hearts stand with the families enduring this challenging time. 💛

Spreading Novy God cheer! 🎊 🌟

Today, our offices were alive with an early Novy God celebration organized by a passionate group of colleagues who annually observe this holiday. They graciously shared their cherished tradition with the entire team, fostering a warm and inclusive celebration for all.

Here’s to the team that makes every moment special! 🥂

Sarit Rimoni

Wishing you all a joyful holiday season filled with warmth, laughter, and moments of well-deserved relaxation. May the coming year bring continued success, growth, and shared accomplishments. Happy holidays and a prosperous New Year!🥂

This year, at the Perion IL Hannukah event our team and families, along with the families and children from Kibbutz Zikim, came together for a heart-warming festive celebration.

In the spirit of the holidays, we enjoyed an array of delightful activities, refreshments, and movie screening at the cinema. This special event was not just a celebration but a testament to the strength and unity of our community. It offered a much-needed respite and a moment of fun for families and kids.

A huge thanks to everyone involved in making this event possible: Our HR team Sarit Rimoni Cinema City - סינמה סיטי , the creative production team כנרת הפקות and the photographer Sharona Avraham קיבוץ זיקים Kibbutz Zikim