Viya Jewelry

[vee-yuh] | a “light breeze”
Family Operated in NYC
Inspired by South Asian-American Culture

Photos from Viya Jewelry's post 10/18/2024

Congratulations to our wonderful clients on their magical engagement under the Northern Lights! It was an honor to contribute to such a beautiful moment. Wishing you a lifetime of love and happiness 💍✨

Photos from Viya Jewelry's post 10/15/2024

Our everyday diamond essentials are quality you can see and feel.

10/08/2024

From classic designs to something a little more unique, we’ll help create the design of your dreams. Schedule a consultation to get started.

10/03/2024

Mix and match your favorites from every collection.

Photos from Viya Jewelry's post 09/27/2024

At Víya, we bring your visions to life. Any piece can be reimagined just for you—our client loved our Moon & Star pendant and asked if we could make it into a bracelet and we love how it turned out 🌙

09/24/2024

More than just rings— symbols of your love story 🖤 From first sketch to final polish, we’re here every step of the way to bring your vision to life. Discover the personalized service you deserve with Víya.

Photos from Viya Jewelry's post 09/16/2024

Small in size, big in statement.

Our Víya x tiny bag pendant, designed for those who appreciate the details.

Available for a limited time only— shop now through Friday.

Photos from Viya Jewelry's post 09/13/2024

This limited collection is inspired by the Diamond Bag Pendant we made in our first barter exchange with .

Choose between two sizes: the “original” in gold plated sterling silver, or the “tiny” in 14k solid gold. Both available in three colors: white, gunmetal, and yellow.

Available now at www.viyajewelry.co for just one week.

Photos from Viya Jewelry's post 09/03/2024

There’s nothing like seeing our designs become part of your love stories. Thank you for sharing your moment with us 💍

Photos from Viya Jewelry's post 08/21/2024

Congratulations to another beautiful Víya couple! We’re honored to have played a part in your special moment 🤍

08/13/2024

A round diamond choker— but with an edge. Shop our Round Boxy Chokers available in yellow and white gold.

Photos from Viya Jewelry's post 07/31/2024

A half bezel setting is perfect for those who love vintage design.

Schedule a consultation today and let’s start crafting your dream ring.

Photos from Viya Jewelry's post 07/29/2024

Sharp beauty meets soft sparkle—explore our collection of diamond chokers.

07/26/2024

From classic to contemporary.

For one of our latest custom pieces we transformed an old prong set tennis bracelet into this beautiful bezel set design. Honored to breathe new life into our clients cherished pieces.

Photos from Viya Jewelry's post 07/19/2024

Shine differently. Shop our ready-to-wear engagement rings at viyajewelry.co 💎

Nails by

07/10/2024

One of our favorites just got a mini makeover— blooming this Friday 🪷

Photos from Viya Jewelry's post 07/08/2024

Prickly meets polished— look your sharpest with our Graduated Round Tennis Necklace.

Photos from Viya Jewelry's post 06/25/2024

Engagement rings, like bridges, connect two hearts forever.

When designing the setting for this Emerald Diamond, we wanted something truly unique. Inspired by New York, we drew inspiration from the iconic bridges surrounding our island.

Photos from Viya Jewelry's post 06/18/2024

Our engagement rings aren’t just for the aisle— they’re for every moment.

Shop our full Ready To Wear Engagement Ring collection at viyajewelry.co

Photos from Viya Jewelry's post 06/10/2024

FATHER’S DAY GIVEAWAY—

“I can never say enough about the incredible impact my dad had on me, my brother, my mom, and everyone around him. June is particularly special because we get to celebrate both his birthday and Father’s Day. It’s a wonderful time to reflect on his life and his legacy. Kudos to you, Dad.

One of the treasures he left behind is his collection of cufflinks, which we cherish at Víya. Although I love designing almost every piece at Víya, the masterpiece collection of cufflinks he designed and crafted remains unmatched. It’s a level of craftsmanship I aspire to achieve someday.” -MV

This Father’s Day, we wanted to do something a bit different. With the Víya community growing so much thanks to your support, we want to giveaway a pair of cufflinks designed by Manav’s father, Kiran Vaghashiya.

Swipe to see the giveaway guidelines and photos of the Víya team with their dads! We can’t wait to read your stories. Please like, share, follow, and tag your loved ones!

Photos from Viya Jewelry's post 05/30/2024

Our Micro Pavé Huggies in size Regular— available in white or yellow gold.

Wear them on their own or pair with our matching Mini and Tiny huggies.

Photos from Viya Jewelry's post 05/24/2024

Custom designed round engagement ring featuring a micro pavé set band and a hidden halo 💎

05/22/2024

Our chokers and pendants are perfect for stacking ✨

Photos from Viya Jewelry's post 05/20/2024

Thank you to everyone that came out to the pop up this weekend and a special thank you to for inviting us to be apart of it.

Photos from Viya Jewelry's post 05/20/2024
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Videos (show all)

Víya x Raiffe Bag Pendants dropping 9/12.Stay tuned for details.@raiffeglass
Even the side stones have side stones on this gorgeous custom pear engagement ring we crafted recently 💎#DoDiamondsDiffe...
Barter Exchange: Zahra Nazari x VíyaJoin us as we head down to Chelsea for a studio tour with Zahra Nazari— an Iranian-A...
How it came to life:We had a blast designing a ring that we’ve honestly never imagined before! Our client wanted a ring ...
Barter Exchange: Josh Raiffe x Víya Today, we’re heading over to Brooklyn Glass to meet up with Josh. He’s the genius gl...
Tired of buying flowers that die? Get her some that will last forever 🌹 Happy Valentine’s Day from Víya! Shop our full F...
GIVEAWAY ALERT 💎We’ve recently become featured on The Wedding Wire & The Knot, opening up new avenues for discovery! We’...
Here’s a breakdown of the different size studs available in our newest drop 💎 Wear them all together or mix & match— the...
Chase on set yesterday giving you an exclusive look into what to expect from our newest drop on Friday 💎
Did you know we can customize any piece on our website to give it your own personal touch?Recently we had a client come ...

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Address


50 W 47th Street Suite, 2020
New York, NY
10036

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

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