Taylor Strategy

Congratulations to our Managing Partner, Maeve Hagen, who is named to the 2024 40 Under 40 class.

As PR forges new paths and breaks new ground in communications and marketing, PRWeek US celebrates the influencers and innovators guiding the industry forward with the 2024 40 Under 40 class.

We thank PRWeek for recognizing our industry superhero!

Drumroll, please! We’ve been on a stride and have just crossed off FIVE more boxes on our 2024 Taylor Bingo Card this past quarter!

✅ Women Sports Dominate Attendance Records - let us know if you attended any!
✅ Threads Finally Has Its Moment
✅ TikTok Audio Takes Over, Artists Drop

Authentically connecting with the LGBTQIA+ community requires more than just a once-a-year check in, rainbow merch, and even, good intentions. It demands genuine understanding, ongoing commitment, and a willingness to listen and learn.

Learn more about the intersection between LGBTQIA+ representation and Marketing from our very own Strategy Director, Kyle Berube by clicking the link in our bio.

Happy ! 🏳️‍🌈 To celebrate, this past Friday we toured the Leslie-Lohman Museum of Art—the only dedicated LGBTQIA+ art museum in the world with a mission to exhibit and preserve LGBTQIA+ art and foster the artists who create it.

provides a platform for artistic exploration through multi-faceted q***r perspectives, embracing the power of the arts to inspire, explore, and foster understanding. We were so happy to learn about the rich diversity of LGBTQIA+ people and their experiences, and inspire you to stop by the museum!

In the , brands sponsor athletes to benefit from the close association that they have with the event. 🏊‍♂️

To fully benefit from utilizing sponsors, brands must understand Rule 40 - a regulation to guide what a competing Olympic athlete is allowed to do with their own commercial partners. Taylor Director of Strategy, Chantel Williams, discusses how Rule 40 comes under strict regulations and finite flexibility with the (International Olympic Committee). That is not to say it is impossible to make a big impact.

If your brand still wants to be part of the 2024 supporting athletes, talk to Taylor. We understand what it takes to be noticed in sports.

https://www.taylorstrategy.com/posts/going-for-gold-unleashing-the-benefits-of-olympic-athlete-sponsorship

We are delighted to welcome our 2024 January Fellows: Brielle Smith, Genique Smith, Charity Graham, Shakira Pollydore, Asha Fields, and Bri Lawson. Taylor is excited to have you all on board and we are thrilled to be a part of your professional journeys!

👾 Gen Z is forging more meaningful spaces through streaming 👾

To reach and build new audiences, Gen Z is reimagining fandom outside of the stadium by taking new perspectives on sports & gaming. With the growth of esports and streaming platforms, authenticity is more relevant than ever, putting inclusion and diversity at the forefront of mainstream media storytelling. Learn more about how Taylor Senior Strategist, Lauren Qualters, dives deep into Gen Z’s impact on sports and gaming communities by clicking here: https://www.taylorstrategy.com/posts/meet-the-architects-of-the-sports-cultural-frontier

🚨 NEW HIRES ALERT! 🚨

Welcome to our newest team members: Analiese Aviles (Executive Assistant) and Mariam Gonzalez (Senior Strategist)!

Shaping possibilities is more achievable when there is great talent on our team. 💭 We can’t wait to see what the future holds.

Did you know that the TOP (The Olympic Program) sponsors in the (International Olympics Committee) are the only brands that are informed 7 years ahead of time that they will be sponsoring the next ? 🗓️

Taylor Senior Vice President of Account, Dave Finn, explains how even with a head start, sponsors still struggle to create ideas that will stand out in the crowded space. TOP sponsors need a partner that truly understands the Olympics. With 28 years of Olympic experience, Taylor has a track record of developing brand activations with proven impact. Read the full article here: https://www.taylorstrategy.com/posts/stop-passing-the-torch-how-to-truly-maximize-your-olympic-sponsorship

🧐 How does Gen Z stay true to its spirit? 🧐

Fashion and music, two avenues that Gen Z uses to embrace its diversity and inclusivity, are both means of self-expression held near and dear to its heart.

With the curation of music playlists now taking precedence over social media feed aesthetics, or the prioritization of sustainability and transparency, there’s reasoning behind it all - Gen Z is unwilling to sacrifice the genuine. Learn more about how Taylor Senior Strategist, Lauren Qualters, unpacks the hidden truths of what truly makes Gen Z tick. To read more, click here: https://www.taylorstrategy.com/posts/meet-the-architects-of-the-fashion-cultural-frontier

On November 14th, our Crown Royal hosted an intimate dinner with celebrity interior designer, Adair Curtis, to celebrate the launch of their oldest aged whisky to date, Crown Royal Aged 30 Years! 🥃

Adair’s close friends and media attended the Los Angeles dinner event. Our Taylor team facilitated photo capture with Getty and secured interviews between Curtis and Essence magazine, Bossip.com, Blavity & Black Enterprise.

Last month, our Captain Morgan teamed up with Super Bowl Champion Victor Cruz to host a one-of-a-kind house party as part of the brand’s season-long campaign!

With performances from Aminé and Smino, attendees also got the chance to participate in a social media scavenger hunt, where hidden QR codes unlocked exclusive prizes. Our Taylor team extended invites to NYC-based media and influencers, and garnered coverage from top tier media outlets like The Source Magazine, Blavity, USA TODAY, The Knockturnal, In Touch Weekly, and more!

📺 Gen Z’s Entertainment Evolution 🎧

Gen Z wants entertainment that reflects the growth and diversity of their generation. With the expansion of on-demand alternatives eclipsing “traditional entertainment,” Gen Zers are carving out their own place in culture, exploring their identities and perspectives through niche communities.

Taylor Senior Strategist, Lauren Qualters, explores the challenges facing entertainment and fandom, and how Gen Z has embraced alternative routes of engagement to shape their communities. To read the article and learn more about engaging with this pioneering generation, click here: https://www.taylorstrategy.com/posts/meet-the-architects-of-the-entertainment-cultural-frontier

To kick off Generosity Month, our Crown Royal in its sixth year as the exclusive whisky of the teamed up with country music star Jordan Davis to raise a glass to Bunker Labs, a non-profit organization supporting veterans and veteran-owned businesses!

On-stage, Davis presented Blake Hogan, CEO of Bunker Labs, as the “That Deserves a Crown” recipient and a surprise $50,000 donation on behalf of Crown Royal and gave viewers at-home the chance to join in on the generosity by scanning the onscreen QR code to trigger an additional donation to Bunker Labs. Our Taylor team was onsite in Nashville to support, securing coverage in Us Weekly, iHeartRadio, PopCulture.com, Country Now and more!

What does a singing pint look like?🍺Our Guinness brought it’s latest ad-spot “Singing Pints” to life by having a human-sized Guinness 0 hit the streets of New York to hero the zero once again! 🎶

With the help of three pitch perfect Sing-0-Gram messengers, Guinness delivered a high energy rendition of Bonnie Tyler’s “Holding Out for a Hero”, swag and plenty of Guinness 0 to 80+ media members during drops to Delish, HYPEBEAST, Highsnobiety, Essence and Vox Media offices.

Our Taylor Team is celebrating a swing towards progress with our AIG at the AIG Women’s Open 2023!

“Blueprint of Progress," elevated AIG’s commitment to gender equity in golf, business, and society into the global spotlight. We orchestrated a campaign that resonated across TVC, digital platforms, social media, and beyond, ingraining that progress begins by building meaningful allyship rooted in the shared pursuit of a goal.

The impact? $10M in holistic media value and 202M social impressions—a 23% increase year-over-year. A 33% jump in social video views, with 28M views across channels. This wasn't just about golf, it was about rallying allies—ambassadors, colleagues, clients, brokers—to be part of the journey. Check out how we're driving change and inspiring action in the full case study by clicking here: https://www.taylorstrategy.com/our-work/aig-womens-open-2023

On October 28, our Smirnoff ICE teamed up with Hollywood Forever to welcome the community onto its cemetery grounds to celebrate – the ! 💐🌺

Participants from the around the world joined in celebration, as a vibrant procession featuring hundreds of Aztec ritual dancers weaved through the cemetery. In addition, those who attended enjoyed musical performances by Grammy Award winning recording artists along with an art exhibition in The Cathedral Mausoleum, displaying hundreds of original artworks. Our Taylor team supported the partnership and was on the ground capturing the for the brand’s social channels. Awesome job to everyone that made this come to fruition!

⚽ Is your brand ready to catch the soccer wave? ⚽

The is on the cusp of entering the most pivotal period the sport has ever experienced in the United States. Over the next 3 years, the U.S. is hosting some of the world’s greatest soccer events: 2024 Copa America, 2025 FIFA Club World Cup, and 2026 FIFA World Cup.

Taylor’s Media Relations Supervisor, Holden Hill, explores why it’s not too late for brands to catch the soccer wave at a time when American broadcasters are investing around $800 million per year in the sport – more than college football 🏈 and the NHL 🏒

To understand the true impact (and savings!) of investing in soccer now, click here: https://www.taylorstrategy.com/posts/last-call-to-catch-the-soccer-wave

🎶 A Night on the Ranch with Lainey Wilson & Friends 🎶

Earlier this month, our , Lone River Ranch Water, teamed up with country music’s hottest star to surprise fans on Nashville’s iconic Broadway strip, inviting them to a private concert later that night!

The 250+ media, influencers and fans that attended (including CEO & Founder of Lone River Ranch Water, Katie Beal Brown) got a taste of West Texas in Music City – complete with performances from Meg McRee, Jake Worthington & Ian Munsick. Our Taylor team secured exclusive media coverage from top-tier outlets including iHeartCountry, Us Weekly, People, Billboard and more! Our collective media coverage resulted in 1.43B+ impressions and 133 total placements! 🎉 Way to go team!

What’s the fastest growing sports league among younger audiences in the U.S.?

a. 🏎 Formula 1
b. 🎾 Tennis
c. 🏓 Ping Pong

a. CORRECT ANSWER! After years of unsuccessful attempts to break into a U.S. market, racing 🏎 is now the fastest growing sports league among younger, socially-savvy audiences.

Taylor’s Senior Account Executive, Alexa Gonzalez, explores how F1’s latest owners have transformed the league to appeal to a growing, more diverse fanbase here in the U.S. To read the full blog, click here: https://www.taylorstrategy.com/posts/reinventing-a-sport-at-the-speed-of-ferrari