SUGARFISH by sushi nozawa

Nigiri goals

Spook-tacular Sushi 👻 🎃

Shima Aji, striped Jack from Japan

Who else needs some mid week motivation? Tag a friend you want to grab a Trust Me with this week. 📸

From our limited availability menu, Toro Gunkan is served as part of the Toro Tasting!

Who else couldn’t wait and ordered SUGARFISH to the hospital?! Thanks for always including us in your cannon events. 💙🤍 📸

Pink Lobster Sashimi

So demure. So mindful. 📸

Hirame Nigiri

Hiramasa Nigiri

When in doubt on what to order on 📸

Pure perfection 📸

In observance of Labor Day we are closed today. Wishing everyone a great day and look forward to seeing you tomorrow 🍣!

Simple & absolutely delicious 📸

🐟

Our restaurants serve only traditional sushi of the highest quality based on Chef Nozawa’s style of sushi. Our passion is to carry forward his great tradition and style of food – which many believe is the best sushi there is.

It’s a sushi summer

Anago sushi

Table or bar?

SUGARFISH Upper West Side opens today on Broadway just a few blocks from Central Park at 207 W 75th St. New York, NY 10023.

SUGARFISH embodies the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa. The Nozawa approach to sushi is well-known for the meticulous quality standards established at Sushi Nozawa, which operated in Studio City, California from 1987-2012. With 50 plus years of experience and early training with master chefs in Tokyo and throughout Japan, the Nozawa’s philosophy has redefined the sushi experience.

The menu at SUGARFISH is anchored by four “Trust Me®” menus featuring the absolute best fish sourced from around the world, crisp nori and warm, loosely-packed rice. Beyond the “Trust Me” menus, there are limited availability standouts like the Toro Tasting which offers three different takes on Toro (Otoro, Chutoro and Gunkan style) as well as Ankimo Sashimi, Pink Lobster, Salmon Kombu, Sea Bream with Shiso, Sweet Shrimp, Albacore Belly, Santa Barbara Uni and more.

“We are beyond thrilled to bring SUGARFISH to the Upper West Side,” explains co-founder Tom Nozawa. “Watching someone discover SUGARFISH for the first time is truly the best feeling in the world, which is why we are dedicated to delivering the absolute best bite, every single time.”

Around the corner from the American Museum of Natural History, the 40 seat restaurant was inspired by SUGARFISH’S Southern California heritage and the historic masonry structure of the existing building. The project was designed by architect Robert Tsurimoto Kirsten of A-RTK.

🦞 🦀 🦞🦞📸

Ikura 📸

Our type of Fish Friday 📸

“Pour some on me” 🎵 -

“Trust me, you should get the Trust Me” -