Deciem The Abnormal Beauty Company

Everything started with a blank page and an ingredient 🧪

Almost ten years later, we’ve reformulated our Hyaluronic Acid 2% + B5 with 5 forms of hyaluronic acid and added ceramides to replenish hydration, retain moisture and plump skin 💧

Can you spot the real Hyaluronic Acid 2% + B5? Left or right – which side gives you all-day hydration? Vote in the poll! 💧

Radiant skin starts with science ✨

Before becoming two of our most-loved products, Niacinamide 10% + Zinc 1% and Hyaluronic Acid 2% + B5 started as no more than samples on our lab shelves. Now they’ve made it all the way to yours. 😊

From shelf to shelf. Available at theordinary.com 🤍

Did you know we offer a variety of Vitamin C formulations? 🍊

Vitamin C is a well-known antioxidant used in skincare to target signs of aging by balancing uneven skin tone.

If you’re newer or have never used this active before, try our Vitamin C derivatives (Ascorbyl Glucoside 12% or Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F).

For more experienced users who prefer a direct Vitamin C we have Vitamin C Suspensions 23% + HA Spheres 2% or L-Ascorbic Acid 100% Powder.

Whatever your preference, find a formula that works best for you 🤍

Bye-bye, blemish-prone skin 👋

With Balancing & Clarifying Serum you can target uneven tone, the appearance of pores, post-blemish marks, dullness, barrier disruption, AND excess sebum all in a single step.

Your best skin doesn’t have to be complicated 😉

Here’s a top tip 💡

Layer our body care collection from lightest to heaviest textures to maximize benefits, ensuring the best absorption and results.

Apply Salicylic Acid 0.5% Body Serum to address the appearance of blemishes, followed by Niacinamide 5% Face and Body Emulsion to target uneven skin tone and texture.

Seal with Moisturizing Factors + Inulin Body Lotion to lock in hydration and provide all-day continuous moisture. 💧🥰

Looking for your next moisturizer? We’ve got 3. 😊

For normal to dry skin, check out our Natural Moisturizing Factors + HA for a non-greasy finish.

Our Natural Moisturizing Factors + BetaGlucan has a lightweight feel, ideal for those of you on the oiler side.

Need something ✨rich✨ for dry skin? If you prefer a nourishing cream, we’ve got you covered. Try Natural Moisturizing Factors + PhytoCeramides.

There’s something for everyone at theordinary.com

Are you team face or team scalp? Did you know our Glycolic Acid 7% Exfoliating Toner works for both? ✨

Rebalance and reduce dryness by hydrating the scalp skin, or smooth texture, even tone and target fine lines and wrinkles by applying it to the face (with a cotton pad or your hands).

Let us know how you like to use it in the comments

Hi Tokyo 👋

We’ve just popped up at Zero Base Omotesando to celebrate the launch of our Saccharomyces Ferment 30% Milky Toner in Japan. 🥛We’ll be here from 11am-8pm until August 26th - come say hi, learn about our Milky Toner and get a sweet treat on us.

Hope to see you soon! 🤍

Fuller, thicker-looking hair needs care.

Our Multi-Peptide Hair Density Serum helps to support the scalp to make sure your hair is healthy from root to tip.

Tip: Consistency is 🔑 so be sure to use it frequently and keep it on hand in your daily routine.

To celebrate the launch of our body care products, we’ll be sharing some love at the below locations.

Come visit us at:

📍Melbourne: 233 Gertrude St, Fitzroy VIC 3065
🗓️ August 24th
🕑 11am - 5pm AEST

📍Toronto: 18 Distillery Lane, ON M5A 3C4
🗓️ August 24th
🕑 12pm - 5pm EST

📍London: 115-117 Commercial St, London E1 6BG
🗓️ August 30th
🕑 12pm-6pm BST

We look forward to seeing you soon. 😊

PSA: Our body care range is finally here 🥰

We've created 3 formulations specifically for body skin, refined and tested on all skin tones and skin types.

Same skin science, now for your body--at theordinary.com

How do you use the O.? 👀

Only 9% of your skin is on your face. So give your body its face time.

🤍 Niacinamide 5% Face and Body Emulsion
Helps fade visible dark spots on face and body

Find your next best skincare secret at theordinary.com 🤫

Some things are just better together

Say hello to hydration, with our Hyaluronic Acid 2% + B5 - with added ceramides. 💧

Great for all skin types and all seasons, this serum is one of our most-loved serums.

Instantly hydrate, and plump, all while smoothing texture and the look of wrinkles.

Maybe perfect products do exist 🥰

Formulated for your body’s skin 🧑‍🔬

Introducing 3 formulations in a brand new category for us—body care.

Meet Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face & Body Emulsion, Natural Moisturizing Factors + Inulin Body Lotion—3 formulations designed to exfoliate, even tone, and hydrate your skin across the body.

Body care by scientists at theordinary.com 🤍

If you’re looking to target hydration and dry skin, try our newly updated Hyaluronic Acid 2% + B5.

Now with 5 forms of hyaluronic acid and added ceramides, this hydrating serum instantly hydrates 💦 and plumps the skin, while smoothing texture and the look of wrinkles.

This lightweight serum is suitable for all skin types and can fit into any existing regimen as it plays well with all of our products.

Have you tried our new formula yet? Let us know your thoughts below 👇

Ingredient-first skincare, for every body.

Coming August 6th. 🗓️

Fancy smoother and more radiant skin? Try our Niacinamide 10% + Zinc 1% ✨

Strengthen the skin barrier and reduce excess oil, while instantly boosting skin radiance.

Additionally, as part of your daily routine, this formula can help reduce pore visibility and improve the feeling of skin suppleness.

Is it in your routine? 👀

If you’re looking to target signs of aging, we’ve got a simple solution.

Our Multi-Peptide + HA Serum is our age-supporting star. 🤩

Improve skin smoothness ✅
Improve the appearance of crow’s feet ✅
Improve the feel of skin elasticity and firmness ✅

A universal peptide formula that can be used both AM/PM before creams or oils.

Show your lips some love 👄💞

Our Squalane + Amino Acids Lip Balm boosts moisture, softens lips and nourishes cuticles and elbows.

On the go, with the O. At theordinary.com 🤍

Raise your hand if you've got an emotional support lip balm 🤭

We've found your new one. Squalane + Amino Acids Lip Balm softens and nourishes your lips, bringing hydration wherever you go.

Supported by science. Available now at theordinary.com 🤍